Customer Summary

Executive Summary
System Prompt Used
You are a senior website strategist. Generate ONLY the project_overview and customer_overview sections of a strategic blueprint.

LANGUAGE REQUIREMENTS:
- Use simple, clear language that anyone can understand
- Avoid technical jargon, acronyms, and complex terms
- Write as if speaking directly to a business owner
- Explain everything in plain English
- Use everyday words instead of technical terms
- Make it easy for non-technical people to understand

RULES:
- Return ONLY valid JSON with the exact structure provided
- No extra text, no explanations, no markdown
- Use only verified intake content from real businesses
- Never guess, assume, or fabricate

PROJECT OVERVIEW REQUIREMENTS:
- The executive_summary field is REQUIRED and must contain a comprehensive 2-3 sentence summary
- The executive_summary should describe the business value proposition, competitive positioning, and key differentiators
- Use specific business information from the intake content, not generic descriptions
- The executive_summary must be meaningful and informative, not empty or placeholder text
- DO NOT leave executive_summary as "string" or empty - it must contain actual content
User Context Sent To Model
BUSINESS NAME: OP-85596

BUSINESS TYPE: Handcrafted Birdhouse Manufacturer and Retailer

LOCATION: Wallkill, NY, USA

SELECTED PRODUCTS: Pro Website Siteplus w/Ecomm, Gallery



PRODUCT-SPECIFIC REQUIREMENTS:

- Generate recommendations specific to the selected products

- Consider product-specific features, integrations, and requirements

- Ensure blueprint recommendations align with selected product capabilities



TARGET AUDIENCE: Homeowners, gardeners, decorators, primarily women aged 30-80 (but also men), realtors seeking house-warming gifts, garden centers, and birding stores across the United States. Psychographically, the audience values unique, artisanal home and garden decor, enjoys nature and birding, and appreciates American-made, family-owned craftsmanship.

PRIMARY GOALS: Enhance online presence and website usability to drive awareness and sales, Showcase handcrafted birdhouses and facilitate nationwide orders, Promote in-person sales at events and provide up-to-date event information

BRAND VALUES: Quality craftsmanship using American-sourced materials, Family ownership and tradition since 1997, Authenticity and uniqueness in every product

SERVICES OFFERED: Design, build, and sale of handcrafted birdhouses, Bulk orders for garden centers and birding stores, Custom color options and personalized product galleries

COMPETITIVE ADVANTAGES: Featured in 16 national magazines and newspapers, Birdhouses owned by select celebrities, Products are fully functional, durable, and made from new and antique barn wood sourced in the USA

BRAND PERSONALITY: Warm, artisanal, and authentic with a focus on rustic charm and American heritage. The brand voice is friendly, knowledgeable, and passionate about craftsmanship and nature.

