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--- Content from pro_website_pro_seo_pro_business_directory_and_p.pdf ---
Pro Website, Pro SEO, Pro Business
Directory and PPC - IN-23209
Company name:
Network Solutions Professional Services
Request owner:
Chasty C
Client name(s):
Bill Pogue (maria@igotchoices.com)
Request due:
03/09/2026
Exported on:
03/10/2026
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Network Solutions Professional Services
1.0 Instructions
Hi Bill, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Choices 
Counseling Services
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
We are a counseling services that provides one on one individual counseling for a wide
range of mental health issues.
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We are a privatly owed buisness that has been in busines for over 30 years. Choices is
dedicated to helping individuales families and buisnesses reach there full potental.
What type of customers do you want to attract? 
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
We want to attract people of all ages
Where do the customers you’re targeting live? 
(approved)
  Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.    
San Juan county, Farmington, Bloomfiled, aztec, kirtland, durango, shiprock, anyone in the
four corners
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How many years of experience do you have in the industry? 
(approved)
over 30 years
How many full and part-time employees work for your organization? 
(approved)
Example:
Full-time: 7
Part-time: 8
we have 6 therapist
What is your Industry Vertical for your business? 
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Mental Health Counseling
2.2 Contact Information
How do you want your customers to contact you? 
(approved)
  Select all that apply    
Contact Option
Answer
Phone 5053255321
Enter phone number
Email
Enter email address
Visit Us in Person
Enter location
address
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at? 
(approved)
[X]
Yes
[ ]
No
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What is your Business Email? 
(approved)
Maria@igotchoices.com
What email address do you want to advertise on your Directory Listings? 
(approved)
Maria@igotchoices.com
What is your Business Address? 
(approved)
313 W Apache St Farmington NM 87401
Do you want to display your full address? 
(approved)
[X]
Yes
[ ]
No
What are your Hours of Operation? 
(approved)
  Please add 'NA' for any days you are closed, including Saturdays and Sundays.   
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)     
Mon - Thur 8am to 5pm 
/ Friday 8am to 4pm
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the
URL if applicable for those noted below.  Please enter NA if not applicable
Social Media 
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
http://www.facebook.com/share/1DTMFs53se/
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Instagram
Other
None
Social Media Type
Link to Social media
File has been exported to: 
pro_website/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one. 
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
Dedicated to helping individuals, families and buisinesses reach their full potential.
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page. 
(approved)
Example: Free consultation, Veterans save 25%, etc.
no
Logo 
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to: 
pro_website/choices_logo.png
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File size: 6.23 KB, Width x Height (px): 225 x 225, Format: PNG
Uploaded by: Bill Pogue (maria@igotchoices.com)
Do you have any marketing collateral? 
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[X]
Yes
[ ]
No
Please upload any marketing collateral here. 
(approved)
File has been exported to: 
pro_website/choices_logo_2.png
File size: 6.23 KB, Width x Height (px): 225 x 225, Format: PNG
Uploaded by: Bill Pogue (maria@igotchoices.com)
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.    
Do you have an existing website? 
(approved)
[X]
Yes
[ ]
No
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What is the URL for your existing website? 
(approved)
www.igotchoices.com
What do you like about your existing site? 
(approved)
we like the site but it is very out of date
What do you dislike about your existing site? 
(approved)
out of date technology
2.6 Images & Galleries
It is important to maintain a professional, consistent look for your brand across
the key locations where customers will encounter your business. 
Which Images would you like us to use? Please upload them here. 
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
File has been exported to: 
pro_website/choices_logo_3.png
File size: 6.23 KB, Width x Height (px): 225 x 225, Format: PNG
Uploaded by: Bill Pogue (maria@igotchoices.com)
Did you purchase a Rotating Banner? 
(approved)
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[ ]
Yes
[X]
No
Did you purchase a Gallery? 
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive.  It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action.   We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement.  We will create three additional Service Pages and
a Contact Page.
Home Page 
(approved)
 Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?    
no
Product / Service Page 1 
(approved)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!    
