You are a senior website strategist. Generate ONLY the project_overview and customer_overview sections of a strategic blueprint. LANGUAGE REQUIREMENTS: - Use simple, clear language that anyone can understand - Avoid technical jargon, acronyms, and complex terms - Write as if speaking directly to a business owner - Explain everything in plain English - Use everyday words instead of technical terms - Make it easy for non-technical people to understand RULES: - Return ONLY valid JSON with the exact structure provided - No extra text, no explanations, no markdown - Use only verified intake content from real businesses - Never guess, assume, or fabricate PROJECT OVERVIEW REQUIREMENTS: - The executive_summary field is REQUIRED and must contain a comprehensive 2-3 sentence summary - The executive_summary should describe the business value proposition, competitive positioning, and key differentiators - Use specific business information from the intake content, not generic descriptions - The executive_summary must be meaningful and informative, not empty or placeholder text - DO NOT leave executive_summary as "string" or empty - it must contain actual content
BUSINESS NAME: OP-86385
BUSINESS TYPE: Puppy & Pet Services
LOCATION: Harrisburg, PA, USA
SELECTED PRODUCTS: Pro Website WordPress w/Ecomm, Rotating Banner, Gallery
PRODUCT-SPECIFIC REQUIREMENTS:
- Generate recommendations specific to the selected products
- Consider product-specific features, integrations, and requirements
- Ensure blueprint recommendations align with selected product capabilities
TARGET AUDIENCE: Families and individuals residing in the New England states (Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Pennsylvania) who are seeking to purchase and have puppies delivered to their homes. Audience is concerned about avoiding internet puppy scams and values breeder transparency, health, and safety of pets.
PRIMARY GOALS: Enhance online presence with a professional website and directory listings, Attract and convert families and individuals seeking healthy, quality puppies from responsible breeders, Establish trust by highlighting scam prevention and breeder verification services
BRAND VALUES: Integrity in breeder and puppy verification, Commitment to customer safety and scam prevention, Dedication to animal welfare and responsible breeding
SERVICES OFFERED: Puppy transport and delivery, Background checks of breeders, Verification of puppies and breeder documentation
COMPETITIVE ADVANTAGES: Specialization in helping families avoid internet puppy scams, Comprehensive breeder and puppy verification process, Personalized assistance in finding healthy, quality puppies from responsible breeders
BRAND PERSONALITY: Trustworthy, caring, and vigilant with a focus on customer protection and animal welfare. The brand voice is warm, informative, and reassuring, emphasizing transparency and expertise in the pet services industry.
UPLOADED CONTENT:
--- Content from wordpress_-_pro_website_pro_seo_pro_business_dir.pdf ---
WordPress - Pro Website, Pro SEO, Pro
Business Directory and PPC - IN-23221
Company name:
Network Solutions Professional Services
Request owner:
Rhaila S
Client name(s):
Michael Schwartz (rbopuppyservices@gmail.com)
Request due:
03/10/2026
Exported on:
03/13/2026
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1.0 Instructions
Hi Michael,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 WordPress
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
Responsible Breeders Only
RBO Puppy Services
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Transport and Deliver Puppies, Background checks of Breeder, puppy and document
verifications.
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We specialize in helping families avoid internet puppy scams.
Also assist families in
finding healthy-quality puppies from Responsible Breeders
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Families and individuals who are in the market for a puppy and then having that puppy
delivered to their home.
Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
All New England States:
Maine, Vermont, New Hampshire, Massachusetts, Rhode Island,
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Connecticut, New York, New Jersey, Pennsylvania.
How many years of experience do you have in the industry?
(approved)
7 years
How many full and part-time employees work for your organization?
(approved)
Example:
Full-time: 7
Part-time: 8
2 full-time, 2 part-time
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Puppy & Pet Services
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
717-639=5156
phone number
Email
Enter email address
rbopuppyservices@gmail.com
Visit Us in Person
Enter location address: Located in Central
Pennsylvania
File has been exported to:
word_press/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
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[X]
Yes
[ ]
No
What is your Business Email?
(approved)
rbopuppyservices@gmail.com
What email address do you want to advertise on your Directory Listings?
(approved)
rbopuppyservices@gmail.com
What is your Business Address?
(approved)
802 Cherrington Drive, Harrisburg, PA 17110
Do you want to display your full address?
(approved)
[ ]
Yes
[X]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
We are not set up for customers to visit in person; we operate from a home business (we
pick up puppies and deliver them)
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the
URL if applicable for those noted below. Please enter NA if not applicable
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Social Media
(approved)
Please double click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
RBO Puppy Services
Instagram
rbo.puppy.services
Other
None
File has been exported to:
word_press/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
Don't be Puppy Scammed....Verify before you buy!
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
Call for special offers
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
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File has been exported to:
word_press/1000026998.jpg
File size: 524 KB, Width x Height (px): 1067 x 1628, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/detective_corgi.jpg
File size: 4.82 MB, Width x Height (px): 2636 x 3952, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000026984.jpg
File size: 4.62 MB, Width x Height (px): 4320 x 2832, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000026986.jpg
File size: 319 KB, Width x Height (px): 1072 x 1619, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Do you have any marketing collateral?
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[X]
No
2.5 Existing Website
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Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
Do you have an existing website?
(approved)
[ ]
Yes
[X]
No
2.6 Images & Galleries
It is important to maintain a professional, consistent look for your brand across
the key locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
File has been exported to:
word_press/1000026998_2.jpg
File size: 524 KB, Width x Height (px): 1067 x 1628, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Did you purchase a Rotating Banner?
(approved)
[X]
Yes
[ ]
No
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Please upload 3 to 5 images.
(approved)
File has been exported to:
word_press/1000026984_2.jpg
File size: 4.62 MB, Width x Height (px): 4320 x 2832, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000026986_2.jpg
File size: 319 KB, Width x Height (px): 1072 x 1619, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000026998_3.jpg
File size: 524 KB, Width x Height (px): 1067 x 1628, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/detective_corgi_2.jpg
File size: 4.82 MB, Width x Height (px): 2636 x 3952, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Did you purchase a 2nd Rotating Banner?
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery?
(approved)
[X]
Yes
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[ ]
No
Please upload 5 to 30 images.
(approved)
File has been exported to:
word_press/1000016483.jpg
File size: 3.37 MB, Width x Height (px): 3000 x 4000, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000016946_1_.jpg
File size: 201 KB, Width x Height (px): 1600 x 739, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017046.jpg
File size: 3.41 MB, Width x Height (px): 3000 x 4000, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017170.jpg
File size: 1.17 MB, Width x Height (px): 2117 x 2794, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017174.jpg
File size: 1.08 MB, Width x Height (px): 1726 x 2572, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017195.jpg
File size: 325 KB, Width x Height (px): 2048 x 1536, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017234.jpg
File size: 210 KB, Width x Height (px): 1183 x 658, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017497.jpg
File size: 158 KB, Width x Height (px): 1600 x 739, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017779.jpg
File size: 224 KB, Width x Height (px): 1600 x 1200, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017780.jpg
File size: 166 KB, Width x Height (px): 1200 x 1600, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000025588.jpg
File size: 2.43 MB, Width x Height (px): 4000 x 1848, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/20250908_192112.jpg
File size: 1.83 MB, Width x Height (px): 2851 x 3842, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000014017.jpg
File size: 979 KB, Width x Height (px): 3324 x 2496, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000016021.jpg
File size: 213 KB, Width x Height (px): 739 x 1600, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000016141.jpg
File size: 186 KB, Width x Height (px): 738 x 1028, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000016249.jpg
File size: 2 MB, Width x Height (px): 3000 x 4000, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000025033.jpg
File size: 245 KB, Width x Height (px): 1060 x 1385, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Did you purchase a 2nd Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?
More back story - we began puppy delivery in 2019. A common theme arose from
customers. They had experienced scams and had lost money while searching for a puppy.
It had been a very frustrating and disappointing experience.
Because of previous law enforcement background, we began offering to check the
breeders for potential puppy buyers before they sent any money. are from out of state,
Since many buyers are not from Pennsylvania and reside out of state, many are eager to
have someone verify the breeder/seller in person. After checking everything out, we can
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send real time photos of the puppy, the breeder's home and/or facility and the puppy's
paperwork. If anything about the breeder makes us uncomfortable, we share those
concerns with the buyer. The buyer always has the final decision, and if needed, we also
help them find a responsible breeder for the breed they are looking for. Pennsylvania is a
top state for puppy breeders, some great and some not so great. We can help customers
find a happy and healthy puppy from a responsible breeder.
Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Services offered:
1. Personalized puppy delivery and transport
2. Background check and all document verification of breeder, including real time photos
of puppy
3. Puppy finder services
We can help you find the puppy you are looking for.
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
We would like this page to be a photo gallery of puppies we have delivered.
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Payment options and contact information page
Did you purchase a 6th page?
(approved)
[ ]
Yes
[X]
No
2.8 Feature Integrations
Did you purchase a Feature Integration?
(approved)
[ ]
Yes
[X]
No
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2.9 eCommerce
Did you purchase eCommerce?
(approved)
[X]
Yes
[ ]
No
Let’s take a moment to gather information about your Store.
(approved)
we will take payments online
What email address do you want to use for your store?
(approved)
rbopuppyservices@gmail.com
What address would you like associated to your store?
(approved)
Central Pennsylvania
Let's talk about your products. Do you have a Product you would like to add?
(approved)
[ ]
Yes
[X]
No
2.10 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.
Please share any phrases you or your customers use to find you in search
engines.
(approved)
puppy delivery
puppy breeder
breeder check
find a puppy
puppy finder
buy a puppy
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Are there any search phrases you’d like us to avoid?
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
cheap
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign.
(approved)
SEO is a long-term strategy, and we can expand
beyond this area as we see improved
performance.
All New England States
New Jersey
Pennsylvania
New York
Connecticut
Massachusetts
Rhode Island
Vermont
New Hampshire
Maine
Ohio
Virginia
Delaware
Maryland
What are your Top 3-5 Products or Services?
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign. SEO is a long-term strategy; we can
expand
beyond these as we see improved performance.
Puppy delivery and transport
Breeder vetting
Puppy finder services
Who is your target audience or ideal customer?
(approved)
Example: 30-something
single men, suburban moms, families, etc.
Families, pet-owners, puppy buyers
Competitor Analysis
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.
Include the link to their website if available.
Greenfieldpuppies.com
Lancasterpuppies.com
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myfurrytrails.com
We admire their ability to reach a broad audience of puppy customers.
Tell us about what sets your business apart from your competitors.
(approved)
Example: The services that drive customers to your business,
like what product/service
makes you the most money or items that set you apart from others, like voted
2019 best
burger in Harristown, family-owned business, 30 years experience,
celebrating our 10th
year
We are set apart from others as we offer personalized, individual puppy transport and
delivery. We do not transport multiple puppies at a time. We create the best possible
experience for the puppy.
What payment options to do you accept?
(approved)
[X]
Visa
[X]
MasterCard
[ ]
American express
[X]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[X]
Cash
[ ]
Cheque
[ ]
Invoice
[ ]
Western Union
[X]
Zelle
[X]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name.
(approved)
We'd like to ensure your company name is accurate for your online marketing services.
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What company name would you like to use?
RBO Puppy Services (Responsible Breeders Only Puppy Services)
What phone number do you want to advertise on your directory listings?
(approved)
855-804-5777
Anything else that would be helpful for us to know?
(approved)
For example: "If webpage content is uploaded, would you like us to
'rewrite' the content or
leave it 'as-is'?"
No answer given
2.11 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.
As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates.
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility.
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content.
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone.
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.12 Pay-Per-Click
What specifically would you like to emphasize about your business within your
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campaign?
(approved)
Puppy delivery and transportation
What is your Business Phone Number?
(approved)
To track phone leads generated by your PPC campaign, we will replace the phone number
listed on your website with a different number that we can track. We will do this only when
a searcher clicks on your PPC Ad.
When the searcher dials that number, they will be directed to your business, and the phone
call will be recorded. These recordings will then be available via your PPC scorecard for
playback and listening for up to 30 days. In addition, the caller's information will be
captured and made available in your scorecard throughout the duration of your campaign.
Please note: we will only swap out the phone numbers when visitors click on your PPC ads;
this will not happen for normal traffic to your website.
717-639-5156
Where are your customers located? And where would you like to target this
campaign
(approved)
We will present your ads in specifically tailored locations to ensure that your desired
customers find you when they search. This location should be where your customers are,
which is not always the same place as your business location. (e.g., If you own an e-
commerce company, target all the locations you ship to, not just where your business is
physically located)
All New England States
New Jersey
New York
Pennsylvania
Connecticut
Vermont
Rhode Island
New Hampshire
Maine
Massachusetts
Delaware
Maryland
Virginia
West Virginia
What kind of industries are you looking to appeal to?
(approved)
pet services
So that we can choose the best keywords to target and write relevant content,
can you tell me if there are specific products / services / offerings you want us to
focus on over others?
(approved)
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puppy delivery
puppy transportation
How much does someone spend per purchase?
(approved)
$199 or varies
Are there any products or services you do not want to focus on within your
industry? (E.g. only wants air conditioning repair, no furnaces)
(approved)
To allocate your ad spend correctly, we want to ensure that we do not create keywords or
ads for services you do not specialize in.
No answer given
Are you currently running your own PPC campaign on Google or Bing?
(approved)
[ ]
Yes
[X]
No
Is there anything else you can think of that you would like us to know, or would
like us to include when we're building your new service?
(approved)
No answer given
2.13 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. Once the changes are completed, you will receive another email confirming
that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way.
When your campaign goes active, you will receive an email to notify you
and provide you
with your login credentials to access your PPC scorecard. Your
scorecard will provide you
with full visibility of your PPC campaign activity,
including a copy of your ad, the top 10
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keywords with impressions, and the ability to listen to your call recordings if this feature is
enabled.
We kindly request that you refrain from searching for your ads using your own keywords on
search engines once your account is live. Searching for your own ad increases impressions,
which can decrease your click-through rate and quality score, making it more challenging
for us to optimize your campaign. Instead, you can view your ads in
your scorecard or
contact our team of specialists with any questions you
may have. Please keep in mind that,
like any new online marketing campaign, there is a typical 90-day ramp-up period before
you will see
optimal results. During that time and throughout the life of this service, our
paid search experts will be monitoring and making changes to your campaign to
optimize it
for the best performance.
If you have questions about your Pay-Per-Click service, don't hesitate to
contact us. We are
available Monday through Friday, 8:00 AM to 8:00 PM EST.
Please call us at
888-642-0197 if
you have any questions.
