System Prompt Used
You are a senior website strategist. Generate ONLY the project_overview and customer_overview sections of a strategic blueprint.
LANGUAGE REQUIREMENTS:
- Use simple, clear language that anyone can understand
- Avoid technical jargon, acronyms, and complex terms
- Write as if speaking directly to a business owner
- Explain everything in plain English
- Use everyday words instead of technical terms
- Make it easy for non-technical people to understand
RULES:
- Return ONLY valid JSON with the exact structure provided
- No extra text, no explanations, no markdown
- Use only verified intake content from real businesses
- Never guess, assume, or fabricate
PROJECT OVERVIEW REQUIREMENTS:
- The executive_summary field is REQUIRED and must contain a comprehensive 2-3 sentence summary
- The executive_summary should describe the business value proposition, competitive positioning, and key differentiators
- Use specific business information from the intake content, not generic descriptions
- The executive_summary must be meaningful and informative, not empty or placeholder text
- DO NOT leave executive_summary as "string" or empty - it must contain actual content
User Context Sent To Model
BUSINESS NAME: OP-82165
BUSINESS TYPE: Political Campaign (State Senate Candidate)
LOCATION: San Fernando Valley, California, USA
SELECTED PRODUCTS: Pro Website Siteplus, Gallery
PRODUCT-SPECIFIC REQUIREMENTS:
- Generate recommendations specific to the selected products
- Consider product-specific features, integrations, and requirements
- Ensure blueprint recommendations align with selected product capabilities
TARGET AUDIENCE: Voters residing in California State Senate District 20, specifically those in Burbank and the San Fernando Valley. Demographics include families, working professionals, community college stakeholders, and individuals concerned with public safety, education, and affordable living. Psychographics focus on civic-minded, community-oriented individuals seeking positive change and nostalgic for the 'glory days' of the Valley.
PRIMARY GOALS: Promote Dr. LaCarra's candidacy for California State Senate District 20, Engage and mobilize voters in the San Fernando Valley and Burbank, Communicate key campaign issues: safe communities, support for public schools and community colleges, and affordable living
BRAND VALUES: Community Service, Educational Advocacy, Public Safety, Affordability, Cultural Pluralism
SERVICES OFFERED: Advocacy for Safe Communities, Support for Public Schools and Community Colleges, Promotion of Affordable Living Initiatives
COMPETITIVE ADVANTAGES: Deep local roots: Born in Van Nuys, raised in the East San Fernando Valley, Personal narrative tied to the 'glory days' of the Valley, Focus on core community issues relevant to local voters
BRAND PERSONALITY: Authentic, community-focused, trustworthy, and nostalgic. The brand voice is warm, approachable, and rooted in local pride, emphasizing service, resilience, and a vision for restoring the community's former strengths.
UPLOADED CONTENT:
--- Content from pro_website_-_cx_requests_live_call_-_in-23294.pdf ---
Pro Website - CX requests Live Call - IN-
23294
Company name:
Network Solutions Professional Services
Request owner:
Jemelle C
Client name(s):
Robert Lacarra (rlacarra@montereylaw.edu)
Request due:
03/14/2026
Exported on:
03/16/2026
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1.0 Instructions
Hi [Customer Name],
Thank you for your purchase! You've taken a great step toward enhancing your online
presence.
Please complete the attached form to help us understand your website needs, target
audience, location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content
during this time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 Business Information
This Interview needs to be completed on the initial call. DO NOT send a link to
the customer.
Hi (CUSTOMER NAME) , again, my name is (YOUR NAME), and I will be working with you.
How are you doing today?
First, thank you for choosing (BRAND). Today, our goal is to collect information about your
business to gain a thorough understanding of your operations and effectively represent you
online.
Please feel free to ask me any questions you have as we gather your business information.
When a first-time website visitor sees your site, you want them to quickly understand what
you offer and see enticing details about the business.
2.1 Overview
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters is also
important). Example: Barney's Burgers
& Barbecue
Dr. Roberto LaCarra for California State Senate District 20
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Dr. Robert LaCarra candidacy for California State Senate District 20. Addressing the.
needs for Burbunk and San Fernando Valley family.
What are the top three services or products you'd like featured?
(approved)
Example: Casual Dining, Catering, Dine-in, Take Out, Outdoor Seating etc.
Don't forget to include any unique selling points!