We want what is on our old site, but revamped
Product / Service Page 2 
(approved)
What Service / Product would you like to showcase? 
 Don't forget to include any unique selling points!      
We want what is on our old site, but revamped
Product / Service Page 3 
(approved)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!      
We want what is on our old site, but revamped
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Did you purchase a 6th page? 
(approved)
[ ]
Yes
[X]
No
2.8 eCommerce
Did you purchase eCommerce? 
(approved)
[ ]
Yes
[X]
No
2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.  
Please share any phrases you or your customers use to find you in search
engines. 
(approved)
Choices Counseling, Choices, Counseling, Farmington NM, Mental Health, therapy, face to
face counseling,
Are there any search phrases you’d like us to avoid? 
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
free, cheap, probation , court ordered,
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign. 
(approved)
    SEO is a long-term strategy, and we can expand 
beyond this area as we see improved
performance.           
Farmington NM , Bloomfield NM, Aztec Nm, San Juan County,
What are your Top 3-5 Products or Services? 
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign.  SEO is a long-term strategy; we can
expand 
beyond these as we see improved performance.        
Counseling, EMDR, Family therapy, Individual therapy, one-on-one therapy, PTSD, help
with Depression, and anxiety.
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Who is your target audience or ideal customer? 
(approved)
  Example: 30-something 
single men, suburban moms, families, etc.     
  
No answer given
Competitor Analysis 
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.    
Include the link to their website if available.        
No answer given
Tell us about what sets your business apart from your competitors. 
(approved)
Example: The services that drive customers to your business, 
like what product/service
makes you the most money or items that set you apart from others, like voted 
2019 best
burger in Harristown, family-owned business, 30 years experience, 
celebrating our 10th
year       
We have a very welcoming environment and have been in the community for a very long
time.
What payment options to do you accept? 
(approved)
[X]
Visa
[X]
MasterCard
[X]
American express
[X]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[X]
Cash
[ ]
Cheque
[ ]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
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[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name. 
(approved)
We'd like to ensure your company name is accurate for your online marketing services. 
What company name would you like to use?    
Choices Counseling Service
What phone number do you want to advertise on your directory listings? 
(approved)
5053255321
Anything else that would be helpful for us to know? 
(approved)
For example: "If webpage content is uploaded, would you like us to 
'rewrite' the content or
leave it 'as-is'?"
We will need all of our therpist photos from the old site and there bios transered over.
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.  
 As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates. 
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility. 
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content. 
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone. 
Please confirm if we can make these SEO text changes directly to your website:
(approved)
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[ ]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Pay-Per-Click
What specifically would you like to emphasize about your business within your
campaign? 
(approved)
No answer given
What is your Business Phone Number? 
(approved)
 To track phone leads generated by your PPC campaign, we will replace the phone number
listed on your website with a different number that we can track. We will do this only when
a searcher clicks on your PPC Ad.
When the searcher dials that number, they will be directed to your business, and the phone
call will be recorded. These recordings will then be available via your PPC scorecard for
playback and listening for up to 30 days. In addition, the caller's information will be
captured and made available in your scorecard throughout the duration of your campaign.
Please note: we will only swap out the phone numbers when visitors click on your PPC ads;
this will not happen for normal traffic to your website.        
855-804-5371
Where are your customers located? And where would you like to target this
campaign 
(approved)
 We will present your ads in specifically tailored locations to ensure that your desired
customers find you when they search. This location should be where your customers are,
which is not always the same place as your business location. (e.g., If you own an e-
commerce company, target all the locations you ship to, not just where your business is
physically located)       
San Juan County NM
What kind of industries are you looking to appeal to? 
(approved)
No answer given
So that we can choose the best keywords to target and write relevant content,
can you tell me if there are specific products / services / offerings you want us to
focus on over others? 
(approved)
Mental Health Counseling, Therapy,
How much does someone spend per purchase? 
(approved)
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$120.00
Are there any products or services you do not want to focus on within your
industry? (E.g. only wants air conditioning repair, no furnaces) 
(approved)
To allocate your ad spend correctly, we want to ensure that we do not create keywords or
ads for services you do not specialize in.    