Thank you for choosing Pro Services
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes
(approved)
Final Notes:
1. Confirmed business name: RBO Puppy Services
This should reflect to the site's copy
Disregard his answer in the IOI
2. How do you want your customers to contact you?
Phone: 717-639-5156
email: rbopuppyservices@gmail.com
Address: 802 Cherrington Drive, Harrisburg, PA 17110
(note: Not to display the full address)
3. Address, Email and Phone number to use for SEO | ProBiz :
Phone: 717-639-5156
email: rbopuppyservices@gmail.com
Address: 802 Cherrington Drive, Harrisburg, PA 17110
4. What are your Hours of Operation?
Monday to Saturday 24hrs
Sunday Closed
5. Social Media: Links tested and working
Facebook: https://www.facebook.com/people/RBO-Puppy-Services/61587223652412/
Instagram: https://www.instagram.com/rbo.puppy.services/
6. The customer uploaded mod-132374. The image is for the Logo, please proceed using
this image even if it's a bit different from the business name provided (disregard the 4
images he uploaded in the IOI) and Mission Statement that should be displayed under the
Home page.
7. Slogan: This is how the customer wants it to be written
Don't be Puppy Scammed....Verify before you buy!
8. No offers, discounts, specials
Customer can call him for special discounts depending on the conversation but no specific
discounts offer as of the moment.
9. The customer uploaded 4 images in the IOI for the logo. Please disregard. It can be use
and display on the website pages.
10. Let's talk about your products. Do you have a Product you would like to add? Yes
(disregard his answer in the IOI)
11. Did you purchase a Rotating Banner? No
Please disregard the answer in the IOI
The images he uploaded for the Rotating banner can be use and display on the website
pages to enhance the look and feel
12. Did you purchase a Gallery? No
Disregard his answer in the IOI
The customer uploaded bunch of images for the Gallery, we can use those images to
display in the website pages. He is aware that we cannot display all, he said it depends on
our experts decisions which images was best to display or not.
13. Sitemap:
Home
Services
Door to Door Puppy Delivery
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Testimonials - The customer doesn't have the information's for this page during the
interview. Please hide this page. Approved by Angela
Contact Us -The customer wants a simple contact form under this page
Puppy Delivery (Store)
14. A pdf was uploaded in the IOI for site contents reference. Please rewrite
15. One of the first things a customer is going to see when they view your business
directory listing is your company name.
RBO Puppy Services
Disregard the cx answer in the IOI
16. Anything else that would be helpful for us to know?
17. Are there any products or services you do not want to focus on within your industry?
(E.g. only wants air conditioning repair, no furnaces) N/A
18. Is there anything else you can think of that you would like us to know, or would like us
to include when we're building your new service? N/A Please rewrite and enhance the
contents provided. Customer wants a simple and professional looking website.
19. For PPC - What is your Business Phone Number?
The customer wants to use a different phone number for his PPC compared to SEO|Probiz.
Please proceed with this phone number provided for PPC 717-639-5156 as per customer
request.
Additional File(s) Upload
(approved)
File has been exported to:
network_solutions_internal_notes_only/in-
23221_contents_reference.pdf
File size: 54.3 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
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LOWER PRIORITY ADDITIONAL CONTEXT (use only when not conflicting with Final Notes):
Business Name: OP-86385
Business Type: Puppy & Pet Services
Location: Harrisburg, PA, USA
--- Content from wordpress_-_pro_website_pro_seo_pro_business_dir.pdf ---
WordPress - Pro Website, Pro SEO, Pro
Business Directory and PPC - IN-23221
Company name:
Network Solutions Professional Services
Request owner:
Rhaila S
Client name(s):
Michael Schwartz (rbopuppyservices@gmail.com)
Request due:
03/10/2026
Exported on:
03/13/2026
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1.0 Instructions
Hi Michael,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 WordPress
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
Responsible Breeders Only
RBO Puppy Services
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Transport and Deliver Puppies, Background checks of Breeder, puppy and document
verifications.
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We specialize in helping families avoid internet puppy scams.
Also assist families in
finding healthy-quality puppies from Responsible Breeders
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Families and individuals who are in the market for a puppy and then having that puppy
delivered to their home.
Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
All New England States:
Maine, Vermont, New Hampshire, Massachusetts, Rhode Island,
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Connecticut, New York, New Jersey, Pennsylvania.
How many years of experience do you have in the industry?
(approved)
7 years
How many full and part-time employees work for your organization?
(approved)
Example:
Full-time: 7
Part-time: 8
2 full-time, 2 part-time
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Puppy & Pet Services
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
717-639=5156
phone number
Email
Enter email address
rbopuppyservices@gmail.com
Visit Us in Person
Enter location address: Located in Central
Pennsylvania
File has been exported to:
word_press/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
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[X]
Yes
[ ]
No
What is your Business Email?
(approved)
rbopuppyservices@gmail.com
What email address do you want to advertise on your Directory Listings?
(approved)
rbopuppyservices@gmail.com
What is your Business Address?
(approved)
802 Cherrington Drive, Harrisburg, PA 17110
Do you want to display your full address?
(approved)
[ ]
Yes
[X]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
We are not set up for customers to visit in person; we operate from a home business (we
pick up puppies and deliver them)
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the
URL if applicable for those noted below. Please enter NA if not applicable
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Social Media
(approved)
Please double click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
RBO Puppy Services
Instagram
rbo.puppy.services
Other
None
File has been exported to:
word_press/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
Don't be Puppy Scammed....Verify before you buy!
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
Call for special offers
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
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File has been exported to:
word_press/1000026998.jpg
File size: 524 KB, Width x Height (px): 1067 x 1628, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/detective_corgi.jpg
File size: 4.82 MB, Width x Height (px): 2636 x 3952, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000026984.jpg
File size: 4.62 MB, Width x Height (px): 4320 x 2832, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000026986.jpg
File size: 319 KB, Width x Height (px): 1072 x 1619, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Do you have any marketing collateral?
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[X]
No
2.5 Existing Website
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Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
Do you have an existing website?
(approved)
[ ]
Yes
[X]
No
2.6 Images & Galleries
It is important to maintain a professional, consistent look for your brand across
the key locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
File has been exported to:
word_press/1000026998_2.jpg
File size: 524 KB, Width x Height (px): 1067 x 1628, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Did you purchase a Rotating Banner?
(approved)
[X]
Yes
[ ]
No
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Please upload 3 to 5 images.
(approved)
File has been exported to:
word_press/1000026984_2.jpg
File size: 4.62 MB, Width x Height (px): 4320 x 2832, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000026986_2.jpg
File size: 319 KB, Width x Height (px): 1072 x 1619, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000026998_3.jpg
File size: 524 KB, Width x Height (px): 1067 x 1628, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/detective_corgi_2.jpg
File size: 4.82 MB, Width x Height (px): 2636 x 3952, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Did you purchase a 2nd Rotating Banner?
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery?
(approved)
[X]
Yes
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[ ]
No
Please upload 5 to 30 images.
(approved)
File has been exported to:
word_press/1000016483.jpg
File size: 3.37 MB, Width x Height (px): 3000 x 4000, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000016946_1_.jpg
File size: 201 KB, Width x Height (px): 1600 x 739, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017046.jpg
File size: 3.41 MB, Width x Height (px): 3000 x 4000, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017170.jpg
File size: 1.17 MB, Width x Height (px): 2117 x 2794, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017174.jpg
File size: 1.08 MB, Width x Height (px): 1726 x 2572, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017195.jpg
File size: 325 KB, Width x Height (px): 2048 x 1536, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017234.jpg
File size: 210 KB, Width x Height (px): 1183 x 658, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017497.jpg
File size: 158 KB, Width x Height (px): 1600 x 739, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017779.jpg
File size: 224 KB, Width x Height (px): 1600 x 1200, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017780.jpg
File size: 166 KB, Width x Height (px): 1200 x 1600, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000025588.jpg
File size: 2.43 MB, Width x Height (px): 4000 x 1848, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/20250908_192112.jpg
File size: 1.83 MB, Width x Height (px): 2851 x 3842, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000014017.jpg
File size: 979 KB, Width x Height (px): 3324 x 2496, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000016021.jpg
File size: 213 KB, Width x Height (px): 739 x 1600, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000016141.jpg
File size: 186 KB, Width x Height (px): 738 x 1028, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000016249.jpg
File size: 2 MB, Width x Height (px): 3000 x 4000, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000025033.jpg
File size: 245 KB, Width x Height (px): 1060 x 1385, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Did you purchase a 2nd Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?
More back story - we began puppy delivery in 2019. A common theme arose from
customers. They had experienced scams and had lost money while searching for a puppy.
It had been a very frustrating and disappointing experience.
Because of previous law enforcement background, we began offering to check the
breeders for potential puppy buyers before they sent any money. are from out of state,
Since many buyers are not from Pennsylvania and reside out of state, many are eager to
have someone verify the breeder/seller in person. After checking everything out, we can
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send real time photos of the puppy, the breeder's home and/or facility and the puppy's
paperwork. If anything about the breeder makes us uncomfortable, we share those
concerns with the buyer. The buyer always has the final decision, and if needed, we also
help them find a responsible breeder for the breed they are looking for. Pennsylvania is a
top state for puppy breeders, some great and some not so great. We can help customers
find a happy and healthy puppy from a responsible breeder.
Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Services offered:
1. Personalized puppy delivery and transport
2. Background check and all document verification of breeder, including real time photos
of puppy
3. Puppy finder services
We can help you find the puppy you are looking for.
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
We would like this page to be a photo gallery of puppies we have delivered.
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Payment options and contact information page
Did you purchase a 6th page?
(approved)
[ ]
Yes
[X]
No
2.8 Feature Integrations
Did you purchase a Feature Integration?
(approved)
[ ]
Yes
[X]
No
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2.9 eCommerce
Did you purchase eCommerce?
(approved)
[X]
Yes
[ ]
No
Let’s take a moment to gather information about your Store.
(approved)
we will take payments online
What email address do you want to use for your store?
(approved)
rbopuppyservices@gmail.com
What address would you like associated to your store?
(approved)
Central Pennsylvania
Let's talk about your products. Do you have a Product you would like to add?
(approved)
[ ]
Yes
[X]
No
2.10 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.
Please share any phrases you or your customers use to find you in search
engines.
(approved)
puppy delivery
puppy breeder
breeder check
find a puppy
puppy finder
buy a puppy
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Are there any search phrases you’d like us to avoid?
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
cheap
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign.
(approved)
SEO is a long-term strategy, and we can expand
beyond this area as we see improved
performance.
All New England States
New Jersey
Pennsylvania
New York
Connecticut
Massachusetts
Rhode Island
Vermont
New Hampshire
Maine
Ohio
Virginia
Delaware
Maryland
What are your Top 3-5 Products or Services?
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign. SEO is a long-term strategy; we can
expand
beyond these as we see improved performance.
Puppy delivery and transport
Breeder vetting
Puppy finder services
Who is your target audience or ideal customer?
(approved)
Example: 30-something
single men, suburban moms, families, etc.
Families, pet-owners, puppy buyers
Competitor Analysis
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.
Include the link to their website if available.
Greenfieldpuppies.com
Lancasterpuppies.com
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myfurrytrails.com
We admire their ability to reach a broad audience of puppy customers.
Tell us about what sets your business apart from your competitors.
(approved)
Example: The services that drive customers to your business,
like what product/service
makes you the most money or items that set you apart from others, like voted
2019 best
burger in Harristown, family-owned business, 30 years experience,
celebrating our 10th
year
We are set apart from others as we offer personalized, individual puppy transport and
delivery. We do not transport multiple puppies at a time. We create the best possible
experience for the puppy.
What payment options to do you accept?
(approved)
[X]
Visa
[X]
MasterCard
[ ]
American express
[X]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[X]
Cash
[ ]
Cheque
[ ]
Invoice
[ ]
Western Union
[X]
Zelle
[X]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name.
(approved)
We'd like to ensure your company name is accurate for your online marketing services.
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What company name would you like to use?
RBO Puppy Services (Responsible Breeders Only Puppy Services)
What phone number do you want to advertise on your directory listings?
(approved)
855-804-5777
Anything else that would be helpful for us to know?
(approved)
For example: "If webpage content is uploaded, would you like us to
'rewrite' the content or
leave it 'as-is'?"
No answer given
2.11 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.
As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates.
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility.
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content.
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone.
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.12 Pay-Per-Click
What specifically would you like to emphasize about your business within your
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campaign?
(approved)
Puppy delivery and transportation
What is your Business Phone Number?
(approved)
To track phone leads generated by your PPC campaign, we will replace the phone number
listed on your website with a different number that we can track. We will do this only when
a searcher clicks on your PPC Ad.
When the searcher dials that number, they will be directed to your business, and the phone
call will be recorded. These recordings will then be available via your PPC scorecard for
playback and listening for up to 30 days. In addition, the caller's information will be
captured and made available in your scorecard throughout the duration of your campaign.
Please note: we will only swap out the phone numbers when visitors click on your PPC ads;
this will not happen for normal traffic to your website.
717-639-5156
Where are your customers located? And where would you like to target this
campaign
(approved)
We will present your ads in specifically tailored locations to ensure that your desired
customers find you when they search. This location should be where your customers are,
which is not always the same place as your business location. (e.g., If you own an e-
commerce company, target all the locations you ship to, not just where your business is
physically located)
All New England States
New Jersey
New York
Pennsylvania
Connecticut
Vermont
Rhode Island
New Hampshire
Maine
Massachusetts
Delaware
Maryland
Virginia
West Virginia
What kind of industries are you looking to appeal to?
(approved)
pet services
So that we can choose the best keywords to target and write relevant content,
can you tell me if there are specific products / services / offerings you want us to
focus on over others?
(approved)
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puppy delivery
puppy transportation
How much does someone spend per purchase?
(approved)
$199 or varies
Are there any products or services you do not want to focus on within your
industry? (E.g. only wants air conditioning repair, no furnaces)
(approved)
To allocate your ad spend correctly, we want to ensure that we do not create keywords or
ads for services you do not specialize in.
No answer given
Are you currently running your own PPC campaign on Google or Bing?
(approved)
[ ]
Yes
[X]
No
Is there anything else you can think of that you would like us to know, or would
like us to include when we're building your new service?
(approved)
No answer given
2.13 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. Once the changes are completed, you will receive another email confirming
that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way.
When your campaign goes active, you will receive an email to notify you
and provide you
with your login credentials to access your PPC scorecard. Your
scorecard will provide you
with full visibility of your PPC campaign activity,
including a copy of your ad, the top 10
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keywords with impressions, and the ability to listen to your call recordings if this feature is
enabled.
We kindly request that you refrain from searching for your ads using your own keywords on
search engines once your account is live. Searching for your own ad increases impressions,
which can decrease your click-through rate and quality score, making it more challenging
for us to optimize your campaign. Instead, you can view your ads in
your scorecard or
contact our team of specialists with any questions you
may have. Please keep in mind that,
like any new online marketing campaign, there is a typical 90-day ramp-up period before
you will see
optimal results. During that time and throughout the life of this service, our
paid search experts will be monitoring and making changes to your campaign to
optimize it
for the best performance.
