Customer Summary

System Prompt Used

You are a senior website strategist. Generate ONLY the project_overview and customer_overview sections of a strategic blueprint.

LANGUAGE REQUIREMENTS:
- Use simple, clear language that anyone can understand
- Avoid technical jargon, acronyms, and complex terms
- Write as if speaking directly to a business owner
- Explain everything in plain English
- Use everyday words instead of technical terms
- Make it easy for non-technical people to understand

RULES:
- Return ONLY valid JSON with the exact structure provided
- No extra text, no explanations, no markdown
- Use only verified intake content from real businesses
- Never guess, assume, or fabricate

PROJECT OVERVIEW REQUIREMENTS:
- The executive_summary field is REQUIRED and must contain a comprehensive 2-3 sentence summary
- The executive_summary should describe the business value proposition, competitive positioning, and key differentiators
- Use specific business information from the intake content, not generic descriptions
- The executive_summary must be meaningful and informative, not empty or placeholder text
- DO NOT leave executive_summary as "string" or empty - it must contain actual content

User Context Sent To Model

BUSINESS NAME: OP-85348

BUSINESS TYPE: Construction Technology Startup (Grade Control Systems Manufacturer)

LOCATION: Orlando, FL, USA

SELECTED PRODUCTS: Pro Website WordPress



PRODUCT-SPECIFIC REQUIREMENTS:

- Generate recommendations specific to the selected products

- Consider product-specific features, integrations, and requirements

- Ensure blueprint recommendations align with selected product capabilities



TARGET AUDIENCE: Small contractors in the construction industry, typically family-owned businesses with annual revenue under $2 million. These contractors are often located in the northern US, where wages are higher, and tend to have limited staff, relying on efficient tools to reduce labor costs. The audience values reliability, ease of use, and long-term support for their equipment.

PRIMARY GOALS: Enhance online presence and update website to reflect latest product offerings, Increase adoption of ExcaVision grade control systems among small contractors, Highlight unique selling points to differentiate from competitors and drive sales

BRAND VALUES: Reliability, Innovation, Customer Loyalty

SERVICES OFFERED: ExcaVision Grade Control System for excavators and bulldozers, DozerVision measuring instrument for bulldozers, road graders, and scrapers, Long-term servicing and support for legacy systems

COMPETITIVE ADVANTAGES: Over 30 years of experience in designing and manufacturing measuring devices for construction, No built-in obsolescence—systems purchased over 25 years ago are still serviced, ExcaVision enables one-man excavation, eliminating the need for a helper and saving on labor costs

BRAND PERSONALITY: Friendly, knowledgeable, and trustworthy. The brand communicates with a practical, supportive tone, emphasizing long-term relationships and reliability. It appeals to hardworking contractors seeking dependable solutions that simplify their work and save money.

