Project History

{
  "brand_personality": "Professional, authoritative, clear, and approachable. The brand voice is journalistic, trustworthy, and focused on making complex economic topics accessible to a broad audience. The website is simple, easy to navigate, and visually clean, reflecting a commitment to transparency and user-friendliness.",
  "brand_values": [
    "Accuracy",
    "Transparency",
    "Accessibility"
  ],
  "business_name": "OP-82608",
  "business_type": "Online News \u0026 Information Platform (Federal Reserve/Economic Policy Focus)",
  "color_palette": [
    "#1A1A1A",
    "#FFFFFF",
    "#2E5A88"
  ],
  "competitive_advantages": [
    "Unique focus on Federal Reserve news with no direct competition",
    "Content curated and presented by an experienced journalist with decades of expertise",
    "Original approach with emphasis on clarity, reliability, and accessibility"
  ],
  "content_samples": [
    "The Latest News About The Federal Reserve System!",
    "Stay informed with curated updates and expert analysis on Federal Reserve actions and economic policy."
  ],
  "location": "United States (primary audience); global reach",
  "marketing_objectives": [
    "Attract and engage an audience interested in Federal Reserve news and economic policy",
    "Establish Fed Heads LLC as a trusted, go-to source for Federal Reserve information and analysis"
  ],
  "primary_goals": [
    "Provide clear, accurate, and accessible information about the Federal Reserve System",
    "Curate and present reliable news articles and developments related to the Federal Reserve",
    "Establish a unique, trusted online resource for Federal Reserve news and analysis"
  ],
  "services_offered": [
    "Curated news articles about the Federal Reserve",
    "Gallery of Federal Reserve-related images",
    "Custom contact form for inquiries",
    "Appointment request feature for consultations or interviews"
  ],
  "target_audience": "Individuals interested in economic policy, financial news, and government institutions, particularly those who follow news about the Federal Reserve. Demographics include adults with an interest in economics, finance professionals, academics, students, and informed members of the general public seeking clear and reliable updates on the Federal Reserve\u2019s actions and their impact. Psychographics: intellectually curious, value accuracy and clarity, seek authoritative and accessible information.",
  "technical_requirements": [
    "Placeholder logo and use of stock images (especially of the Federal Reserve Building in Washington DC)",
    "Rotating banner with stock images on the homepage",
    "Integrated gallery using stock images related to the Federal Reserve System",
    "Simple, easy-to-navigate website layout",
    "Custom contact form (fields: First Name, Last Name, Phone Number, Email Address, Additional Notes, file upload option)",
    "Appointment request form (fields: Name, Phone Number, Email Address, Preferred Date, Preferred Time, Service Needed, Additional Request)",
    "No social media integration",
    "No Google Analytics or Google Console setup",
    "Online Store page present but hidden until products are ready"
  ]
}