These are not products/services, but key points that customer wanted to highlight on their
website on their Senate Campaign.
1. Safe Communities
2. Support Public Schools and Community Colleges
3. Affordable Living
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc.
We'll use this to highlight what makes your business unique.
My campaign or website is going to be the same as the other senate's website. No other
unique features other than the colors.
What type of customers do you want to attract?
(approved)
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Example: 20-something cowboys, suburban moms, families, etc.
This helps us tailor your website to your target audience.
I hope to attract voters of the 20th State Senate District in California.
Where do the customers you’re targeting live?
(approved)
Example: 20-something cowboys, suburban moms, families, etc.
This helps us tailor your website to your target audience.
State of California.
Please provide your physical address.
(approved)
n/a
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
n/a
Email
rlacarra@montereylaw.edu
Visit Us In Person
n/a
File has been exported to:
business_information/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
[X]
Yes
[ ]
No
What is your Email Address?
(approved)
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rlacarra@montereylaw.edu
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
Monday-Friday 9am-5pm | Saturday-Sunday: Closed
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below. Please enter NA if not applicable
Social Media
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
@drlacarra
Instagram
@drlacarra
Other
None
File has been exported to:
business_information/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done.
We'll use this on your website to keep your message consistent.
Returning the valley back to its glory days.
Any offers, discounts, specials we should include on your website?
(approved)
Special offers are a great way to entice someone to do business with you when shown
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prominently on your Home Page.
Example: Free consultation, Veterans save 25%, etc.
N/A
Do you have a Logo? Please have the customer upload the Logo via the account
manager.
(approved)
If the customer can log into their account - follow these directions to upload via RAC
Request a Change (RAC) - Pro Serv Onboarding - Confluence (newfold.com)
If the customer is unable to log into their account manager, follow these steps:
Account Access - Pro Serv Onboarding - Confluence (newfold.com)
Find the mods case and add to Pulse Notes.
No answer given
Do you have any marketing collateral?
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[X]
no
2.5 Existing Website
Do you have an existing website?
(approved)
[ ]
Yes
[X]
No
2.6 Images & Galleries
It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
If the customer can log into their account - follow these directions to upload via RAC
Request a Change (RAC) - Pro Serv Onboarding - Confluence (newfold.com)
If the customer is unable to log into their account manager follow these steps:
Account Access - Pro Serv Onboarding - Confluence (newfold.com)
Find the mods case and add to Pulse Notes.
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File has been exported to:
business_information/military.pdf
File size: 54.5 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
File has been exported to:
business_information/military_-2.pdf
File size: 64.5 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
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File has been exported to:
business_information/photo_of_family.pdf
File size: 59.5 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
File has been exported to:
business_information/photo_of_mom_.pdf
File size: 59.6 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
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File has been exported to:
business_information/veteran.pdf
File size: 61.3 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
File has been exported to:
business_information/young.pdf
File size: 61.3 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
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File has been exported to:
business_information/family_veteran.pdf
File size: 61.3 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
File has been exported to:
business_information/02110931-d34e-4fa9-b3a4-
92f523bc7c5a.jpg
File size: 883 KB, Width x Height (px): 4950 x 1238, Format: JPG
Uploaded by: N/A
File has been exported to:
business_information/brother.pdf
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File size: 61.3 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
Customer has images from an existing Website or Facebook or Instagram.
(approved)
INTERNAL NOTE:
If the client has photos that can be pulled from an existing website or
Facebook, please upload them here.
This upload field can be used for images that will be placed on the website, used in a
Gallery, or displayed in a Banner.
Be clear in your notes as to where these should be placed and what they are for Page,
Gallery, or Banner.
If the customer doesn't have any images that can be pulled from a website/Facebook -
mark as NA
No answer given
Did you purchase a Rotating Banner?
(approved)
Do not ask the customer if they have purchased any Add-on Products.
Purchased
products should have
been discussed during the handoff from the BC. You can also check
the OP.
If the customer didn't purchase any Add-On Products,
select NO
and move to the next
section if applicable.
INTERNAL NOTE:
To gather images or documents, please have the customer log into their
account an upload via Account Manager. Get the MODS case and add it to Pulse Notes.
Review images for quality.
Review any documentation for clarification/contradicting info.
THIS NEEDS TO BE COMPLETED WITH THE CUSTOMER ON THE LINE.