UPLOADED CONTENT:
--- Content from pro_website_and_pro_seo_services_-_in-23057_in-2.pdf ---
Pro Website and Pro SEO Services - IN-
23057 & IN-23058
Company name:
Network Solutions Professional Services
Request owner:
Mae Antonette L
Client name(s):
Kristjan Ingvarsson (kristjaningvarsson@gmail.com)
Request due:
03/04/2026
Exported on:
03/04/2026
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1.0 Instructions
Hi 
Kristjan, 
Thank you for your purchase! You've taken a great step toward enhancing your online
presence. 
Please complete the attached form to help us understand your website needs,  target
audience, location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content
during this time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
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2.0 Business Information
When a first-time website visitor sees your site, you want them to quickly have a clear
understanding of what you offer and enticing details about the business. 
2.1 Overview
What business name do you want to display on your website? 
(approved)
Example:  Barney's Burgers & Barbecue
ExcaVision
What is your Business Address? 
(approved)
7395 Pershing Avenue, Orlando, FL 32822
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc.
We'll use this to highlight what makes your business unique.
We have been designing and manufacturing measuring devices for the construction
industry for over 30 years. 
As electronics have improved, we have launched new models, each time better and more
affordable. 
Our newest ExcaVison 10 beats them all. 
Most customers have upgraded their systems. However, we are different from other
companies: we still service systems that were purchased over 25 years ago! No built-in
obsolescense.
What type of customers do you want to attract? 
(approved)
Example: 20-something cowboys, suburban moms, families, etc.
This helps us tailor your website to your target audience.
Most of our customers are small contractors with annual revenue of less than 2 million
dollars. They are typically family owned, passing from father to sons and even grandsons.
These are people who cannot afford to have many employees. Therefore, because
ExcaVision makes excavation a one-man job instead of hiring a helper, they very much
appreciate the instrument.
Where do the customers you’re targeting live? 
(approved)
Most of our customers are in the northern US, where wages are substantially higher than
in southern states.
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Please provide your physical address. 
(approved)
7395 Pershing Avenue, Orlando, FL 32822
2.2 Contact Information
How do you want your customers to contact you? 
(approved)
 Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
 We'll feature these options prominently on your website.   
Contact Option
Answer
Phone
800 344 4788 / 407 721 2416
Email
Info@ExcaVision.com
Visit Us in Person
7395 Pershing Avenue, Orlando, FL
32822
File has been exported to:
business_information/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at? 
(approved)
[X]
Yes
[ ]
No
What is your Email Address? 
(approved)
Info@ExcaVision.com
What are your Hours of Operation? 
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.  
Example:
Monday–Friday: 9:00 AM – 5:00 PM 
 Saturday: N/A (Closed)
Sunday: N/A (Closed)     
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Monday to Friday 9:00 AM to 5:00 PM 
EST 
Saturday - Closed (N/A)
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below.  Please enter NA if not applicable        
Social Media 
(approved)
Please double-click in the column to enter your answer. 
 
Social Media Type
Link to Social media
Facebook
https://www.facebook.com/ExcaVision
Instagram
https://www.instagram.com/excavision/
Other
https://www.youtube.com/channel/UCZ_TJcooJIjTAmHPGF8EEWQ
None
File has been exported to: 
business_information/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one. 
(approved)
Example: One stop. All done.
We'll use this on your website to keep your message consistent.
Once a customer, always a friend
Any offers, discounts, specials we should include on your website? 
(approved)
Special offers are a great way to entice someone to do business with you when shown
prominently on your Home Page. 
Example: Free consultation, Veterans save 25%, etc.
N/A
Logo 
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site. 
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File has been exported to: 
business_information/logo.png
File size: 34.4 KB, Width x Height (px): 320 x 77, Format: PNG
Uploaded by: N/A
Do you have any marketing collateral? 
(approved)
  An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.    
[ ]
Yes
[X]
No
2.5 Existing Website
Do you have an existing website? 
(approved)
[X]
Yes
[ ]
No
What is the URL for your existing website? 
(approved)
ExcaVision.com
What do you like about your existing site? 
(approved)
  We'll take this feedback into consideration as we create your new website!
Please use the existing Excavision.com site as a template for the one you are creating. I
submitted a .pdf for the essential changes needed since the last update in 2020.
What do you dislike about your existing site? 
(approved)
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We'll take this feedback into consideration as we create your new website!
The present ExcaVison.com site is good but not updated since 2020. Please use the
graphs, texts etc. for your new site.
2.6 Images & Galleries
It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.         
Which Images would you like us to use? Please upload them here. 
(approved)
 Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.    
No answer given
Did you purchase a Rotating Banner? 
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery? 
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
 The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive.  It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action.   We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement.  We will create three additional Service Pages and
a Contact Page.    
Home Page 
(approved)
Our team will craft the text  for your Home Page using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page? 
** The team can craft the text for the Home Page using the information provided in the
Business overview section **
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Product / Service Page 1 
(approved)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!    
WHY EXCAVISION?
ExcaVision: Great benefits
Advantages of using ExcaVision
The system that fits your needs
Grade Control Systems
The product is ExcaVision. Works on excavators and bulldozers.
I have advertised this product for a long time. All kinds of slogans and benefits for the
user.
The main selling point:
ExcaVision: Dig exactly to grade and save the wages of a helper.
Some ideas for unique selling points:
Helpers are hard to find. ExcaVision works 24/7, ready when you get into the cab.
Install ExcaVision in an hour, then enjoy it for decades.
Features
Grade Control Systems
All features you need for fast and accurate digging:
* No Cables
* Easy Installation
* Built-in help screens
* Batteries last for months
Dig exactly to grade the first time. Customers can call for any problems with installations.
No guesswork!
Etc.
Please email me with any questions.
KristjanIngvarsson@gmail.com
Product / Service Page 2 
(approved)
What Service / Product would you like to showcase? 
 Don't forget to include any unique selling points!        
Product
Excavision
Affordable grade control system for any
size excavator. Monitor the depth, width
and slope of your work from the comfort
of the cab, no helper needed. Dig perfectfoundations, basements,
septic tanks, etc.
 
