Primary Goals
- Enhance online presence and clearly communicate service offerings
- Attract and convert target customers in Northeast Michigan
- Showcase expertise and experience to differentiate from competitors
Customer Summary
Executive Summary
System Prompt Used
You are a senior website strategist. Generate ONLY the project_overview and customer_overview sections of a strategic blueprint. LANGUAGE REQUIREMENTS: - Use simple, clear language that anyone can understand - Avoid technical jargon, acronyms, and complex terms - Write as if speaking directly to a business owner - Explain everything in plain English - Use everyday words instead of technical terms - Make it easy for non-technical people to understand RULES: - Return ONLY valid JSON with the exact structure provided - No extra text, no explanations, no markdown - Use only verified intake content from real businesses - Never guess, assume, or fabricate PROJECT OVERVIEW REQUIREMENTS: - The executive_summary field is REQUIRED and must contain a comprehensive 2-3 sentence summary - The executive_summary should describe the business value proposition, competitive positioning, and key differentiators - Use specific business information from the intake content, not generic descriptions - The executive_summary must be meaningful and informative, not empty or placeholder text - DO NOT leave executive_summary as "string" or empty - it must contain actual content
User Context Sent To Model
BUSINESS NAME: OP-85885
BUSINESS TYPE: Civil Engineering and Land Surveying Firm
LOCATION: Hubbard Lake, MI, USA (serving Alpena County, Alcona County, Iosco County, Presque Isle County, Montmorency County, Northeast Michigan)
SELECTED PRODUCTS: Pro Website Siteplus
PRODUCT-SPECIFIC REQUIREMENTS:
- Generate recommendations specific to the selected products
- Consider product-specific features, integrations, and requirements
- Ensure blueprint recommendations align with selected product capabilities
TARGET AUDIENCE: Private developers, private homeowners, real estate agents, banking institutions, commercial developers, national chains; typically decision-makers in residential and commercial property development, real estate professionals, and institutional clients seeking reliable engineering and surveying services in Northeast Michigan.
PRIMARY GOALS: Enhance online presence and clearly communicate service offerings, Attract and convert target customers in Northeast Michigan, Showcase expertise and experience to differentiate from competitors
BRAND VALUES: Accuracy, Efficiency, Responsible project execution
SERVICES OFFERED: Civil Engineering Services (Residential, Commercial, Retail), Land Surveying, Site development support from acquisition to construction
COMPETITIVE ADVANTAGES: Over 35 years of comprehensive design and construction experience, Personalized, client-focused approach with clear communication, Agility and cost-effectiveness of a local firm combined with the expertise of larger firms
BRAND PERSONALITY: Professional, trustworthy, detail-oriented, and approachable. The brand voice emphasizes reliability, technical expertise, and a commitment to personalized service and client satisfaction.
UPLOADED CONTENT:
--- Content from pro_website_pro_seo_and_pro_business_directory_-_.pdf ---
Pro Website, Pro SEO and Pro Business
Directory - IN-23201
Company name:
Network Solutions Professional Services
Request owner:
Aiza B
Client name(s):
Daniel LeClair (dan@truedesign-build.com)
Request due:
03/09/2026
Exported on:
03/09/2026
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1.0 Instructions
Hi Daniel,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
Northeast Michigan Engineers & Land Surveyors
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
We are a Civil Engineering and Land Surveying company dedicated to delivering
high‑quality professional services to a wide range of clients across both the residential and
commercial sectors, as well as to various public agencies and organizations. With a strong
focus on accuracy, efficiency, and responsible project execution, we provide expertise that
supports the planning, development, and improvement of land and infrastructure projects.
Our team is committed to meeting the unique needs of each client whether a private
homeowner, a commercial developer, or a public sector entity by offering reliable
engineering and surveying solutions that contribute to safe, sustainable, and
well‑designed communities
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We have over 35 years experience in business offering the most comprehensive design
and construction experience in the area.
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Private developers, private homeowners, real estate agents, banking institutions,
commercial developers, national chains
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Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
Alpena County, Alcona County, Iosco County, Presque Isle County, Montmorency County,
Northeast Michigan,
How many years of experience do you have in the industry?
(approved)
35
How many full and part-time employees work for your organization?
(approved)
1 full time, 1 part time
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Civil Engineer, Land Surveyors
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
(989) 464-9268
Email
dan@nemisurveyors.com
Visit us in Person
1555 Hubert Road, Hubbard Lake, MI 49747
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
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[X]
Yes
[ ]
No
What is your Business Email?
(approved)
dan@nemisurveyors.com
What is your Business Address?
(approved)
1555 Hubert Road, Hubbard Lake, MI 49747
Do you want to display your full address?
(approved)
[X]
Yes
[ ]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
Monday - Thursday:
8:00 AM - 5:00 PM, Friday: 8:00 AM - 4:00 PM, Saturday and Sunday
by appointment only.
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below. Please enter NA if not applicable
Social Media
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
N/A
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Instagram
N/A
Other
N/A
None
N/A
Social Media Type
Link to Social media
File has been exported to:
pro_website/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
We are your one stop shop for turning your ideas into reality!
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
None at this time
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to:
pro_website/logo-nmels.png
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File size: 35.7 KB, Width x Height (px): 1287 x 648, Format: PNG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/logo-nmels.jpg
File size: 73.5 KB, Width x Height (px): 1287 x 648, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
Do you have any marketing collateral?
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[X]
No
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
Do you have an existing website?
(approved)
[ ]
Yes
[X]
No
2.6 Images & Galleries
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It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
File has been exported to:
pro_website/assisted_living.jpg
File size: 17.4 KB, Width x Height (px): 350 x 175, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/church_site.jpg
File size: 79.2 KB, Width x Height (px): 679 x 509, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
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File has been exported to:
pro_website/restaurants.jpg
File size: 170 KB, Width x Height (px): 985 x 611, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/school_site.jpg
File size: 164 KB, Width x Height (px): 983 x 583, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
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File has been exported to:
pro_website/shopping_center.jpg
File size: 18.2 KB, Width x Height (px): 484 x 167, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/single_family.jpg
File size: 163 KB, Width x Height (px): 880 x 558, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/subdivisions.jpg
File size: 146 KB, Width x Height (px): 827 x 509, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
Did you purchase a Rotating Banner?
(approved)
[ ]
Yes
[X]
No
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Did you purchase a Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?
Northeast Michigan Engineers and Land Surveyors is more than a Civil Engineering and
Land Surveying company. As a privately held firm, we remain fully committed to delivering
the highest standards of service while maintaining a personalized, client‑focused
approach. We take ownership of every stage of each project, ensuring that our clients
receive reliable representation, clear communication, and results that reflect their goals
and expectations.
Whether your project is large or small, our team is equipped to support all aspects of site
development from early‑stage acquisitions and due diligence to comprehensive planning,
detailed design, and construction‑related services. With over 35 years of experience
across planning, engineering, land surveying, and construction, we apply both technical
expertise and real‑world insight to every project, delivering work that meets the highest
professional standards.
Our dynamic business model allows us to operate with the efficiency, adaptability, and
cost‑effectiveness often associated with much larger firms, while still preserving the agility
and personal connection of a local company. This combination enables us to take on a
wide range of projects without compromising the quality, responsiveness, or attention to
detail that our clients value.
From initial concept to final completion, Northeast Michigan Engineers and Land Surveyors
delivers trusted guidance, practical solutions, and a commitment to excellence that sets
us apart in the industry.
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Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Civil Engineering Services:
• Residential
• Commercial
• Retail
• Light & Heavy Industrial
• Single Family Plot Plans
• Site Planning & Design
• Schools & Public Buildings
• Feasibility Studies/Evaluations
• Water Supply & Distribution
• Septic System Design
• Public Sewer System Design
• Road & Parking Lot Design
• Permitting Assistance
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Land Surveying Services:
• Boundary Surveys
• Property Surveys
• ALTA Surveys
• Subdivisions
• Condominiums
• Land Divisions
• Parcel Splits
• Topographic Surveys
• Architectural Surveys
• Mapping
• Hydraulic and Hydrographic
• As-Built Surveys
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Construction Staking Services:
• House Staking
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• Tree Clearing
• Mass Grading
• Sanitary Sewer
• Septic System
• Water Main
• Storm Sewer
• Curb & Paving
• Light Poles
• Footing & Foundation
• Column Line
Did you purchase a 6th page?
(approved)
[ ]
Yes
[X]
No
2.8 eCommerce
Did you purchase eCommerce?
(approved)
[ ]
Yes
[X]
No
2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.
Please share any phrases you or your customers use to find you in search
engines.
(approved)
Civil Engineering, Land Surveying, Real Estate, Property Survey, Survey, Design, Lot Split,
Construction, Construction Staking, Land Division, Land Development, Engineer, Surveyor
Are there any search phrases you’d like us to avoid?
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
Structural Engineer
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign.
(approved)
SEO is a long-term strategy, and we can expand
beyond this area as we see improved
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performance.
Alpena County, Alcona County, Iosco County, Presque Isle County, Montmorency County,
Northeast Michigan,
What are your Top 3-5 Products or Services?
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign. SEO is a long-term strategy; we can
expand
beyond these as we see improved performance.
Civil Engineering
Land Surveying
Site Planning
Land Surveyor
Civil Engineer
Who is your target audience or ideal customer?
(approved)
Example: 30-something
single men, suburban moms, families, etc.
All property owners, land developers, and people looking to purchase or sell real estate.
Competitor Analysis
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.
Include the link to their website if available.
Huron Engineering - https://huronesi.com/
Scott Engineering - https://www.rsscottweb.com/
Boss Engineering - https://www.bosseng.com/
They are the top ranked in google search.
Tell us about what sets your business apart from your competitors.
(approved)
Example: The services that drive customers to your business,
like what product/service
makes you the most money or items that set you apart from others, like voted
2019 best
burger in Harristown, family-owned business, 30 years experience,
celebrating our 10th
year
Even though we are a small company, we pride ourselves in representing our clients by
providing a “one-stop” service. We can assist you or your business with studies,
evaluations, feasibility reports, presentations, surveys, design & specifications, and
bidding & contract documents. We utilize a network of highly qualified planners, wetland
consultants, foresters, landscape architects and geotechnical experts to work
collaboratively in completion of your projects on time and on budget.
What payment options to do you accept?
(approved)
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[ ]
Visa
[ ]
MasterCard
[ ]
American express
[ ]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[X]
Cash
[ ]
Cheque
[X]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name.
(approved)
We'd like to ensure your company name is accurate for your online marketing services.
What company name would you like to use?
Northeast Michigan Engineers & Land Surveyors
What phone number do you want to advertise on your directory listings?
(approved)
(989) 464-9268
What email address do you want to advertise on your directory listings?
(approved)
dan@nemisurveyors.com
Anything else that would be helpful for us to know?
(approved)
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Enhance
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.
As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates.
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility.
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content.
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone.
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
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service, and we will work with you every step of the way.
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
Thank you for choosing Pro Services
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes
(approved)
HIJKL
JMNOP
:
1.
LQRQ
: Please use the image logo file named logo-nmels.jpg or the white version of the
design.