UPLOADED CONTENT:
--- Content from pro_website_pro_seo_and_pro_business_directory-_i.pdf ---
Pro Website, Pro SEO and Pro Business
Directory- IN-23174
Company name:
Network Solutions Professional Services
Request owner:
Rhoda D
Client name(s):
Craig Christa Andrews (birdhous@frontiernet.net)
Request due:
03/05/2026
Exported on:
03/06/2026
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1.0 Instructions
Hi Christa, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Birdhouse Brokerage
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
We have been designing, building and selling handcrafted birdhouses since 1997. 
Each
birdhouse is built with a lovely blend of new and antique barn wood. 
No two birdhouses
are exactly the same. 
They are not mass-produced, but are constructed in our family-
owned workshop in upstate New York.
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We have been featured in 16 national magazines and newspapers. 
Select celebrities have
them in their homes. 
Family-owned business since 1997. 
We have a high standard of
quality and construction, where our repeat customers tell us that their birdhouses last
many years outdoors. 
All of our wood is sourced in America, and is 100% built proudly in
the USA.
What type of customers do you want to attract? 
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Homeowners, gardeners, decorators, 30-80 y.o. (mostly) women (but men, also), realtors
(for house-warming gifts), 
Garden Centers, Birding stores
Where do the customers you’re targeting live? 
(approved)
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Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.    
We ship nation-wide. 
We have customers from coast-to-coast, along with garden centers
and birding stores that order bulk orders. 
We sell (in person) at events in the Northeast,
but ship anywhere.
How many years of experience do you have in the industry? 
(approved)
since 1997. 
(29 years as of this year).
How many full and part-time employees work for your organization? 
(approved)
3
What is your Industry Vertical for your business? 
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Gardeners, backyard enthusiasts, birders, home-makers, interior decorators, garden
centers
2.2 Contact Information
How do you want your customers to contact you? 
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.   
Contact Option
Answer
Phone
Enter Phone Number845-895-1316
Email
birdhous@frontiernet.net
Visit us in Person
Enter location address
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at? 
(approved)
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[X]
Yes
[ ]
No
What is your Business Email? 
(approved)
birdhous@frontiernet.net
What is your Business Address? 
(approved)
30 Brook Edge Lane, Wallkill, NY 
12589
Do you want to display your full address? 
(approved)
[ ]
Yes
[X]
No
What are your Hours of Operation? 
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.  
Example:
Monday–Friday: 9:00 AM – 5:00 PM 
 Saturday: N/A (Closed)
Sunday: N/A (Closed)    
NA 
we sell at craft shows/exhibitions/outdoor markets. 
We do not have a brick and mortar
store. 
We receive orders online 24/7
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below.  Please enter NA if not applicable
Social Media 
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
Birdhouse Brokerage
Instagram
Birdhouse 
Brokerage
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Other
None
Social Media Type
Link to Social media
File has been exported to: 
pro_website/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one. 
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
Birdhouses and collectibles for the home and garden
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page. 
(approved)
Example: Free consultation, Veterans save 25%, etc.
(right now, the website says "free shipping," but we want that removed. 
We are thinking
about special offers, and don't have one ready at this time.)
Logo 
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to: 
pro_website/bblogo.pdf
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File size: 228 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Craig Christa Andrews (birdhous@frontiernet.net)
Do you have any marketing collateral? 
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[X]
No
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.    
Do you have an existing website? 
(approved)
[X]
Yes
[ ]
No
What is the URL for your existing website? 
(approved)
www.birdhousebrokerage.com
What do you like about your existing site? 
(approved)
I like the existing images, although some will be taken off and different images will be
added over the next 3 months or so. 
(We have to build and paint each birdhouse in 5
different colors before we can take photos to submit. 
we don't like our existing outdoor
background for photography, which is melting snow and dead trees and leaves on the
ground.) We welcome every background suggestion. 
We also like that we have a calendar
of events, so that our customers know when and where they can come and see us and our
birdhouses face to face. 
That is where 99% of our sales come from (in person sales). 
Our
existing website, built by Web.com, has not produced sales for us in over 5 years.
What do you dislike about your existing site? 
(approved)
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That I can't make changes myself. 
That in the past, I had very slow cooperation from
Web.com for changes to be made, and it became a point of anxiety trying to update it with
new dates, prices and images. 
I don't like some of the content that web.com created and
did not correct.
2.6 Images & Galleries
  It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.     
Which Images would you like us to use? Please upload them here. 
(todo)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
No answer given
Did you purchase a Rotating Banner? 
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery? 
(approved)
[X]
Yes
[ ]
No
Please upload 5 to 30 images. 
(todo)
No answer given
Did you purchase a 2nd Gallery? 
(todo)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
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of your brand and captivating visitors from the moment they arrive.  It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action.   We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement.  We will create three additional Service Pages and
a Contact Page.
Home Page 
(approved)
 Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?    
"Nestled in the foothills of the Catskill Mountains in upstate New York, Birdhouse
Brokerage is a small family-owned-and-operated business.  Our birdhouses are lovingly
handcrafted from freshly-milled and reclaimed barn wood. Rescued from aging barns
found in the New York's scenic Hudson Valley, some of our timbers date back 100 years or
more, and are skillfully transformed into unique birdhouses with the warmth of
yesteryear.  Not only will our birdhouses offer grateful birds a home, they can also add
rustic charm to your interior decor."
(Also, please add where appropriate, that)....   "our birdhouses are fully functional.  You
only need a phillips-head screwdriver to remove the bottom for clean-out."
Product / Service Page 1 
(todo)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!    
we are not quite ready to submit this, as we are unsure .... do you want images/content? 
Please call us at 845-895-1316 to discuss this content.  We did purchase a page that we
called "gallery" that will show up to 20 products.  We want to be able to click on any
image, and be taken to a new page that is an enlarged image of that same birdhouse, with
some charming content next to it, includiing measurements and price, along with 4
smaller images of that same birdhouse in 4 other colors .  We offer each birdhouse in 5
different colors, and we want the customer to be sure of the exact color that they will
receive.  This is the same for Product/Service Page 2 and 3 below.
Product / Service Page 2 
(todo)
What Service / Product would you like to showcase? 
 Don't forget to include any unique selling points!      
No answer given
Product / Service Page 3 
(todo)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!      
No answer given
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Did you purchase a 6th page? 
(todo)
[ ]
Yes
[X]
No
2.8 eCommerce
Did you purchase eCommerce? 
(approved)
[X]
Yes
[ ]
No
Let’s take a moment to gather information about your Store. 
(todo)
I am not sure what you want here, but here is some information that I think is important.
Each of our 20 featured birdhouses has a name/model.  Each model comes in 5 colors.
We want a Shopping Bag/add to bag icon under each colored birdhouse, where the
customer can choose the color and quantity.
The shopping Bag page should show a list of what the customer selected, including the
name of the birdhouse,  with a picture of that particular birdhouse  in the color they
selected, along with quantity and price.
We also want to calculate shipping, using FedEx Ground.  We presently use SQUARE to
process our credit card payments, and are happy to continue to use them on our Payment
page.
We would like to offer the military a discount, and are working on that thought now.  I
understand that there is a program called IDMe.com to qualify the military personnel for
the discount.  We might want to add medical personnel and teachers to that discount, but
need your input as to what is involved.
What email address do you want to use for your store? 
(todo)
we need to talk about this. 
We have been operating under just 1 email for 28 years. 
All
other incoming emails are sent to that same address. 
Is there a way that we can have a
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special word that easily identifies an order on the incoming order? 
Orders or inquiries
could easily get buried in the hundreds of emails that come in every day. 
Or should we use
another designated email where only orders go? 
The email that we use for everything is
already printed on our business cards and price tags, and is entrenched with all of the
show producers that we correspond with. 
Keeping the old email would be easiest, IF we
can have a special word on the incoming order form that can be searched and found
easily.
What address would you like associated to your store? 
(todo)
We do not have a brick and mortar store, but our workshop that is on our private home
property. 
I really don't want customers to know where we live. 
What do you think? 
As for
the products that you are asking for below, we do not have images ready yet for all 20 of
our birdhouses. 
We are slowly working on that, as described in the answers previously
given.
Let's talk about your products. Do you have a Product you would like to add?
(approved)
[X]
Yes
[ ]
No
Product 1 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_1.csv
Format: CSV
Do you have images for the first Product? 
(todo)
  Please upload product images here.    
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No answer given
Do you have a second product? 
(todo)
[X]
Yes
[ ]
No
Product 2 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_2.csv
Format: CSV
Do you have images for the second Product? 
(todo)
    Please upload product images here.        
No answer given
Do you have a third product? 
(todo)
[X]
Yes
[ ]
No
Product 3 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
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Product Description
Tax Rate
Options
Variants
Product Info
Answer
File has been exported to: 
pro_website/product_3.csv
Format: CSV
Do you have images for the third Product? 
(todo)
      Please upload product images here.         
No answer given
Do you have a fourth product? 
(todo)
[X]
Yes
[ ]
No
Product 4 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_4.csv
Format: CSV
Do you have images for the fourth Product? 
(todo)
        Please upload product images here.         
No answer given
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Do you have a fifth product? 
(todo)
[X]
Yes
[ ]
No
Product 5 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_5.csv
Format: CSV
Do you have images for the fifth Product? 
(todo)
        Please upload product images here.         
No answer given
Do you have a sixth product? 
(todo)
[X]
Yes
[ ]
No
Product 6 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
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Tax Rate
Options
Variants
Product Info
Answer
File has been exported to: 
pro_website/product_6.csv
Format: CSV
Do you have images for the sixth Product? 
(todo)
        Please upload product images here.         
No answer given
Do you have a seventh product? 
(todo)
[X]
Yes
[ ]
No
Product 7 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_7.csv
Format: CSV
Do you have images for the seventh Product? 
(todo)
        Please upload product images here.         
No answer given
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Do you have a eighth product? 
(todo)
[X]
Yes
[ ]
No
Product 8 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_8.csv
Format: CSV
Do you have images for the eighth Product? 
(todo)
        Please upload product images here.         
No answer given
Do you have a ninth product? 
(todo)
[X]
Yes
[ ]
No
Product 9 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
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Tax Rate
Options
Variants
Product Info
Answer
File has been exported to: 
pro_website/product_9.csv
Format: CSV
Do you have images for the ninth Product? 
(todo)
        Please upload product images here.         
No answer given
Do you have a tenth product? 
(todo)
[X]
Yes
[ ]
No
Product 10 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_10.csv
Format: CSV
Do you have images for the tenth Product? 
(todo)
        Please upload product images here.         
No answer given
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2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.  
Please share any phrases you or your customers use to find you in search
engines. 
(todo)
bird, birds, bird house, birdhouse, bird houses, birdhouses, rustic bird house, rustic
birdhouse, rustic bird houses, rustic birdhouses, barn wood, barnwood, barn wood
birdhouse, barn wood birdhouses, barnwood birdhouse, barnwood bird house, birdhouse
builder in New York, bird house builder in New York, outdoor bird house, outdoor
birdhouse, house warming gift, Mother's Day, Mother's Day gift, Father's Day, Father's
Day gift, Veteran's Day, Veteran's Day gift, wholesale  birdhouses - 10 piece minimum,
wholesale bird house, wholesale birdhouses
Are there any search phrases you’d like us to avoid? 
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
please avoid:   cheap, cute, little, rough, tiny,
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign. 
(approved)
    SEO is a long-term strategy, and we can expand 
beyond this area as we see improved
performance.           
Our birdhouses can be used in all 48 contiguous states.  All of our in-person shows are in
the Northeast, but we ship our birdhouses nationwide.
What are your Top 3-5 Products or Services? 
(todo)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign.  SEO is a long-term strategy; we can
expand 
beyond these as we see improved performance.        
No answer given
Who is your target audience or ideal customer? 
(approved)
  Example: 30-something 
single men, suburban moms, families, etc.     
  