[ ]
Yes
[X]
No
Did you purchase a Gallery?
(approved)
[X]
Yes
[ ]
No
Please upload 5 to 30 images.
(approved)
If the customer can log into their account - follow these directions to upload via RAC
Request a Change (RAC) - Pro Serv Onboarding - Confluence (newfold.com)
If the customer is unable to log into their account manager, follow these steps:
Account Access - Pro Serv Onboarding - Confluence (newfold.com)
Find the mods case and add to Pulse Notes.
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What page should this be included on?
No answer given
Did you purchase a 2nd Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
Home Page
(approved)
Our team will craft the text for your Home Page using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?
Dr. Roberto LaCarra
(The images on this page will be the ones uploaded in the " Which Images would you like
us to use section. The gallery will be integrated on this page.)
Overcoming Difficult Odds in Pursuit of Service to Our Communities and Country
Born in Van Nuys and raised in the East San Fernando Valley, Dr. LaCarra is a product of
the “glory days” of the San Fernando Valley. Strong schools, public safety, affordable
homes, and cultural pluralism were hallmarks of why Dr. LaCarra considers the San
Fernando Valley the greatest suburban community ever created. His parents were
members of the “greatest generation” both growing up on the U.S. border of El Paso,
Texas and Tijuana, Mexico. His father was a dishwasher, later a barber, and eventually a
station officer with the Los Angeles Police Department. His mother was a housewife and
Southern Pacific Railroad and Department of Defense transportation clerk. They moved to
the San Fernando Valley to realize their dream of home ownership, a safe community.
Throughout Dr. LaCarra’s pre-teen and teenage years, he found it difficult to concentrate
on school and eventually dropped out during the nineth and tenth grades, mostly due to
losing his father at eleven from illness and his older brother to gang violence, substance
abuse, and incarceration, burdens that overwhelmed him. However, through mentoring
and sports he returned to school although he never received a high school diploma.
Instead, he earned his high school equivalency by studying and passing the GED. Never
giving up, just overcoming the hardships of his youth.
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Dr. LaCarra is very grateful to his parents for their move to the San Fernando Valley, but
especially to his older brother Carlos who unfortunately became caught in criminal justice
system – “He made every mistake I could have. Not once did he ever encourage me to do
the same”.
Dr. LaCarra, remembering his academic potential fostered at Strathern Street Elementary,
eventually enrolled at L.A. Valley College to begin an inspirational success story, both as a
student and instructor.
After serving on active duty, Dr. LaCarra earned his Bachelor of Arts degree from Loyola
Marymount University. He continued his commitment to life-long learning by earning four
Masters’ degrees at MSMU, CSUN, UCI, and UCLA, and completing a Ph.D. and J.D.
thereafter.
Dr. LaCarra interned in a U.S. Congressional Office for the San Fernando Valley and served
as the first Repositioned Probation Officer in Los Angeles County to assist in the reduction
of Gang Violence in the San Fernando Valley. While teaching at Los Angeles Valley
College, he increased enrollment in Ethnic Studies classes, which fueled the adoption of
these courses in the general curriculum.
As a Probation Officer, School Counselor, and Community College Instructor, Dr. LaCarra
saw firsthand the gaps in our educational programs, criminal justice and mental health
systems, towards vulnerable populations including people experiencing homelessness,
gang youth, crime victims, domestic violence survivors, and senior citizens. These
experiences have inspired him to advocate for policies that improve access to these
crucial services.
Dr. LaCarra is a leading voice for At-Promise youth and anybody seeking to reach their
highest potential through education and Career Technical Education. Prior to running to
become a State Senator, he helped the community through teaching, counseling, and
mentoring the next generation of law enforcement officers, Probation youth, and high
school students involved with peer-to-peer assistance of At-Promise youth, Gang
Prevention programs and early Intervention programs, as well as educating students
attending community college.
Dr. LaCarra has been a long-time resident of California’s 20th State Senate District, by
residing in his home in North Hollywood. He relishes his fond memories of family, friends,
neighbors, and the glory days of the San Fernando Valley. In his free time, he enjoys
watching his favorite sports teams, including the Los Angeles Rams, Dodgers, Lakers, and
college teams.
Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
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Don't forget to include any unique selling points!