No answer given
Are you currently running your own PPC campaign on Google or Bing? 
(approved)
[ ]
Yes
[X]
No
Is there anything else you can think of that you would like us to know, or would
like us to include when we're building your new service? 
(approved)
No answer given
2.12 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.   
 We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. Once the changes are completed, you will receive another email confirming
that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way. 
When your campaign goes active, you will receive an email to notify you 
and provide you
with your login credentials to access your PPC scorecard. Your 
scorecard will provide you
with full visibility of your PPC campaign activity, 
including a copy of your ad, the top 10
keywords with impressions, and the ability to listen to your call recordings if this feature is
enabled.
We kindly request that you refrain from searching for your ads using your own keywords on
search engines once your account is live. Searching for your own ad increases impressions,
which can decrease your click-through rate and quality score, making it more challenging
for us to optimize your campaign. Instead, you can view your ads in 
your scorecard or
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contact our team of specialists with any questions you 
may have. Please keep in mind that,
like any new online marketing campaign, there is a typical 90-day ramp-up period before
you will see 
optimal results. During that time and throughout the life of this service, our
paid search experts will be monitoring and making changes to your campaign to 
optimize it
for the best performance.
If you have questions about your Pay-Per-Click service, don't hesitate to 
contact us. We are
available Monday through Friday, 8:00 AM to 8:00 PM EST. 
Please call us at 
888-642-0197 if
you have any questions.   
Thank you for choosing Pro Services   
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes 
(approved)
FINAL NOTES:

:
1. Customer confirmed that this is the correct spelling and format of the business name
that we should use for their website: Choices Counseling Services
2. 6 Full time therapist
3. We can display the phone number, email, and phone physical address provided in the
IOI into their website
4. Hours of operation is Mon - Thur 8am to 5pm / Friday 8am to 4pm | Closed on Saturday
and Sunday 
5. Customer confirmed that they would still want to use the logo they uploaded despite
being different from their business name
6. Customer would also still like to use the tagline they provided in the IOI despite the logo
displaying a different tagline
7. ***The 5 pages of content are provided at the bottom of the Additional Notes***
8. We can rewrite the information provided for the page content if needed

:
1. Customer would like us to feature all the services that they provided despite the 3-5
that we require
2. Their target customer would be people of all ages, except for the people under the age
of 9
3. Competitors: https://www.overcomerscounseling.org/ and
https://recovered.org/rehabs/cottonwood-clinical-service-inc-farmington-nm | they admire
their website presence. Customer would only like to provide 2 VS the 3 that we require
4. Customer would like to use this business name for their Directory despite the
inconsistency in the IOI: Choices Counseling Services
5. The therapist photos and bios are already transferred over from the existing site into
here on the Additional notes. Although customer would want to follow up some bios during
the Welcome Call. 
6. Customer confirmed that we can make the SEO text changes directly into the website -
but asked if we can call them after making those changes to inform them.

:
1. I want to emphasize our logo, and that we're dedicated to help people
2. Customer confirmed that they would want to use the phone number they provided in
the PPC campaign despite being different from the phone number provided in the
Website/SEO/Probiz
3. Customer appeal to the Mental Health Counseling industry
4. Products/Services they do not want to focus on: Probation counselling, Drug counselling,
Alcohol counselling, Court order counselling
===============================================

:
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:
New Clients
Please contact our office at (505) 325-5321.
Current Clients Portal Link:
https://www.therapyportal.com/p/choices313/
Services Offered
Choices Counseling Services offers a wide variety of counseling options:
Individual Counseling
Family Counseling
Marriage Counseling
Children's Counseling
Contact us in Farmington, New Mexico, to learn more about our individual and family
counseling services.
WHO WE ARE
Choices Counseling Services has been serving Four Corners’ residents since 1991. We
provide solution-focused therapy to a diverse clientele. Choices Counseling Services
strives to provide affordable mental health care for any San Juan County child, couple or
family member.