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No cables
ExcaVision has wireless
sensors, is easy to install
(less than one hour), and even easier to use. Uses Stick Sensor instead.
Productivity
Save time by eliminating a
helper on the construction site.
Touch screen
The touch screen has all the features you need for fast accurate digging
Truly international:
Display menus in English, Spanish and 15 other languages
DozerVision
DozerVision is a measuring instrument for bulldozers, road graders and scrapers
that provides an affordable method to maintain grade on the dozer blade elevation and
lateral slope.
Perfect accuracy when leveling terrain, parking lots, etc.
"With ExcaVision I don‘t need a helper.“
Jack up productivity, increase the quality of work and save bundles on wages by installing
ExcaVision!
It takes an hour to install, then works for years, saving a bundle every day.
Product / Service Page 3 
(approved)
What Service / Product would you like to showcase? 
About 
We have been designing and manufacturing measuring devices for the construction
industry for over 30 years. Year Established: 1992. We have thousands of satisfied
customers. Actually, when I was at the university of Chicago, the year 1978, a friend of
mine was an excavator operator and I was all into electronics, he asked "Can you give me
a device that tells me how deep I am digging?' This is because before, for example you
have to make a basement or create a trench for a foundation, you always have to go out
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and jump and measure. Within 5 minutes, I already had the idea of having 3 sensors and a
stick on the bucket, this was round 1980. I had invented the whole software, hardware and
everything to make the first generation of the device. Over time, the device had evolved
to become better and better.
I have bunch of the customers through distributors that purchased the device and they are
very happy. It doubles the productivity. Most people one more person who is measuring
how deep it is, this saves one helper. You dig by yourself and saves one whole person.
Did you purchase a 6th page? 
(approved)
[X]
Yes
[ ]
No
Product / Service Page 6 
(approved)
  What Service / Product would you like to showcase?         
Downloads
ExcaVision
Excavator Grade Control System
** Add image from ExcaVision.zip> Excavator Grade Control System **
** Add "Download" button and attach the PDF file from ExcaVision.zip> Excavision Grade
Control System.PDF **
ExcaVision
Installation in 7 Steps
** Add image from ExcaVision.zip> Excavator Grade Control System **
** Add "Download" button and attach the PDF file from ExcaVision.zip> Excavision
Installation.PDF **
ExcaVision
DozerVision
** Add image from ExcaVision.zip> DozerVision **
** Add "Download" button and attach the PDF file from ExcaVision.zip> DozerVision.PDF **
Did you purchase a 7th page? 
(approved)
[ ]
Yes
[X]
No
Please upload any additional content or documents you would like for us to
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consider when creating your website. 
(approved)
No answer given
Anything else that would be helpful for us to know? 
(approved)
For example: if webpage content is uploaded would you like us to "rewrite" the content or
leave it "as-is"    
N/A
2.8 eCommerce
Did you purchase eCommerce? 
(approved)
[ ]
Yes
[X]
No
2.9 Feature Integrations
Did you purchase a Feature Integration? 
(approved)
[ ]
Yes
[X]
No
2.10 SEO Information
Please provide us with the business information we 
should use in your SEO campaign.       
What is your Industry Vertical for your business? 
(approved)
Example 
verticals: restaurant, roofing contractor, pediatric dentist, foreign auto 
repair
Construction Technology
Give us a brief overview of your business. What do you do? 
(approved)
Example:  We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
ExcaVision offers affordable yet effective grade monitoring for excavators, bulldozers,
motor graders, skid steers, and breakers. It's a true "one size fits all" system.
It eliminates the need for a helper and increases the quality of the operator's work.
Our systems have been in use since 1992 in the construction and agricultural industries in
the United States and around the world.
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We were the first to invent and patent this technology and have since then improved our
systems with lots of new features as technology has allowed.
What are your Top 3-5 Products or Services? 
(approved)
 Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign.  SEO is a long-term strategy; we can
expand 
beyond these as we see improved performance.            
ExcaVision: Dig all day without leaving the excavator cab: See the depth of excavation on
the tablet in the cab, without a helper to measure or having to hop out of the excavator to
measure;  Monitor the depth, slope, and width of septic tanks, embankments, trenches
etc. | DozerVision: Level terrains, e.g. parking lots and football fields, to within a fraction of
an inch.
Please share any phrases you or your customers use to find you in search
engines. 
(approved)
excavator depth monitor, excavator depth monitoring system, excavator depth gauge,
universal excavator depth monitor,
Our team will use SEO tools to research how people search for these
products/services in Google and Bing. 
(approved)
  Please share any phrases you or your customers use to find you in search engines.    
excavator depth monitor, excavator depth monitoring system, excavator depth gauge,
universal excavator depth monitor,
Are there any search phrases you’d like us to avoid? 
(approved)
  Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business    
N/A
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign. 
(approved)
    SEO is a long-term strategy, and we can expand 
beyond this area as we see improved
performance.           
Most of our customers are in the northern US, where wages are substantially higher than
in southern states.
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Who is your target audience or ideal customer? 
(approved)
    Example: 30-something 
single men, suburban moms, families, etc.        
Most of our customers are small contractors with annual revenue of less than 2 million
dollars. They are typically family owned, passing from father to sons and even grandsons.
These are people who cannot afford to have many employees. Therefore, because
ExcaVision makes excavation a one-man job instead of hiring a helper, they very much
appreciate the instrument.
Competitor Analysis 
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
 