If you have questions about your Pay-Per-Click service, don't hesitate to
contact us. We are
available Monday through Friday, 8:00 AM to 8:00 PM EST.
Please call us at
888-642-0197 if
you have any questions.
Thank you for choosing Pro Services
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes
(approved)
Final Notes:
1. Confirmed business name: RBO Puppy Services
This should reflect to the site's copy
Disregard his answer in the IOI
2. How do you want your customers to contact you?
Phone: 717-639-5156
email: rbopuppyservices@gmail.com
Address: 802 Cherrington Drive, Harrisburg, PA 17110
(note: Not to display the full address)
3. Address, Email and Phone number to use for SEO | ProBiz :
Phone: 717-639-5156
email: rbopuppyservices@gmail.com
Address: 802 Cherrington Drive, Harrisburg, PA 17110
4. What are your Hours of Operation?
Monday to Saturday 24hrs
Sunday Closed
5. Social Media: Links tested and working
Facebook: https://www.facebook.com/people/RBO-Puppy-Services/61587223652412/
Instagram: https://www.instagram.com/rbo.puppy.services/
6. The customer uploaded mod-132374. The image is for the Logo, please proceed using
this image even if it's a bit different from the business name provided (disregard the 4
images he uploaded in the IOI) and Mission Statement that should be displayed under the
Home page.
7. Slogan: This is how the customer wants it to be written
Don't be Puppy Scammed....Verify before you buy!
8. No offers, discounts, specials
Customer can call him for special discounts depending on the conversation but no specific
discounts offer as of the moment.
9. The customer uploaded 4 images in the IOI for the logo. Please disregard. It can be use
and display on the website pages.
10. Let's talk about your products. Do you have a Product you would like to add? Yes
(disregard his answer in the IOI)
11. Did you purchase a Rotating Banner? No
Please disregard the answer in the IOI
The images he uploaded for the Rotating banner can be use and display on the website
pages to enhance the look and feel
12. Did you purchase a Gallery? No
Disregard his answer in the IOI
The customer uploaded bunch of images for the Gallery, we can use those images to
display in the website pages. He is aware that we cannot display all, he said it depends on
our experts decisions which images was best to display or not.
13. Sitemap:
Home
Services
Door to Door Puppy Delivery
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Testimonials - The customer doesn't have the information's for this page during the
interview. Please hide this page. Approved by Angela
Contact Us -The customer wants a simple contact form under this page
Puppy Delivery (Store)
14. A pdf was uploaded in the IOI for site contents reference. Please rewrite
15. One of the first things a customer is going to see when they view your business
directory listing is your company name.
RBO Puppy Services
Disregard the cx answer in the IOI
16. Anything else that would be helpful for us to know?
17. Are there any products or services you do not want to focus on within your industry?
(E.g. only wants air conditioning repair, no furnaces) N/A
18. Is there anything else you can think of that you would like us to know, or would like us
to include when we're building your new service? N/A Please rewrite and enhance the
contents provided. Customer wants a simple and professional looking website.
19. For PPC - What is your Business Phone Number?
The customer wants to use a different phone number for his PPC compared to SEO|Probiz.
Please proceed with this phone number provided for PPC 717-639-5156 as per customer
request.
Additional File(s) Upload
(approved)
File has been exported to:
network_solutions_internal_notes_only/in-
23221_contents_reference.pdf
File size: 54.3 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
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--- Content from wordpress_-_pro_website_pro_seo_pro_business_dir.pdf --- WordPress - Pro Website, Pro SEO, Pro Business Directory and PPC - IN-23221 Company name: Network Solutions Professional Services Request owner: Rhaila S Client name(s): Michael Schwartz (rbopuppyservices@gmail.com) Request due: 03/10/2026 Exported on: 03/13/2026 Page 1 of 30 Network Solutions Professional Services 1.0 Instructions Hi Michael, Thank you for your purchase! You've taken a great step toward enhancing your online presence. Please complete the attached form to help us understand your website needs, target audience, location, competitors, and other key information. Form Tips: Use the left menu to navigate between sections. Your progress saves automatically—you can return at any time to finish. Submit each item for review when complete (blue = incomplete, green = complete). Please note that the form will lock after 48 hours. We cannot accept additional content during this time. Support Hours: Monday–Friday, 8:00 AM–8:00 PM EST Phone: 888-642-0197 We look forward to learning more about your business! Warm regards, The Pro Serv Team Note: This is a no-reply email and is not monitored. Page 2 of 30 Network Solutions Professional Services 2.0 WordPress 2.1 Business Information When a first-time website visitor sees your site, you want them to quickly gain a clear understanding of what you offer and be enticed by the business's details. What business name do you want to display on your website? (approved) The capitalization and/or special characters are also important. Example: Barney's Burgers & Barbecue Example: Barney's Burgers & Barbecue Responsible Breeders Only RBO Puppy Services Give us a brief overview of your business. What do you do? (approved) Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer pick up but not delivery and serve the Smallville, Indiana, area. Transport and Deliver Puppies, Background checks of Breeder, puppy and document verifications. What makes your business stand out against the competition? (approved) Example: Voted 2019 best burger in Harristown, family-owned business, 30 years experience, celebrating our 10th year, etc. We'll use this to highlight what makes your business unique. We specialize in helping families avoid internet puppy scams. Also assist families in finding healthy-quality puppies from Responsible Breeders What type of customers do you want to attract? (appro
Families and individuals residing in the New England states (Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Pennsylvania) who are seeking to purchase and have puppies delivered to their homes. Audience is concerned about avoiding internet puppy scams and values breeder transparency, health, and safety of pets.
RBO Puppy Services is a trusted puppy delivery and pet service business based in Harrisburg, PA, serving families across the New England states. What makes RBO Puppy Services stand out is its focus on protecting buyers from internet puppy scams and ensuring every puppy comes from a responsible, vetted breeder, backed by real-time verifications and personal service. Unlike large competitors, RBO offers one-on-one delivery and hands-on transparency, creating a safer and more comfortable experience for both puppies and their new families.
You are an expert business analyst specializing in extracting comprehensive business intelligence from documents. Extract detailed, specific information and return ONLY valid JSON with no additional text or formatting.
BUSINESS INTELLIGENCE EXTRACTION TASK
Analyze the following business content and extract comprehensive details for professional blueprint generation.
BUSINESS TYPE: Puppy & Pet Services
CONTENT TO ANALYZE:
--- Content from wordpress_-_pro_website_pro_seo_pro_business_dir.pdf ---
WordPress - Pro Website, Pro SEO, Pro
Business Directory and PPC - IN-23221
Company name:
Network Solutions Professional Services
Request owner:
Rhaila S
Client name(s):
Michael Schwartz (rbopuppyservices@gmail.com)
Request due:
03/10/2026
Exported on:
03/13/2026
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1.0 Instructions
Hi Michael,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 WordPress
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
Responsible Breeders Only
RBO Puppy Services
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Transport and Deliver Puppies, Background checks of Breeder, puppy and document
verifications.
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We specialize in helping families avoid internet puppy scams.
Also assist families in
finding healthy-quality puppies from Responsible Breeders
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Families and individuals who are in the market for a puppy and then having that puppy
delivered to their home.
Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
All New England States:
Maine, Vermont, New Hampshire, Massachusetts, Rhode Island,
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Connecticut, New York, New Jersey, Pennsylvania.
How many years of experience do you have in the industry?
(approved)
7 years
How many full and part-time employees work for your organization?
(approved)
Example:
Full-time: 7
Part-time: 8
2 full-time, 2 part-time
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Puppy & Pet Services
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
717-639=5156
phone number
Email
Enter email address
rbopuppyservices@gmail.com
Visit Us in Person
Enter location address: Located in Central
Pennsylvania
File has been exported to:
word_press/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
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[X]
Yes
[ ]
No
What is your Business Email?
(approved)
rbopuppyservices@gmail.com
What email address do you want to advertise on your Directory Listings?
(approved)
rbopuppyservices@gmail.com
What is your Business Address?
(approved)
802 Cherrington Drive, Harrisburg, PA 17110
Do you want to display your full address?
(approved)
[ ]
Yes
[X]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
We are not set up for customers to visit in person; we operate from a home business (we
pick up puppies and deliver them)
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the
URL if applicable for those noted below. Please enter NA if not applicable
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Social Media
(approved)
Please double click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
RBO Puppy Services
Instagram
rbo.puppy.services
Other
None
File has been exported to:
word_press/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
Don't be Puppy Scammed....Verify before you buy!
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
Call for special offers
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
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File has been exported to:
word_press/1000026998.jpg
File size: 524 KB, Width x Height (px): 1067 x 1628, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/detective_corgi.jpg
File size: 4.82 MB, Width x Height (px): 2636 x 3952, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000026984.jpg
File size: 4.62 MB, Width x Height (px): 4320 x 2832, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000026986.jpg
File size: 319 KB, Width x Height (px): 1072 x 1619, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Do you have any marketing collateral?
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[X]
No
2.5 Existing Website
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Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
Do you have an existing website?
(approved)
[ ]
Yes
[X]
No
2.6 Images & Galleries
It is important to maintain a professional, consistent look for your brand across
the key locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
File has been exported to:
word_press/1000026998_2.jpg
File size: 524 KB, Width x Height (px): 1067 x 1628, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Did you purchase a Rotating Banner?
(approved)
[X]
Yes
[ ]
No
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Please upload 3 to 5 images.
(approved)
File has been exported to:
word_press/1000026984_2.jpg
File size: 4.62 MB, Width x Height (px): 4320 x 2832, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000026986_2.jpg
File size: 319 KB, Width x Height (px): 1072 x 1619, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000026998_3.jpg
File size: 524 KB, Width x Height (px): 1067 x 1628, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/detective_corgi_2.jpg
File size: 4.82 MB, Width x Height (px): 2636 x 3952, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Did you purchase a 2nd Rotating Banner?
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery?
(approved)
[X]
Yes
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[ ]
No
Please upload 5 to 30 images.
(approved)
File has been exported to:
word_press/1000016483.jpg
File size: 3.37 MB, Width x Height (px): 3000 x 4000, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000016946_1_.jpg
File size: 201 KB, Width x Height (px): 1600 x 739, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017046.jpg
File size: 3.41 MB, Width x Height (px): 3000 x 4000, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017170.jpg
File size: 1.17 MB, Width x Height (px): 2117 x 2794, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017174.jpg
File size: 1.08 MB, Width x Height (px): 1726 x 2572, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017195.jpg
File size: 325 KB, Width x Height (px): 2048 x 1536, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017234.jpg
File size: 210 KB, Width x Height (px): 1183 x 658, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017497.jpg
File size: 158 KB, Width x Height (px): 1600 x 739, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017779.jpg
File size: 224 KB, Width x Height (px): 1600 x 1200, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017780.jpg
File size: 166 KB, Width x Height (px): 1200 x 1600, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000025588.jpg
File size: 2.43 MB, Width x Height (px): 4000 x 1848, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/20250908_192112.jpg
File size: 1.83 MB, Width x Height (px): 2851 x 3842, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000014017.jpg
File size: 979 KB, Width x Height (px): 3324 x... [content truncated]
Extract detailed business intelligence and return ONLY valid JSON with this exact structure:
{
"business_name": "Extract actual business name from content",
"business_type": "Specific business type/industry (e.g., 'Graphic Design Studio', 'Real Estate Agency')",
"location": "Business location (city, state, country)",
"target_audience": "Detailed target audience description with demographics and psychographics",
"primary_goals": ["Specific business goal 1", "Specific business goal 2", "Specific business goal 3"],
"brand_values": ["Core value 1", "Core value 2", "Core value 3"],
"services_offered": ["Service 1", "Service 2", "Service 3"],
"competitive_advantages": ["Advantage 1", "Advantage 2", "Advantage 3"],
"color_palette": ["#hexcolor1", "#hexcolor2", "#hexcolor3"],
"brand_personality": "Brand voice and personality description",
"content_samples": ["Sample headline/copy 1", "Sample headline/copy 2"],
"technical_requirements": ["Tech requirement 1", "Tech requirement 2"],
"marketing_objectives": ["Marketing goal 1", "Marketing goal 2"]
}
EXTRACTION GUIDELINES:
- Extract ACTUAL information from the content, not generic placeholders
- Be specific and detailed in descriptions
- For missing information, provide relevant industry-standard assumptions
- Focus on actionable business intelligence
- Ensure all arrays have meaningful entries
- Use professional language throughout
Return only the JSON object with no additional text or formatting.
--- Content from wordpress_-_pro_website_pro_seo_pro_business_dir.pdf --- WordPress - Pro Website, Pro SEO, Pro Business Directory and PPC - IN-23221 Company name: Network Solutions Professional Services Request owner: Rhaila S Client name(s): Michael Schwartz (rbopuppyservices@gmail.com) Request due: 03/10/2026 Exported on: 03/13/2026 Page 1 of 30 Network Solutions Professional Services 1.0 Instructions Hi Michael, Thank you for your purchase! You've taken a great step toward enhancing your online presence. Please complete the attached form to help us understand your website needs, target audience, location, competitors, and other key information. Form Tips: Use the left menu to navigate between sections. Your progress saves automatically—you can return at any time to finish. Submit each item for review when complete (blue = incomplete, green = complete). Please note that the form will lock after 48 hours. We cannot accept additional content during this time. Support Hours: Monday–Friday, 8:00 AM–8:00 PM EST Phone: 888-642-0197 We look forward to learning more about your business! Warm regards, The Pro Serv Team Note: This is a no-reply email and is not monitored. Page 2 of 30 Network Solutions Professional Services 2.0 WordPress 2.1 Business Information When a first-time website visitor sees your site, you want them to quickly gain a clear understanding of what you offer and be enticed by the business's details. What business name do you want to display on your website? (approved) The capitalization and/or special characters are also important. Example: Barney's Burgers & Barbecue Example: Barney's Burgers & Barbecue Responsible Breeders Only RBO Puppy Services Give us a brief overview of your business. What do you do? (approved) Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer pick up but not delivery and serve the Smallville, Indiana, area. Transport and Deliver Puppies, Background checks of Breeder, puppy and document verifications. What makes your business stand out against the competition? (approved) Example: Voted 2019 best burger in Harristown, family-owned business, 30 years experience, celebrating our 10th year, etc. We'll use this to highlight what makes your business unique. We specialize in helping families avoid internet puppy scams. Also assist families in finding healthy-quality puppies from Responsible Breeders What type of customers do you want to attract? (appro
Trustworthy, caring, and vigilant with a focus on customer protection and animal welfare. The brand voice is warm, informative, and reassuring, emphasizing transparency and expertise in the pet services industry.