30 - 80 year old primarily women, some men of any age, garden centers, home gardeners,
interior decorators, birding stores, birders
Competitor Analysis 
(approved)
 Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
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Please list your top three online competitors.    
Include the link to their website if available.          
We don't have any serious competitors.  We are the best, and everyone tells us that.  No
known competitors or websites.
Tell us about what sets your business apart from your competitors. 
(todo)
Example: The services that drive customers to your business, 
like what product/service
makes you the most money or items that set you apart from others, like voted 
2019 best
burger in Harristown, family-owned business, 30 years experience, 
celebrating our 10th
year       
No answer given
What payment options to do you accept? 
(approved)
[X]
Visa
[X]
MasterCard
[X]
American express
[X]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[ ]
Cash
[ ]
Cheque
[ ]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name. 
(todo)
We'd like to ensure your company name is accurate for your online marketing services. 
What company name would you like to use?    
No answer given
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What phone number do you want to advertise on your directory listings? 
(todo)
No answer given
What email address do you want to advertise on your directory listings? 
(todo)
No answer given
Anything else that would be helpful for us to know? 
(todo)
No answer given
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.  
 As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates. 
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility. 
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content. 
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone. 
Please confirm if we can make these SEO text changes directly to your website:
(todo)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.    
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We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way. 
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
  Thank you for choosing Pro Services    
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes 
(approved)
Final Notes:
1.Confirmed business name: Birdhouse Brokerage
This should reflect to the site's copy
2. How do you want your customers to contact you?
Phone: 845-895-1316
email: birdhous@frontiernet.net
Visit in Person: N/A (They are accepting orders online)
3. Address for SEO|Probiz: 30 Brook Edge Lane, Wallkill, NY 12589
(Note: Not to display the full address on the website)
4. What are your Hours of Operation?
Open 24/7
5. No offers, discounts, specials
Disregard the Free Shipping offer from the old site
6. Image for the logo was uploaded in the IOI
7. website URL: www.birdhousebrokerage.com
8. Competitor Analysis N/A
9. How many full and part-time employees work for your organization?
1 full time 2 part time
10. What are your Hours of Operation?
Open Monday to Sunday 24/7
11. Social Media: Please provide social media links. N/A
12. Which Images would you like us to use? Please upload them here.
Customer wants to take some of the images from her old website. Uploaded the images in
the IOI labeled Birdhouses1 to 5
13. Please upload 5 to 30 images for the Gallery
Gallery should be a standalone page. Images to use was uploaded in the IOI under
Additional Files
14. What email address do you want to use for your store?
Email: birdhous@frontiernet.net
14. What address would you like associated to your store?
30 Brook Edge Lane, Wallkill, NY 12589
(Note: Not to display the full address on the website. They are accepting orders online)
15. A pdf was uploaded in the IOI for Contents and Product Information under Additional
Files
16. What are your Top 3-5 Products or Services?
THE WOODSHED, CABIN IN THE WOODS, THE YANKEE, TWO-DORMER CAPE COD, THE
GRIST MILL , THE HUNTING LODGE 
Customer provided more than 3 products/services and would like to display all products
provided in IOI - may exceed the Top 3 we required.
17. Tell us about what sets your business apart from your competitors.
We have been featured in 16 national magazines and newspapers. Select celebrities have
them in their homes. Family-owned business since 1997. We have a high standard of
quality and construction, where our repeat customers tell us that their birdhouses last
many years outdoors. All of our wood is sourced in America, and is 100% built proudly in
the USA.
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12. One of the first things a customer is going to see when they view your business
directory listing is your company name.
Birdhouse Brokerage
13. What phone number do you want to advertise on your directory listings?
845-895-1316
14. What email address do you want to advertise on your directory listings?
birdhous@frontiernet.net
15. Anything else that would be helpful for us to know? Rewrite
16: Please confirm if we can make these SEO text changes directly to your website: Yes,
please apply these changes directly to my website.
Additional File(s) Upload 
(approved)
File has been exported to: 
network_solutions_internal_notes_only/in-
23174_contents_and_products_reference_1_.pdf
File size: 66.3 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/gallery_the_cottage_woodshed.png
File size: 736 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/gallery_in-23174_1.png
File size: 718 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/gallery_the_yankee.png
File size: 665 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/gallery_one-
dormer_cape_cod.png
File size: 666 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/gallery_two-
dormer_cape_cod.png
File size: 688 KB, Width x Height (px): 500 x 500, Format: PNG
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Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/gallery_the_grist_mill.png
File size: 708 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/gallery_the_hunting_lodge.png
File size: 682 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/gallery_cabin_in_the_woods.png
File size: 687 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/the_woodshed_product_1.jpg
File size: 313 KB, Width x Height (px): 336 x 336, Format: JPG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/product_2_cabin_in_the_woods.png
File size: 687 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/product_3_the_yankee.png
File size: 665 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/product_4_two-
dormer_cape_cod.png
File size: 688 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
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File has been exported to:
network_solutions_internal_notes_only/product_5_the_grist_mill.png
File size: 708 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/product_6_the_hunting_lodge.jpg
File size: 335 KB, Width x Height (px): 336 x 373, Format: JPG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/image_for_website_page.png
File size: 385 KB, Width x Height (px): 375 x 348, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/birdhouses1.png
File size: 594 KB, Width x Height (px): 350 x 432, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/birdhouses2.png
File size: 241 KB, Width x Height (px): 350 x 432, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/birdhouses3.png
File size: 682 KB, Width x Height (px): 556 x 417, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/birdhouses4.jpg
File size: 72.9 KB, Width x Height (px): 556 x 417, Format: JPG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/birdhouses5.jpg
File size: 607 KB, Width x Height (px): 536 x 417, Format: JPG
Uploaded by: N/A
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LOWER PRIORITY ADDITIONAL CONTEXT (use only when not conflicting with Final Notes):