2.
KSTUVWSR
XYZX
UV[U
\Q]Y^
_X
VXY`a]Y
aQb
]Z
UQ
cSQ\
: The customer is
allowing our team to rewrite and enhance the content provided. He is also open to any
suggestions.
Additional File(s) Upload
(approved)
No answer given
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LOWER PRIORITY ADDITIONAL CONTEXT (use only when not conflicting with Final Notes):
Business Name: OP-85885
Business Type: Civil Engineering and Land Surveying Firm
Location: Hubbard Lake, MI, USA (serving Alpena County, Alcona County, Iosco County, Presque Isle County, Montmorency County, Northeast Michigan)
--- Content from pro_website_pro_seo_and_pro_business_directory_-_.pdf ---
Pro Website, Pro SEO and Pro Business
Directory - IN-23201
Company name:
Network Solutions Professional Services
Request owner:
Aiza B
Client name(s):
Daniel LeClair (dan@truedesign-build.com)
Request due:
03/09/2026
Exported on:
03/09/2026
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1.0 Instructions
Hi Daniel,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
Northeast Michigan Engineers & Land Surveyors
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
We are a Civil Engineering and Land Surveying company dedicated to delivering
high‑quality professional services to a wide range of clients across both the residential and
commercial sectors, as well as to various public agencies and organizations. With a strong
focus on accuracy, efficiency, and responsible project execution, we provide expertise that
supports the planning, development, and improvement of land and infrastructure projects.
Our team is committed to meeting the unique needs of each client whether a private
homeowner, a commercial developer, or a public sector entity by offering reliable
engineering and surveying solutions that contribute to safe, sustainable, and
well‑designed communities
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We have over 35 years experience in business offering the most comprehensive design
and construction experience in the area.
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Private developers, private homeowners, real estate agents, banking institutions,
commercial developers, national chains
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Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
Alpena County, Alcona County, Iosco County, Presque Isle County, Montmorency County,
Northeast Michigan,
How many years of experience do you have in the industry?
(approved)
35
How many full and part-time employees work for your organization?
(approved)
1 full time, 1 part time
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Civil Engineer, Land Surveyors
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
(989) 464-9268
Email
dan@nemisurveyors.com
Visit us in Person
1555 Hubert Road, Hubbard Lake, MI 49747
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
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[X]
Yes
[ ]
No
What is your Business Email?
(approved)
dan@nemisurveyors.com
What is your Business Address?
(approved)
1555 Hubert Road, Hubbard Lake, MI 49747
Do you want to display your full address?
(approved)
[X]
Yes
[ ]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
Monday - Thursday:
8:00 AM - 5:00 PM, Friday: 8:00 AM - 4:00 PM, Saturday and Sunday
by appointment only.
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below. Please enter NA if not applicable
Social Media
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
N/A
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Instagram
N/A
Other
N/A
None
N/A
Social Media Type
Link to Social media
File has been exported to:
pro_website/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
We are your one stop shop for turning your ideas into reality!
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
None at this time
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to:
pro_website/logo-nmels.png
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File size: 35.7 KB, Width x Height (px): 1287 x 648, Format: PNG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/logo-nmels.jpg
File size: 73.5 KB, Width x Height (px): 1287 x 648, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
Do you have any marketing collateral?
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[X]
No
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
Do you have an existing website?
(approved)
[ ]
Yes
[X]
No
2.6 Images & Galleries
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It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
File has been exported to:
pro_website/assisted_living.jpg
File size: 17.4 KB, Width x Height (px): 350 x 175, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/church_site.jpg
File size: 79.2 KB, Width x Height (px): 679 x 509, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
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File has been exported to:
pro_website/restaurants.jpg
File size: 170 KB, Width x Height (px): 985 x 611, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/school_site.jpg
File size: 164 KB, Width x Height (px): 983 x 583, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
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File has been exported to:
pro_website/shopping_center.jpg
File size: 18.2 KB, Width x Height (px): 484 x 167, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/single_family.jpg
File size: 163 KB, Width x Height (px): 880 x 558, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/subdivisions.jpg
File size: 146 KB, Width x Height (px): 827 x 509, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
Did you purchase a Rotating Banner?
(approved)
[ ]
Yes
[X]
No
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Did you purchase a Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?
Northeast Michigan Engineers and Land Surveyors is more than a Civil Engineering and
Land Surveying company. As a privately held firm, we remain fully committed to delivering
the highest standards of service while maintaining a personalized, client‑focused
approach. We take ownership of every stage of each project, ensuring that our clients
receive reliable representation, clear communication, and results that reflect their goals
and expectations.
Whether your project is large or small, our team is equipped to support all aspects of site
development from early‑stage acquisitions and due diligence to comprehensive planning,
detailed design, and construction‑related services. With over 35 years of experience
across planning, engineering, land surveying, and construction, we apply both technical
expertise and real‑world insight to every project, delivering work that meets the highest
professional standards.
Our dynamic business model allows us to operate with the efficiency, adaptability, and
cost‑effectiveness often associated with much larger firms, while still preserving the agility
and personal connection of a local company. This combination enables us to take on a
wide range of projects without compromising the quality, responsiveness, or attention to
detail that our clients value.
From initial concept to final completion, Northeast Michigan Engineers and Land Surveyors
delivers trusted guidance, practical solutions, and a commitment to excellence that sets
us apart in the industry.
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Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Civil Engineering Services:
• Residential
• Commercial
• Retail
• Light & Heavy Industrial
• Single Family Plot Plans
• Site Planning & Design
• Schools & Public Buildings
• Feasibility Studies/Evaluations
• Water Supply & Distribution
• Septic System Design
• Public Sewer System Design
• Road & Parking Lot Design
• Permitting Assistance
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Land Surveying Services:
• Boundary Surveys
• Property Surveys
• ALTA Surveys
• Subdivisions
• Condominiums
• Land Divisions
• Parcel Splits
• Topographic Surveys
• Architectural Surveys
• Mapping
• Hydraulic and Hydrographic
• As-Built Surveys
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Construction Staking Services:
• House Staking
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• Tree Clearing
• Mass Grading
• Sanitary Sewer
• Septic System
• Water Main
• Storm Sewer
• Curb & Paving
• Light Poles
• Footing & Foundation
• Column Line
Did you purchase a 6th page?
(approved)
[ ]
Yes
[X]
No
2.8 eCommerce
Did you purchase eCommerce?
(approved)
[ ]
Yes
[X]
No
2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.
Please share any phrases you or your customers use to find you in search
engines.
(approved)
Civil Engineering, Land Surveying, Real Estate, Property Survey, Survey, Design, Lot Split,
Construction, Construction Staking, Land Division, Land Development, Engineer, Surveyor
Are there any search phrases you’d like us to avoid?
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
Structural Engineer
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign.
(approved)
SEO is a long-term strategy, and we can expand
beyond this area as we see improved
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performance.
Alpena County, Alcona County, Iosco County, Presque Isle County, Montmorency County,
Northeast Michigan,
What are your Top 3-5 Products or Services?
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign. SEO is a long-term strategy; we can
expand
beyond these as we see improved performance.
Civil Engineering
Land Surveying
Site Planning
Land Surveyor
Civil Engineer
Who is your target audience or ideal customer?
(approved)
Example: 30-something
single men, suburban moms, families, etc.
All property owners, land developers, and people looking to purchase or sell real estate.
Competitor Analysis
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.
Include the link to their website if available.
Huron Engineering - https://huronesi.com/
Scott Engineering - https://www.rsscottweb.com/
Boss Engineering - https://www.bosseng.com/
They are the top ranked in google search.
Tell us about what sets your business apart from your competitors.
(approved)
Example: The services that drive customers to your business,
like what product/service
makes you the most money or items that set you apart from others, like voted
2019 best
burger in Harristown, family-owned business, 30 years experience,
celebrating our 10th
year
Even though we are a small company, we pride ourselves in representing our clients by
providing a “one-stop” service. We can assist you or your business with studies,
evaluations, feasibility reports, presentations, surveys, design & specifications, and
bidding & contract documents. We utilize a network of highly qualified planners, wetland
consultants, foresters, landscape architects and geotechnical experts to work
collaboratively in completion of your projects on time and on budget.
What payment options to do you accept?
(approved)
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[ ]
Visa
[ ]
MasterCard
[ ]
American express
[ ]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[X]
Cash
[ ]
Cheque
[X]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name.
(approved)
We'd like to ensure your company name is accurate for your online marketing services.
What company name would you like to use?
Northeast Michigan Engineers & Land Surveyors
What phone number do you want to advertise on your directory listings?
(approved)
(989) 464-9268
What email address do you want to advertise on your directory listings?
(approved)
dan@nemisurveyors.com
Anything else that would be helpful for us to know?
(approved)
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Enhance
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.
As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates.
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility.
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content.
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone.
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
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service, and we will work with you every step of the way.
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
Thank you for choosing Pro Services
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes
(approved)
HIJKL
JMNOP
:
1.
LQRQ
: Please use the image logo file named logo-nmels.jpg or the white version of the
design.
2.
KSTUVWSR
XYZX
UV[U
\Q]Y^
_X
VXY`a]Y
aQb
]Z
UQ
cSQ\
: The customer is
allowing our team to rewrite and enhance the content provided. He is also open to any
suggestions.
Additional File(s) Upload
(approved)
No answer given
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Uploaded Files Considered
pro_website_pro_seo_and_pro_business_directory_-_.pdf
Uploaded Content Preview
--- Content from pro_website_pro_seo_and_pro_business_directory_-_.pdf --- Pro Website, Pro SEO and Pro Business Directory - IN-23201 Company name: Network Solutions Professional Services Request owner: Aiza B Client name(s): Daniel LeClair (dan@truedesign-build.com) Request due: 03/09/2026 Exported on: 03/09/2026 Page 1 of 18 Network Solutions Professional Services 1.0 Instructions Hi Daniel, Thank you for your purchase! You've taken a great step toward enhancing your online presence. Please complete the attached form to help us understand your website needs, target audience, location, competitors, and other key information. Form Tips: Use the left menu to navigate between sections. Your progress saves automatically—you can return at any time to finish. Submit each item for review when complete (blue = incomplete, green = complete). Please note that the form will lock after 48 hours. We cannot accept additional content during this time. Support Hours: Monday–Friday, 8:00 AM–8:00 PM EST Phone: 888-642-0197 We look forward to learning more about your business! Warm regards, The Pro Serv Team Note: This is a no-reply email and is not monitored. Page 2 of 18 Network Solutions Professional Services 2.0 Pro Website 2.1 Business Information When a first-time website visitor sees your site, you want them to quickly gain a clear understanding of what you offer and be enticed by the business's details. What business name do you want to display on your website? (approved) The capitalization and/or special characters are also important. Example: Barney's Burgers & Barbecue Example: Barney's Burgers & Barbecue Northeast Michigan Engineers & Land Surveyors Give us a brief overview of your business. What do you do? (approved) Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer pick up but not delivery and serve the Smallville, Indiana, area. We are a Civil Engineering and Land Surveying company dedicated to delivering high‑quality professional services to a wide range of clients across both the residential and commercial sectors, as well as to various public agencies and organizations. With a strong focus on accuracy, efficiency, and responsible project execution, we provide expertise that supports the planning, development, and improvement of land and infrastructure projects. Our team is committed to meeting the unique needs of each client whether a private homeowner, a commercial developer, or a publ
Project Overview
- Business: OP-85885
- Industry: Civil Engineering And Land Surveying Firm
- Location: Hubbard Lake, MI, USA (serving Alpena County, Alcona County, Iosco County, Presque Isle County, Montmorency County, Northeast Michigan)
- Platform: Bricks
- Created: March 09, 2026
Target Audience
Private developers, private homeowners, real estate agents, banking institutions, commercial developers, national chains; typically decision-makers in residential and commercial property development, real estate professionals, and institutional clients seeking reliable engineering and surveying services in Northeast Michigan.