Priorities
(attached PRIORITIES.pdf for the photo on this page)
Dr. Robert LaCarra is running to represent California’s 20th State Senate District. For
decades, the Valley has known Dr. LaCarra as a leading advocate for working families, and
a youth educator and mentor. Now, he seeks to represent our voice in Sacramento.
Dr. LaCarra is a veteran of public service, and also a military veteran of the Marines and
Army. He has served the 20th District as a probation officer, a rehabilitative counselor of
the Los Angeles County Sheriff’s Department, and as a community college and university
professor. With his extensive experience, Dr. LaCarra is ready to bring his leadership to
the State Capitol, and advocate on the most important issues facing Valley families.
As our Senator, Dr. LaCarra will champion:
Affordability for our communities, from the grocery store to health care.
Public Safety for our residents and small businesses.
Quality education and expanded opportunity in our community colleges.
But above all, Dr. LaCarra will do what he’s always done, and fight for the People of the
20th District.
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
State Senate District 20
(Please place the picture on this page, which is the map. Attached CRC Senate District_20
(1).pdf. Below the picture, please include the link:
https://sdmg.senate.ca.gov/sites/sdmg.senate.ca.gov/files/2021/CRC%20Senate%20District
_20.pdf
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Get Involve
(Basic Contact form on this page)
Did you purchase a 6th page?
(approved)
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[ ]
Yes
[X]
No
Please upload any additional content or documents you would like for us to
consider when creating your website.
(approved)
File has been exported to:
business_information/crc_senate_district_20_1_.pdf
File size: 1.68 MB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
File has been exported to:
business_information/priorities.pdf
File size: 3.56 MB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
File has been exported to:
business_information/contact.pdf
File size: 562 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
File has been exported to:
business_information/about.pdf
File size: 2.04 MB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
Anything else that would be helpful for us to know?
(approved)
For example: if webpage content is uploaded would you like us to "rewrite" the content or
leave it "as-is"
Open to rewrite the content provided.
- About pdf file will go in to the Homepage.
- Contact pdf file will go to Contact page.
- Form will be in the Get Involved page. No contact form on the Contact Page.
For Contact Page:
Email: rlacarra@montereylaw.edu
Instagram: @drlacarra
Facebook: @drlacarra
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Cx doesn't want to add icons for Facebook and Instagram. Just have it place as their
usernames in the Contact page. No hypelinks needed. Cx just wanted to display their
usernames as they are.
Sitemap
1. Dr. Roberto LaCarra
2. Priorities
3. State Senate District 20
4. Get involve
5. Contact us
2.8 eCommerce
Did the customer purchase eCommerce?
(approved)
[ ]
Yes
[X]
No
2.9 Feature Integrations
Did you purchase a Feature Integration?
(approved)
[ ]
Yes
[X]
No
2.10 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
Thank you for choosing Pro Services
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LOWER PRIORITY ADDITIONAL CONTEXT (use only when not conflicting with Final Notes):
Business Name: OP-82165
Business Type: Political Campaign (State Senate Candidate)
Location: San Fernando Valley, California, USA
--- Content from pro_website_-_cx_requests_live_call_-_in-23294.pdf ---
Pro Website - CX requests Live Call - IN-
23294
Company name:
Network Solutions Professional Services
Request owner:
Jemelle C
Client name(s):
Robert Lacarra (rlacarra@montereylaw.edu)
Request due:
03/14/2026
Exported on:
03/16/2026
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1.0 Instructions
Hi [Customer Name],
Thank you for your purchase! You've taken a great step toward enhancing your online
presence.
Please complete the attached form to help us understand your website needs, target
audience, location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content
during this time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 Business Information
This Interview needs to be completed on the initial call. DO NOT send a link to
the customer.
Hi (CUSTOMER NAME) , again, my name is (YOUR NAME), and I will be working with you.
How are you doing today?
First, thank you for choosing (BRAND). Today, our goal is to collect information about your
business to gain a thorough understanding of your operations and effectively represent you
online.
Please feel free to ask me any questions you have as we gather your business information.
When a first-time website visitor sees your site, you want them to quickly understand what
you offer and see enticing details about the business.
2.1 Overview
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters is also
important). Example: Barney's Burgers
& Barbecue
Dr. Roberto LaCarra for California State Senate District 20
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Dr. Robert LaCarra candidacy for California State Senate District 20. Addressing the.
needs for Burbunk and San Fernando Valley family.
What are the top three services or products you'd like featured?