Business Name: OP-85596
Business Type: Handcrafted Birdhouse Manufacturer and Retailer
Location: Wallkill, NY, USA
--- Content from pro_website_pro_seo_and_pro_business_directory-_i.pdf ---
Pro Website, Pro SEO and Pro Business
Directory- IN-23174
Company name:
Network Solutions Professional Services
Request owner:
Rhoda D
Client name(s):
Craig Christa Andrews (birdhous@frontiernet.net)
Request due:
03/05/2026
Exported on:
03/06/2026
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1.0 Instructions
Hi Christa, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Birdhouse Brokerage
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
We have been designing, building and selling handcrafted birdhouses since 1997. 
Each
birdhouse is built with a lovely blend of new and antique barn wood. 
No two birdhouses
are exactly the same. 
They are not mass-produced, but are constructed in our family-
owned workshop in upstate New York.
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We have been featured in 16 national magazines and newspapers. 
Select celebrities have
them in their homes. 
Family-owned business since 1997. 
We have a high standard of
quality and construction, where our repeat customers tell us that their birdhouses last
many years outdoors. 
All of our wood is sourced in America, and is 100% built proudly in
the USA.
What type of customers do you want to attract? 
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Homeowners, gardeners, decorators, 30-80 y.o. (mostly) women (but men, also), realtors
(for house-warming gifts), 
Garden Centers, Birding stores
Where do the customers you’re targeting live? 
(approved)
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Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.    
We ship nation-wide. 
We have customers from coast-to-coast, along with garden centers
and birding stores that order bulk orders. 
We sell (in person) at events in the Northeast,
but ship anywhere.
How many years of experience do you have in the industry? 
(approved)
since 1997. 
(29 years as of this year).
How many full and part-time employees work for your organization? 
(approved)
3
What is your Industry Vertical for your business? 
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Gardeners, backyard enthusiasts, birders, home-makers, interior decorators, garden
centers
2.2 Contact Information
How do you want your customers to contact you? 
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.   
Contact Option
Answer
Phone
Enter Phone Number845-895-1316
Email
birdhous@frontiernet.net
Visit us in Person
Enter location address
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at? 
(approved)
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[X]
Yes
[ ]
No
What is your Business Email? 
(approved)
birdhous@frontiernet.net
What is your Business Address? 
(approved)
30 Brook Edge Lane, Wallkill, NY 
12589
Do you want to display your full address? 
(approved)
[ ]
Yes
[X]
No
What are your Hours of Operation? 
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.  
Example:
Monday–Friday: 9:00 AM – 5:00 PM 
 Saturday: N/A (Closed)
Sunday: N/A (Closed)    
NA 
we sell at craft shows/exhibitions/outdoor markets. 
We do not have a brick and mortar
store. 
We receive orders online 24/7
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below.  Please enter NA if not applicable
Social Media 
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
Birdhouse Brokerage
Instagram
Birdhouse 
Brokerage
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Other
None
Social Media Type
Link to Social media
File has been exported to: 
pro_website/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one. 
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
Birdhouses and collectibles for the home and garden
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page. 
(approved)
Example: Free consultation, Veterans save 25%, etc.
(right now, the website says "free shipping," but we want that removed. 
We are thinking
about special offers, and don't have one ready at this time.)
Logo 
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to: 
pro_website/bblogo.pdf
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File size: 228 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Craig Christa Andrews (birdhous@frontiernet.net)
Do you have any marketing collateral? 
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[X]
No
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.    
Do you have an existing website? 
(approved)
[X]
Yes
[ ]
No
What is the URL for your existing website? 
(approved)
www.birdhousebrokerage.com
What do you like about your existing site? 
(approved)
I like the existing images, although some will be taken off and different images will be
added over the next 3 months or so. 
(We have to build and paint each birdhouse in 5
different colors before we can take photos to submit. 
we don't like our existing outdoor
background for photography, which is melting snow and dead trees and leaves on the
ground.) We welcome every background suggestion. 
We also like that we have a calendar
of events, so that our customers know when and where they can come and see us and our
birdhouses face to face. 
That is where 99% of our sales come from (in person sales). 
Our
existing website, built by Web.com, has not produced sales for us in over 5 years.
What do you dislike about your existing site? 
(approved)
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That I can't make changes myself. 
That in the past, I had very slow cooperation from
Web.com for changes to be made, and it became a point of anxiety trying to update it with
new dates, prices and images. 
I don't like some of the content that web.com created and
did not correct.
2.6 Images & Galleries
  It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.     
Which Images would you like us to use? Please upload them here. 
(todo)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
No answer given
Did you purchase a Rotating Banner? 
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery? 
(approved)
[X]
Yes
[ ]
No
Please upload 5 to 30 images. 
(todo)
No answer given
Did you purchase a 2nd Gallery? 
(todo)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
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of your brand and captivating visitors from the moment they arrive.  It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action.   We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement.  We will create three additional Service Pages and
a Contact Page.
Home Page 
(approved)
 Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?    
"Nestled in the foothills of the Catskill Mountains in upstate New York, Birdhouse
Brokerage is a small family-owned-and-operated business.  Our birdhouses are lovingly
handcrafted from freshly-milled and reclaimed barn wood. Rescued from aging barns
found in the New York's scenic Hudson Valley, some of our timbers date back 100 years or
more, and are skillfully transformed into unique birdhouses with the warmth of
yesteryear.  Not only will our birdhouses offer grateful birds a home, they can also add
rustic charm to your interior decor."
(Also, please add where appropriate, that)....   "our birdhouses are fully functional.  You
only need a phillips-head screwdriver to remove the bottom for clean-out."
Product / Service Page 1 
(todo)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!    
we are not quite ready to submit this, as we are unsure .... do you want images/content? 
Please call us at 845-895-1316 to discuss this content.  We did purchase a page that we
called "gallery" that will show up to 20 products.  We want to be able to click on any
image, and be taken to a new page that is an enlarged image of that same birdhouse, with