Strategic Metrics
9
Summary Items
7
High Priority
9
Categories
Business Summary
Northeast Michigan Engineers & Land Surveyors is a trusted civil engineering and land surveying firm with over 35 years of experience, serving a range of clients from private homeowners to large commercial developers in Northeast Michigan. The company stands out by providing a true one-stop service, personal attention to client needs, and the ability to handle all aspects of site development from concept to completion, leveraging extensive local expertise and a network of specialized consultants. Their reputation for accuracy, efficiency, and dependable project management sets them apart from competitors in the region.
Uploaded Files
1 file(s)Brand Intelligence & Strategic Insights
System Prompt Used (Business Intelligence Extraction)
You are an expert business analyst specializing in extracting comprehensive business intelligence from documents. Extract detailed, specific information and return ONLY valid JSON with no additional text or formatting.
User Context Sent To Model (Extraction Stage)
BUSINESS INTELLIGENCE EXTRACTION TASK
Analyze the following business content and extract comprehensive details for professional blueprint generation.
BUSINESS TYPE: Civil Engineering and Land Surveying Firm
CONTENT TO ANALYZE:
--- Content from pro_website_pro_seo_and_pro_business_directory_-_.pdf ---
Pro Website, Pro SEO and Pro Business
Directory - IN-23201
Company name:
Network Solutions Professional Services
Request owner:
Aiza B
Client name(s):
Daniel LeClair (dan@truedesign-build.com)
Request due:
03/09/2026
Exported on:
03/09/2026
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1.0 Instructions
Hi Daniel,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
Northeast Michigan Engineers & Land Surveyors
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
We are a Civil Engineering and Land Surveying company dedicated to delivering
high‑quality professional services to a wide range of clients across both the residential and
commercial sectors, as well as to various public agencies and organizations. With a strong
focus on accuracy, efficiency, and responsible project execution, we provide expertise that
supports the planning, development, and improvement of land and infrastructure projects.
Our team is committed to meeting the unique needs of each client whether a private
homeowner, a commercial developer, or a public sector entity by offering reliable
engineering and surveying solutions that contribute to safe, sustainable, and
well‑designed communities
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We have over 35 years experience in business offering the most comprehensive design
and construction experience in the area.
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Private developers, private homeowners, real estate agents, banking institutions,
commercial developers, national chains
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Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
Alpena County, Alcona County, Iosco County, Presque Isle County, Montmorency County,
Northeast Michigan,
How many years of experience do you have in the industry?
(approved)
35
How many full and part-time employees work for your organization?
(approved)
1 full time, 1 part time
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Civil Engineer, Land Surveyors
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
(989) 464-9268
Email
dan@nemisurveyors.com
Visit us in Person
1555 Hubert Road, Hubbard Lake, MI 49747
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
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[X]
Yes
[ ]
No
What is your Business Email?
(approved)
dan@nemisurveyors.com
What is your Business Address?
(approved)
1555 Hubert Road, Hubbard Lake, MI 49747
Do you want to display your full address?
(approved)
[X]
Yes
[ ]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
Monday - Thursday:
8:00 AM - 5:00 PM, Friday: 8:00 AM - 4:00 PM, Saturday and Sunday
by appointment only.
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below. Please enter NA if not applicable
Social Media
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
N/A
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Instagram
N/A
Other
N/A
None
N/A
Social Media Type
Link to Social media
File has been exported to:
pro_website/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
We are your one stop shop for turning your ideas into reality!
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
None at this time
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to:
pro_website/logo-nmels.png
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File size: 35.7 KB, Width x Height (px): 1287 x 648, Format: PNG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/logo-nmels.jpg
File size: 73.5 KB, Width x Height (px): 1287 x 648, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
Do you have any marketing collateral?
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[X]
No
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
Do you have an existing website?
(approved)
[ ]
Yes
[X]
No
2.6 Images & Galleries
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It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
File has been exported to:
pro_website/assisted_living.jpg
File size: 17.4 KB, Width x Height (px): 350 x 175, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/church_site.jpg
File size: 79.2 KB, Width x Height (px): 679 x 509, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
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File has been exported to:
pro_website/restaurants.jpg
File size: 170 KB, Width x Height (px): 985 x 611, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/school_site.jpg
File size: 164 KB, Width x Height (px): 983 x 583, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
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File has been exported to:
pro_website/shopping_center.jpg
File size: 18.2 KB, Width x Height (px): 484 x 167, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/single_family.jpg
File size: 163 KB, Width x Height (px): 880 x 558, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/subdivisions.jpg
File size: 146 KB, Width x Height (px): 827 x 509, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
Did you purchase a Rotating Banner?
(approved)
[ ]
Yes
[X]
No
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Did you purchase a Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?
Northeast Michigan Engineers and Land Surveyors is more than a Civil Engineering and
Land Surveying company. As a privately held firm, we remain fully committed to delivering
the highest standards of service while maintaining a personalized, client‑focused
approach. We take ownership of every stage of each project, ensuring that our clients
receive reliable representation, clear communication, and results that reflect their goals
and expectations.
Whether your project is large or small, our team is equipped to support all aspects of site
development from early‑stage acquisitions and due diligence to comprehensive planning,
detailed design, and construction‑related services. With over 35 years of experience
across planning, engineering, land surveying, and construction, we apply both technical
expertise and real‑world insight to every project, delivering work that meets the highest
professional standards.
Our dynamic business model allows us to operate with the efficiency, adaptability, and
cost‑effectiveness often associated with much larger firms, while still preserving the agility
and personal connection of a local company. This combination enables us to take on a
wide range of projects without compromising the quality, responsiveness, or attention to
detail that our clients value.
From initial concept to final completion, Northeast Michigan Engineers and Land Surveyors
delivers trusted guidance, practical solutions, and a commitment to excellence that sets
us apart in the industry.
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Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Civil Engineering Services:
• Residential
• Commercial
• Retail
• Lig... [content truncated]
Extract detailed business intelligence and return ONLY valid JSON with this exact structure:
{
"business_name": "Extract actual business name from content",
"business_type": "Specific business type/industry (e.g., 'Graphic Design Studio', 'Real Estate Agency')",
"location": "Business location (city, state, country)",
"target_audience": "Detailed target audience description with demographics and psychographics",
"primary_goals": ["Specific business goal 1", "Specific business goal 2", "Specific business goal 3"],
"brand_values": ["Core value 1", "Core value 2", "Core value 3"],
"services_offered": ["Service 1", "Service 2", "Service 3"],
"competitive_advantages": ["Advantage 1", "Advantage 2", "Advantage 3"],
"color_palette": ["#hexcolor1", "#hexcolor2", "#hexcolor3"],
"brand_personality": "Brand voice and personality description",
"content_samples": ["Sample headline/copy 1", "Sample headline/copy 2"],
"technical_requirements": ["Tech requirement 1", "Tech requirement 2"],
"marketing_objectives": ["Marketing goal 1", "Marketing goal 2"]
}
EXTRACTION GUIDELINES:
- Extract ACTUAL information from the content, not generic placeholders
- Be specific and detailed in descriptions
- For missing information, provide relevant industry-standard assumptions
- Focus on actionable business intelligence
- Ensure all arrays have meaningful entries
- Use professional language throughout
Return only the JSON object with no additional text or formatting.
Uploaded Files Considered
pro_website_pro_seo_and_pro_business_directory_-_.pdf
Uploaded Content Preview
--- Content from pro_website_pro_seo_and_pro_business_directory_-_.pdf --- Pro Website, Pro SEO and Pro Business Directory - IN-23201 Company name: Network Solutions Professional Services Request owner: Aiza B Client name(s): Daniel LeClair (dan@truedesign-build.com) Request due: 03/09/2026 Exported on: 03/09/2026 Page 1 of 18 Network Solutions Professional Services 1.0 Instructions Hi Daniel, Thank you for your purchase! You've taken a great step toward enhancing your online presence. Please complete the attached form to help us understand your website needs, target audience, location, competitors, and other key information. Form Tips: Use the left menu to navigate between sections. Your progress saves automatically—you can return at any time to finish. Submit each item for review when complete (blue = incomplete, green = complete). Please note that the form will lock after 48 hours. We cannot accept additional content during this time. Support Hours: Monday–Friday, 8:00 AM–8:00 PM EST Phone: 888-642-0197 We look forward to learning more about your business! Warm regards, The Pro Serv Team Note: This is a no-reply email and is not monitored. Page 2 of 18 Network Solutions Professional Services 2.0 Pro Website 2.1 Business Information When a first-time website visitor sees your site, you want them to quickly gain a clear understanding of what you offer and be enticed by the business's details. What business name do you want to display on your website? (approved) The capitalization and/or special characters are also important. Example: Barney's Burgers & Barbecue Example: Barney's Burgers & Barbecue Northeast Michigan Engineers & Land Surveyors Give us a brief overview of your business. What do you do? (approved) Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer pick up but not delivery and serve the Smallville, Indiana, area. We are a Civil Engineering and Land Surveying company dedicated to delivering high‑quality professional services to a wide range of clients across both the residential and commercial sectors, as well as to various public agencies and organizations. With a strong focus on accuracy, efficiency, and responsible project execution, we provide expertise that supports the planning, development, and improvement of land and infrastructure projects. Our team is committed to meeting the unique needs of each client whether a private homeowner, a commercial developer, or a publ
Brand Values
Accuracy
Efficiency
Responsible project execution
Services & Offerings
- Civil Engineering Services (Residential, Commercial, Retail)
- Land Surveying
- Site development support from acquisition to construction
Brand Personality
Professional, trustworthy, detail-oriented, and approachable. The brand voice emphasizes reliability, technical expertise, and a commitment to personalized service and client satisfaction.