n/a
Top Three Competitors 
(approved)
Please list your top three online competitors.    
Include the link to their website if available.                   
1. https://www.trimble.com/en | 2. https://www.topconpositioning.com/gb/en| 3.
https://leica-geosystems.com/products/machine-control-systems/excavator
Tell us about what sets your business apart from your competitors. 
(approved)
Example: The services that drive customers to your business, 
like what product/service
makes you the most money or items that set you apart from others, like voted 
2019 best
burger in Harristown, family-owned business, 30 years experience, 
celebrating our 10th
year
My device is a one size fits all. It is compatible with Caterpillar (CAT), Komatsu, John Deer,
Hitachi, Volvo Construction Equipment and many more. We are different from other
companies: we still service systems that were purchased over 25 years ago! No built-in
obsolescense.
2.11 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.  
 As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
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with your monthly SEO report, so you can review the updates. 
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility. 
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content. 
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone. 
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.12 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.  
Additionally, our team will begin work on your SEO updates shortly. You should already
have received an email outlining the expected timeframe(s) for the completion of your
optimizations. When the changes are completed you will receive another email letting you
know that we are done.
It is always our goal to make sure our customers are proud of their service, and we are
going to work with you every step of the way.
For your convenience, if you require assistance with any of your services, including any DIY
services you may have, call us at 
888-642-0197 .
Thank you for choosing Pro Services        
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes 
(approved)
FINAL NOTES:
1. The business name may vary from the existing site and on the contents inside the
CS/IOI. The customer has confirmed the business name is: ExcaVision
2. The customer has confirmed that the team should add 2 of the phone numbers
provided.
3. Slogan: The customer has confirmed the cases and/or special characters for the slogan.
4. Logo: The logo uses different capitalization than the official business name. The
customer is aware of this and still wants to use it.
5. The PDF the customer has submitted is uploaded on MOD-131016: To Jordan Changes
needed for ExcaVision.PDF
- The customer wants the design team to use the PDF file has a guide on what he wants to
change from the existing website.
6. Images to use: See uploaded file in CS/IOI and on MOD-131021. The design team can
choose where to put the images. The customer has confirmed that the team can use stock
photos if needed.
7. Page Content: The customer has confirmed that the copy team can rewrite the content
if needed.
- The Contact Us on the existing website has a Custom Contact Form. The customer is
aware that we are unable to recreate this for the new site and has confirmed to use the
basic form to be sent to the email: Info@ExcaVision.com
8. Top Competitors: The link fo "Leica Geosystems" directly goes into the specific product
that is similar to the customer's product. If the link is not acceptable, please use this
instead: https://leica-geosystems.com/
Additional File(s) Upload 
(approved)
File has been exported to: 
network_solutions_internal_notes_only/excavision.zip
File size: 18 MB, Width x Height (px): N/A, Format: ZIP
Uploaded by: N/A
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LOWER PRIORITY ADDITIONAL CONTEXT (use only when not conflicting with Final Notes):