some charming content next to it, includiing measurements and price, along with 4
smaller images of that same birdhouse in 4 other colors .  We offer each birdhouse in 5
different colors, and we want the customer to be sure of the exact color that they will
receive.  This is the same for Product/Service Page 2 and 3 below.
Product / Service Page 2 
(todo)
What Service / Product would you like to showcase? 
 Don't forget to include any unique selling points!      
No answer given
Product / Service Page 3 
(todo)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!      
No answer given
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Did you purchase a 6th page? 
(todo)
[ ]
Yes
[X]
No
2.8 eCommerce
Did you purchase eCommerce? 
(approved)
[X]
Yes
[ ]
No
Let’s take a moment to gather information about your Store. 
(todo)
I am not sure what you want here, but here is some information that I think is important.
Each of our 20 featured birdhouses has a name/model.  Each model comes in 5 colors.
We want a Shopping Bag/add to bag icon under each colored birdhouse, where the
customer can choose the color and quantity.
The shopping Bag page should show a list of what the customer selected, including the
name of the birdhouse,  with a picture of that particular birdhouse  in the color they
selected, along with quantity and price.
We also want to calculate shipping, using FedEx Ground.  We presently use SQUARE to
process our credit card payments, and are happy to continue to use them on our Payment
page.
We would like to offer the military a discount, and are working on that thought now.  I
understand that there is a program called IDMe.com to qualify the military personnel for
the discount.  We might want to add medical personnel and teachers to that discount, but
need your input as to what is involved.
What email address do you want to use for your store? 
(todo)
we need to talk about this. 
We have been operating under just 1 email for 28 years. 
All
other incoming emails are sent to that same address. 
Is there a way that we can have a
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special word that easily identifies an order on the incoming order? 
Orders or inquiries
could easily get buried in the hundreds of emails that come in every day. 
Or should we use
another designated email where only orders go? 
The email that we use for everything is
already printed on our business cards and price tags, and is entrenched with all of the
show producers that we correspond with. 
Keeping the old email would be easiest, IF we
can have a special word on the incoming order form that can be searched and found
easily.
What address would you like associated to your store? 
(todo)
We do not have a brick and mortar store, but our workshop that is on our private home
property. 
I really don't want customers to know where we live. 
What do you think? 
As for
the products that you are asking for below, we do not have images ready yet for all 20 of
our birdhouses. 
We are slowly working on that, as described in the answers previously
given.
Let's talk about your products. Do you have a Product you would like to add?
(approved)
[X]
Yes
[ ]
No
Product 1 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_1.csv
Format: CSV
Do you have images for the first Product? 
(todo)
  Please upload product images here.    
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No answer given
Do you have a second product? 
(todo)
[X]
Yes
[ ]
No
Product 2 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_2.csv
Format: CSV
Do you have images for the second Product? 
(todo)
    Please upload product images here.        
No answer given
Do you have a third product? 
(todo)
[X]
Yes
[ ]
No
Product 3 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
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Product Description
Tax Rate
Options
Variants
Product Info
Answer
File has been exported to: 
pro_website/product_3.csv
Format: CSV
Do you have images for the third Product? 
(todo)
      Please upload product images here.         
No answer given
Do you have a fourth product? 
(todo)
[X]
Yes
[ ]
No
Product 4 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_4.csv
Format: CSV
Do you have images for the fourth Product? 
(todo)
        Please upload product images here.         
No answer given
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Do you have a fifth product? 
(todo)
[X]
Yes
[ ]
No
Product 5 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_5.csv
Format: CSV
Do you have images for the fifth Product? 
(todo)
        Please upload product images here.         
No answer given
Do you have a sixth product? 
(todo)
[X]
Yes
[ ]
No
Product 6 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
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Tax Rate
Options
Variants
Product Info
Answer
File has been exported to: 
pro_website/product_6.csv
Format: CSV
Do you have images for the sixth Product? 
(todo)
        Please upload product images here.         
No answer given
Do you have a seventh product? 
(todo)
[X]
Yes
[ ]
No
Product 7 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_7.csv
Format: CSV
Do you have images for the seventh Product? 
(todo)
        Please upload product images here.         
No answer given
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Do you have a eighth product? 
(todo)
[X]
Yes
[ ]
No
Product 8 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_8.csv
Format: CSV
Do you have images for the eighth Product? 
(todo)
        Please upload product images here.         
No answer given
Do you have a ninth product? 
(todo)
[X]
Yes
[ ]
No
Product 9 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
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Tax Rate
Options
Variants
Product Info
Answer
File has been exported to: 
pro_website/product_9.csv
Format: CSV
Do you have images for the ninth Product? 
(todo)
        Please upload product images here.         
No answer given
Do you have a tenth product? 
(todo)
[X]
Yes
[ ]
No
Product 10 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_10.csv
Format: CSV
Do you have images for the tenth Product? 
(todo)
        Please upload product images here.         
No answer given
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2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.  
Please share any phrases you or your customers use to find you in search
engines. 
(todo)
bird, birds, bird house, birdhouse, bird houses, birdhouses, rustic bird house, rustic
birdhouse, rustic bird houses, rustic birdhouses, barn wood, barnwood, barn wood
birdhouse, barn wood birdhouses, barnwood birdhouse, barnwood bird house, birdhouse
builder in New York, bird house builder in New York, outdoor bird house, outdoor
birdhouse, house warming gift, Mother's Day, Mother's Day gift, Father's Day, Father's
Day gift, Veteran's Day, Veteran's Day gift, wholesale  birdhouses - 10 piece minimum,
wholesale bird house, wholesale birdhouses
Are there any search phrases you’d like us to avoid? 
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
please avoid:   cheap, cute, little, rough, tiny,
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign. 
(approved)
    SEO is a long-term strategy, and we can expand 
beyond this area as we see improved
performance.           
Our birdhouses can be used in all 48 contiguous states.  All of our in-person shows are in
the Northeast, but we ship our birdhouses nationwide.
What are your Top 3-5 Products or Services? 
(todo)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign.  SEO is a long-term strategy; we can
expand 
beyond these as we see improved performance.        
No answer given
Who is your target audience or ideal customer? 
(approved)
  Example: 30-something 
single men, suburban moms, families, etc.     
  