(approved)
Example: Casual Dining, Catering, Dine-in, Take Out, Outdoor Seating etc.
Don't forget to include any unique selling points!
These are not products/services, but key points that customer wanted to highlight on their
website on their Senate Campaign.
1. Safe Communities
2. Support Public Schools and Community Colleges
3. Affordable Living
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc.
We'll use this to highlight what makes your business unique.
My campaign or website is going to be the same as the other senate's website. No other
unique features other than the colors.
What type of customers do you want to attract?
(approved)
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Example: 20-something cowboys, suburban moms, families, etc.
This helps us tailor your website to your target audience.
I hope to attract voters of the 20th State Senate District in California.
Where do the customers you’re targeting live?
(approved)
Example: 20-something cowboys, suburban moms, families, etc.
This helps us tailor your website to your target audience.
State of California.
Please provide your physical address.
(approved)
n/a
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
n/a
Email
rlacarra@montereylaw.edu
Visit Us In Person
n/a
File has been exported to:
business_information/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
[X]
Yes
[ ]
No
What is your Email Address?
(approved)
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rlacarra@montereylaw.edu
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
Monday-Friday 9am-5pm | Saturday-Sunday: Closed
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below. Please enter NA if not applicable
Social Media
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
@drlacarra
Instagram
@drlacarra
Other
None
File has been exported to:
business_information/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done.
We'll use this on your website to keep your message consistent.
Returning the valley back to its glory days.
Any offers, discounts, specials we should include on your website?
(approved)
Special offers are a great way to entice someone to do business with you when shown
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prominently on your Home Page.
Example: Free consultation, Veterans save 25%, etc.
N/A
Do you have a Logo? Please have the customer upload the Logo via the account
manager.
(approved)
If the customer can log into their account - follow these directions to upload via RAC
Request a Change (RAC) - Pro Serv Onboarding - Confluence (newfold.com)
If the customer is unable to log into their account manager, follow these steps:
Account Access - Pro Serv Onboarding - Confluence (newfold.com)
Find the mods case and add to Pulse Notes.
No answer given
Do you have any marketing collateral?
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[X]
no
2.5 Existing Website
Do you have an existing website?
(approved)
[ ]
Yes
[X]
No
2.6 Images & Galleries
It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
If the customer can log into their account - follow these directions to upload via RAC
Request a Change (RAC) - Pro Serv Onboarding - Confluence (newfold.com)
If the customer is unable to log into their account manager follow these steps:
Account Access - Pro Serv Onboarding - Confluence (newfold.com)
Find the mods case and add to Pulse Notes.
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File has been exported to:
business_information/military.pdf
File size: 54.5 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
File has been exported to:
business_information/military_-2.pdf
File size: 64.5 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
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File has been exported to:
business_information/photo_of_family.pdf
File size: 59.5 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
File has been exported to:
business_information/photo_of_mom_.pdf
File size: 59.6 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
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File has been exported to:
business_information/veteran.pdf
File size: 61.3 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
File has been exported to:
business_information/young.pdf
File size: 61.3 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
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File has been exported to:
business_information/family_veteran.pdf
File size: 61.3 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
File has been exported to:
business_information/02110931-d34e-4fa9-b3a4-
92f523bc7c5a.jpg
File size: 883 KB, Width x Height (px): 4950 x 1238, Format: JPG
Uploaded by: N/A
File has been exported to:
business_information/brother.pdf
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File size: 61.3 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
Customer has images from an existing Website or Facebook or Instagram.
(approved)
INTERNAL NOTE:
If the client has photos that can be pulled from an existing website or
Facebook, please upload them here.
This upload field can be used for images that will be placed on the website, used in a
Gallery, or displayed in a Banner.
Be clear in your notes as to where these should be placed and what they are for Page,
Gallery, or Banner.
If the customer doesn't have any images that can be pulled from a website/Facebook -
mark as NA
No answer given
Did you purchase a Rotating Banner?
(approved)
Do not ask the customer if they have purchased any Add-on Products.
Purchased
products should have
been discussed during the handoff from the BC. You can also check
the OP.
If the customer didn't purchase any Add-On Products,
select NO
and move to the next
section if applicable.
INTERNAL NOTE:
To gather images or documents, please have the customer log into their
account an upload via Account Manager. Get the MODS case and add it to Pulse Notes.
Review images for quality.