You are a senior website strategist. Generate ONLY the project_overview and customer_overview sections of a strategic blueprint. LANGUAGE REQUIREMENTS: - Use simple, clear language that anyone can understand - Avoid technical jargon, acronyms, and complex terms - Write as if speaking directly to a business owner - Explain everything in plain English - Use everyday words instead of technical terms - Make it easy for non-technical people to understand RULES: - Return ONLY valid JSON with the exact structure provided - No extra text, no explanations, no markdown - Use only verified intake content from real businesses - Never guess, assume, or fabricate PROJECT OVERVIEW REQUIREMENTS: - The executive_summary field is REQUIRED and must contain a comprehensive 2-3 sentence summary - The executive_summary should describe the business value proposition, competitive positioning, and key differentiators - Use specific business information from the intake content, not generic descriptions - The executive_summary must be meaningful and informative, not empty or placeholder text - DO NOT leave executive_summary as "string" or empty - it must contain actual content
BUSINESS NAME: OP-86385
BUSINESS TYPE: Puppy & Pet Services
LOCATION: Harrisburg, PA, USA
SELECTED PRODUCTS: Pro Website WordPress w/Ecomm, Rotating Banner, Gallery
PRODUCT-SPECIFIC REQUIREMENTS:
- Generate recommendations specific to the selected products
- Consider product-specific features, integrations, and requirements
- Ensure blueprint recommendations align with selected product capabilities
TARGET AUDIENCE: Families and individuals residing in the New England states (Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Pennsylvania) who are seeking to purchase and have puppies delivered to their homes. Audience is concerned about avoiding internet puppy scams and values breeder transparency, health, and safety of pets.
PRIMARY GOALS: Enhance online presence with a professional website and directory listings, Attract and convert families and individuals seeking healthy, quality puppies from responsible breeders, Establish trust by highlighting scam prevention and breeder verification services
BRAND VALUES: Integrity in breeder and puppy verification, Commitment to customer safety and scam prevention, Dedication to animal welfare and responsible breeding
SERVICES OFFERED: Puppy transport and delivery, Background checks of breeders, Verification of puppies and breeder documentation
COMPETITIVE ADVANTAGES: Specialization in helping families avoid internet puppy scams, Comprehensive breeder and puppy verification process, Personalized assistance in finding healthy, quality puppies from responsible breeders
BRAND PERSONALITY: Trustworthy, caring, and vigilant with a focus on customer protection and animal welfare. The brand voice is warm, informative, and reassuring, emphasizing transparency and expertise in the pet services industry.
UPLOADED CONTENT:
--- Content from wordpress_-_pro_website_pro_seo_pro_business_dir.pdf ---
WordPress - Pro Website, Pro SEO, Pro
Business Directory and PPC - IN-23221
Company name:
Network Solutions Professional Services
Request owner:
Rhaila S
Client name(s):
Michael Schwartz (rbopuppyservices@gmail.com)
Request due:
03/10/2026
Exported on:
03/13/2026
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1.0 Instructions
Hi Michael,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 WordPress
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
Responsible Breeders Only
RBO Puppy Services
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Transport and Deliver Puppies, Background checks of Breeder, puppy and document
verifications.
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We specialize in helping families avoid internet puppy scams.
Also assist families in
finding healthy-quality puppies from Responsible Breeders
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Families and individuals who are in the market for a puppy and then having that puppy
delivered to their home.
Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
All New England States:
Maine, Vermont, New Hampshire, Massachusetts, Rhode Island,
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Connecticut, New York, New Jersey, Pennsylvania.
How many years of experience do you have in the industry?
(approved)
7 years
How many full and part-time employees work for your organization?
(approved)
Example:
Full-time: 7
Part-time: 8
2 full-time, 2 part-time
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Puppy & Pet Services
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
717-639=5156
phone number
Email
Enter email address
rbopuppyservices@gmail.com
Visit Us in Person
Enter location address: Located in Central
Pennsylvania
File has been exported to:
word_press/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
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[X]
Yes
[ ]
No
What is your Business Email?
(approved)
rbopuppyservices@gmail.com
What email address do you want to advertise on your Directory Listings?
(approved)
rbopuppyservices@gmail.com
What is your Business Address?
(approved)
802 Cherrington Drive, Harrisburg, PA 17110
Do you want to display your full address?
(approved)
[ ]
Yes
[X]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
We are not set up for customers to visit in person; we operate from a home business (we
pick up puppies and deliver them)
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the
URL if applicable for those noted below. Please enter NA if not applicable
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Social Media
(approved)
Please double click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
RBO Puppy Services
Instagram
rbo.puppy.services
Other
None
File has been exported to:
word_press/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
Don't be Puppy Scammed....Verify before you buy!
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
Call for special offers
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
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File has been exported to:
word_press/1000026998.jpg
File size: 524 KB, Width x Height (px): 1067 x 1628, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/detective_corgi.jpg
File size: 4.82 MB, Width x Height (px): 2636 x 3952, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000026984.jpg
File size: 4.62 MB, Width x Height (px): 4320 x 2832, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000026986.jpg
File size: 319 KB, Width x Height (px): 1072 x 1619, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Do you have any marketing collateral?
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[X]
No
2.5 Existing Website
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Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
Do you have an existing website?
(approved)
[ ]
Yes
[X]
No
2.6 Images & Galleries
It is important to maintain a professional, consistent look for your brand across
the key locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
File has been exported to:
word_press/1000026998_2.jpg
File size: 524 KB, Width x Height (px): 1067 x 1628, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Did you purchase a Rotating Banner?
(approved)
[X]
Yes
[ ]
No
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Please upload 3 to 5 images.
(approved)
File has been exported to:
word_press/1000026984_2.jpg
File size: 4.62 MB, Width x Height (px): 4320 x 2832, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000026986_2.jpg
File size: 319 KB, Width x Height (px): 1072 x 1619, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000026998_3.jpg
File size: 524 KB, Width x Height (px): 1067 x 1628, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/detective_corgi_2.jpg
File size: 4.82 MB, Width x Height (px): 2636 x 3952, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Did you purchase a 2nd Rotating Banner?
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery?
(approved)
[X]
Yes
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[ ]
No
Please upload 5 to 30 images.
(approved)
File has been exported to:
word_press/1000016483.jpg
File size: 3.37 MB, Width x Height (px): 3000 x 4000, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000016946_1_.jpg
File size: 201 KB, Width x Height (px): 1600 x 739, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017046.jpg
File size: 3.41 MB, Width x Height (px): 3000 x 4000, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017170.jpg
File size: 1.17 MB, Width x Height (px): 2117 x 2794, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017174.jpg
File size: 1.08 MB, Width x Height (px): 1726 x 2572, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017195.jpg
File size: 325 KB, Width x Height (px): 2048 x 1536, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017234.jpg
File size: 210 KB, Width x Height (px): 1183 x 658, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017497.jpg
File size: 158 KB, Width x Height (px): 1600 x 739, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017779.jpg
File size: 224 KB, Width x Height (px): 1600 x 1200, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017780.jpg
File size: 166 KB, Width x Height (px): 1200 x 1600, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000025588.jpg
File size: 2.43 MB, Width x Height (px): 4000 x 1848, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/20250908_192112.jpg
File size: 1.83 MB, Width x Height (px): 2851 x 3842, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000014017.jpg
File size: 979 KB, Width x Height (px): 3324 x 2496, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000016021.jpg
File size: 213 KB, Width x Height (px): 739 x 1600, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000016141.jpg
File size: 186 KB, Width x Height (px): 738 x 1028, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000016249.jpg
File size: 2 MB, Width x Height (px): 3000 x 4000, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000025033.jpg
File size: 245 KB, Width x Height (px): 1060 x 1385, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Did you purchase a 2nd Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?
More back story - we began puppy delivery in 2019. A common theme arose from
customers. They had experienced scams and had lost money while searching for a puppy.
It had been a very frustrating and disappointing experience.
Because of previous law enforcement background, we began offering to check the
breeders for potential puppy buyers before they sent any money. are from out of state,
Since many buyers are not from Pennsylvania and reside out of state, many are eager to
have someone verify the breeder/seller in person. After checking everything out, we can
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send real time photos of the puppy, the breeder's home and/or facility and the puppy's
paperwork. If anything about the breeder makes us uncomfortable, we share those
concerns with the buyer. The buyer always has the final decision, and if needed, we also
help them find a responsible breeder for the breed they are looking for. Pennsylvania is a
top state for puppy breeders, some great and some not so great. We can help customers
find a happy and healthy puppy from a responsible breeder.
Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Services offered:
1. Personalized puppy delivery and transport
2. Background check and all document verification of breeder, including real time photos
of puppy
3. Puppy finder services
We can help you find the puppy you are looking for.
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
We would like this page to be a photo gallery of puppies we have delivered.
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Payment options and contact information page
Did you purchase a 6th page?
(approved)
[ ]
Yes
[X]
No
2.8 Feature Integrations
Did you purchase a Feature Integration?
(approved)
[ ]
Yes
[X]
No
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2.9 eCommerce
Did you purchase eCommerce?
(approved)
[X]
Yes
[ ]
No
Let’s take a moment to gather information about your Store.
(approved)
we will take payments online
What email address do you want to use for your store?
(approved)
rbopuppyservices@gmail.com
What address would you like associated to your store?
(approved)
Central Pennsylvania
Let's talk about your products. Do you have a Product you would like to add?
(approved)
[ ]
Yes
[X]
No
2.10 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.
Please share any phrases you or your customers use to find you in search
engines.
(approved)
puppy delivery
puppy breeder
breeder check
find a puppy
puppy finder
buy a puppy
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Are there any search phrases you’d like us to avoid?
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
cheap
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign.
(approved)
SEO is a long-term strategy, and we can expand
beyond this area as we see improved
performance.
All New England States
New Jersey
Pennsylvania
New York
Connecticut
Massachusetts
Rhode Island
Vermont
New Hampshire
Maine
Ohio
Virginia
Delaware
Maryland
What are your Top 3-5 Products or Services?
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign. SEO is a long-term strategy; we can
expand
beyond these as we see improved performance.
Puppy delivery and transport
Breeder vetting
Puppy finder services
Who is your target audience or ideal customer?
(approved)
Example: 30-something
single men, suburban moms, families, etc.
Families, pet-owners, puppy buyers
Competitor Analysis
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.
Include the link to their website if available.
Greenfieldpuppies.com
Lancasterpuppies.com
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myfurrytrails.com
We admire their ability to reach a broad audience of puppy customers.
Tell us about what sets your business apart from your competitors.
(approved)
Example: The services that drive customers to your business,
like what product/service
makes you the most money or items that set you apart from others, like voted
2019 best
burger in Harristown, family-owned business, 30 years experience,
celebrating our 10th
year
We are set apart from others as we offer personalized, individual puppy transport and
delivery. We do not transport multiple puppies at a time. We create the best possible
experience for the puppy.
What payment options to do you accept?
(approved)
[X]
Visa
[X]
MasterCard
[ ]
American express
[X]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[X]
Cash
[ ]
Cheque
[ ]
Invoice
[ ]
Western Union
[X]
Zelle
[X]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name.
(approved)
We'd like to ensure your company name is accurate for your online marketing services.
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What company name would you like to use?
RBO Puppy Services (Responsible Breeders Only Puppy Services)
What phone number do you want to advertise on your directory listings?
(approved)
855-804-5777
Anything else that would be helpful for us to know?
(approved)
For example: "If webpage content is uploaded, would you like us to
'rewrite' the content or
leave it 'as-is'?"
No answer given
2.11 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.
As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates.
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility.
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content.
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone.
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.12 Pay-Per-Click
What specifically would you like to emphasize about your business within your
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campaign?
(approved)
Puppy delivery and transportation
What is your Business Phone Number?
(approved)
To track phone leads generated by your PPC campaign, we will replace the phone number
listed on your website with a different number that we can track. We will do this only when
a searcher clicks on your PPC Ad.
When the searcher dials that number, they will be directed to your business, and the phone
call will be recorded. These recordings will then be available via your PPC scorecard for
playback and listening for up to 30 days. In addition, the caller's information will be
captured and made available in your scorecard throughout the duration of your campaign.
Please note: we will only swap out the phone numbers when visitors click on your PPC ads;
this will not happen for normal traffic to your website.
717-639-5156
Where are your customers located? And where would you like to target this
campaign
(approved)
We will present your ads in specifically tailored locations to ensure that your desired
customers find you when they search. This location should be where your customers are,
which is not always the same place as your business location. (e.g., If you own an e-
commerce company, target all the locations you ship to, not just where your business is
physically located)
All New England States
New Jersey
New York
Pennsylvania
Connecticut
Vermont
Rhode Island
New Hampshire
Maine
Massachusetts
Delaware
Maryland
Virginia
West Virginia
What kind of industries are you looking to appeal to?
(approved)
pet services
So that we can choose the best keywords to target and write relevant content,
can you tell me if there are specific products / services / offerings you want us to
focus on over others?
(approved)
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puppy delivery
puppy transportation
How much does someone spend per purchase?
(approved)
$199 or varies
Are there any products or services you do not want to focus on within your
industry? (E.g. only wants air conditioning repair, no furnaces)
(approved)
To allocate your ad spend correctly, we want to ensure that we do not create keywords or
ads for services you do not specialize in.
No answer given
Are you currently running your own PPC campaign on Google or Bing?
(approved)
[ ]
Yes
[X]
No
Is there anything else you can think of that you would like us to know, or would
like us to include when we're building your new service?
(approved)
No answer given
2.13 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. Once the changes are completed, you will receive another email confirming
that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way.
When your campaign goes active, you will receive an email to notify you
and provide you
with your login credentials to access your PPC scorecard. Your
scorecard will provide you
with full visibility of your PPC campaign activity,
including a copy of your ad, the top 10
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keywords with impressions, and the ability to listen to your call recordings if this feature is
enabled.
We kindly request that you refrain from searching for your ads using your own keywords on
search engines once your account is live. Searching for your own ad increases impressions,
which can decrease your click-through rate and quality score, making it more challenging
for us to optimize your campaign. Instead, you can view your ads in
your scorecard or
contact our team of specialists with any questions you
may have. Please keep in mind that,
like any new online marketing campaign, there is a typical 90-day ramp-up period before
you will see
optimal results. During that time and throughout the life of this service, our
paid search experts will be monitoring and making changes to your campaign to
optimize it
for the best performance.
If you have questions about your Pay-Per-Click service, don't hesitate to
contact us. We are
available Monday through Friday, 8:00 AM to 8:00 PM EST.
Please call us at
888-642-0197 if
you have any questions.