Business Name: OP-85348
Business Type: Construction Technology Startup (Grade Control Systems Manufacturer)
Location: Orlando, FL, USA
--- Content from pro_website_and_pro_seo_services_-_in-23057_in-2.pdf ---
Pro Website and Pro SEO Services - IN-
23057 & IN-23058
Company name:
Network Solutions Professional Services
Request owner:
Mae Antonette L
Client name(s):
Kristjan Ingvarsson (kristjaningvarsson@gmail.com)
Request due:
03/04/2026
Exported on:
03/04/2026
Page 
1
 of 
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1.0 Instructions
Hi 
Kristjan, 
Thank you for your purchase! You've taken a great step toward enhancing your online
presence. 
Please complete the attached form to help us understand your website needs,  target
audience, location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content
during this time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
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2.0 Business Information
When a first-time website visitor sees your site, you want them to quickly have a clear
understanding of what you offer and enticing details about the business. 
2.1 Overview
What business name do you want to display on your website? 
(approved)
Example:  Barney's Burgers & Barbecue
ExcaVision
What is your Business Address? 
(approved)
7395 Pershing Avenue, Orlando, FL 32822
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc.
We'll use this to highlight what makes your business unique.
We have been designing and manufacturing measuring devices for the construction
industry for over 30 years. 
As electronics have improved, we have launched new models, each time better and more
affordable. 
Our newest ExcaVison 10 beats them all. 
Most customers have upgraded their systems. However, we are different from other
companies: we still service systems that were purchased over 25 years ago! No built-in
obsolescense.
What type of customers do you want to attract? 
(approved)
Example: 20-something cowboys, suburban moms, families, etc.
This helps us tailor your website to your target audience.
Most of our customers are small contractors with annual revenue of less than 2 million
dollars. They are typically family owned, passing from father to sons and even grandsons.
These are people who cannot afford to have many employees. Therefore, because
ExcaVision makes excavation a one-man job instead of hiring a helper, they very much
appreciate the instrument.
Where do the customers you’re targeting live? 
(approved)
Most of our customers are in the northern US, where wages are substantially higher than
in southern states.
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Please provide your physical address. 
(approved)
7395 Pershing Avenue, Orlando, FL 32822
2.2 Contact Information
How do you want your customers to contact you? 
(approved)
 Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
 We'll feature these options prominently on your website.   
Contact Option
Answer
Phone
800 344 4788 / 407 721 2416
Email
Info@ExcaVision.com
Visit Us in Person
7395 Pershing Avenue, Orlando, FL
32822
File has been exported to:
business_information/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at? 
(approved)
[X]
Yes
[ ]
No
What is your Email Address? 
(approved)
Info@ExcaVision.com
What are your Hours of Operation? 
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.  
Example:
Monday–Friday: 9:00 AM – 5:00 PM 
 Saturday: N/A (Closed)
Sunday: N/A (Closed)     
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Monday to Friday 9:00 AM to 5:00 PM 
EST 
Saturday - Closed (N/A)
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below.  Please enter NA if not applicable        
Social Media 
(approved)
Please double-click in the column to enter your answer. 
 