30 - 80 year old primarily women, some men of any age, garden centers, home gardeners,
interior decorators, birding stores, birders
Competitor Analysis 
(approved)
 Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
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Please list your top three online competitors.    
Include the link to their website if available.          
We don't have any serious competitors.  We are the best, and everyone tells us that.  No
known competitors or websites.
Tell us about what sets your business apart from your competitors. 
(todo)
Example: The services that drive customers to your business, 
like what product/service
makes you the most money or items that set you apart from others, like voted 
2019 best
burger in Harristown, family-owned business, 30 years experience, 
celebrating our 10th
year       
No answer given
What payment options to do you accept? 
(approved)
[X]
Visa
[X]
MasterCard
[X]
American express
[X]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[ ]
Cash
[ ]
Cheque
[ ]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name. 
(todo)
We'd like to ensure your company name is accurate for your online marketing services. 
What company name would you like to use?    
No answer given
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What phone number do you want to advertise on your directory listings? 
(todo)
No answer given
What email address do you want to advertise on your directory listings? 
(todo)
No answer given
Anything else that would be helpful for us to know? 
(todo)
No answer given
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.  
 As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates. 
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility. 
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content. 
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone. 
Please confirm if we can make these SEO text changes directly to your website:
(todo)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.    
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We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way. 
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
  Thank you for choosing Pro Services    
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes 
(approved)
Final Notes:
1.Confirmed business name: Birdhouse Brokerage
This should reflect to the site's copy
2. How do you want your customers to contact you?
Phone: 845-895-1316
email: birdhous@frontiernet.net
Visit in Person: N/A (They are accepting orders online)
3. Address for SEO|Probiz: 30 Brook Edge Lane, Wallkill, NY 12589
(Note: Not to display the full address on the website)
4. What are your Hours of Operation?
Open 24/7
5. No offers, discounts, specials
Disregard the Free Shipping offer from the old site
6. Image for the logo was uploaded in the IOI
7. website URL: www.birdhousebrokerage.com
8. Competitor Analysis N/A
9. How many full and part-time employees work for your organization?
1 full time 2 part time
10. What are your Hours of Operation?
Open Monday to Sunday 24/7
11. Social Media: Please provide social media links. N/A
12. Which Images would you like us to use? Please upload them here.
Customer wants to take some of the images from her old website. Uploaded the images in
the IOI labeled Birdhouses1 to 5
13. Please upload 5 to 30 images for the Gallery
Gallery should be a standalone page. Images to use was uploaded in the IOI under
Additional Files
14. What email address do you want to use for your store?
Email: birdhous@frontiernet.net
14. What address would you like associated to your store?
30 Brook Edge Lane, Wallkill, NY 12589
(Note: Not to display the full address on the website. They are accepting orders online)
15. A pdf was uploaded in the IOI for Contents and Product Information under Additional
Files
16. What are your Top 3-5 Products or Services?
THE WOODSHED, CABIN IN THE WOODS, THE YANKEE, TWO-DORMER CAPE COD, THE
GRIST MILL , THE HUNTING LODGE 
Customer provided more than 3 products/services and would like to display all products
provided in IOI - may exceed the Top 3 we required.
17. Tell us about what sets your business apart from your competitors.
We have been featured in 16 national magazines and newspapers. Select celebrities have
them in their homes. Family-owned business since 1997. We have a high standard of
quality and construction, where our repeat customers tell us that their birdhouses last
many years outdoors. All of our wood is sourced in America, and is 100% built proudly in
the USA.
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12. One of the first things a customer is going to see when they view your business
directory listing is your company name.
Birdhouse Brokerage
13. What phone number do you want to advertise on your directory listings?
845-895-1316
14. What email address do you want to advertise on your directory listings?
birdhous@frontiernet.net
15. Anything else that would be helpful for us to know? Rewrite
16: Please confirm if we can make these SEO text changes directly to your website: Yes,
please apply these changes directly to my website.
Additional File(s) Upload 
(approved)
File has been exported to: 
network_solutions_internal_notes_only/in-
23174_contents_and_products_reference_1_.pdf
File size: 66.3 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/gallery_the_cottage_woodshed.png
File size: 736 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/gallery_in-23174_1.png
File size: 718 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/gallery_the_yankee.png
File size: 665 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/gallery_one-
dormer_cape_cod.png
File size: 666 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/gallery_two-
dormer_cape_cod.png
File size: 688 KB, Width x Height (px): 500 x 500, Format: PNG
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Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/gallery_the_grist_mill.png
File size: 708 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/gallery_the_hunting_lodge.png
File size: 682 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/gallery_cabin_in_the_woods.png
File size: 687 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/the_woodshed_product_1.jpg
File size: 313 KB, Width x Height (px): 336 x 336, Format: JPG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/product_2_cabin_in_the_woods.png
File size: 687 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/product_3_the_yankee.png
File size: 665 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/product_4_two-
dormer_cape_cod.png
File size: 688 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
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File has been exported to:
network_solutions_internal_notes_only/product_5_the_grist_mill.png
File size: 708 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/product_6_the_hunting_lodge.jpg
File size: 335 KB, Width x Height (px): 336 x 373, Format: JPG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/image_for_website_page.png
File size: 385 KB, Width x Height (px): 375 x 348, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/birdhouses1.png
File size: 594 KB, Width x Height (px): 350 x 432, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/birdhouses2.png
File size: 241 KB, Width x Height (px): 350 x 432, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/birdhouses3.png
File size: 682 KB, Width x Height (px): 556 x 417, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/birdhouses4.jpg
File size: 72.9 KB, Width x Height (px): 556 x 417, Format: JPG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/birdhouses5.jpg
File size: 607 KB, Width x Height (px): 536 x 417, Format: JPG
Uploaded by: N/A
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Uploaded Files Considered
pro_website_pro_seo_and_pro_business_directory-_i.pdf
Uploaded Content Preview
--- Content from pro_website_pro_seo_and_pro_business_directory-_i.pdf ---
Pro Website, Pro SEO and Pro Business
Directory- IN-23174
Company name:
Network Solutions Professional Services
Request owner:
Rhoda D
Client name(s):
Craig Christa Andrews (birdhous@frontiernet.net)
Request due:
03/05/2026
Exported on:
03/06/2026
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1.0 Instructions
Hi Christa, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Birdhouse Brokerage
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
We have been designing, building and selling handcrafted birdhouses since 1997. 
Each
birdhouse is built with a lovely blend of new and antique barn wood. 
No two birdhouses
are exactly the same. 
They are not mass-produced, but are constructed in our family-
owned workshop in upstate New York.
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We have been featured in 16 national 
Project Overview
  • Business: OP-85596
  • Industry: Handcrafted Birdhouse Manufacturer And Retailer
  • Location: Wallkill, NY, USA
  • Platform: Bricks
  • Created: March 06, 2026
Target Audience