Review any documentation for clarification/contradicting info.
THIS NEEDS TO BE COMPLETED WITH THE CUSTOMER ON THE LINE.
[ ]
Yes
[X]
No
Did you purchase a Gallery?
(approved)
[X]
Yes
[ ]
No
Please upload 5 to 30 images.
(approved)
If the customer can log into their account - follow these directions to upload via RAC
Request a Change (RAC) - Pro Serv Onboarding - Confluence (newfold.com)
If the customer is unable to log into their account manager, follow these steps:
Account Access - Pro Serv Onboarding - Confluence (newfold.com)
Find the mods case and add to Pulse Notes.
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What page should this be included on?
No answer given
Did you purchase a 2nd Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
Home Page
(approved)
Our team will craft the text for your Home Page using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?
Dr. Roberto LaCarra
(The images on this page will be the ones uploaded in the " Which Images would you like
us to use section. The gallery will be integrated on this page.)
Overcoming Difficult Odds in Pursuit of Service to Our Communities and Country
Born in Van Nuys and raised in the East San Fernando Valley, Dr. LaCarra is a product of
the “glory days” of the San Fernando Valley. Strong schools, public safety, affordable
homes, and cultural pluralism were hallmarks of why Dr. LaCarra considers the San
Fernando Valley the greatest suburban community ever created. His parents were
members of the “greatest generation” both growing up on the U.S. border of El Paso,
Texas and Tijuana, Mexico. His father was a dishwasher, later a barber, and eventually a
station officer with the Los Angeles Police Department. His mother was a housewife and
Southern Pacific Railroad and Department of Defense transportation clerk. They moved to
the San Fernando Valley to realize their dream of home ownership, a safe community.
Throughout Dr. LaCarra’s pre-teen and teenage years, he found it difficult to concentrate
on school and eventually dropped out during the nineth and tenth grades, mostly due to
losing his father at eleven from illness and his older brother to gang violence, substance
abuse, and incarceration, burdens that overwhelmed him. However, through mentoring
and sports he returned to school although he never received a high school diploma.
Instead, he earned his high school equivalency by studying and passing the GED. Never
giving up, just overcoming the hardships of his youth.
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Dr. LaCarra is very grateful to his parents for their move to the San Fernando Valley, but
especially to his older brother Carlos who unfortunately became caught in criminal justice
system – “He made every mistake I could have. Not once did he ever encourage me to do
the same”.
Dr. LaCarra, remembering his academic potential fostered at Strathern Street Elementary,
eventually enrolled at L.A. Valley College to begin an inspirational success story, both as a
student and instructor.
After serving on active duty, Dr. LaCarra earned his Bachelor of Arts degree from Loyola
Marymount University. He continued his commitment to life-long learning by earning four
Masters’ degrees at MSMU, CSUN, UCI, and UCLA, and completing a Ph.D. and J.D.
thereafter.
Dr. LaCarra interned in a U.S. Congressional Office for the San Fernando Valley and served
as the first Repositioned Probation Officer in Los Angeles County to assist in the reduction
of Gang Violence in the San Fernando Valley. While teaching at Los Angeles Valley
College, he increased enrollment in Ethnic Studies classes, which fueled the adoption of
these courses in the general curriculum.
As a Probation Officer, School Counselor, and Community College Instructor, Dr. LaCarra
saw firsthand the gaps in our educational programs, criminal justice and mental health
systems, towards vulnerable populations including people experiencing homelessness,
gang youth, crime victims, domestic violence survivors, and senior citizens. These
experiences have inspired him to advocate for policies that improve access to these
crucial services.
Dr. LaCarra is a leading voice for At-Promise youth and anybody seeking to reach their
highest potential through education and Career Technical Education. Prior to running to
become a State Senator, he helped the community through teaching, counseling, and
mentoring the next generation of law enforcement officers, Probation youth, and high
school students involved with peer-to-peer assistance of At-Promise youth, Gang
Prevention programs and early Intervention programs, as well as educating students
attending community college.
Dr. LaCarra has been a long-time resident of California’s 20th State Senate District, by
residing in his home in North Hollywood. He relishes his fond memories of family, friends,
neighbors, and the glory days of the San Fernando Valley. In his free time, he enjoys
watching his favorite sports teams, including the Los Angeles Rams, Dodgers, Lakers, and
college teams.
Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
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Don't forget to include any unique selling points!
Priorities
(attached PRIORITIES.pdf for the photo on this page)
Dr. Robert LaCarra is running to represent California’s 20th State Senate District. For
decades, the Valley has known Dr. LaCarra as a leading advocate for working families, and
a youth educator and mentor. Now, he seeks to represent our voice in Sacramento.
Dr. LaCarra is a veteran of public service, and also a military veteran of the Marines and
Army. He has served the 20th District as a probation officer, a rehabilitative counselor of
the Los Angeles County Sheriff’s Department, and as a community college and university
professor. With his extensive experience, Dr. LaCarra is ready to bring his leadership to
the State Capitol, and advocate on the most important issues facing Valley families.
As our Senator, Dr. LaCarra will champion:
Affordability for our communities, from the grocery store to health care.
Public Safety for our residents and small businesses.
Quality education and expanded opportunity in our community colleges.
But above all, Dr. LaCarra will do what he’s always done, and fight for the People of the
20th District.
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
State Senate District 20
(Please place the picture on this page, which is the map. Attached CRC Senate District_20
(1).pdf. Below the picture, please include the link:
https://sdmg.senate.ca.gov/sites/sdmg.senate.ca.gov/files/2021/CRC%20Senate%20District
_20.pdf
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Get Involve
(Basic Contact form on this page)
Did you purchase a 6th page?
(approved)
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[ ]
Yes
[X]
No
Please upload any additional content or documents you would like for us to
consider when creating your website.
(approved)
File has been exported to:
business_information/crc_senate_district_20_1_.pdf
File size: 1.68 MB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
File has been exported to:
business_information/priorities.pdf
File size: 3.56 MB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
File has been exported to:
business_information/contact.pdf
File size: 562 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
File has been exported to:
business_information/about.pdf
File size: 2.04 MB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
Anything else that would be helpful for us to know?
(approved)
For example: if webpage content is uploaded would you like us to "rewrite" the content or
leave it "as-is"
Open to rewrite the content provided.
- About pdf file will go in to the Homepage.
- Contact pdf file will go to Contact page.
- Form will be in the Get Involved page. No contact form on the Contact Page.
For Contact Page:
Email: rlacarra@montereylaw.edu
Instagram: @drlacarra
Facebook: @drlacarra
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Cx doesn't want to add icons for Facebook and Instagram. Just have it place as their
usernames in the Contact page. No hypelinks needed. Cx just wanted to display their
usernames as they are.
Sitemap
1. Dr. Roberto LaCarra
2. Priorities
3. State Senate District 20
4. Get involve
5. Contact us
2.8 eCommerce
Did the customer purchase eCommerce?
(approved)
[ ]
Yes
[X]
No
2.9 Feature Integrations
Did you purchase a Feature Integration?
(approved)
[ ]
Yes
[X]
No
2.10 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
Thank you for choosing Pro Services
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Uploaded Files Considered
pro_website_-_cx_requests_live_call_-_in-23294.pdf
Uploaded Content Preview
--- Content from pro_website_-_cx_requests_live_call_-_in-23294.pdf ---
Pro Website - CX requests Live Call - IN-
23294
Company name:
Network Solutions Professional Services
Request owner:
Jemelle C
Client name(s):
Robert Lacarra (rlacarra@montereylaw.edu)
Request due:
03/14/2026
Exported on:
03/16/2026
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1.0 Instructions
Hi [Customer Name],
Thank you for your purchase! You've taken a great step toward enhancing your online
presence.
Please complete the attached form to help us understand your website needs, target
audience, location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content
during this time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 Business Information
This Interview needs to be completed on the initial call. DO NOT send a link to
the customer.
Hi (CUSTOMER NAME) , again, my name is (YOUR NAME), and I will be working with you.
How are you doing today?
First, thank you for choosing (BRAND). Today, our goal is to collect information about your
business to gain a thorough understanding of your operations and effectively represent you
online.
Please feel free to ask me any questions you have as we gather your business information.
When a first-time website visitor sees your site, you want them to quickly understand what
you offer and see enticing details about the business.
2.1 Overview
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters is also
important). Example: Barney's Burgers
& Barbecue
Dr. Roberto LaCarra for California State Senate District 20
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Dr. Robert LaCarra candidacy for California State Senate District 20. Addressing the.
needs for Burbunk and San Fernando Valley