Our therapists provide effective, efficient and responsible care. The treatment modalities
we employ have been demonstrated to yield the most effective care. Effective counseling
concentrates on individualized strength building and mental health promotion.
Responsible counseling includes matching patient personalities and needs with the talents
of individual therapists.
We provide a full range of services from emergency (Critical Incident Stress Management)
to longer term in-depth care. We employ highly skilled therapists who specialize in couples
counseling, family or individual treatment. We serve a full age range of clientele from pre-
school through late adulthood.
"Happy families are all alike; every unhappy family is unhappy in its own way."
from Anna Karenina, by Leo Tolstoy

:
Individual & Family Counseling
COUNSELING OVERVIEW
Emotional distress is not only painful. It interferes with our ability to positively interact
with our spouses, children and employers. It hinders our ability to make constructive
decisions. Counseling can relieve the pain, improve relationships and enhance the ability
to interact with the world around us.
Counseling is a partnership for individual, marital and family growth. Individuals, couples
and families are matched to a therapist experienced in treating their unique problems. Our
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professional counselors are trained and skilled in evidence-proven techniques. Customized
services range from traditional one-to-one talk therapy to neural diagnostics and brain-
function enhancement. Counselors assist in defining the focus and extent of distressing
issues. We are skilled listeners who allow our clients to be fully heard. We help to clarify
thoughts and attitudes that contribute to dysfunction. We are active consultants who
encourage insight and support growth. We also teach skills that contribute to happy,
healthy, productive lives.
All counseling services are provided within the privacy of the counselor’s office. All client-
related information is safeguarded according to the highest accepted standards of
confidentiality. In short, Choices services reflect our respect for client strength, dignity and
privacy.
---
Contact us in Farmington, New Mexico, to make an appointment for family, individual or
marriage counseling services.
---
INDIVIDUAL COUNSELING
Realistic, positive and self-enhancing thoughts are primary contributors to healthy choices
and a quality life. Individualized therapy concentrates on thoughts and attitudes that
influence these choices. Multiple influences such as chemical imbalance, previous abuse,
dysfunctional lifestyles or unrealistic expectations can undermine the ability to make
rational choices. Without an accurate perception of ourselves and the world around us,
self-enhancing thoughts are undermined by frustration and failure.
Choices Counseling Services counselors employ clinically validated solution-focused
therapies that target the unique problems of each individual. Therapy focuses on
dysfunctional thoughts, attitudes and choices without becoming wrapped up in the mire of
causative factors. We improve decision making by helping each individual form a more
realistic view of him/her and their environment. We encourage constructive beliefs and
expectations by challenging habitual thought patterns. We prefer building on strengths to
foster positive decision making and healthy lifestyles. We support appropriate medical
treatment to correct chemical imbalances that cause mental illness. However, we also
strongly believe that counseling augments that care or reduces the need for medication by
encouraging self-enhancing thoughts and problem solving.
FAMILY COUNSELING
The family is the single most vital institution for developing healthy children and
sustaining productive adults. And it is the least supported. Healthy, secure and positive
families foster disciplined, self-reliant and productive children. In most instances, the
family is the best institution to correct child and adolescent attitudes and behaviors. We
support parents in their commitment to their children’s safety, welfare and preparation for
adulthood. We help them to understand appropriate expectations of each age and
maturation level. We encourage appropriate and consistent discipline, open child-parent
communication and loving instruction. We advocate for children as they learn personal
accountability, find ways to communicate constructively and gain privileges
commensurate with their maturation and level of responsibility.
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We assist blending families to integrate differing child rearing practices. This includes
recognizing the stressors experienced by children as well as parents. We attempt to
facilitate communication and cooperation among all the adults responsible for each child’s
welfare. We also support single parent families to make appropriate transitions and help
children of divorce to experience the best of both parents.
MARRIAGE COUNSELING
Choices Counseling Services believes that supportive, loving relationships are key to our
sense of well-being. We are steadfast in our belief that we all have the same basic needs
for acceptance, connection and comfort from others. Problems in our lives often present
when either of these are threatened or unfulfilled. Difficulties develop and are maintained
in the context of the system in which couples live and try to meet their physical and
emotional needs. Often, the couple's best attempts at trying to get their needs met
become the very habits that keeps them stuck.