Brand Color Palette
Executive Summary
System Prompt Used
You are a senior website strategist. Generate ONLY the project_overview and customer_overview sections of a strategic blueprint. LANGUAGE REQUIREMENTS: - Use simple, clear language that anyone can understand - Avoid technical jargon, acronyms, and complex terms - Write as if speaking directly to a business owner - Explain everything in plain English - Use everyday words instead of technical terms - Make it easy for non-technical people to understand RULES: - Return ONLY valid JSON with the exact structure provided - No extra text, no explanations, no markdown - Use only verified intake content from real businesses - Never guess, assume, or fabricate PROJECT OVERVIEW REQUIREMENTS: - The executive_summary field is REQUIRED and must contain a comprehensive 2-3 sentence summary - The executive_summary should describe the business value proposition, competitive positioning, and key differentiators - Use specific business information from the intake content, not generic descriptions - The executive_summary must be meaningful and informative, not empty or placeholder text - DO NOT leave executive_summary as "string" or empty - it must contain actual content
User Context Sent To Model
BUSINESS NAME: OP-85885
BUSINESS TYPE: Civil Engineering and Land Surveying Firm
LOCATION: Hubbard Lake, MI, USA (serving Alpena County, Alcona County, Iosco County, Presque Isle County, Montmorency County, Northeast Michigan)
SELECTED PRODUCTS: Pro Website Siteplus
PRODUCT-SPECIFIC REQUIREMENTS:
- Generate recommendations specific to the selected products
- Consider product-specific features, integrations, and requirements
- Ensure blueprint recommendations align with selected product capabilities
TARGET AUDIENCE: Private developers, private homeowners, real estate agents, banking institutions, commercial developers, national chains; typically decision-makers in residential and commercial property development, real estate professionals, and institutional clients seeking reliable engineering and surveying services in Northeast Michigan.
PRIMARY GOALS: Enhance online presence and clearly communicate service offerings, Attract and convert target customers in Northeast Michigan, Showcase expertise and experience to differentiate from competitors
BRAND VALUES: Accuracy, Efficiency, Responsible project execution
SERVICES OFFERED: Civil Engineering Services (Residential, Commercial, Retail), Land Surveying, Site development support from acquisition to construction
COMPETITIVE ADVANTAGES: Over 35 years of comprehensive design and construction experience, Personalized, client-focused approach with clear communication, Agility and cost-effectiveness of a local firm combined with the expertise of larger firms
BRAND PERSONALITY: Professional, trustworthy, detail-oriented, and approachable. The brand voice emphasizes reliability, technical expertise, and a commitment to personalized service and client satisfaction.
UPLOADED CONTENT:
--- Content from pro_website_pro_seo_and_pro_business_directory_-_.pdf ---
Pro Website, Pro SEO and Pro Business
Directory - IN-23201
Company name:
Network Solutions Professional Services
Request owner:
Aiza B
Client name(s):
Daniel LeClair (dan@truedesign-build.com)
Request due:
03/09/2026
Exported on:
03/09/2026
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1.0 Instructions
Hi Daniel,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
Northeast Michigan Engineers & Land Surveyors
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
We are a Civil Engineering and Land Surveying company dedicated to delivering
high‑quality professional services to a wide range of clients across both the residential and
commercial sectors, as well as to various public agencies and organizations. With a strong
focus on accuracy, efficiency, and responsible project execution, we provide expertise that
supports the planning, development, and improvement of land and infrastructure projects.
Our team is committed to meeting the unique needs of each client whether a private
homeowner, a commercial developer, or a public sector entity by offering reliable
engineering and surveying solutions that contribute to safe, sustainable, and
well‑designed communities
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We have over 35 years experience in business offering the most comprehensive design
and construction experience in the area.
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Private developers, private homeowners, real estate agents, banking institutions,
commercial developers, national chains
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Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
Alpena County, Alcona County, Iosco County, Presque Isle County, Montmorency County,
Northeast Michigan,
How many years of experience do you have in the industry?
(approved)
35
How many full and part-time employees work for your organization?
(approved)
1 full time, 1 part time
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Civil Engineer, Land Surveyors
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
(989) 464-9268
Email
dan@nemisurveyors.com
Visit us in Person
1555 Hubert Road, Hubbard Lake, MI 49747
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
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[X]
Yes
[ ]
No
What is your Business Email?
(approved)
dan@nemisurveyors.com
What is your Business Address?
(approved)
1555 Hubert Road, Hubbard Lake, MI 49747
Do you want to display your full address?
(approved)
[X]
Yes
[ ]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
Monday - Thursday:
8:00 AM - 5:00 PM, Friday: 8:00 AM - 4:00 PM, Saturday and Sunday
by appointment only.
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below. Please enter NA if not applicable
Social Media
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
N/A
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Instagram
N/A
Other
N/A
None
N/A
Social Media Type
Link to Social media
File has been exported to:
pro_website/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
We are your one stop shop for turning your ideas into reality!
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
None at this time
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to:
pro_website/logo-nmels.png
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File size: 35.7 KB, Width x Height (px): 1287 x 648, Format: PNG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/logo-nmels.jpg
File size: 73.5 KB, Width x Height (px): 1287 x 648, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
Do you have any marketing collateral?
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[X]
No
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
Do you have an existing website?
(approved)
[ ]
Yes
[X]
No
2.6 Images & Galleries
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It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
File has been exported to:
pro_website/assisted_living.jpg
File size: 17.4 KB, Width x Height (px): 350 x 175, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/church_site.jpg
File size: 79.2 KB, Width x Height (px): 679 x 509, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
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File has been exported to:
pro_website/restaurants.jpg
File size: 170 KB, Width x Height (px): 985 x 611, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/school_site.jpg
File size: 164 KB, Width x Height (px): 983 x 583, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
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File has been exported to:
pro_website/shopping_center.jpg
File size: 18.2 KB, Width x Height (px): 484 x 167, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/single_family.jpg
File size: 163 KB, Width x Height (px): 880 x 558, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/subdivisions.jpg
File size: 146 KB, Width x Height (px): 827 x 509, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
Did you purchase a Rotating Banner?
(approved)
[ ]
Yes
[X]
No
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Did you purchase a Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?
Northeast Michigan Engineers and Land Surveyors is more than a Civil Engineering and
Land Surveying company. As a privately held firm, we remain fully committed to delivering
the highest standards of service while maintaining a personalized, client‑focused
approach. We take ownership of every stage of each project, ensuring that our clients
receive reliable representation, clear communication, and results that reflect their goals
and expectations.
Whether your project is large or small, our team is equipped to support all aspects of site
development from early‑stage acquisitions and due diligence to comprehensive planning,
detailed design, and construction‑related services. With over 35 years of experience
across planning, engineering, land surveying, and construction, we apply both technical
expertise and real‑world insight to every project, delivering work that meets the highest
professional standards.
Our dynamic business model allows us to operate with the efficiency, adaptability, and
cost‑effectiveness often associated with much larger firms, while still preserving the agility
and personal connection of a local company. This combination enables us to take on a
wide range of projects without compromising the quality, responsiveness, or attention to
detail that our clients value.
From initial concept to final completion, Northeast Michigan Engineers and Land Surveyors
delivers trusted guidance, practical solutions, and a commitment to excellence that sets
us apart in the industry.
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Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Civil Engineering Services:
• Residential
• Commercial
• Retail
• Light & Heavy Industrial
• Single Family Plot Plans
• Site Planning & Design
• Schools & Public Buildings
• Feasibility Studies/Evaluations
• Water Supply & Distribution
• Septic System Design
• Public Sewer System Design
• Road & Parking Lot Design
• Permitting Assistance
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Land Surveying Services:
• Boundary Surveys
• Property Surveys
• ALTA Surveys
• Subdivisions
• Condominiums
• Land Divisions
• Parcel Splits
• Topographic Surveys
• Architectural Surveys
• Mapping
• Hydraulic and Hydrographic
• As-Built Surveys
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Construction Staking Services:
• House Staking
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• Tree Clearing
• Mass Grading
• Sanitary Sewer
• Septic System
• Water Main
• Storm Sewer
• Curb & Paving
• Light Poles
• Footing & Foundation
• Column Line
Did you purchase a 6th page?
(approved)
[ ]
Yes
[X]
No
2.8 eCommerce
Did you purchase eCommerce?
(approved)
[ ]
Yes
[X]
No
2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.
Please share any phrases you or your customers use to find you in search
engines.
(approved)
Civil Engineering, Land Surveying, Real Estate, Property Survey, Survey, Design, Lot Split,
Construction, Construction Staking, Land Division, Land Development, Engineer, Surveyor
Are there any search phrases you’d like us to avoid?
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
Structural Engineer
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign.
(approved)
SEO is a long-term strategy, and we can expand
beyond this area as we see improved
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performance.
Alpena County, Alcona County, Iosco County, Presque Isle County, Montmorency County,
Northeast Michigan,
What are your Top 3-5 Products or Services?
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign. SEO is a long-term strategy; we can
expand
beyond these as we see improved performance.
Civil Engineering
Land Surveying
Site Planning
Land Surveyor
Civil Engineer
Who is your target audience or ideal customer?
(approved)
Example: 30-something
single men, suburban moms, families, etc.
All property owners, land developers, and people looking to purchase or sell real estate.
Competitor Analysis
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.
Include the link to their website if available.
Huron Engineering - https://huronesi.com/
Scott Engineering - https://www.rsscottweb.com/
Boss Engineering - https://www.bosseng.com/
They are the top ranked in google search.
Tell us about what sets your business apart from your competitors.
(approved)
Example: The services that drive customers to your business,
like what product/service
makes you the most money or items that set you apart from others, like voted
2019 best
burger in Harristown, family-owned business, 30 years experience,
celebrating our 10th
year
Even though we are a small company, we pride ourselves in representing our clients by
providing a “one-stop” service. We can assist you or your business with studies,
evaluations, feasibility reports, presentations, surveys, design & specifications, and
bidding & contract documents. We utilize a network of highly qualified planners, wetland
consultants, foresters, landscape architects and geotechnical experts to work
collaboratively in completion of your projects on time and on budget.
What payment options to do you accept?
(approved)
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[ ]
Visa
[ ]
MasterCard
[ ]
American express
[ ]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[X]
Cash
[ ]
Cheque
[X]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name.
(approved)
We'd like to ensure your company name is accurate for your online marketing services.
What company name would you like to use?
Northeast Michigan Engineers & Land Surveyors
What phone number do you want to advertise on your directory listings?
(approved)
(989) 464-9268
What email address do you want to advertise on your directory listings?
(approved)
dan@nemisurveyors.com
Anything else that would be helpful for us to know?
(approved)
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Enhance
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.
As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates.
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility.
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content.
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone.
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
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service, and we will work with you every step of the way.
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
Thank you for choosing Pro Services
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes
(approved)
HIJKL
JMNOP
:
1.
LQRQ
: Please use the image logo file named logo-nmels.jpg or the white version of the
design.
2.
KSTUVWSR
XYZX
UV[U
\Q]Y^
_X
VXY`a]Y
aQb
]Z
UQ
cSQ\
: The customer is
allowing our team to rewrite and enhance the content provided. He is also open to any
suggestions.
