Project History
OP-86355
OP-86355
Project ID
#148
Business Type
Blog_Content
Created
March 17, 2026
Last Updated
March 17, 2026
Quick Actions
Blueprint Versions
v20260317_223004 Active
2026-03-17
Blueprint Action Items
33 total recommendations
33 High
Page Strategy - Homepage
Hero Section: This is the first thing visitors see. It welcomes them and shares the heart of HK Park's artistic practice.
Page Strategy - Homepage
Cta_Block Section: Encourage visitors to view specific works or get in touch.
Page Strategy - Video_Poems
Intro Section: Introduce what video poems are and why they're important in HK Park’s work.
Page Strategy - Video_Poems
Video_Gallery Section: Present videos for viewers to watch or interact with.
Page Strategy - Site_Specific_Video_Installation
Intro Section: Give an overview of what site-specific video installations are, and their significance in the artist’s practice.
Page Strategy - Site_Specific_Video_Installation
Installation_Examples Section: Showcase specific past installations or plans for upcoming ones.
Page Strategy - Writing
Intro Section: Highlight the importance of writing within the artist’s practice.
Page Strategy - Writing
Expandable_Prose_Boxes Section: Let visitors view selected texts in sections they can expand for detail.
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Business Data at This Version
Business Name
OP-86355
Business Type
Independent Media Artist and Writer Portfolio
Location
New York City, NY, USA
Target Audience
Artists, editors, publishers, and creative professionals seeking innovative media art, video installations, and literary works; individuals interested in contemporary art, intergenerational narratives, and site-specific creative practices; geographically located anywhere in the U.S., Asia, and Europe.
Primary Goals
['Showcase portfolio of video poems, site-specific video installations, and creative writing', 'Attract collaboration opportunities with other artists, editors, and publishers', 'Establish a professional online presence reflecting artistic vision and legacy']
{
"brand_personality": "Reflective, poetic, and innovative; communicates a sense of longing, migration, and quiet intergenerational transmission; professional yet deeply personal, with an emphasis on artistic authenticity and emotional resonance.",
"brand_values": [
"Artistic innovation",
"Intergenerational storytelling",
"Community engagement"
],
"business_name": "OP-86355",
"business_type": "Independent Media Artist and Writer Portfolio",
"color_palette": [
"#FFC0CB",
"#000000",
"#FFFFFF"
],
"competitive_advantages": [
"Image-forward, streamlined design",
"Unique blend of video art and literary practice inspired by Korean literary heritage",
"Ability to create site-specific, socially engaged installations"
],
"content_samples": [
"Societe Mai takes its name from the literary magazine founded by Korean writer Kim U-Jin \u2014 a space where language aspired to give form to an essential life force.",
"Video poems are short works that use the syntax of moving image as lyric form \u2014 music and image reaching toward each other, finding a shape together."
],
"location": "New York City, NY, USA",
"marketing_objectives": [
"Position HK Park as a leading independent media artist and writer",
"Drive portfolio visibility among creative professionals and potential collaborators"
],
"primary_goals": [
"Showcase portfolio of video poems, site-specific video installations, and creative writing",
"Attract collaboration opportunities with other artists, editors, and publishers",
"Establish a professional online presence reflecting artistic vision and legacy"
],
"services_offered": [
"Single-channel video and video poems",
"Site-specific video installation",
"Creative writing (lyric and long form, including novel in progress)"
],
"target_audience": "Artists, editors, publishers, and creative professionals seeking innovative media art, video installations, and literary works; individuals interested in contemporary art, intergenerational narratives, and site-specific creative practices; geographically located anywhere in the U.S., Asia, and Europe.",
"technical_requirements": [
"Ability to embed videos on video pages with clear tech specs provided",
"Expandable text boxes for prose pieces on the Writing page",
"Rotating banner functionality for homepage",
"Editable site elements post-launch for ongoing content updates"
]
}