Thank you for choosing Pro Services
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes
(approved)
Final Notes:
1. Confirmed business name: RBO Puppy Services
This should reflect to the site's copy
Disregard his answer in the IOI
2. How do you want your customers to contact you?
Phone: 717-639-5156
email: rbopuppyservices@gmail.com
Address: 802 Cherrington Drive, Harrisburg, PA 17110
(note: Not to display the full address)
3. Address, Email and Phone number to use for SEO | ProBiz :
Phone: 717-639-5156
email: rbopuppyservices@gmail.com
Address: 802 Cherrington Drive, Harrisburg, PA 17110
4. What are your Hours of Operation?
Monday to Saturday 24hrs
Sunday Closed
5. Social Media: Links tested and working
Facebook: https://www.facebook.com/people/RBO-Puppy-Services/61587223652412/
Instagram: https://www.instagram.com/rbo.puppy.services/
6. The customer uploaded mod-132374. The image is for the Logo, please proceed using
this image even if it's a bit different from the business name provided (disregard the 4
images he uploaded in the IOI) and Mission Statement that should be displayed under the
Home page.
7. Slogan: This is how the customer wants it to be written
Don't be Puppy Scammed....Verify before you buy!
8. No offers, discounts, specials
Customer can call him for special discounts depending on the conversation but no specific
discounts offer as of the moment.
9. The customer uploaded 4 images in the IOI for the logo. Please disregard. It can be use
and display on the website pages.
10. Let's talk about your products. Do you have a Product you would like to add? Yes
(disregard his answer in the IOI)
11. Did you purchase a Rotating Banner? No
Please disregard the answer in the IOI
The images he uploaded for the Rotating banner can be use and display on the website
pages to enhance the look and feel
12. Did you purchase a Gallery? No
Disregard his answer in the IOI
The customer uploaded bunch of images for the Gallery, we can use those images to
display in the website pages. He is aware that we cannot display all, he said it depends on
our experts decisions which images was best to display or not.
13. Sitemap:
Home
Services
Door to Door Puppy Delivery
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Testimonials - The customer doesn't have the information's for this page during the
interview. Please hide this page. Approved by Angela
Contact Us -The customer wants a simple contact form under this page
Puppy Delivery (Store)
14. A pdf was uploaded in the IOI for site contents reference. Please rewrite
15. One of the first things a customer is going to see when they view your business
directory listing is your company name.
RBO Puppy Services
Disregard the cx answer in the IOI
16. Anything else that would be helpful for us to know?
17. Are there any products or services you do not want to focus on within your industry?
(E.g. only wants air conditioning repair, no furnaces) N/A
18. Is there anything else you can think of that you would like us to know, or would like us
to include when we're building your new service? N/A Please rewrite and enhance the
contents provided. Customer wants a simple and professional looking website.
19. For PPC - What is your Business Phone Number?
The customer wants to use a different phone number for his PPC compared to SEO|Probiz.
Please proceed with this phone number provided for PPC 717-639-5156 as per customer
request.
Additional File(s) Upload
(approved)
File has been exported to:
network_solutions_internal_notes_only/in-
23221_contents_reference.pdf
File size: 54.3 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
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LOWER PRIORITY ADDITIONAL CONTEXT (use only when not conflicting with Final Notes):
Business Name: OP-86385
Business Type: Puppy & Pet Services
Location: Harrisburg, PA, USA
--- Content from wordpress_-_pro_website_pro_seo_pro_business_dir.pdf ---
WordPress - Pro Website, Pro SEO, Pro
Business Directory and PPC - IN-23221
Company name:
Network Solutions Professional Services
Request owner:
Rhaila S
Client name(s):
Michael Schwartz (rbopuppyservices@gmail.com)
Request due:
03/10/2026
Exported on:
03/13/2026
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1.0 Instructions
Hi Michael,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 WordPress
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
Responsible Breeders Only
RBO Puppy Services
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Transport and Deliver Puppies, Background checks of Breeder, puppy and document
verifications.
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We specialize in helping families avoid internet puppy scams.
Also assist families in
finding healthy-quality puppies from Responsible Breeders
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Families and individuals who are in the market for a puppy and then having that puppy
delivered to their home.
Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
All New England States:
Maine, Vermont, New Hampshire, Massachusetts, Rhode Island,
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Connecticut, New York, New Jersey, Pennsylvania.
How many years of experience do you have in the industry?
(approved)
7 years
How many full and part-time employees work for your organization?
(approved)
Example:
Full-time: 7
Part-time: 8
2 full-time, 2 part-time
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Puppy & Pet Services
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
717-639=5156
phone number
Email
Enter email address
rbopuppyservices@gmail.com
Visit Us in Person
Enter location address: Located in Central
Pennsylvania
File has been exported to:
word_press/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
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[X]
Yes
[ ]
No
What is your Business Email?
(approved)
rbopuppyservices@gmail.com
What email address do you want to advertise on your Directory Listings?
(approved)
rbopuppyservices@gmail.com
What is your Business Address?
(approved)
802 Cherrington Drive, Harrisburg, PA 17110
Do you want to display your full address?
(approved)
[ ]
Yes
[X]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
We are not set up for customers to visit in person; we operate from a home business (we
pick up puppies and deliver them)
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the
URL if applicable for those noted below. Please enter NA if not applicable
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Social Media
(approved)
Please double click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
RBO Puppy Services
Instagram
rbo.puppy.services
Other
None
File has been exported to:
word_press/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
Don't be Puppy Scammed....Verify before you buy!
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
Call for special offers
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
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File has been exported to:
word_press/1000026998.jpg
File size: 524 KB, Width x Height (px): 1067 x 1628, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/detective_corgi.jpg
File size: 4.82 MB, Width x Height (px): 2636 x 3952, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000026984.jpg
File size: 4.62 MB, Width x Height (px): 4320 x 2832, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000026986.jpg
File size: 319 KB, Width x Height (px): 1072 x 1619, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Do you have any marketing collateral?
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[X]
No
2.5 Existing Website
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Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
Do you have an existing website?
(approved)
[ ]
Yes
[X]
No
2.6 Images & Galleries
It is important to maintain a professional, consistent look for your brand across
the key locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
File has been exported to:
word_press/1000026998_2.jpg
File size: 524 KB, Width x Height (px): 1067 x 1628, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Did you purchase a Rotating Banner?
(approved)
[X]
Yes
[ ]
No
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Please upload 3 to 5 images.
(approved)
File has been exported to:
word_press/1000026984_2.jpg
File size: 4.62 MB, Width x Height (px): 4320 x 2832, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000026986_2.jpg
File size: 319 KB, Width x Height (px): 1072 x 1619, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000026998_3.jpg
File size: 524 KB, Width x Height (px): 1067 x 1628, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/detective_corgi_2.jpg
File size: 4.82 MB, Width x Height (px): 2636 x 3952, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Did you purchase a 2nd Rotating Banner?
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery?
(approved)
[X]
Yes
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[ ]
No
Please upload 5 to 30 images.
(approved)
File has been exported to:
word_press/1000016483.jpg
File size: 3.37 MB, Width x Height (px): 3000 x 4000, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000016946_1_.jpg
File size: 201 KB, Width x Height (px): 1600 x 739, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017046.jpg
File size: 3.41 MB, Width x Height (px): 3000 x 4000, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017170.jpg
File size: 1.17 MB, Width x Height (px): 2117 x 2794, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017174.jpg
File size: 1.08 MB, Width x Height (px): 1726 x 2572, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017195.jpg
File size: 325 KB, Width x Height (px): 2048 x 1536, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017234.jpg
File size: 210 KB, Width x Height (px): 1183 x 658, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017497.jpg
File size: 158 KB, Width x Height (px): 1600 x 739, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017779.jpg
File size: 224 KB, Width x Height (px): 1600 x 1200, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017780.jpg
File size: 166 KB, Width x Height (px): 1200 x 1600, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000025588.jpg
File size: 2.43 MB, Width x Height (px): 4000 x 1848, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/20250908_192112.jpg
File size: 1.83 MB, Width x Height (px): 2851 x 3842, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000014017.jpg
File size: 979 KB, Width x Height (px): 3324 x 2496, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000016021.jpg
File size: 213 KB, Width x Height (px): 739 x 1600, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000016141.jpg
File size: 186 KB, Width x Height (px): 738 x 1028, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000016249.jpg
File size: 2 MB, Width x Height (px): 3000 x 4000, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000025033.jpg
File size: 245 KB, Width x Height (px): 1060 x 1385, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Did you purchase a 2nd Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?
More back story - we began puppy delivery in 2019. A common theme arose from
customers. They had experienced scams and had lost money while searching for a puppy.
It had been a very frustrating and disappointing experience.
Because of previous law enforcement background, we began offering to check the
breeders for potential puppy buyers before they sent any money. are from out of state,
Since many buyers are not from Pennsylvania and reside out of state, many are eager to
have someone verify the breeder/seller in person. After checking everything out, we can
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send real time photos of the puppy, the breeder's home and/or facility and the puppy's
paperwork. If anything about the breeder makes us uncomfortable, we share those
concerns with the buyer. The buyer always has the final decision, and if needed, we also
help them find a responsible breeder for the breed they are looking for. Pennsylvania is a
top state for puppy breeders, some great and some not so great. We can help customers
find a happy and healthy puppy from a responsible breeder.
Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Services offered:
1. Personalized puppy delivery and transport
2. Background check and all document verification of breeder, including real time photos
of puppy
3. Puppy finder services
We can help you find the puppy you are looking for.
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
We would like this page to be a photo gallery of puppies we have delivered.
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Payment options and contact information page
Did you purchase a 6th page?
(approved)
[ ]
Yes
[X]
No
2.8 Feature Integrations
Did you purchase a Feature Integration?
(approved)
[ ]
Yes
[X]
No
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2.9 eCommerce
Did you purchase eCommerce?
(approved)
[X]
Yes
[ ]
No
Let’s take a moment to gather information about your Store.
(approved)
we will take payments online
What email address do you want to use for your store?
(approved)
rbopuppyservices@gmail.com
What address would you like associated to your store?
(approved)
Central Pennsylvania
Let's talk about your products. Do you have a Product you would like to add?
(approved)
[ ]
Yes
[X]
No
2.10 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.
Please share any phrases you or your customers use to find you in search
engines.
(approved)
puppy delivery
puppy breeder
breeder check
find a puppy
puppy finder
buy a puppy
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Are there any search phrases you’d like us to avoid?
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
cheap
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign.
(approved)
SEO is a long-term strategy, and we can expand
beyond this area as we see improved
performance.
All New England States
New Jersey
Pennsylvania
New York
Connecticut
Massachusetts
Rhode Island
Vermont
New Hampshire
Maine
Ohio
Virginia
Delaware
Maryland
What are your Top 3-5 Products or Services?
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign. SEO is a long-term strategy; we can
expand
beyond these as we see improved performance.
Puppy delivery and transport
Breeder vetting
Puppy finder services
Who is your target audience or ideal customer?
(approved)
Example: 30-something
single men, suburban moms, families, etc.
Families, pet-owners, puppy buyers
Competitor Analysis
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.
Include the link to their website if available.
Greenfieldpuppies.com
Lancasterpuppies.com
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myfurrytrails.com
We admire their ability to reach a broad audience of puppy customers.
Tell us about what sets your business apart from your competitors.
(approved)
Example: The services that drive customers to your business,
like what product/service
makes you the most money or items that set you apart from others, like voted
2019 best
burger in Harristown, family-owned business, 30 years experience,
celebrating our 10th
year
We are set apart from others as we offer personalized, individual puppy transport and
delivery. We do not transport multiple puppies at a time. We create the best possible
experience for the puppy.
What payment options to do you accept?
(approved)
[X]
Visa
[X]
MasterCard
[ ]
American express
[X]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[X]
Cash
[ ]
Cheque
[ ]
Invoice
[ ]
Western Union
[X]
Zelle
[X]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name.
(approved)
We'd like to ensure your company name is accurate for your online marketing services.
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What company name would you like to use?
RBO Puppy Services (Responsible Breeders Only Puppy Services)
What phone number do you want to advertise on your directory listings?
(approved)
855-804-5777
Anything else that would be helpful for us to know?
(approved)
For example: "If webpage content is uploaded, would you like us to
'rewrite' the content or
leave it 'as-is'?"
No answer given
2.11 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.
As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates.
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility.
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content.
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone.
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.12 Pay-Per-Click
What specifically would you like to emphasize about your business within your
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campaign?
(approved)
Puppy delivery and transportation
What is your Business Phone Number?
(approved)
To track phone leads generated by your PPC campaign, we will replace the phone number
listed on your website with a different number that we can track. We will do this only when
a searcher clicks on your PPC Ad.
When the searcher dials that number, they will be directed to your business, and the phone
call will be recorded. These recordings will then be available via your PPC scorecard for
playback and listening for up to 30 days. In addition, the caller's information will be
captured and made available in your scorecard throughout the duration of your campaign.
Please note: we will only swap out the phone numbers when visitors click on your PPC ads;
this will not happen for normal traffic to your website.
717-639-5156
Where are your customers located? And where would you like to target this
campaign
(approved)
We will present your ads in specifically tailored locations to ensure that your desired
customers find you when they search. This location should be where your customers are,
which is not always the same place as your business location. (e.g., If you own an e-
commerce company, target all the locations you ship to, not just where your business is
physically located)
All New England States
New Jersey
New York
Pennsylvania
Connecticut
Vermont
Rhode Island
New Hampshire
Maine
Massachusetts
Delaware
Maryland
Virginia
West Virginia
What kind of industries are you looking to appeal to?
(approved)
pet services
So that we can choose the best keywords to target and write relevant content,
can you tell me if there are specific products / services / offerings you want us to
focus on over others?
(approved)
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puppy delivery
puppy transportation
How much does someone spend per purchase?
(approved)
$199 or varies
Are there any products or services you do not want to focus on within your
industry? (E.g. only wants air conditioning repair, no furnaces)
(approved)
To allocate your ad spend correctly, we want to ensure that we do not create keywords or
ads for services you do not specialize in.
No answer given
Are you currently running your own PPC campaign on Google or Bing?
(approved)
[ ]
Yes
[X]
No
Is there anything else you can think of that you would like us to know, or would
like us to include when we're building your new service?
(approved)
No answer given
2.13 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. Once the changes are completed, you will receive another email confirming
that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way.
When your campaign goes active, you will receive an email to notify you
and provide you
with your login credentials to access your PPC scorecard. Your
scorecard will provide you
with full visibility of your PPC campaign activity,
including a copy of your ad, the top 10
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keywords with impressions, and the ability to listen to your call recordings if this feature is
enabled.
We kindly request that you refrain from searching for your ads using your own keywords on
search engines once your account is live. Searching for your own ad increases impressions,
which can decrease your click-through rate and quality score, making it more challenging
for us to optimize your campaign. Instead, you can view your ads in
your scorecard or
contact our team of specialists with any questions you
may have. Please keep in mind that,
like any new online marketing campaign, there is a typical 90-day ramp-up period before
you will see
optimal results. During that time and throughout the life of this service, our
paid search experts will be monitoring and making changes to your campaign to
optimize it
for the best performance.
If you have questions about your Pay-Per-Click service, don't hesitate to
contact us. We are
available Monday through Friday, 8:00 AM to 8:00 PM EST.