Additional File(s) Upload
(approved)
No answer given
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LOWER PRIORITY ADDITIONAL CONTEXT (use only when not conflicting with Final Notes):
Business Name: OP-85885
Business Type: Civil Engineering and Land Surveying Firm
Location: Hubbard Lake, MI, USA (serving Alpena County, Alcona County, Iosco County, Presque Isle County, Montmorency County, Northeast Michigan)
--- Content from pro_website_pro_seo_and_pro_business_directory_-_.pdf ---
Pro Website, Pro SEO and Pro Business
Directory - IN-23201
Company name:
Network Solutions Professional Services
Request owner:
Aiza B
Client name(s):
Daniel LeClair (dan@truedesign-build.com)
Request due:
03/09/2026
Exported on:
03/09/2026
Page
1
of
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Network Solutions Professional Services
1.0 Instructions
Hi Daniel,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
Page
2
of
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
Northeast Michigan Engineers & Land Surveyors
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
We are a Civil Engineering and Land Surveying company dedicated to delivering
high‑quality professional services to a wide range of clients across both the residential and
commercial sectors, as well as to various public agencies and organizations. With a strong
focus on accuracy, efficiency, and responsible project execution, we provide expertise that
supports the planning, development, and improvement of land and infrastructure projects.
Our team is committed to meeting the unique needs of each client whether a private
homeowner, a commercial developer, or a public sector entity by offering reliable
engineering and surveying solutions that contribute to safe, sustainable, and
well‑designed communities
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We have over 35 years experience in business offering the most comprehensive design
and construction experience in the area.
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Private developers, private homeowners, real estate agents, banking institutions,
commercial developers, national chains
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Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
Alpena County, Alcona County, Iosco County, Presque Isle County, Montmorency County,
Northeast Michigan,
How many years of experience do you have in the industry?
(approved)
35
How many full and part-time employees work for your organization?
(approved)
1 full time, 1 part time
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Civil Engineer, Land Surveyors
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
(989) 464-9268
Email
dan@nemisurveyors.com
Visit us in Person
1555 Hubert Road, Hubbard Lake, MI 49747
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
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[X]
Yes
[ ]
No
What is your Business Email?
(approved)
dan@nemisurveyors.com
What is your Business Address?
(approved)
1555 Hubert Road, Hubbard Lake, MI 49747
Do you want to display your full address?
(approved)
[X]
Yes
[ ]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
Monday - Thursday:
8:00 AM - 5:00 PM, Friday: 8:00 AM - 4:00 PM, Saturday and Sunday
by appointment only.
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below. Please enter NA if not applicable
Social Media
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
N/A
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Instagram
N/A
Other
N/A
None
N/A
Social Media Type
Link to Social media
File has been exported to:
pro_website/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
We are your one stop shop for turning your ideas into reality!
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
None at this time
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to:
pro_website/logo-nmels.png
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File size: 35.7 KB, Width x Height (px): 1287 x 648, Format: PNG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/logo-nmels.jpg
File size: 73.5 KB, Width x Height (px): 1287 x 648, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
Do you have any marketing collateral?
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[X]
No
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
Do you have an existing website?
(approved)
[ ]
Yes
[X]
No
2.6 Images & Galleries
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It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
File has been exported to:
pro_website/assisted_living.jpg
File size: 17.4 KB, Width x Height (px): 350 x 175, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/church_site.jpg
File size: 79.2 KB, Width x Height (px): 679 x 509, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
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File has been exported to:
pro_website/restaurants.jpg
File size: 170 KB, Width x Height (px): 985 x 611, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/school_site.jpg
File size: 164 KB, Width x Height (px): 983 x 583, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
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File has been exported to:
pro_website/shopping_center.jpg
File size: 18.2 KB, Width x Height (px): 484 x 167, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/single_family.jpg
File size: 163 KB, Width x Height (px): 880 x 558, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/subdivisions.jpg
File size: 146 KB, Width x Height (px): 827 x 509, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
Did you purchase a Rotating Banner?
(approved)
[ ]
Yes
[X]
No
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Did you purchase a Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?
Northeast Michigan Engineers and Land Surveyors is more than a Civil Engineering and
Land Surveying company. As a privately held firm, we remain fully committed to delivering
the highest standards of service while maintaining a personalized, client‑focused
approach. We take ownership of every stage of each project, ensuring that our clients
receive reliable representation, clear communication, and results that reflect their goals
and expectations.
Whether your project is large or small, our team is equipped to support all aspects of site
development from early‑stage acquisitions and due diligence to comprehensive planning,
detailed design, and construction‑related services. With over 35 years of experience
across planning, engineering, land surveying, and construction, we apply both technical
expertise and real‑world insight to every project, delivering work that meets the highest
professional standards.
Our dynamic business model allows us to operate with the efficiency, adaptability, and
cost‑effectiveness often associated with much larger firms, while still preserving the agility
and personal connection of a local company. This combination enables us to take on a
wide range of projects without compromising the quality, responsiveness, or attention to
detail that our clients value.
From initial concept to final completion, Northeast Michigan Engineers and Land Surveyors
delivers trusted guidance, practical solutions, and a commitment to excellence that sets
us apart in the industry.
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Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Civil Engineering Services:
• Residential
• Commercial
• Retail
• Light & Heavy Industrial
• Single Family Plot Plans
• Site Planning & Design
• Schools & Public Buildings
• Feasibility Studies/Evaluations
• Water Supply & Distribution
• Septic System Design
• Public Sewer System Design
• Road & Parking Lot Design
• Permitting Assistance
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Land Surveying Services:
• Boundary Surveys
• Property Surveys
• ALTA Surveys
• Subdivisions
• Condominiums
• Land Divisions
• Parcel Splits
• Topographic Surveys
• Architectural Surveys
• Mapping
• Hydraulic and Hydrographic
• As-Built Surveys
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Construction Staking Services:
• House Staking
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• Tree Clearing
• Mass Grading
• Sanitary Sewer
• Septic System
• Water Main
• Storm Sewer
• Curb & Paving
• Light Poles
• Footing & Foundation
• Column Line
Did you purchase a 6th page?
(approved)
[ ]
Yes
[X]
No
2.8 eCommerce
Did you purchase eCommerce?
(approved)
[ ]
Yes
[X]
No
2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.
Please share any phrases you or your customers use to find you in search
engines.
(approved)
Civil Engineering, Land Surveying, Real Estate, Property Survey, Survey, Design, Lot Split,
Construction, Construction Staking, Land Division, Land Development, Engineer, Surveyor
Are there any search phrases you’d like us to avoid?
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
Structural Engineer
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign.
(approved)
SEO is a long-term strategy, and we can expand
beyond this area as we see improved
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performance.
Alpena County, Alcona County, Iosco County, Presque Isle County, Montmorency County,
Northeast Michigan,
What are your Top 3-5 Products or Services?
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign. SEO is a long-term strategy; we can
expand
beyond these as we see improved performance.
Civil Engineering
Land Surveying
Site Planning
Land Surveyor
Civil Engineer
Who is your target audience or ideal customer?
(approved)
Example: 30-something
single men, suburban moms, families, etc.
All property owners, land developers, and people looking to purchase or sell real estate.
Competitor Analysis
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.
Include the link to their website if available.
Huron Engineering - https://huronesi.com/
Scott Engineering - https://www.rsscottweb.com/
Boss Engineering - https://www.bosseng.com/
They are the top ranked in google search.
Tell us about what sets your business apart from your competitors.
(approved)
Example: The services that drive customers to your business,
like what product/service
makes you the most money or items that set you apart from others, like voted
2019 best
burger in Harristown, family-owned business, 30 years experience,
celebrating our 10th
year
Even though we are a small company, we pride ourselves in representing our clients by
providing a “one-stop” service. We can assist you or your business with studies,
evaluations, feasibility reports, presentations, surveys, design & specifications, and
bidding & contract documents. We utilize a network of highly qualified planners, wetland
consultants, foresters, landscape architects and geotechnical experts to work
collaboratively in completion of your projects on time and on budget.
What payment options to do you accept?
(approved)
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[ ]
Visa
[ ]
MasterCard
[ ]
American express
[ ]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[X]
Cash
[ ]
Cheque
[X]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name.
(approved)
We'd like to ensure your company name is accurate for your online marketing services.
What company name would you like to use?
Northeast Michigan Engineers & Land Surveyors
What phone number do you want to advertise on your directory listings?
(approved)
(989) 464-9268
What email address do you want to advertise on your directory listings?
(approved)
dan@nemisurveyors.com
Anything else that would be helpful for us to know?
(approved)
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Enhance
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.
As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates.
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility.
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content.
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone.
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
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service, and we will work with you every step of the way.
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
Thank you for choosing Pro Services
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes
(approved)
HIJKL
JMNOP
:
1.
LQRQ
: Please use the image logo file named logo-nmels.jpg or the white version of the
design.
2.
KSTUVWSR
XYZX
UV[U
\Q]Y^
_X
VXY`a]Y
aQb
]Z
UQ
cSQ\
: The customer is
allowing our team to rewrite and enhance the content provided. He is also open to any
suggestions.
Additional File(s) Upload
(approved)
No answer given
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Uploaded Files Considered
pro_website_pro_seo_and_pro_business_directory_-_.pdf
Uploaded Content Preview
--- Content from pro_website_pro_seo_and_pro_business_directory_-_.pdf --- Pro Website, Pro SEO and Pro Business Directory - IN-23201 Company name: Network Solutions Professional Services Request owner: Aiza B Client name(s): Daniel LeClair (dan@truedesign-build.com) Request due: 03/09/2026 Exported on: 03/09/2026 Page 1 of 18 Network Solutions Professional Services 1.0 Instructions Hi Daniel, Thank you for your purchase! You've taken a great step toward enhancing your online presence. Please complete the attached form to help us understand your website needs, target audience, location, competitors, and other key information. Form Tips: Use the left menu to navigate between sections. Your progress saves automatically—you can return at any time to finish. Submit each item for review when complete (blue = incomplete, green = complete). Please note that the form will lock after 48 hours. We cannot accept additional content during this time. Support Hours: Monday–Friday, 8:00 AM–8:00 PM EST Phone: 888-642-0197 We look forward to learning more about your business! Warm regards, The Pro Serv Team Note: This is a no-reply email and is not monitored. Page 2 of 18 Network Solutions Professional Services 2.0 Pro Website 2.1 Business Information When a first-time website visitor sees your site, you want them to quickly gain a clear understanding of what you offer and be enticed by the business's details. What business name do you want to display on your website? (approved) The capitalization and/or special characters are also important. Example: Barney's Burgers & Barbecue Example: Barney's Burgers & Barbecue Northeast Michigan Engineers & Land Surveyors Give us a brief overview of your business. What do you do? (approved) Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer pick up but not delivery and serve the Smallville, Indiana, area. We are a Civil Engineering and Land Surveying company dedicated to delivering high‑quality professional services to a wide range of clients across both the residential and commercial sectors, as well as to various public agencies and organizations. With a strong focus on accuracy, efficiency, and responsible project execution, we provide expertise that supports the planning, development, and improvement of land and infrastructure projects. Our team is committed to meeting the unique needs of each client whether a private homeowner, a commercial developer, or a publ
Business Overview
Northeast Michigan Engineers & Land Surveyors is a Civil Engineering and Land Surveying Firm located in Hubbard Lake, MI, USA (serving Alpena County, Alcona County, Iosco County, Presque Isle County, Montmorency County, Northeast Michigan). Private developers, private homeowners, real estate agents, banking institutions, commercial developers, national chains; mainly decision-makers in real estate and property development seeking reliable local engineering and surveying services.