Homeowners, gardeners, decorators, primarily women aged 30-80 (but also men), realtors seeking house-warming gifts, garden centers, and birding stores across the United States. Psychographically, the audience values unique, artisanal home and garden decor, enjoys nature and birding, and appreciates American-made, family-owned craftsmanship.

Strategic Metrics
1
Summary Items
0
High Priority
1
Categories
Business Summary

Birdhouse Brokerage is a family-owned business in Wallkill, NY, specializing in handcrafted birdhouses made from new and antique barn wood, proudly built in the USA since 1997. Their long-standing reputation is supported by national magazine features, celebrity owners, and consistent high quality that keeps customers coming back. By launching a new Pro Website with e-commerce and a product gallery, they aim to reach homeowners, gardeners, and retailers nationwide with their unique, American-made birdhouses, standing out for their craftsmanship, durability, and personalized customer service.

Uploaded Files
1 file(s)
Download All (ZIP)
File Name Type Size Storage Uploaded Action
pro_website_pro_seo_and_pro_business_directory-_i.pdf application/pdf 164.3 KB LOCAL Mar 06, 2026 Download
Brand Intelligence & Strategic Insights
System Prompt Used (Business Intelligence Extraction)
You are an expert business analyst specializing in extracting comprehensive business intelligence from documents. Extract detailed, specific information and return ONLY valid JSON with no additional text or formatting.
User Context Sent To Model (Extraction Stage)
BUSINESS INTELLIGENCE EXTRACTION TASK

Analyze the following business content and extract comprehensive details for professional blueprint generation.