Please call us at
888-642-0197 if
you have any questions.
Thank you for choosing Pro Services
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes
(approved)
Final Notes:
1. Confirmed business name: RBO Puppy Services
This should reflect to the site's copy
Disregard his answer in the IOI
2. How do you want your customers to contact you?
Phone: 717-639-5156
email: rbopuppyservices@gmail.com
Address: 802 Cherrington Drive, Harrisburg, PA 17110
(note: Not to display the full address)
3. Address, Email and Phone number to use for SEO | ProBiz :
Phone: 717-639-5156
email: rbopuppyservices@gmail.com
Address: 802 Cherrington Drive, Harrisburg, PA 17110
4. What are your Hours of Operation?
Monday to Saturday 24hrs
Sunday Closed
5. Social Media: Links tested and working
Facebook: https://www.facebook.com/people/RBO-Puppy-Services/61587223652412/
Instagram: https://www.instagram.com/rbo.puppy.services/
6. The customer uploaded mod-132374. The image is for the Logo, please proceed using
this image even if it's a bit different from the business name provided (disregard the 4
images he uploaded in the IOI) and Mission Statement that should be displayed under the
Home page.
7. Slogan: This is how the customer wants it to be written
Don't be Puppy Scammed....Verify before you buy!
8. No offers, discounts, specials
Customer can call him for special discounts depending on the conversation but no specific
discounts offer as of the moment.
9. The customer uploaded 4 images in the IOI for the logo. Please disregard. It can be use
and display on the website pages.
10. Let's talk about your products. Do you have a Product you would like to add? Yes
(disregard his answer in the IOI)
11. Did you purchase a Rotating Banner? No
Please disregard the answer in the IOI
The images he uploaded for the Rotating banner can be use and display on the website
pages to enhance the look and feel
12. Did you purchase a Gallery? No
Disregard his answer in the IOI
The customer uploaded bunch of images for the Gallery, we can use those images to
display in the website pages. He is aware that we cannot display all, he said it depends on
our experts decisions which images was best to display or not.
13. Sitemap:
Home
Services
Door to Door Puppy Delivery
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Testimonials - The customer doesn't have the information's for this page during the
interview. Please hide this page. Approved by Angela
Contact Us -The customer wants a simple contact form under this page
Puppy Delivery (Store)
14. A pdf was uploaded in the IOI for site contents reference. Please rewrite
15. One of the first things a customer is going to see when they view your business
directory listing is your company name.
RBO Puppy Services
Disregard the cx answer in the IOI
16. Anything else that would be helpful for us to know?
17. Are there any products or services you do not want to focus on within your industry?
(E.g. only wants air conditioning repair, no furnaces) N/A
18. Is there anything else you can think of that you would like us to know, or would like us
to include when we're building your new service? N/A Please rewrite and enhance the
contents provided. Customer wants a simple and professional looking website.
19. For PPC - What is your Business Phone Number?
The customer wants to use a different phone number for his PPC compared to SEO|Probiz.
Please proceed with this phone number provided for PPC 717-639-5156 as per customer
request.
Additional File(s) Upload
(approved)
File has been exported to:
network_solutions_internal_notes_only/in-
23221_contents_reference.pdf
File size: 54.3 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
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--- Content from wordpress_-_pro_website_pro_seo_pro_business_dir.pdf --- WordPress - Pro Website, Pro SEO, Pro Business Directory and PPC - IN-23221 Company name: Network Solutions Professional Services Request owner: Rhaila S Client name(s): Michael Schwartz (rbopuppyservices@gmail.com) Request due: 03/10/2026 Exported on: 03/13/2026 Page 1 of 30 Network Solutions Professional Services 1.0 Instructions Hi Michael, Thank you for your purchase! You've taken a great step toward enhancing your online presence. Please complete the attached form to help us understand your website needs, target audience, location, competitors, and other key information. Form Tips: Use the left menu to navigate between sections. Your progress saves automatically—you can return at any time to finish. Submit each item for review when complete (blue = incomplete, green = complete). Please note that the form will lock after 48 hours. We cannot accept additional content during this time. Support Hours: Monday–Friday, 8:00 AM–8:00 PM EST Phone: 888-642-0197 We look forward to learning more about your business! Warm regards, The Pro Serv Team Note: This is a no-reply email and is not monitored. Page 2 of 30 Network Solutions Professional Services 2.0 WordPress 2.1 Business Information When a first-time website visitor sees your site, you want them to quickly gain a clear understanding of what you offer and be enticed by the business's details. What business name do you want to display on your website? (approved) The capitalization and/or special characters are also important. Example: Barney's Burgers & Barbecue Example: Barney's Burgers & Barbecue Responsible Breeders Only RBO Puppy Services Give us a brief overview of your business. What do you do? (approved) Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer pick up but not delivery and serve the Smallville, Indiana, area. Transport and Deliver Puppies, Background checks of Breeder, puppy and document verifications. What makes your business stand out against the competition? (approved) Example: Voted 2019 best burger in Harristown, family-owned business, 30 years experience, celebrating our 10th year, etc. We'll use this to highlight what makes your business unique. We specialize in helping families avoid internet puppy scams. Also assist families in finding healthy-quality puppies from Responsible Breeders What type of customers do you want to attract? (appro
RBO Puppy Services is a Puppy & Pet Services located in Harrisburg, PA, USA. Families and individuals living in New England, New York, New Jersey, and Pennsylvania who want to buy a puppy and have it delivered directly to their home with safety and trust.
Families and individuals living in New England, New York, New Jersey, and Pennsylvania who want to buy a puppy and have it delivered directly to their home with safety and trust.
Values quality service and customer satisfaction.
You are a senior website strategist. Generate ONLY the project_overview and customer_overview sections of a strategic blueprint. LANGUAGE REQUIREMENTS: - Use simple, clear language that anyone can understand - Avoid technical jargon, acronyms, and complex terms - Write as if speaking directly to a business owner - Explain everything in plain English - Use everyday words instead of technical terms - Make it easy for non-technical people to understand RULES: - Return ONLY valid JSON with the exact structure provided - No extra text, no explanations, no markdown - Use only verified intake content from real businesses - Never guess, assume, or fabricate PROJECT OVERVIEW REQUIREMENTS: - The executive_summary field is REQUIRED and must contain a comprehensive 2-3 sentence summary - The executive_summary should describe the business value proposition, competitive positioning, and key differentiators - Use specific business information from the intake content, not generic descriptions - The executive_summary must be meaningful and informative, not empty or placeholder text - DO NOT leave executive_summary as "string" or empty - it must contain actual content
BUSINESS NAME: OP-86385
BUSINESS TYPE: Puppy & Pet Services
LOCATION: Harrisburg, PA, USA
SELECTED PRODUCTS: Pro Website WordPress w/Ecomm, Rotating Banner, Gallery
PRODUCT-SPECIFIC REQUIREMENTS:
- Generate recommendations specific to the selected products
- Consider product-specific features, integrations, and requirements
- Ensure blueprint recommendations align with selected product capabilities
TARGET AUDIENCE: Families and individuals residing in the New England states (Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Pennsylvania) who are seeking to purchase and have puppies delivered to their homes. Audience is concerned about avoiding internet puppy scams and values breeder transparency, health, and safety of pets.
PRIMARY GOALS: Enhance online presence with a professional website and directory listings, Attract and convert families and individuals seeking healthy, quality puppies from responsible breeders, Establish trust by highlighting scam prevention and breeder verification services
BRAND VALUES: Integrity in breeder and puppy verification, Commitment to customer safety and scam prevention, Dedication to animal welfare and responsible breeding
SERVICES OFFERED: Puppy transport and delivery, Background checks of breeders, Verification of puppies and breeder documentation
COMPETITIVE ADVANTAGES: Specialization in helping families avoid internet puppy scams, Comprehensive breeder and puppy verification process, Personalized assistance in finding healthy, quality puppies from responsible breeders
BRAND PERSONALITY: Trustworthy, caring, and vigilant with a focus on customer protection and animal welfare. The brand voice is warm, informative, and reassuring, emphasizing transparency and expertise in the pet services industry.
UPLOADED CONTENT:
--- Content from wordpress_-_pro_website_pro_seo_pro_business_dir.pdf ---
WordPress - Pro Website, Pro SEO, Pro
Business Directory and PPC - IN-23221
Company name:
Network Solutions Professional Services
Request owner:
Rhaila S
Client name(s):
Michael Schwartz (rbopuppyservices@gmail.com)
Request due:
03/10/2026
Exported on:
03/13/2026
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1.0 Instructions
Hi Michael,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 WordPress
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
Responsible Breeders Only
RBO Puppy Services
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Transport and Deliver Puppies, Background checks of Breeder, puppy and document
verifications.
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We specialize in helping families avoid internet puppy scams.
Also assist families in
finding healthy-quality puppies from Responsible Breeders
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Families and individuals who are in the market for a puppy and then having that puppy
delivered to their home.
Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
All New England States:
Maine, Vermont, New Hampshire, Massachusetts, Rhode Island,
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Connecticut, New York, New Jersey, Pennsylvania.
How many years of experience do you have in the industry?
(approved)
7 years
How many full and part-time employees work for your organization?
(approved)
Example:
Full-time: 7
Part-time: 8
2 full-time, 2 part-time
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Puppy & Pet Services
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
717-639=5156
phone number
Email
Enter email address
rbopuppyservices@gmail.com
Visit Us in Person
Enter location address: Located in Central
Pennsylvania
File has been exported to:
word_press/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
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[X]
Yes
[ ]
No
What is your Business Email?
(approved)
rbopuppyservices@gmail.com
What email address do you want to advertise on your Directory Listings?
(approved)
rbopuppyservices@gmail.com
What is your Business Address?
(approved)
802 Cherrington Drive, Harrisburg, PA 17110
Do you want to display your full address?
(approved)
[ ]
Yes
[X]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
We are not set up for customers to visit in person; we operate from a home business (we
pick up puppies and deliver them)
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the
URL if applicable for those noted below. Please enter NA if not applicable
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Social Media
(approved)
Please double click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
RBO Puppy Services
Instagram
rbo.puppy.services
Other
None
File has been exported to:
word_press/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
Don't be Puppy Scammed....Verify before you buy!
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
Call for special offers
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
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File has been exported to:
word_press/1000026998.jpg
File size: 524 KB, Width x Height (px): 1067 x 1628, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/detective_corgi.jpg
File size: 4.82 MB, Width x Height (px): 2636 x 3952, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000026984.jpg
File size: 4.62 MB, Width x Height (px): 4320 x 2832, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000026986.jpg
File size: 319 KB, Width x Height (px): 1072 x 1619, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Do you have any marketing collateral?
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[X]
No
2.5 Existing Website
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Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
Do you have an existing website?
(approved)
[ ]
Yes
[X]
No
2.6 Images & Galleries
It is important to maintain a professional, consistent look for your brand across
the key locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
File has been exported to:
word_press/1000026998_2.jpg
File size: 524 KB, Width x Height (px): 1067 x 1628, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Did you purchase a Rotating Banner?
(approved)
[X]
Yes
[ ]
No
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Please upload 3 to 5 images.
(approved)
File has been exported to:
word_press/1000026984_2.jpg
File size: 4.62 MB, Width x Height (px): 4320 x 2832, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000026986_2.jpg
File size: 319 KB, Width x Height (px): 1072 x 1619, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000026998_3.jpg
File size: 524 KB, Width x Height (px): 1067 x 1628, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/detective_corgi_2.jpg
File size: 4.82 MB, Width x Height (px): 2636 x 3952, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Did you purchase a 2nd Rotating Banner?
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery?
(approved)
[X]
Yes
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[ ]
No
Please upload 5 to 30 images.
(approved)
File has been exported to:
word_press/1000016483.jpg
File size: 3.37 MB, Width x Height (px): 3000 x 4000, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000016946_1_.jpg
File size: 201 KB, Width x Height (px): 1600 x 739, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017046.jpg
File size: 3.41 MB, Width x Height (px): 3000 x 4000, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017170.jpg
File size: 1.17 MB, Width x Height (px): 2117 x 2794, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017174.jpg
File size: 1.08 MB, Width x Height (px): 1726 x 2572, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017195.jpg
File size: 325 KB, Width x Height (px): 2048 x 1536, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017234.jpg
File size: 210 KB, Width x Height (px): 1183 x 658, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017497.jpg
File size: 158 KB, Width x Height (px): 1600 x 739, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017779.jpg
File size: 224 KB, Width x Height (px): 1600 x 1200, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017780.jpg
File size: 166 KB, Width x Height (px): 1200 x 1600, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000025588.jpg
File size: 2.43 MB, Width x Height (px): 4000 x 1848, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/20250908_192112.jpg
File size: 1.83 MB, Width x Height (px): 2851 x 3842, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000014017.jpg
File size: 979 KB, Width x Height (px): 3324 x 2496, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000016021.jpg
File size: 213 KB, Width x Height (px): 739 x 1600, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000016141.jpg
File size: 186 KB, Width x Height (px): 738 x 1028, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000016249.jpg
File size: 2 MB, Width x Height (px): 3000 x 4000, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000025033.jpg
File size: 245 KB, Width x Height (px): 1060 x 1385, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Did you purchase a 2nd Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?
More back story - we began puppy delivery in 2019. A common theme arose from
customers. They had experienced scams and had lost money while searching for a puppy.
It had been a very frustrating and disappointing experience.
Because of previous law enforcement background, we began offering to check the
breeders for potential puppy buyers before they sent any money. are from out of state,
Since many buyers are not from Pennsylvania and reside out of state, many are eager to
have someone verify the breeder/seller in person. After checking everything out, we can
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send real time photos of the puppy, the breeder's home and/or facility and the puppy's
paperwork. If anything about the breeder makes us uncomfortable, we share those
concerns with the buyer. The buyer always has the final decision, and if needed, we also
help them find a responsible breeder for the breed they are looking for. Pennsylvania is a
top state for puppy breeders, some great and some not so great. We can help customers
find a happy and healthy puppy from a responsible breeder.
Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Services offered:
1. Personalized puppy delivery and transport
2. Background check and all document verification of breeder, including real time photos
of puppy
3. Puppy finder services
We can help you find the puppy you are looking for.
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
We would like this page to be a photo gallery of puppies we have delivered.
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Payment options and contact information page
Did you purchase a 6th page?
(approved)
[ ]
Yes
[X]
No
2.8 Feature Integrations
Did you purchase a Feature Integration?
(approved)
[ ]
Yes
[X]
No
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2.9 eCommerce
Did you purchase eCommerce?
(approved)
[X]
Yes
[ ]
No
Let’s take a moment to gather information about your Store.
(approved)
we will take payments online
What email address do you want to use for your store?
(approved)
rbopuppyservices@gmail.com
What address would you like associated to your store?
(approved)
Central Pennsylvania
Let's talk about your products. Do you have a Product you would like to add?
(approved)
[ ]
Yes
[X]
No
2.10 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.