Strategic Objectives
- Attract more clients in Northeast Michigan for engineering and land surveying projects
- Build online presence to stand out from local competitors
- Showcase expertise and comprehensive project capabilities to a broad audience
Target Audience Analysis
AI-Generated
Primary Persona
Demographics:
Private developers, private homeowners, real estate agents, banking institutions, commercial developers, national chains; mainly decision-makers in real estate and property development seeking reliable local engineering and surveying services.
Psychographics:
Values quality service and customer satisfaction.
Secondary Personas
- General customer base
Customer Journey
Awareness:
Digital marketing and local presence
Consideration: Website exploration, service
review, testimonials viewing
Decision: Online booking, consultation, service
selection
Retention: Follow-up services, loyalty
programs, referrals
Key Requirements
- Quality service delivery
- Customer satisfaction
Project Overview & Strategic Summary
Executive Summary
System Prompt Used
You are a senior website strategist. Generate ONLY the project_overview and customer_overview sections of a strategic blueprint. LANGUAGE REQUIREMENTS: - Use simple, clear language that anyone can understand - Avoid technical jargon, acronyms, and complex terms - Write as if speaking directly to a business owner - Explain everything in plain English - Use everyday words instead of technical terms - Make it easy for non-technical people to understand RULES: - Return ONLY valid JSON with the exact structure provided - No extra text, no explanations, no markdown - Use only verified intake content from real businesses - Never guess, assume, or fabricate PROJECT OVERVIEW REQUIREMENTS: - The executive_summary field is REQUIRED and must contain a comprehensive 2-3 sentence summary - The executive_summary should describe the business value proposition, competitive positioning, and key differentiators - Use specific business information from the intake content, not generic descriptions - The executive_summary must be meaningful and informative, not empty or placeholder text - DO NOT leave executive_summary as "string" or empty - it must contain actual content
User Context Sent To Model
BUSINESS NAME: OP-85885
BUSINESS TYPE: Civil Engineering and Land Surveying Firm
LOCATION: Hubbard Lake, MI, USA (serving Alpena County, Alcona County, Iosco County, Presque Isle County, Montmorency County, Northeast Michigan)
SELECTED PRODUCTS: Pro Website Siteplus
PRODUCT-SPECIFIC REQUIREMENTS:
- Generate recommendations specific to the selected products
- Consider product-specific features, integrations, and requirements
- Ensure blueprint recommendations align with selected product capabilities
TARGET AUDIENCE: Private developers, private homeowners, real estate agents, banking institutions, commercial developers, national chains; typically decision-makers in residential and commercial property development, real estate professionals, and institutional clients seeking reliable engineering and surveying services in Northeast Michigan.
PRIMARY GOALS: Enhance online presence and clearly communicate service offerings, Attract and convert target customers in Northeast Michigan, Showcase expertise and experience to differentiate from competitors
BRAND VALUES: Accuracy, Efficiency, Responsible project execution
SERVICES OFFERED: Civil Engineering Services (Residential, Commercial, Retail), Land Surveying, Site development support from acquisition to construction
COMPETITIVE ADVANTAGES: Over 35 years of comprehensive design and construction experience, Personalized, client-focused approach with clear communication, Agility and cost-effectiveness of a local firm combined with the expertise of larger firms
BRAND PERSONALITY: Professional, trustworthy, detail-oriented, and approachable. The brand voice emphasizes reliability, technical expertise, and a commitment to personalized service and client satisfaction.
UPLOADED CONTENT:
--- Content from pro_website_pro_seo_and_pro_business_directory_-_.pdf ---
Pro Website, Pro SEO and Pro Business
Directory - IN-23201
Company name:
Network Solutions Professional Services
Request owner:
Aiza B
Client name(s):
Daniel LeClair (dan@truedesign-build.com)
Request due:
03/09/2026
Exported on:
03/09/2026
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1.0 Instructions
Hi Daniel,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
Northeast Michigan Engineers & Land Surveyors
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
We are a Civil Engineering and Land Surveying company dedicated to delivering
high‑quality professional services to a wide range of clients across both the residential and
commercial sectors, as well as to various public agencies and organizations. With a strong
focus on accuracy, efficiency, and responsible project execution, we provide expertise that
supports the planning, development, and improvement of land and infrastructure projects.
Our team is committed to meeting the unique needs of each client whether a private
homeowner, a commercial developer, or a public sector entity by offering reliable
engineering and surveying solutions that contribute to safe, sustainable, and
well‑designed communities
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We have over 35 years experience in business offering the most comprehensive design
and construction experience in the area.
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Private developers, private homeowners, real estate agents, banking institutions,
commercial developers, national chains
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Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
Alpena County, Alcona County, Iosco County, Presque Isle County, Montmorency County,
Northeast Michigan,
How many years of experience do you have in the industry?
(approved)
35
How many full and part-time employees work for your organization?
(approved)
1 full time, 1 part time
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Civil Engineer, Land Surveyors
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
(989) 464-9268
Email
dan@nemisurveyors.com
Visit us in Person
1555 Hubert Road, Hubbard Lake, MI 49747
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
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[X]
Yes
[ ]
No
What is your Business Email?
(approved)
dan@nemisurveyors.com
What is your Business Address?
(approved)
1555 Hubert Road, Hubbard Lake, MI 49747
Do you want to display your full address?
(approved)
[X]
Yes
[ ]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
Monday - Thursday:
8:00 AM - 5:00 PM, Friday: 8:00 AM - 4:00 PM, Saturday and Sunday
by appointment only.
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below. Please enter NA if not applicable
Social Media
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
N/A
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Instagram
N/A
Other
N/A
None
N/A
Social Media Type
Link to Social media
File has been exported to:
pro_website/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
We are your one stop shop for turning your ideas into reality!
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
None at this time
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to:
pro_website/logo-nmels.png
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File size: 35.7 KB, Width x Height (px): 1287 x 648, Format: PNG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/logo-nmels.jpg
File size: 73.5 KB, Width x Height (px): 1287 x 648, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
Do you have any marketing collateral?
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[X]
No
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
Do you have an existing website?
(approved)
[ ]
Yes
[X]
No
2.6 Images & Galleries
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It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
File has been exported to:
pro_website/assisted_living.jpg
File size: 17.4 KB, Width x Height (px): 350 x 175, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/church_site.jpg
File size: 79.2 KB, Width x Height (px): 679 x 509, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
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File has been exported to:
pro_website/restaurants.jpg
File size: 170 KB, Width x Height (px): 985 x 611, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/school_site.jpg
File size: 164 KB, Width x Height (px): 983 x 583, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
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File has been exported to:
pro_website/shopping_center.jpg
File size: 18.2 KB, Width x Height (px): 484 x 167, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/single_family.jpg
File size: 163 KB, Width x Height (px): 880 x 558, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/subdivisions.jpg
File size: 146 KB, Width x Height (px): 827 x 509, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
Did you purchase a Rotating Banner?
(approved)
[ ]
Yes
[X]
No
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Did you purchase a Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?
Northeast Michigan Engineers and Land Surveyors is more than a Civil Engineering and
Land Surveying company. As a privately held firm, we remain fully committed to delivering
the highest standards of service while maintaining a personalized, client‑focused
approach. We take ownership of every stage of each project, ensuring that our clients
receive reliable representation, clear communication, and results that reflect their goals
and expectations.
Whether your project is large or small, our team is equipped to support all aspects of site
development from early‑stage acquisitions and due diligence to comprehensive planning,
detailed design, and construction‑related services. With over 35 years of experience
across planning, engineering, land surveying, and construction, we apply both technical
expertise and real‑world insight to every project, delivering work that meets the highest
professional standards.
Our dynamic business model allows us to operate with the efficiency, adaptability, and
cost‑effectiveness often associated with much larger firms, while still preserving the agility
and personal connection of a local company. This combination enables us to take on a
wide range of projects without compromising the quality, responsiveness, or attention to
detail that our clients value.
From initial concept to final completion, Northeast Michigan Engineers and Land Surveyors
delivers trusted guidance, practical solutions, and a commitment to excellence that sets
us apart in the industry.
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Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Civil Engineering Services:
• Residential
• Commercial
• Retail
• Light & Heavy Industrial
• Single Family Plot Plans
• Site Planning & Design
• Schools & Public Buildings
• Feasibility Studies/Evaluations
• Water Supply & Distribution
• Septic System Design
• Public Sewer System Design
• Road & Parking Lot Design
• Permitting Assistance
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Land Surveying Services:
• Boundary Surveys
• Property Surveys
• ALTA Surveys
• Subdivisions
• Condominiums
• Land Divisions
• Parcel Splits
• Topographic Surveys
• Architectural Surveys
• Mapping
• Hydraulic and Hydrographic
• As-Built Surveys
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Construction Staking Services:
• House Staking
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• Tree Clearing
• Mass Grading
• Sanitary Sewer
• Septic System
• Water Main
• Storm Sewer
• Curb & Paving
• Light Poles
• Footing & Foundation
• Column Line
Did you purchase a 6th page?
(approved)
[ ]
Yes
[X]
No
2.8 eCommerce
Did you purchase eCommerce?
(approved)
[ ]
Yes
[X]
No
2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.
Please share any phrases you or your customers use to find you in search
engines.
(approved)
Civil Engineering, Land Surveying, Real Estate, Property Survey, Survey, Design, Lot Split,
Construction, Construction Staking, Land Division, Land Development, Engineer, Surveyor
Are there any search phrases you’d like us to avoid?
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
Structural Engineer
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign.
(approved)
SEO is a long-term strategy, and we can expand
beyond this area as we see improved
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performance.
Alpena County, Alcona County, Iosco County, Presque Isle County, Montmorency County,
Northeast Michigan,
What are your Top 3-5 Products or Services?
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign. SEO is a long-term strategy; we can
expand
beyond these as we see improved performance.
Civil Engineering
Land Surveying
Site Planning
Land Surveyor
Civil Engineer
Who is your target audience or ideal customer?
(approved)
Example: 30-something
single men, suburban moms, families, etc.
All property owners, land developers, and people looking to purchase or sell real estate.
Competitor Analysis
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.
Include the link to their website if available.
Huron Engineering - https://huronesi.com/
Scott Engineering - https://www.rsscottweb.com/
Boss Engineering - https://www.bosseng.com/
They are the top ranked in google search.
Tell us about what sets your business apart from your competitors.
(approved)
Example: The services that drive customers to your business,
like what product/service
makes you the most money or items that set you apart from others, like voted
2019 best
burger in Harristown, family-owned business, 30 years experience,
celebrating our 10th
year
Even though we are a small company, we pride ourselves in representing our clients by
providing a “one-stop” service. We can assist you or your business with studies,
evaluations, feasibility reports, presentations, surveys, design & specifications, and
bidding & contract documents. We utilize a network of highly qualified planners, wetland
consultants, foresters, landscape architects and geotechnical experts to work
collaboratively in completion of your projects on time and on budget.
What payment options to do you accept?