Choices Counseling Services carefully avoids assigning blame to either partner. We
believe that attitudes and assumptions always make sense to the partner who has them.
We further believe each of their needs is important and legitimate. We believe that
solutions to difficulties lie in the way each partner relates to him/her own self and to
others. By encouraging self-exploration, we strive to aid each partner to identify personal
beliefs and attitudes that interfere with a healthy relationship. By improving
communication, we help to build bridges to understanding the other partner's thoughts,
needs and desires. By improving problem-solving skills, we enhance both partners'
abilities to parent as well as manage their familial and personal lives as a united couple.
We strive to help each partner to reach the level of happiness and productivity they jointly
and individually deserve.
CHILDREN'S COUNCELING
Choices Counseling Services believes that it is the responsibility of every family, every
educational institution and our society as a whole to see that our children grow to become
happy, healthy, productive adults. All too often, however, children’s life experiences
interfere with this process. Abuse, neglect, bullying, and social isolation can undermine
the best efforts of caring adults. Choices Counseling Services provides supportive but
focused therapy to assist children to overcome painful experiences and attitudes that may
result.
For children age 6 years to adulthood, we strive to partner with parents to help children
positively experience their childhood. We believe that children flourish in a nurturing
atmosphere that encourages responsibility. For children with a neurological or chemical
imbalance, we assist each child to adapt to their uniqueness and consult with parents to
help them understand and cope with their child.

:
Employee Assistance
EMPLOYER/EMPLOYEE ASSISTANCE
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A business' greatest asset is its employees. They also can be its costliest. Employee
emotional stability, marital happiness and family strength contribute to employee
longevity and productivity. Emotional instability, marital conflict and family dysfunction
contribute to increased workplace accidents, increased illness and increased absenteeism.
Choices Counseling Service is committed to helping area businesses enhance productivity
and reduce employee-related expense. Area employers contract for Choices’ counseling
services at a negotiated rate. Included in this agreement is Choices’ commitment that
company employees gain priority access to services. We also are committed to improving
employee individual functioning, marital stability and family unity. By valuing the
employee, both the company and employee benefit.
----
Contact us in Farmington, New Mexico, to make an appointment for family, marriage or
individual counseling services.
----
Critical Incident Stress Management
Occasionally, an event can be so severe or so incomprehensible that it overwhelms our
emotions and ability to cope. Workplace death and injury can devastate co-workers.
Crimes involving threat to life can devastate those involved and those who witness the
event. Just as crises can traumatize individuals, repeated exposure to traumatic situations
can engulf those who act to save lives. Emergency Responders experience intense
emotions associated with the death and injuries which confront them regularly. These
sights and experiences can overwhelm even the most hardened veterans.
Critical Incident Stress Debriefing begins restoring the normal balance of thoughts and
feelings to those associated with the tragedy. By helping focus and clarify the traumatizing
events and reactions to them, we begin normalizing both memory and coping
mechanisms. We employ professional counselors who help those involved understand the
psychological and physiological mechanisms of the normal stress response. In many ways,
we help individuals understand and adapt to their normal reactions to very abnormal
circumstances.
Choices Counseling Services has been the premiere provider of Critical Incident Stress
Management (CISM) services in San Juan County since 1998. Today, we respond to
individuals, groups and companies under severe stress throughout the Four Corners area.
We are the primary provider of CISM services to area law enforcement and emergency
responders. We have provided these specialized services to a diversity of companies
including banks, air carriers and oil field companies.

:
Our Therapists
Choices Counseling Services seeks only the highest qualified, most dedicated mental
health professionals. Each counselor has completed at least a Master's degree in
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counseling, marriage and family therapy, or social work. Each is licensed by the State of
New Mexico to provide care independent of supervision. We prefer therapists who have
sufficient life experience to add “uncommon sense” to the clinical setting.
----
Contact us in Farmington, New Mexico, to make an appointment for family, marriage or
individual counseling.