Please share any phrases you or your customers use to find you in search
engines.
(approved)
puppy delivery
puppy breeder
breeder check
find a puppy
puppy finder
buy a puppy
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Are there any search phrases you’d like us to avoid?
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
cheap
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign.
(approved)
SEO is a long-term strategy, and we can expand
beyond this area as we see improved
performance.
All New England States
New Jersey
Pennsylvania
New York
Connecticut
Massachusetts
Rhode Island
Vermont
New Hampshire
Maine
Ohio
Virginia
Delaware
Maryland
What are your Top 3-5 Products or Services?
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign. SEO is a long-term strategy; we can
expand
beyond these as we see improved performance.
Puppy delivery and transport
Breeder vetting
Puppy finder services
Who is your target audience or ideal customer?
(approved)
Example: 30-something
single men, suburban moms, families, etc.
Families, pet-owners, puppy buyers
Competitor Analysis
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.
Include the link to their website if available.
Greenfieldpuppies.com
Lancasterpuppies.com
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myfurrytrails.com
We admire their ability to reach a broad audience of puppy customers.
Tell us about what sets your business apart from your competitors.
(approved)
Example: The services that drive customers to your business,
like what product/service
makes you the most money or items that set you apart from others, like voted
2019 best
burger in Harristown, family-owned business, 30 years experience,
celebrating our 10th
year
We are set apart from others as we offer personalized, individual puppy transport and
delivery. We do not transport multiple puppies at a time. We create the best possible
experience for the puppy.
What payment options to do you accept?
(approved)
[X]
Visa
[X]
MasterCard
[ ]
American express
[X]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[X]
Cash
[ ]
Cheque
[ ]
Invoice
[ ]
Western Union
[X]
Zelle
[X]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name.
(approved)
We'd like to ensure your company name is accurate for your online marketing services.
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What company name would you like to use?
RBO Puppy Services (Responsible Breeders Only Puppy Services)
What phone number do you want to advertise on your directory listings?
(approved)
855-804-5777
Anything else that would be helpful for us to know?
(approved)
For example: "If webpage content is uploaded, would you like us to
'rewrite' the content or
leave it 'as-is'?"
No answer given
2.11 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.
As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates.
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility.
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content.
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone.
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.12 Pay-Per-Click
What specifically would you like to emphasize about your business within your
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campaign?
(approved)
Puppy delivery and transportation
What is your Business Phone Number?
(approved)
To track phone leads generated by your PPC campaign, we will replace the phone number
listed on your website with a different number that we can track. We will do this only when
a searcher clicks on your PPC Ad.
When the searcher dials that number, they will be directed to your business, and the phone
call will be recorded. These recordings will then be available via your PPC scorecard for
playback and listening for up to 30 days. In addition, the caller's information will be
captured and made available in your scorecard throughout the duration of your campaign.
Please note: we will only swap out the phone numbers when visitors click on your PPC ads;
this will not happen for normal traffic to your website.
717-639-5156
Where are your customers located? And where would you like to target this
campaign
(approved)
We will present your ads in specifically tailored locations to ensure that your desired
customers find you when they search. This location should be where your customers are,
which is not always the same place as your business location. (e.g., If you own an e-
commerce company, target all the locations you ship to, not just where your business is
physically located)
All New England States
New Jersey
New York
Pennsylvania
Connecticut
Vermont
Rhode Island
New Hampshire
Maine
Massachusetts
Delaware
Maryland
Virginia
West Virginia
What kind of industries are you looking to appeal to?
(approved)
pet services
So that we can choose the best keywords to target and write relevant content,
can you tell me if there are specific products / services / offerings you want us to
focus on over others?
(approved)
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puppy delivery
puppy transportation
How much does someone spend per purchase?
(approved)
$199 or varies
Are there any products or services you do not want to focus on within your
industry? (E.g. only wants air conditioning repair, no furnaces)
(approved)
To allocate your ad spend correctly, we want to ensure that we do not create keywords or
ads for services you do not specialize in.
No answer given
Are you currently running your own PPC campaign on Google or Bing?
(approved)
[ ]
Yes
[X]
No
Is there anything else you can think of that you would like us to know, or would
like us to include when we're building your new service?
(approved)
No answer given
2.13 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. Once the changes are completed, you will receive another email confirming
that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way.
When your campaign goes active, you will receive an email to notify you
and provide you
with your login credentials to access your PPC scorecard. Your
scorecard will provide you
with full visibility of your PPC campaign activity,
including a copy of your ad, the top 10
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keywords with impressions, and the ability to listen to your call recordings if this feature is
enabled.
We kindly request that you refrain from searching for your ads using your own keywords on
search engines once your account is live. Searching for your own ad increases impressions,
which can decrease your click-through rate and quality score, making it more challenging
for us to optimize your campaign. Instead, you can view your ads in
your scorecard or
contact our team of specialists with any questions you
may have. Please keep in mind that,
like any new online marketing campaign, there is a typical 90-day ramp-up period before
you will see
optimal results. During that time and throughout the life of this service, our
paid search experts will be monitoring and making changes to your campaign to
optimize it
for the best performance.
If you have questions about your Pay-Per-Click service, don't hesitate to
contact us. We are
available Monday through Friday, 8:00 AM to 8:00 PM EST.
Please call us at
888-642-0197 if
you have any questions.
Thank you for choosing Pro Services
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes
(approved)
Final Notes:
1. Confirmed business name: RBO Puppy Services
This should reflect to the site's copy
Disregard his answer in the IOI
2. How do you want your customers to contact you?
Phone: 717-639-5156
email: rbopuppyservices@gmail.com
Address: 802 Cherrington Drive, Harrisburg, PA 17110
(note: Not to display the full address)
3. Address, Email and Phone number to use for SEO | ProBiz :
Phone: 717-639-5156
email: rbopuppyservices@gmail.com
Address: 802 Cherrington Drive, Harrisburg, PA 17110
4. What are your Hours of Operation?
Monday to Saturday 24hrs
Sunday Closed
5. Social Media: Links tested and working
Facebook: https://www.facebook.com/people/RBO-Puppy-Services/61587223652412/
Instagram: https://www.instagram.com/rbo.puppy.services/
6. The customer uploaded mod-132374. The image is for the Logo, please proceed using
this image even if it's a bit different from the business name provided (disregard the 4
images he uploaded in the IOI) and Mission Statement that should be displayed under the
Home page.
7. Slogan: This is how the customer wants it to be written
Don't be Puppy Scammed....Verify before you buy!
8. No offers, discounts, specials
Customer can call him for special discounts depending on the conversation but no specific
discounts offer as of the moment.
9. The customer uploaded 4 images in the IOI for the logo. Please disregard. It can be use
and display on the website pages.
10. Let's talk about your products. Do you have a Product you would like to add? Yes
(disregard his answer in the IOI)
11. Did you purchase a Rotating Banner? No
Please disregard the answer in the IOI
The images he uploaded for the Rotating banner can be use and display on the website
pages to enhance the look and feel
12. Did you purchase a Gallery? No
Disregard his answer in the IOI
The customer uploaded bunch of images for the Gallery, we can use those images to
display in the website pages. He is aware that we cannot display all, he said it depends on
our experts decisions which images was best to display or not.
13. Sitemap:
Home
Services
Door to Door Puppy Delivery
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Testimonials - The customer doesn't have the information's for this page during the
interview. Please hide this page. Approved by Angela
Contact Us -The customer wants a simple contact form under this page
Puppy Delivery (Store)
14. A pdf was uploaded in the IOI for site contents reference. Please rewrite
15. One of the first things a customer is going to see when they view your business
directory listing is your company name.
RBO Puppy Services
Disregard the cx answer in the IOI
16. Anything else that would be helpful for us to know?
17. Are there any products or services you do not want to focus on within your industry?
(E.g. only wants air conditioning repair, no furnaces) N/A
18. Is there anything else you can think of that you would like us to know, or would like us
to include when we're building your new service? N/A Please rewrite and enhance the
contents provided. Customer wants a simple and professional looking website.
19. For PPC - What is your Business Phone Number?
The customer wants to use a different phone number for his PPC compared to SEO|Probiz.
Please proceed with this phone number provided for PPC 717-639-5156 as per customer
request.
Additional File(s) Upload
(approved)
File has been exported to:
network_solutions_internal_notes_only/in-
23221_contents_reference.pdf
File size: 54.3 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
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LOWER PRIORITY ADDITIONAL CONTEXT (use only when not conflicting with Final Notes):
Business Name: OP-86385
Business Type: Puppy & Pet Services
Location: Harrisburg, PA, USA
--- Content from wordpress_-_pro_website_pro_seo_pro_business_dir.pdf ---
WordPress - Pro Website, Pro SEO, Pro
Business Directory and PPC - IN-23221
Company name:
Network Solutions Professional Services
Request owner:
Rhaila S
Client name(s):
Michael Schwartz (rbopuppyservices@gmail.com)
Request due:
03/10/2026
Exported on:
03/13/2026
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1.0 Instructions
Hi Michael,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 WordPress
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
Responsible Breeders Only
RBO Puppy Services
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Transport and Deliver Puppies, Background checks of Breeder, puppy and document
verifications.
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We specialize in helping families avoid internet puppy scams.
Also assist families in
finding healthy-quality puppies from Responsible Breeders
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Families and individuals who are in the market for a puppy and then having that puppy
delivered to their home.
Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
All New England States:
Maine, Vermont, New Hampshire, Massachusetts, Rhode Island,
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Connecticut, New York, New Jersey, Pennsylvania.
How many years of experience do you have in the industry?
(approved)
7 years
How many full and part-time employees work for your organization?
(approved)
Example:
Full-time: 7
Part-time: 8
2 full-time, 2 part-time
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Puppy & Pet Services
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
717-639=5156
phone number
Email
Enter email address
rbopuppyservices@gmail.com
Visit Us in Person
Enter location address: Located in Central
Pennsylvania
File has been exported to:
word_press/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
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[X]
Yes
[ ]
No
What is your Business Email?
(approved)
rbopuppyservices@gmail.com
What email address do you want to advertise on your Directory Listings?
(approved)
rbopuppyservices@gmail.com
What is your Business Address?
(approved)
802 Cherrington Drive, Harrisburg, PA 17110
Do you want to display your full address?
(approved)
[ ]
Yes
[X]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
We are not set up for customers to visit in person; we operate from a home business (we
pick up puppies and deliver them)
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the
URL if applicable for those noted below. Please enter NA if not applicable
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Social Media
(approved)
Please double click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
RBO Puppy Services
Instagram
rbo.puppy.services
Other
None
File has been exported to:
word_press/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
Don't be Puppy Scammed....Verify before you buy!
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
Call for special offers
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
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File has been exported to:
word_press/1000026998.jpg
File size: 524 KB, Width x Height (px): 1067 x 1628, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/detective_corgi.jpg
File size: 4.82 MB, Width x Height (px): 2636 x 3952, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000026984.jpg
File size: 4.62 MB, Width x Height (px): 4320 x 2832, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000026986.jpg
File size: 319 KB, Width x Height (px): 1072 x 1619, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Do you have any marketing collateral?
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[X]
No
2.5 Existing Website
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Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
Do you have an existing website?
(approved)
[ ]
Yes
[X]
No
2.6 Images & Galleries
It is important to maintain a professional, consistent look for your brand across
the key locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
File has been exported to:
word_press/1000026998_2.jpg
File size: 524 KB, Width x Height (px): 1067 x 1628, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Did you purchase a Rotating Banner?
(approved)
[X]
Yes
[ ]
No
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Please upload 3 to 5 images.
(approved)
File has been exported to:
word_press/1000026984_2.jpg
File size: 4.62 MB, Width x Height (px): 4320 x 2832, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000026986_2.jpg
File size: 319 KB, Width x Height (px): 1072 x 1619, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000026998_3.jpg
File size: 524 KB, Width x Height (px): 1067 x 1628, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/detective_corgi_2.jpg
File size: 4.82 MB, Width x Height (px): 2636 x 3952, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Did you purchase a 2nd Rotating Banner?
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery?
(approved)
[X]
Yes
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[ ]
No
Please upload 5 to 30 images.
(approved)
File has been exported to:
word_press/1000016483.jpg
File size: 3.37 MB, Width x Height (px): 3000 x 4000, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000016946_1_.jpg
File size: 201 KB, Width x Height (px): 1600 x 739, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017046.jpg
File size: 3.41 MB, Width x Height (px): 3000 x 4000, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017170.jpg
File size: 1.17 MB, Width x Height (px): 2117 x 2794, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017174.jpg
File size: 1.08 MB, Width x Height (px): 1726 x 2572, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017195.jpg
File size: 325 KB, Width x Height (px): 2048 x 1536, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017234.jpg
File size: 210 KB, Width x Height (px): 1183 x 658, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017497.jpg
File size: 158 KB, Width x Height (px): 1600 x 739, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000017779.jpg
File size: 224 KB, Width x Height (px): 1600 x 1200, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000017780.jpg
File size: 166 KB, Width x Height (px): 1200 x 1600, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000025588.jpg
File size: 2.43 MB, Width x Height (px): 4000 x 1848, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/20250908_192112.jpg
File size: 1.83 MB, Width x Height (px): 2851 x 3842, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000014017.jpg
File size: 979 KB, Width x Height (px): 3324 x 2496, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000016021.jpg
File size: 213 KB, Width x Height (px): 739 x 1600, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000016141.jpg
File size: 186 KB, Width x Height (px): 738 x 1028, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
File has been exported to:
word_press/1000016249.jpg
File size: 2 MB, Width x Height (px): 3000 x 4000, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
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File has been exported to:
word_press/1000025033.jpg
File size: 245 KB, Width x Height (px): 1060 x 1385, Format: JPG
Uploaded by: Michael Schwartz (rbopuppyservices@gmail.com)
Did you purchase a 2nd Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?
More back story - we began puppy delivery in 2019. A common theme arose from
customers. They had experienced scams and had lost money while searching for a puppy.
It had been a very frustrating and disappointing experience.
Because of previous law enforcement background, we began offering to check the
breeders for potential puppy buyers before they sent any money. are from out of state,
Since many buyers are not from Pennsylvania and reside out of state, many are eager to
have someone verify the breeder/seller in person. After checking everything out, we can
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send real time photos of the puppy, the breeder's home and/or facility and the puppy's
paperwork. If anything about the breeder makes us uncomfortable, we share those
concerns with the buyer. The buyer always has the final decision, and if needed, we also
help them find a responsible breeder for the breed they are looking for. Pennsylvania is a
top state for puppy breeders, some great and some not so great. We can help customers
find a happy and healthy puppy from a responsible breeder.
Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Services offered:
1. Personalized puppy delivery and transport
2. Background check and all document verification of breeder, including real time photos
of puppy
3. Puppy finder services
We can help you find the puppy you are looking for.