(approved)
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[ ]
Visa
[ ]
MasterCard
[ ]
American express
[ ]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[X]
Cash
[ ]
Cheque
[X]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name.
(approved)
We'd like to ensure your company name is accurate for your online marketing services.
What company name would you like to use?
Northeast Michigan Engineers & Land Surveyors
What phone number do you want to advertise on your directory listings?
(approved)
(989) 464-9268
What email address do you want to advertise on your directory listings?
(approved)
dan@nemisurveyors.com
Anything else that would be helpful for us to know?
(approved)
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Enhance
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.
As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates.
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility.
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content.
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone.
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
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service, and we will work with you every step of the way.
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
Thank you for choosing Pro Services
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes
(approved)
HIJKL
JMNOP
:
1.
LQRQ
: Please use the image logo file named logo-nmels.jpg or the white version of the
design.
2.
KSTUVWSR
XYZX
UV[U
\Q]Y^
_X
VXY`a]Y
aQb
]Z
UQ
cSQ\
: The customer is
allowing our team to rewrite and enhance the content provided. He is also open to any
suggestions.
Additional File(s) Upload
(approved)
No answer given
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LOWER PRIORITY ADDITIONAL CONTEXT (use only when not conflicting with Final Notes):
Business Name: OP-85885
Business Type: Civil Engineering and Land Surveying Firm
Location: Hubbard Lake, MI, USA (serving Alpena County, Alcona County, Iosco County, Presque Isle County, Montmorency County, Northeast Michigan)
--- Content from pro_website_pro_seo_and_pro_business_directory_-_.pdf ---
Pro Website, Pro SEO and Pro Business
Directory - IN-23201
Company name:
Network Solutions Professional Services
Request owner:
Aiza B
Client name(s):
Daniel LeClair (dan@truedesign-build.com)
Request due:
03/09/2026
Exported on:
03/09/2026
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1.0 Instructions
Hi Daniel,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
Northeast Michigan Engineers & Land Surveyors
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
We are a Civil Engineering and Land Surveying company dedicated to delivering
high‑quality professional services to a wide range of clients across both the residential and
commercial sectors, as well as to various public agencies and organizations. With a strong
focus on accuracy, efficiency, and responsible project execution, we provide expertise that
supports the planning, development, and improvement of land and infrastructure projects.
Our team is committed to meeting the unique needs of each client whether a private
homeowner, a commercial developer, or a public sector entity by offering reliable
engineering and surveying solutions that contribute to safe, sustainable, and
well‑designed communities
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We have over 35 years experience in business offering the most comprehensive design
and construction experience in the area.
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Private developers, private homeowners, real estate agents, banking institutions,
commercial developers, national chains
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Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
Alpena County, Alcona County, Iosco County, Presque Isle County, Montmorency County,
Northeast Michigan,
How many years of experience do you have in the industry?
(approved)
35
How many full and part-time employees work for your organization?
(approved)
1 full time, 1 part time
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Civil Engineer, Land Surveyors
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
(989) 464-9268
Email
dan@nemisurveyors.com
Visit us in Person
1555 Hubert Road, Hubbard Lake, MI 49747
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
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[X]
Yes
[ ]
No
What is your Business Email?
(approved)
dan@nemisurveyors.com
What is your Business Address?
(approved)
1555 Hubert Road, Hubbard Lake, MI 49747
Do you want to display your full address?
(approved)
[X]
Yes
[ ]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
Monday - Thursday:
8:00 AM - 5:00 PM, Friday: 8:00 AM - 4:00 PM, Saturday and Sunday
by appointment only.
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below. Please enter NA if not applicable
Social Media
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
N/A
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Instagram
N/A
Other
N/A
None
N/A
Social Media Type
Link to Social media
File has been exported to:
pro_website/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
We are your one stop shop for turning your ideas into reality!
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
None at this time
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to:
pro_website/logo-nmels.png
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File size: 35.7 KB, Width x Height (px): 1287 x 648, Format: PNG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/logo-nmels.jpg
File size: 73.5 KB, Width x Height (px): 1287 x 648, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
Do you have any marketing collateral?
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[X]
No
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
Do you have an existing website?
(approved)
[ ]
Yes
[X]
No
2.6 Images & Galleries
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It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
File has been exported to:
pro_website/assisted_living.jpg
File size: 17.4 KB, Width x Height (px): 350 x 175, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/church_site.jpg
File size: 79.2 KB, Width x Height (px): 679 x 509, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
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File has been exported to:
pro_website/restaurants.jpg
File size: 170 KB, Width x Height (px): 985 x 611, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/school_site.jpg
File size: 164 KB, Width x Height (px): 983 x 583, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
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File has been exported to:
pro_website/shopping_center.jpg
File size: 18.2 KB, Width x Height (px): 484 x 167, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/single_family.jpg
File size: 163 KB, Width x Height (px): 880 x 558, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
File has been exported to:
pro_website/subdivisions.jpg
File size: 146 KB, Width x Height (px): 827 x 509, Format: JPG
Uploaded by: Daniel LeClair (dan@truedesign-build.com)
Did you purchase a Rotating Banner?
(approved)
[ ]
Yes
[X]
No
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Did you purchase a Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?
Northeast Michigan Engineers and Land Surveyors is more than a Civil Engineering and
Land Surveying company. As a privately held firm, we remain fully committed to delivering
the highest standards of service while maintaining a personalized, client‑focused
approach. We take ownership of every stage of each project, ensuring that our clients
receive reliable representation, clear communication, and results that reflect their goals
and expectations.
Whether your project is large or small, our team is equipped to support all aspects of site
development from early‑stage acquisitions and due diligence to comprehensive planning,
detailed design, and construction‑related services. With over 35 years of experience
across planning, engineering, land surveying, and construction, we apply both technical
expertise and real‑world insight to every project, delivering work that meets the highest
professional standards.
Our dynamic business model allows us to operate with the efficiency, adaptability, and
cost‑effectiveness often associated with much larger firms, while still preserving the agility
and personal connection of a local company. This combination enables us to take on a
wide range of projects without compromising the quality, responsiveness, or attention to
detail that our clients value.
From initial concept to final completion, Northeast Michigan Engineers and Land Surveyors
delivers trusted guidance, practical solutions, and a commitment to excellence that sets
us apart in the industry.
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Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Civil Engineering Services:
• Residential
• Commercial
• Retail
• Light & Heavy Industrial
• Single Family Plot Plans
• Site Planning & Design
• Schools & Public Buildings
• Feasibility Studies/Evaluations
• Water Supply & Distribution
• Septic System Design
• Public Sewer System Design
• Road & Parking Lot Design
• Permitting Assistance
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Land Surveying Services:
• Boundary Surveys
• Property Surveys
• ALTA Surveys
• Subdivisions
• Condominiums
• Land Divisions
• Parcel Splits
• Topographic Surveys
• Architectural Surveys
• Mapping
• Hydraulic and Hydrographic
• As-Built Surveys
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Construction Staking Services:
• House Staking
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• Tree Clearing
• Mass Grading
• Sanitary Sewer
• Septic System
• Water Main
• Storm Sewer
• Curb & Paving
• Light Poles
• Footing & Foundation
• Column Line
Did you purchase a 6th page?
(approved)
[ ]
Yes
[X]
No
2.8 eCommerce
Did you purchase eCommerce?
(approved)
[ ]
Yes
[X]
No
2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.
Please share any phrases you or your customers use to find you in search
engines.
(approved)
Civil Engineering, Land Surveying, Real Estate, Property Survey, Survey, Design, Lot Split,
Construction, Construction Staking, Land Division, Land Development, Engineer, Surveyor
Are there any search phrases you’d like us to avoid?
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
Structural Engineer
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign.
(approved)
SEO is a long-term strategy, and we can expand
beyond this area as we see improved
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performance.
Alpena County, Alcona County, Iosco County, Presque Isle County, Montmorency County,
Northeast Michigan,
What are your Top 3-5 Products or Services?
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign. SEO is a long-term strategy; we can
expand
beyond these as we see improved performance.
Civil Engineering
Land Surveying
Site Planning
Land Surveyor
Civil Engineer
Who is your target audience or ideal customer?
(approved)
Example: 30-something
single men, suburban moms, families, etc.
All property owners, land developers, and people looking to purchase or sell real estate.
Competitor Analysis
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.
Include the link to their website if available.
Huron Engineering - https://huronesi.com/
Scott Engineering - https://www.rsscottweb.com/
Boss Engineering - https://www.bosseng.com/
They are the top ranked in google search.
Tell us about what sets your business apart from your competitors.
(approved)
Example: The services that drive customers to your business,
like what product/service
makes you the most money or items that set you apart from others, like voted
2019 best
burger in Harristown, family-owned business, 30 years experience,
celebrating our 10th
year
Even though we are a small company, we pride ourselves in representing our clients by
providing a “one-stop” service. We can assist you or your business with studies,
evaluations, feasibility reports, presentations, surveys, design & specifications, and
bidding & contract documents. We utilize a network of highly qualified planners, wetland
consultants, foresters, landscape architects and geotechnical experts to work
collaboratively in completion of your projects on time and on budget.
What payment options to do you accept?
(approved)
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[ ]
Visa
[ ]
MasterCard
[ ]
American express
[ ]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[X]
Cash
[ ]
Cheque
[X]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name.
(approved)
We'd like to ensure your company name is accurate for your online marketing services.
What company name would you like to use?
Northeast Michigan Engineers & Land Surveyors
What phone number do you want to advertise on your directory listings?
(approved)
(989) 464-9268
What email address do you want to advertise on your directory listings?
(approved)
dan@nemisurveyors.com
Anything else that would be helpful for us to know?
(approved)
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Enhance
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.
As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates.
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility.
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content.
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone.
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
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service, and we will work with you every step of the way.
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
Thank you for choosing Pro Services
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes
(approved)
HIJKL
JMNOP
:
1.
LQRQ
: Please use the image logo file named logo-nmels.jpg or the white version of the
design.
2.
KSTUVWSR
XYZX
UV[U
\Q]Y^
_X
VXY`a]Y
aQb
]Z
UQ
cSQ\
: The customer is
allowing our team to rewrite and enhance the content provided. He is also open to any
suggestions.