Social Media Type
Link to Social media
Facebook
https://www.facebook.com/ExcaVision
Instagram
https://www.instagram.com/excavision/
Other
https://www.youtube.com/channel/UCZ_TJcooJIjTAmHPGF8EEWQ
None
File has been exported to: 
business_information/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one. 
(approved)
Example: One stop. All done.
We'll use this on your website to keep your message consistent.
Once a customer, always a friend
Any offers, discounts, specials we should include on your website? 
(approved)
Special offers are a great way to entice someone to do business with you when shown
prominently on your Home Page. 
Example: Free consultation, Veterans save 25%, etc.
N/A
Logo 
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site. 
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File has been exported to: 
business_information/logo.png
File size: 34.4 KB, Width x Height (px): 320 x 77, Format: PNG
Uploaded by: N/A
Do you have any marketing collateral? 
(approved)
  An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.    
[ ]
Yes
[X]
No
2.5 Existing Website
Do you have an existing website? 
(approved)
[X]
Yes
[ ]
No
What is the URL for your existing website? 
(approved)
ExcaVision.com
What do you like about your existing site? 
(approved)
  We'll take this feedback into consideration as we create your new website!
Please use the existing Excavision.com site as a template for the one you are creating. I
submitted a .pdf for the essential changes needed since the last update in 2020.
What do you dislike about your existing site? 
(approved)
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We'll take this feedback into consideration as we create your new website!
The present ExcaVison.com site is good but not updated since 2020. Please use the
graphs, texts etc. for your new site.
2.6 Images & Galleries
It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.         
Which Images would you like us to use? Please upload them here. 
(approved)
 Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.    
No answer given
Did you purchase a Rotating Banner? 
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery? 
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
 The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive.  It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action.   We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement.  We will create three additional Service Pages and
a Contact Page.    
Home Page 
(approved)
Our team will craft the text  for your Home Page using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page? 
** The team can craft the text for the Home Page using the information provided in the
Business overview section **
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Product / Service Page 1 
(approved)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!    
WHY EXCAVISION?
ExcaVision: Great benefits
Advantages of using ExcaVision
The system that fits your needs
Grade Control Systems
The product is ExcaVision. Works on excavators and bulldozers.
I have advertised this product for a long time. All kinds of slogans and benefits for the
user.
The main selling point:
ExcaVision: Dig exactly to grade and save the wages of a helper.
Some ideas for unique selling points:
Helpers are hard to find. ExcaVision works 24/7, ready when you get into the cab.
Install ExcaVision in an hour, then enjoy it for decades.
Features
Grade Control Systems
All features you need for fast and accurate digging:
* No Cables
* Easy Installation
* Built-in help screens
* Batteries last for months
Dig exactly to grade the first time. Customers can call for any problems with installations.
No guesswork!
Etc.
Please email me with any questions.
KristjanIngvarsson@gmail.com
Product / Service Page 2 
(approved)
What Service / Product would you like to showcase? 
 Don't forget to include any unique selling points!        
Product
Excavision
Affordable grade control system for any
size excavator. Monitor the depth, width
and slope of your work from the comfort
of the cab, no helper needed. Dig perfectfoundations, basements,
septic tanks, etc.
 