----
William J. (Bill) Pogue, LPCC #1607
Bill founded the agency that would become Choices in 1991. He is a Licensed Professional
Clinical Counselor specializing in adolescent, family and adult therapy. He is a cognitive,
behavioral, and solution-focused therapist. Bill believes that our attitudes and decisions
mold our physical and emotional world. His goals are to help adolescents become more
responsible, families become more cohesive and adults become better able to deal with
their stressors and emotions.
Bill received his Master’s degree in Psychology in 1976. He has over 35 years of mental
health experience. His experience includes extensive direct clinical care as well as
consulting for state and federal agencies. He was trained by Jeffery Mitchell, PhD in Critical
Incident Stress Management. Additionally, he is a Vietnam Veteran whose resume includes
six years working in the oil field.
Bill recently retired his white water raft to be able to enjoy more time with his wonderful
wife, his two outstanding sons/wives and his five exceptional grandchildren.
~
Daniele Watson, M.ED. , LPCC #0093451
Daniele is an alumni of Texas Tech University where she earned a Bachelors in Psychology
with a Minor in Substance Abuse, along with a Masters of Education in Community
Counseling. She is a Licensed Clinical Mental Health Counselor and her approach to
therapy has a client-centered, cognitive and behavioral emphasis. While in Texas she
worked with college students struggling with addictions in both group and individual
settings. Along with college students, her work included the federal justice system
providing counseling services to individuals with mental health issues. Her emphasis
includes working with teens, couples, and adults of all ages. After going to school and
working in West Texas for 9 years Daniele returned to her childhood community of
Farmington where her experience has included adolescent treatment services, along with
the private practice setting working with a variety of mental health related issues. She
enjoys what she does and has a strong commitment to helping others find their potential.
Moving back to Farmington was not only to be closer to family but to increase her passion
to teach and guide others. Her work with adolescents is not just within the counseling
community, but within the field of dance as well. Daniele has danced from the age of 3.
Her continued love for dance is both as a coach and as a dance mom. She enjoys the
warm NM summers and a good baseball game.
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~
Sheri Jordan, LMFT #
Sheri is a Licensed Marriage and Family Therapist. She has worked with children and teens
since she graduated with her Master's in Family and Consumer Sciences with an emphasis
in marriage and family therapy in 2012. She enjoys working with families and individuals,
ranging from childhood to adulthood. Sheri has worked in multiple treatment settings,
including outpatient clinics and an inpatient treatment center for adolescents. Sheri uses a
variety of approaches in supporting her clients, including cognitive-behavioral therapy,
solution-focused, and systemic methods. She enjoys collaborating with individuals and
families to support them and help them find ways to heal and thrive.
When Sheri is not in the office, she spends time with her husband and "fur baby" having
adventures outdoors. She also spends a lot of free time baking and crafting.

:
Finding Choices is Easy
We have had the great good fortune to have been in the same location for almost 20
years. Our main office building was built over a hundred years ago. The peaked roof and
vaulted ceilings reflect the thoughtful consideration the original owners placed in their
plans. The fact that the building is still standing after all these years reveals the pride the
builders took in constructing this house on a hill overlooking bustling downtown
Farmington. Choices Counseling Services strives to reflect the enduring standards of those
who built our proud offices.
----
Contact us in Farmington, New Mexico, to schedule an appointment for one of our
counseling services.
----
Directions from Anywhere
Choices Counseling Services is situated at the corner of Locke and Apache Streets four
quiet blocks north of Farmington's busy downtown. Take the opportunity to locate us on
the accompanying map or give us a call.
https://www.google.com/maps?
cid=12245056998072903392&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLk
dldFBsYWNlEAEYASAB&hl=en-US&source=embed
----
CONTACT US 
Contact Us
Fill out the form to make an appointment or contact us today.
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Service Area
Farmington, Aztec, Bloomfield, Shiprock, San Juan County
Hours of Operation
Monday–Thursday, 8:00 a.m.–5:30 p.m.
Friday, 8:00 a.m. - 5:00 p.m.
[Insert basic contact form - Maria@igotchoices.com]
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