Additional File(s) Upload
(approved)
No answer given
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Uploaded Files Considered
pro_website_pro_seo_and_pro_business_directory_-_.pdf
Uploaded Content Preview
--- Content from pro_website_pro_seo_and_pro_business_directory_-_.pdf --- Pro Website, Pro SEO and Pro Business Directory - IN-23201 Company name: Network Solutions Professional Services Request owner: Aiza B Client name(s): Daniel LeClair (dan@truedesign-build.com) Request due: 03/09/2026 Exported on: 03/09/2026 Page 1 of 18 Network Solutions Professional Services 1.0 Instructions Hi Daniel, Thank you for your purchase! You've taken a great step toward enhancing your online presence. Please complete the attached form to help us understand your website needs, target audience, location, competitors, and other key information. Form Tips: Use the left menu to navigate between sections. Your progress saves automatically—you can return at any time to finish. Submit each item for review when complete (blue = incomplete, green = complete). Please note that the form will lock after 48 hours. We cannot accept additional content during this time. Support Hours: Monday–Friday, 8:00 AM–8:00 PM EST Phone: 888-642-0197 We look forward to learning more about your business! Warm regards, The Pro Serv Team Note: This is a no-reply email and is not monitored. Page 2 of 18 Network Solutions Professional Services 2.0 Pro Website 2.1 Business Information When a first-time website visitor sees your site, you want them to quickly gain a clear understanding of what you offer and be enticed by the business's details. What business name do you want to display on your website? (approved) The capitalization and/or special characters are also important. Example: Barney's Burgers & Barbecue Example: Barney's Burgers & Barbecue Northeast Michigan Engineers & Land Surveyors Give us a brief overview of your business. What do you do? (approved) Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer pick up but not delivery and serve the Smallville, Indiana, area. We are a Civil Engineering and Land Surveying company dedicated to delivering high‑quality professional services to a wide range of clients across both the residential and commercial sectors, as well as to various public agencies and organizations. With a strong focus on accuracy, efficiency, and responsible project execution, we provide expertise that supports the planning, development, and improvement of land and infrastructure projects. Our team is committed to meeting the unique needs of each client whether a private homeowner, a commercial developer, or a publ
Northeast Michigan Engineers & Land Surveyors is a trusted civil engineering and land surveying firm with over 35 years of experience, serving a range of clients from private homeowners to large commercial developers in Northeast Michigan. The company stands out by providing a true one-stop service, personal attention to client needs, and the ability to handle all aspects of site development from concept to completion, leveraging extensive local expertise and a network of specialized consultants. Their reputation for accuracy, efficiency, and dependable project management sets them apart from competitors in the region.
Business Model
The business provides civil engineering, land surveying, and construction staking services for individuals, developers, real estate professionals, and institutions, handling everything from planning and design to final construction support. They focus on offering tailored solutions and personal service, making professional expertise accessible to a variety of project sizes.
Success Metrics
Increased number of qualified leads and client inquiries from targeted counties
Key Performance IndicatorHigher visibility in online search results for engineering and surveying services in Northeast Michigan
Key Performance IndicatorPositive client feedback and repeat business
Key Performance IndicatorGrowth in projects from target audiences such as developers and real estate agents
Key Performance IndicatorProject Timeline
Website and online directories will be developed and launched within 5 to 7 business days after project initiation, with ongoing SEO improvements and content updates expected to show measurable search and visibility gains over the following 60 days and beyond.
Page Structure & Recommendations
Page Structure
homepage Page
landingPurpose
Show a clear, professional introduction to Northeast Michigan Engineers & Land Surveyors that instantly gives visitors a sense of what the business offers and encourages them to get in touch.
Sections
Hero
Grab attention immediately and explain the main value of the business in a single glance.
Logo and business name so people know who you are
Your slogan: 'We are your one stop shop for turning your ideas into reality!'
Short statement about experience and area served (Over 35 years in Northeast Michigan)
Striking image of your team or a successful project
Menu at the top for easy site navigation
Strategy:
Quickly builds trust and credibility so visitors know they are in the right place. Provides easy access to the rest of the website to reduce confusion.
Cta_block
Encourage visitors to reach out or request a consultation right away.
Easy-to-find button to contact you ('Request a Consultation' or 'Get in Touch')
Your phone number and email shown clearly
Short message about quick, personal service (e.g., usually responds within one business day)
Simple contact form for fast inquiries
Strategy:
Make it as easy as possible for potential clients to start a conversation—fewer steps mean more people will contact you.
about_us Page
informationalPurpose
Share your company story, values, level of experience, and personalize your services for local clients.
Sections
Our_story
Introduce the team and why your company is passionate about serving the local community.
Brief background on the firm's origins and history
Highlight over 35 years of experience
Your personalized, client-focused approach
Professional photo of owner or team
Strategy:
Build trust and credibility by showing the people behind the company.
civil_engineering_services Page
servicePurpose
Explain the range of civil engineering solutions offered, so potential clients quickly see how you can help their specific projects.
Sections
Service_details
List your civil engineering services and show what makes your approach stand out.
Bullet points or short descriptions for: Residential, Commercial, Retail, Industrial, Plot Plans, Site Planning & Design, School/Public Facility Projects
Details about your comprehensive design and construction support
Photos showing project types
Reasons to choose your team in plain language
Strategy:
Let decision-makers see the breadth of capabilities so they feel confident in your expertise.
land_surveying_services Page
servicePurpose
Showcase your surveying services so different clients (homeowners, developers, banks, real estate pros) quickly find what they need.
Sections
Service_details
Break down your key surveying services in clear terms.
List and explain services: Boundary Surveys, Property Surveys, ALTA, Subdivisions, Land Divisions, Topo, Mapping, As-Built, Hydrographic, etc.
Simple infographic or visual showing survey types
Photo examples of past surveys (single-family, subdivisions, commercial properties)
Strategy:
Help visitors identify which service fits their needs, making it easy to get started.
construction_staking_services Page
servicePurpose
Describe your construction staking and related site development services, aimed at contractors and developers.
Sections
Service_details
Present your step-by-step approach and show you support projects from start to finish.
Short menu of tasks: House Staking, Tree Clearing, Mass Grading, Utilities, Paving, Footings, etc.
Mention how you manage coordination and accuracy on-site
Highlight reliability and timeliness
Photo from a job site
Strategy:
Show contractors and developers you streamline critical phases and keep projects on track.
contact Page
contactPurpose
Make it straightforward for visitors to contact you however they prefer, lowering any hesitation to reach out.
Sections
Contact_options
Clearly list all ways people can start a conversation with your firm.
Contact form requesting name, email, brief message, and best way to reach them
Prominently displayed phone number and email address
Physical address for visits or mailing
Hours of operation including 'by appointment' details
Strategy:
Remove the guesswork about how to get in touch. Make it as easy as possible.
Recommended Pages (6 pages)
Homepage
Essential PageAbout Us
Essential PageCivil Engineering Services
Essential PageLand Surveying Services
Essential PageConstruction Staking Services
Essential PageContact
Essential PageKey Sections & Content Areas
Menu at the top
Critical content section for user engagement
First thing visitors see (Clear value statement, photo, and contact methods)
Critical content section for user engagement
Easy to find button to contact you
Critical content section for user engagement
Top services with short descriptions
Critical content section for user engagement
Photos of your projects
Critical content section for user engagement
Company background
Critical content section for user engagement
Contact form and quick methods to get in touch
Critical content section for user engagement
Special Features & Functionality
Pro Website Siteplus professional contact and inquiry form
Advanced FeatureAbility to showcase uploaded project photos
Advanced FeatureSEO and directory tools for targeting Northeast Michigan and service counties
Advanced FeaturePlaceholder logo used if none supplied
Advanced FeatureContact details and business hours always visible
Advanced FeatureContent written for both homeowners and commercial clients
Advanced FeatureNavigation Structure
Standard
Navigation
Professional navigation system optimized for user experience
Strategic Recommendations
AI-Generated
- ux_psychology
- content_strategy
- conversion_optimization
- priority_focus
- risk_mitigation
- implementation_order
- business_impact
User Journey & Behavioral Insights
Visual Direction & Brand Guidelines
AI-Generated
Brand Color Palette
Primary
#25485E
Secondary
#87A99F
Accent
#D9B160
Color Rationale
The main color is a professional blue that reflects trust, reliability, and expertise, which are important for engineering and surveying. The secondary color is a soft green, inspired by the natural environment of Northeast Michigan, and adds a calm, inviting feeling. The gold accent brings warmth and highlights to important buttons or features, making the site friendly and easier to use.
Typography Style
Source Sans Pro Heading Style
Primary headings with Source Sans Pro font
Clean, elegant Roboto typography for exceptional readability and modern aesthetic.
Body text: Roboto
Typography Rationale
Source Sans Pro for headings looks modern and easy to read, making important information stand out. Roboto for the main text is clean, simple, and comfortable to read on screens, which helps visitors quickly understand your services and messages.
Imagery & Aesthetic Direction
Imagery Style
Use clear, high-quality photos of real projects, land, and buildings from Northeast Michigan. Show images of people working outdoors, construction sites, survey tools, and before-and-after site changes. These images should feel authentic, professional, and directly related to your work in the region.
Overall Aesthetic
The website should feel trustworthy, approachable, and professional. It should give a sense of stability and experience but also feel welcoming and easy for everyday people to use. The look will be clean, with plenty of space and straightforward navigation.
Theme Style
Modern classic – focusing on a simple, timeless look with strong, bold headers and clear sections. Use light backgrounds, neat dividing lines, and pops of color for action buttons or highlights.
Sophisticated and professional aesthetic
Layout Approach
Keep things simple and organized. Use clear headings for each section so visitors can find what they need quickly. Show important information up top – like main services and contact details. Add short calls-to-action in visible spots and keep menus easy and quick to navigate. Make sure everything works smoothly on both computers and phones.
Mobile-first, adaptive design
Recommended Elements
Showcase photos with Michigan’s natural landscapes or local construction sites
Use color themes that are inspired by the woods, lakes, and open fields of Northeast Michigan
Include friendly, welcoming language and highlight trust, experience, and local knowledge
Elements to Avoid
Avoid flashy or overly bright colors that do not match the local area
Stay away from cold, corporate stock images unrelated to Michigan
Skip complicated layouts or small fonts, as many clients may value simplicity and clear details
Copy Blocks & Messaging
AI-Generated
Homepage Headline
Civil Engineering and Land Surveying Experts in Northeast Michigan
About Introduction
We are a Civil Engineering and Land Surveying company dedicated to delivering high‑quality professional services to a wide range of clients across both the residential and commercial sectors, as well as to various public agencies and organizations. With a strong focus on accuracy, efficiency, and responsible project execution, we provide expertise that supports the planning, development, and improvement of land and infrastructure projects. Our team is committed to meeting the unique needs of each client whether a private homeowner, a commercial developer, or a public sector entity by offering reliable engineering and surveying solutions that contribute to safe, sustainable, and well‑designed communities.
Primary Call-to-Action
Business Summary
Northeast Michigan Engineers & Land Surveyors is a trusted civil engineering and land surveying firm with over 35 years of experience, serving a range of clients from private homeowners to large commercial developers in Northeast Michigan. The company stands out by providing a true one-stop service, personal attention to client needs, and the ability to handle all aspects of site development from concept to completion, leveraging extensive local expertise and a network of specialized consultants. Their reputation for accuracy, efficiency, and dependable project management sets them apart from competitors in the region.
Enhance Project & Blueprint
Comprehensive enhancement with real-time streaming updatesCurrent Project Data Available for Enhancement
Basic Information
- Project Name: OP-85885
- Business Type: Other
- Builder: Bricks
Available Data
- Business Transcript
- Form Content
- Enhanced Business Data
- Project Summary
- Suggested Add-ons
- Predictive Insights
- Uploaded Files (1)
Uploaded Files
-
pro_website_pro_seo_and_pro_business_directory_-_.pdf application/pdf • 419.7 KBLOCAL
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