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No cables
ExcaVision has wireless
sensors, is easy to install
(less than one hour), and even easier to use. Uses Stick Sensor instead.
Productivity
Save time by eliminating a
helper on the construction site.
Touch screen
The touch screen has all the features you need for fast accurate digging
Truly international:
Display menus in English, Spanish and 15 other languages
DozerVision
DozerVision is a measuring instrument for bulldozers, road graders and scrapers
that provides an affordable method to maintain grade on the dozer blade elevation and
lateral slope.
Perfect accuracy when leveling terrain, parking lots, etc.
"With ExcaVision I don‘t need a helper.“
Jack up productivity, increase the quality of work and save bundles on wages by installing
ExcaVision!
It takes an hour to install, then works for years, saving a bundle every day.
Product / Service Page 3 
(approved)
What Service / Product would you like to showcase? 
About 
We have been designing and manufacturing measuring devices for the construction
industry for over 30 years. Year Established: 1992. We have thousands of satisfied
customers. Actually, when I was at the university of Chicago, the year 1978, a friend of
mine was an excavator operator and I was all into electronics, he asked "Can you give me
a device that tells me how deep I am digging?' This is because before, for example you
have to make a basement or create a trench for a foundation, you always have to go out
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and jump and measure. Within 5 minutes, I already had the idea of having 3 sensors and a
stick on the bucket, this was round 1980. I had invented the whole software, hardware and
everything to make the first generation of the device. Over time, the device had evolved
to become better and better.
I have bunch of the customers through distributors that purchased the device and they are
very happy. It doubles the productivity. Most people one more person who is measuring
how deep it is, this saves one helper. You dig by yourself and saves one whole person.
Did you purchase a 6th page? 
(approved)
[X]
Yes
[ ]
No
Product / Service Page 6 
(approved)
  What Service / Product would you like to showcase?         
Downloads
ExcaVision
Excavator Grade Control System
** Add image from ExcaVision.zip> Excavator Grade Control System **
** Add "Download" button and attach the PDF file from ExcaVision.zip> Excavision Grade
Control System.PDF **
ExcaVision
Installation in 7 Steps
** Add image from ExcaVision.zip> Excavator Grade Control System **
** Add "Download" button and attach the PDF file from ExcaVision.zip> Excavision
Installation.PDF **
ExcaVision
DozerVision
** Add image from ExcaVision.zip> DozerVision **
** Add "Download" button and attach the PDF file from ExcaVision.zip> DozerVision.PDF **
Did you purchase a 7th page? 
(approved)
[ ]
Yes
[X]
No
Please upload any additional content or documents you would like for us to
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consider when creating your website. 
(approved)
No answer given
Anything else that would be helpful for us to know? 
(approved)
For example: if webpage content is uploaded would you like us to "rewrite" the content or
leave it "as-is"    
N/A
2.8 eCommerce
Did you purchase eCommerce? 
(approved)
[ ]
Yes
[X]
No
2.9 Feature Integrations
Did you purchase a Feature Integration? 
(approved)
[ ]
Yes
[X]
No
2.10 SEO Information
Please provide us with the business information we 
should use in your SEO campaign.       
What is your Industry Vertical for your business? 
(approved)
Example 
verticals: restaurant, roofing contractor, pediatric dentist, foreign auto 
repair
Construction Technology
Give us a brief overview of your business. What do you do? 
(approved)
Example:  We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
ExcaVision offers affordable yet effective grade monitoring for excavators, bulldozers,
motor graders, skid steers, and breakers. It's a true "one size fits all" system.
It eliminates the need for a helper and increases the quality of the operator's work.
Our systems have been in use since 1992 in the construction and agricultural industries in
the United States and around the world.
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We were the first to invent and patent this technology and have since then improved our
systems with lots of new features as technology has allowed.
What are your Top 3-5 Products or Services? 
(approved)
 Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign.  SEO is a long-term strategy; we can
expand 
beyond these as we see improved performance.            
ExcaVision: Dig all day without leaving the excavator cab: See the depth of excavation on
the tablet in the cab, without a helper to measure or having to hop out of the excavator to
measure;  Monitor the depth, slope, and width of septic tanks, embankments, trenches
etc. | DozerVision: Level terrains, e.g. parking lots and football fields, to within a fraction of
an inch.
Please share any phrases you or your customers use to find you in search
engines. 
(approved)
excavator depth monitor, excavator depth monitoring system, excavator depth gauge,
universal excavator depth monitor,
Our team will use SEO tools to research how people search for these
products/services in Google and Bing. 
(approved)
  Please share any phrases you or your customers use to find you in search engines.    
excavator depth monitor, excavator depth monitoring system, excavator depth gauge,
universal excavator depth monitor,
Are there any search phrases you’d like us to avoid? 
(approved)
  Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business    
N/A
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign. 
(approved)
    SEO is a long-term strategy, and we can expand 
beyond this area as we see improved
performance.           
Most of our customers are in the northern US, where wages are substantially higher than
in southern states.
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Who is your target audience or ideal customer? 
(approved)
    Example: 30-something 
single men, suburban moms, families, etc.        
Most of our customers are small contractors with annual revenue of less than 2 million
dollars. They are typically family owned, passing from father to sons and even grandsons.
These are people who cannot afford to have many employees. Therefore, because
ExcaVision makes excavation a one-man job instead of hiring a helper, they very much
appreciate the instrument.
Competitor Analysis 
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
 