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
We would like this page to be a photo gallery of puppies we have delivered.
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Payment options and contact information page
Did you purchase a 6th page?
(approved)
[ ]
Yes
[X]
No
2.8 Feature Integrations
Did you purchase a Feature Integration?
(approved)
[ ]
Yes
[X]
No
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2.9 eCommerce
Did you purchase eCommerce?
(approved)
[X]
Yes
[ ]
No
Let’s take a moment to gather information about your Store.
(approved)
we will take payments online
What email address do you want to use for your store?
(approved)
rbopuppyservices@gmail.com
What address would you like associated to your store?
(approved)
Central Pennsylvania
Let's talk about your products. Do you have a Product you would like to add?
(approved)
[ ]
Yes
[X]
No
2.10 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.
Please share any phrases you or your customers use to find you in search
engines.
(approved)
puppy delivery
puppy breeder
breeder check
find a puppy
puppy finder
buy a puppy
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Are there any search phrases you’d like us to avoid?
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
cheap
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign.
(approved)
SEO is a long-term strategy, and we can expand
beyond this area as we see improved
performance.
All New England States
New Jersey
Pennsylvania
New York
Connecticut
Massachusetts
Rhode Island
Vermont
New Hampshire
Maine
Ohio
Virginia
Delaware
Maryland
What are your Top 3-5 Products or Services?
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign. SEO is a long-term strategy; we can
expand
beyond these as we see improved performance.
Puppy delivery and transport
Breeder vetting
Puppy finder services
Who is your target audience or ideal customer?
(approved)
Example: 30-something
single men, suburban moms, families, etc.
Families, pet-owners, puppy buyers
Competitor Analysis
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.
Include the link to their website if available.
Greenfieldpuppies.com
Lancasterpuppies.com
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myfurrytrails.com
We admire their ability to reach a broad audience of puppy customers.
Tell us about what sets your business apart from your competitors.
(approved)
Example: The services that drive customers to your business,
like what product/service
makes you the most money or items that set you apart from others, like voted
2019 best
burger in Harristown, family-owned business, 30 years experience,
celebrating our 10th
year
We are set apart from others as we offer personalized, individual puppy transport and
delivery. We do not transport multiple puppies at a time. We create the best possible
experience for the puppy.
What payment options to do you accept?
(approved)
[X]
Visa
[X]
MasterCard
[ ]
American express
[X]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[X]
Cash
[ ]
Cheque
[ ]
Invoice
[ ]
Western Union
[X]
Zelle
[X]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name.
(approved)
We'd like to ensure your company name is accurate for your online marketing services.
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What company name would you like to use?
RBO Puppy Services (Responsible Breeders Only Puppy Services)
What phone number do you want to advertise on your directory listings?
(approved)
855-804-5777
Anything else that would be helpful for us to know?
(approved)
For example: "If webpage content is uploaded, would you like us to
'rewrite' the content or
leave it 'as-is'?"
No answer given
2.11 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.
As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates.
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility.
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content.
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone.
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.12 Pay-Per-Click
What specifically would you like to emphasize about your business within your
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campaign?
(approved)
Puppy delivery and transportation
What is your Business Phone Number?
(approved)
To track phone leads generated by your PPC campaign, we will replace the phone number
listed on your website with a different number that we can track. We will do this only when
a searcher clicks on your PPC Ad.
When the searcher dials that number, they will be directed to your business, and the phone
call will be recorded. These recordings will then be available via your PPC scorecard for
playback and listening for up to 30 days. In addition, the caller's information will be
captured and made available in your scorecard throughout the duration of your campaign.
Please note: we will only swap out the phone numbers when visitors click on your PPC ads;
this will not happen for normal traffic to your website.
717-639-5156
Where are your customers located? And where would you like to target this
campaign
(approved)
We will present your ads in specifically tailored locations to ensure that your desired
customers find you when they search. This location should be where your customers are,
which is not always the same place as your business location. (e.g., If you own an e-
commerce company, target all the locations you ship to, not just where your business is
physically located)
All New England States
New Jersey
New York
Pennsylvania
Connecticut
Vermont
Rhode Island
New Hampshire
Maine
Massachusetts
Delaware
Maryland
Virginia
West Virginia
What kind of industries are you looking to appeal to?
(approved)
pet services
So that we can choose the best keywords to target and write relevant content,
can you tell me if there are specific products / services / offerings you want us to
focus on over others?
(approved)
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puppy delivery
puppy transportation
How much does someone spend per purchase?
(approved)
$199 or varies
Are there any products or services you do not want to focus on within your
industry? (E.g. only wants air conditioning repair, no furnaces)
(approved)
To allocate your ad spend correctly, we want to ensure that we do not create keywords or
ads for services you do not specialize in.
No answer given
Are you currently running your own PPC campaign on Google or Bing?
(approved)
[ ]
Yes
[X]
No
Is there anything else you can think of that you would like us to know, or would
like us to include when we're building your new service?
(approved)
No answer given
2.13 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. Once the changes are completed, you will receive another email confirming
that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way.
When your campaign goes active, you will receive an email to notify you
and provide you
with your login credentials to access your PPC scorecard. Your
scorecard will provide you
with full visibility of your PPC campaign activity,
including a copy of your ad, the top 10
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keywords with impressions, and the ability to listen to your call recordings if this feature is
enabled.
We kindly request that you refrain from searching for your ads using your own keywords on
search engines once your account is live. Searching for your own ad increases impressions,
which can decrease your click-through rate and quality score, making it more challenging
for us to optimize your campaign. Instead, you can view your ads in
your scorecard or
contact our team of specialists with any questions you
may have. Please keep in mind that,
like any new online marketing campaign, there is a typical 90-day ramp-up period before
you will see
optimal results. During that time and throughout the life of this service, our
paid search experts will be monitoring and making changes to your campaign to
optimize it
for the best performance.
If you have questions about your Pay-Per-Click service, don't hesitate to
contact us. We are
available Monday through Friday, 8:00 AM to 8:00 PM EST.
Please call us at
888-642-0197 if
you have any questions.
Thank you for choosing Pro Services
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes
(approved)
Final Notes:
1. Confirmed business name: RBO Puppy Services
This should reflect to the site's copy
Disregard his answer in the IOI
2. How do you want your customers to contact you?
Phone: 717-639-5156
email: rbopuppyservices@gmail.com
Address: 802 Cherrington Drive, Harrisburg, PA 17110
(note: Not to display the full address)
3. Address, Email and Phone number to use for SEO | ProBiz :
Phone: 717-639-5156
email: rbopuppyservices@gmail.com
Address: 802 Cherrington Drive, Harrisburg, PA 17110
4. What are your Hours of Operation?
Monday to Saturday 24hrs
Sunday Closed
5. Social Media: Links tested and working
Facebook: https://www.facebook.com/people/RBO-Puppy-Services/61587223652412/
Instagram: https://www.instagram.com/rbo.puppy.services/
6. The customer uploaded mod-132374. The image is for the Logo, please proceed using
this image even if it's a bit different from the business name provided (disregard the 4
images he uploaded in the IOI) and Mission Statement that should be displayed under the
Home page.
7. Slogan: This is how the customer wants it to be written
Don't be Puppy Scammed....Verify before you buy!
8. No offers, discounts, specials
Customer can call him for special discounts depending on the conversation but no specific
discounts offer as of the moment.
9. The customer uploaded 4 images in the IOI for the logo. Please disregard. It can be use
and display on the website pages.
10. Let's talk about your products. Do you have a Product you would like to add? Yes
(disregard his answer in the IOI)
11. Did you purchase a Rotating Banner? No
Please disregard the answer in the IOI
The images he uploaded for the Rotating banner can be use and display on the website
pages to enhance the look and feel
12. Did you purchase a Gallery? No
Disregard his answer in the IOI
The customer uploaded bunch of images for the Gallery, we can use those images to
display in the website pages. He is aware that we cannot display all, he said it depends on
our experts decisions which images was best to display or not.
13. Sitemap:
Home
Services
Door to Door Puppy Delivery
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Testimonials - The customer doesn't have the information's for this page during the
interview. Please hide this page. Approved by Angela
Contact Us -The customer wants a simple contact form under this page
Puppy Delivery (Store)
14. A pdf was uploaded in the IOI for site contents reference. Please rewrite
15. One of the first things a customer is going to see when they view your business
directory listing is your company name.
RBO Puppy Services
Disregard the cx answer in the IOI
16. Anything else that would be helpful for us to know?
17. Are there any products or services you do not want to focus on within your industry?
(E.g. only wants air conditioning repair, no furnaces) N/A
18. Is there anything else you can think of that you would like us to know, or would like us
to include when we're building your new service? N/A Please rewrite and enhance the
contents provided. Customer wants a simple and professional looking website.
19. For PPC - What is your Business Phone Number?
The customer wants to use a different phone number for his PPC compared to SEO|Probiz.
Please proceed with this phone number provided for PPC 717-639-5156 as per customer
request.
Additional File(s) Upload
(approved)
File has been exported to:
network_solutions_internal_notes_only/in-
23221_contents_reference.pdf
File size: 54.3 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
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--- Content from wordpress_-_pro_website_pro_seo_pro_business_dir.pdf --- WordPress - Pro Website, Pro SEO, Pro Business Directory and PPC - IN-23221 Company name: Network Solutions Professional Services Request owner: Rhaila S Client name(s): Michael Schwartz (rbopuppyservices@gmail.com) Request due: 03/10/2026 Exported on: 03/13/2026 Page 1 of 30 Network Solutions Professional Services 1.0 Instructions Hi Michael, Thank you for your purchase! You've taken a great step toward enhancing your online presence. Please complete the attached form to help us understand your website needs, target audience, location, competitors, and other key information. Form Tips: Use the left menu to navigate between sections. Your progress saves automatically—you can return at any time to finish. Submit each item for review when complete (blue = incomplete, green = complete). Please note that the form will lock after 48 hours. We cannot accept additional content during this time. Support Hours: Monday–Friday, 8:00 AM–8:00 PM EST Phone: 888-642-0197 We look forward to learning more about your business! Warm regards, The Pro Serv Team Note: This is a no-reply email and is not monitored. Page 2 of 30 Network Solutions Professional Services 2.0 WordPress 2.1 Business Information When a first-time website visitor sees your site, you want them to quickly gain a clear understanding of what you offer and be enticed by the business's details. What business name do you want to display on your website? (approved) The capitalization and/or special characters are also important. Example: Barney's Burgers & Barbecue Example: Barney's Burgers & Barbecue Responsible Breeders Only RBO Puppy Services Give us a brief overview of your business. What do you do? (approved) Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer pick up but not delivery and serve the Smallville, Indiana, area. Transport and Deliver Puppies, Background checks of Breeder, puppy and document verifications. What makes your business stand out against the competition? (approved) Example: Voted 2019 best burger in Harristown, family-owned business, 30 years experience, celebrating our 10th year, etc. We'll use this to highlight what makes your business unique. We specialize in helping families avoid internet puppy scams. Also assist families in finding healthy-quality puppies from Responsible Breeders What type of customers do you want to attract? (appro
RBO Puppy Services is a trusted puppy delivery and pet service business based in Harrisburg, PA, serving families across the New England states. What makes RBO Puppy Services stand out is its focus on protecting buyers from internet puppy scams and ensuring every puppy comes from a responsible, vetted breeder, backed by real-time verifications and personal service. Unlike large competitors, RBO offers one-on-one delivery and hands-on transparency, creating a safer and more comfortable experience for both puppies and their new families.
RBO Puppy Services earns income by helping families and individuals find, verify, and transport puppies directly from responsible breeders to customers' homes. The business charges fees for puppy delivery, background checks on breeders, and puppy finder services, with payments accepted online through major cards and popular apps.
The website is expected to be completed within a few weeks after initial content and images are finalized, with ongoing updates for SEO and eCommerce implemented in the first three months. Success will be measured monthly by tracking leads, sales, and website performance.
Give visitors a clear and trustworthy first impression of RBO Puppy Services and guide them quickly to the service or information they need.
Show who you are and what you do right away, and build trust by addressing common fears about internet puppy scams.
Encourage visitors to take action, like calling, emailing, or sending a message to ask about puppy delivery and breeder checks.
Explain the main ways you help families—including puppy delivery, breeder background checks, and puppy locating service.
Quickly outline all your services and how they protect families from scams.
Give more details about each of your primary services.
Prompt visitors to get started or contact you for a free chat about the process.
Show real photos of puppies you have delivered, proving your track record and making families feel comfortable.
Build trust by showing proof of happy puppies already delivered and successful matches.
Allow visitors to begin the process of booking a puppy delivery, pay securely online, or request vetting services.
Explain how families can use the online store to pay for delivery and services.
Guide visitors step-by-step through paying for delivery or deposit securely.
Make it easy for visitors to get in touch, ask for more info, or start their puppy search safely.
Display all the ways someone can reach you—phone, email, and a quick contact form.
Critical content section for user engagement
Critical content section for user engagement
Critical content section for user engagement
Critical content section for user engagement
Critical content section for user engagement
Critical content section for user engagement
Critical content section for user engagement
Critical content section for user engagement
Professional navigation system optimized for user experience
The main blue color gives a feeling of trust and safety, which is very important for families worried about puppy scams. The golden-yellow adds warmth, friendliness, and reflects the idea of happy, healthy puppies. The light accent color keeps the site bright, clean, and easy to read for all ages.
Primary headings with Montserrat font
Clean, elegant Open Sans typography for exceptional readability and modern aesthetic.
Body text: Open Sans
Montserrat for headings looks modern, bold, and easy to spot, which is good for highlighting important information like services, pricing, and safety tips. Open Sans for the regular text is friendly and very clear, making it inviting and easy for everyone to read, whether they're young first-time pet owners or seniors.
Use real, bright photos of happy puppies with families and in home settings. Mix in photos of the delivery process and staff to show real people, building trust. Avoid using stock images that look fake. Use friendly, natural light.
Professional but warm and personal. The site should make people feel instantly welcome and safe, with a sense that they’re working with real, caring people. Everything should look simple and clean, without being crowded.
Sophisticated and professional aesthetic
Mobile-first, adaptive design
Since 2019, families like yours have trusted us to help them find and deliver happy, healthy puppies. Thanks to our background in law enforcement, we check breeders carefully and make sure everything is real before you make a payment. We send you real-time photos and confirm paperwork, so you never have to worry about scams. If something doesn’t feel right, we let you know and can help you find a better breeder. Your peace of mind matters to us.
RBO Puppy Services is a trusted puppy delivery and pet service business based in Harrisburg, PA, serving families across the New England states. What makes RBO Puppy Services stand out is its focus on protecting buyers from internet puppy scams and ensuring every puppy comes from a responsible, vetted breeder, backed by real-time verifications and personal service. Unlike large competitors, RBO offers one-on-one delivery and hands-on transparency, creating a safer and more comfortable experience for both puppies and their new families.
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