n/a
Top Three Competitors 
(approved)
Please list your top three online competitors.    
Include the link to their website if available.                   
1. https://www.trimble.com/en | 2. https://www.topconpositioning.com/gb/en| 3.
https://leica-geosystems.com/products/machine-control-systems/excavator
Tell us about what sets your business apart from your competitors. 
(approved)
Example: The services that drive customers to your business, 
like what product/service
makes you the most money or items that set you apart from others, like voted 
2019 best
burger in Harristown, family-owned business, 30 years experience, 
celebrating our 10th
year
My device is a one size fits all. It is compatible with Caterpillar (CAT), Komatsu, John Deer,
Hitachi, Volvo Construction Equipment and many more. We are different from other
companies: we still service systems that were purchased over 25 years ago! No built-in
obsolescense.
2.11 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.  
 As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
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with your monthly SEO report, so you can review the updates. 
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility. 
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content. 
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone. 
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.12 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.  
Additionally, our team will begin work on your SEO updates shortly. You should already
have received an email outlining the expected timeframe(s) for the completion of your
optimizations. When the changes are completed you will receive another email letting you
know that we are done.
It is always our goal to make sure our customers are proud of their service, and we are
going to work with you every step of the way.
For your convenience, if you require assistance with any of your services, including any DIY
services you may have, call us at 
888-642-0197 .
Thank you for choosing Pro Services        
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes 
(approved)
FINAL NOTES:
1. The business name may vary from the existing site and on the contents inside the
CS/IOI. The customer has confirmed the business name is: ExcaVision
2. The customer has confirmed that the team should add 2 of the phone numbers
provided.
3. Slogan: The customer has confirmed the cases and/or special characters for the slogan.
4. Logo: The logo uses different capitalization than the official business name. The
customer is aware of this and still wants to use it.
5. The PDF the customer has submitted is uploaded on MOD-131016: To Jordan Changes
needed for ExcaVision.PDF
- The customer wants the design team to use the PDF file has a guide on what he wants to
change from the existing website.
6. Images to use: See uploaded file in CS/IOI and on MOD-131021. The design team can
choose where to put the images. The customer has confirmed that the team can use stock
photos if needed.
7. Page Content: The customer has confirmed that the copy team can rewrite the content
if needed.
- The Contact Us on the existing website has a Custom Contact Form. The customer is
aware that we are unable to recreate this for the new site and has confirmed to use the
basic form to be sent to the email: Info@ExcaVision.com
8. Top Competitors: The link fo "Leica Geosystems" directly goes into the specific product
that is similar to the customer's product. If the link is not acceptable, please use this
instead: https://leica-geosystems.com/
Additional File(s) Upload 
(approved)
File has been exported to: 
network_solutions_internal_notes_only/excavision.zip
File size: 18 MB, Width x Height (px): N/A, Format: ZIP
Uploaded by: N/A
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Uploaded Files Considered

Uploaded Content Preview

--- Content from pro_website_and_pro_seo_services_-_in-23057_in-2.pdf ---
Pro Website and Pro SEO Services - IN-
23057 & IN-23058
Company name:
Network Solutions Professional Services
Request owner:
Mae Antonette L
Client name(s):
Kristjan Ingvarsson (kristjaningvarsson@gmail.com)
Request due:
03/04/2026
Exported on:
03/04/2026
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1.0 Instructions
Hi 
Kristjan, 
Thank you for your purchase! You've taken a great step toward enhancing your online
presence. 
Please complete the attached form to help us understand your website needs,  target
audience, location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content
during this time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
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2.0 Business Information
When a first-time website visitor sees your site, you want them to quickly have a clear
understanding of what you offer and enticing details about the business. 
2.1 Overview
What business name do you want to display on your website? 
(approved)
Example:  Barney's Burgers & Barbecue
ExcaVision
What is your Business Address? 
(approved)
7395 Pershing Avenue, Orlando, FL 32822
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc.
We'll use this to highlight what makes your business unique.
We have been designing and manufacturing measuring devices for the construction
industry for over 30 years. 
As electronics have improved, we have launched new models, each time better and more
affordable. 
Our newest ExcaVison 10 beats them all. 
Most customers have upgraded their systems. However, we are different from other
companies: we still service systems that were purchased over 25 years ago! No built-in
obsolescense.
What type of customers do you want to attract? 
(approved)
Example: 20-something cowboys, suburban moms, families, etc.
This helps us tailor your website to y