BUSINESS TYPE: Handcrafted Birdhouse Manufacturer and Retailer

CONTENT TO ANALYZE:
--- Content from pro_website_pro_seo_and_pro_business_directory-_i.pdf ---
Pro Website, Pro SEO and Pro Business
Directory- IN-23174
Company name:
Network Solutions Professional Services
Request owner:
Rhoda D
Client name(s):
Craig Christa Andrews (birdhous@frontiernet.net)
Request due:
03/05/2026
Exported on:
03/06/2026
Page 
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1.0 Instructions
Hi Christa, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Birdhouse Brokerage
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
We have been designing, building and selling handcrafted birdhouses since 1997. 
Each
birdhouse is built with a lovely blend of new and antique barn wood. 
No two birdhouses
are exactly the same. 
They are not mass-produced, but are constructed in our family-
owned workshop in upstate New York.
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We have been featured in 16 national magazines and newspapers. 
Select celebrities have
them in their homes. 
Family-owned business since 1997. 
We have a high standard of
quality and construction, where our repeat customers tell us that their birdhouses last
many years outdoors. 
All of our wood is sourced in America, and is 100% built proudly in
the USA.
What type of customers do you want to attract? 
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Homeowners, gardeners, decorators, 30-80 y.o. (mostly) women (but men, also), realtors
(for house-warming gifts), 
Garden Centers, Birding stores
Where do the customers you’re targeting live? 
(approved)
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Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.    
We ship nation-wide. 
We have customers from coast-to-coast, along with garden centers
and birding stores that order bulk orders. 
We sell (in person) at events in the Northeast,
but ship anywhere.
How many years of experience do you have in the industry? 
(approved)
since 1997. 
(29 years as of this year).
How many full and part-time employees work for your organization? 
(approved)
3
What is your Industry Vertical for your business? 
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Gardeners, backyard enthusiasts, birders, home-makers, interior decorators, garden
centers
2.2 Contact Information
How do you want your customers to contact you? 
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.   
Contact Option
Answer
Phone
Enter Phone Number845-895-1316
Email
birdhous@frontiernet.net
Visit us in Person
Enter location address
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at? 
(approved)
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[X]
Yes
[ ]
No
What is your Business Email? 
(approved)
birdhous@frontiernet.net
What is your Business Address? 
(approved)
30 Brook Edge Lane, Wallkill, NY 
12589
Do you want to display your full address? 
(approved)
[ ]
Yes
[X]
No
What are your Hours of Operation? 
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.  
Example:
Monday–Friday: 9:00 AM – 5:00 PM 
 Saturday: N/A (Closed)
Sunday: N/A (Closed)    
NA 
we sell at craft shows/exhibitions/outdoor markets. 
We do not have a brick and mortar
store. 
We receive orders online 24/7
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below.  Please enter NA if not applicable
Social Media 
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
Birdhouse Brokerage
Instagram
Birdhouse 
Brokerage
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Other
None
Social Media Type
Link to Social media
File has been exported to: 
pro_website/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one. 
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
Birdhouses and collectibles for the home and garden
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page. 
(approved)
Example: Free consultation, Veterans save 25%, etc.
(right now, the website says "free shipping," but we want that removed. 
We are thinking
about special offers, and don't have one ready at this time.)
Logo 
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to: 
pro_website/bblogo.pdf
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File size: 228 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Craig Christa Andrews (birdhous@frontiernet.net)
Do you have any marketing collateral? 
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[X]
No
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.    
Do you have an existing website? 
(approved)
[X]
Yes
[ ]
No
What is the URL for your existing website? 
(approved)
www.birdhousebrokerage.com
What do you like about your existing site? 
(approved)
I like the existing images, although some will be taken off and different images will be
added over the next 3 months or so. 
(We have to build and paint each birdhouse in 5
different colors before we can take photos to submit. 
we don't like our existing outdoor
background for photography, which is melting snow and dead trees and leaves on the
ground.) We welcome every background suggestion. 
We also like that we have a calendar
of events, so that our customers know when and where they can come and see us and our
birdhouses face to face. 
That is where 99% of our sales come from (in person sales). 
Our
existing website, built by Web.com, has not produced sales for us in over 5 years.
What do you dislike about your existing site? 
(approved)
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That I can't make changes myself. 
That in the past, I had very slow cooperation from
Web.com for changes to be made, and it became a point of anxiety trying to update it with
new dates, prices and images. 
I don't like some of the content that web.com created and
did not correct.
2.6 Images & Galleries
  It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.     
Which Images would you like us to use? Please upload them here. 
(todo)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
No answer given
Did you purchase a Rotating Banner? 
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery? 
(approved)
[X]
Yes
[ ]
No
Please upload 5 to 30 images. 
(todo)
No answer given
Did you purchase a 2nd Gallery? 
(todo)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
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of your brand and captivating visitors from the moment they arrive.  It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action.   We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement.  We will create three additional Service Pages and
a Contact Page.
Home Page 
(approved)
 Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?    
"Nestled in the foothills of the Catskill Mountains in upstate New York, Birdhouse
Brokerage is a small family-owned-and-operated business.  Our birdhouses are lovingly
handcrafted from freshly-milled and reclaimed barn wood. Rescued from aging barns
found in the New York's scenic Hudson Valley, some of our timbers date back 100 years or
more, and are skillfully transformed into unique birdhouses with the warmth of
yesteryear.  Not only will our birdhouses offer grateful birds a home, they can also add
rustic charm to your interior decor."
(Also, please add where appropriate, that)....   "our birdhouses are fully functional.  You
only need a phillips-head screwdriver to remove the bottom for clean-out."
Product / Service Page 1 
(todo)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!    
we are not quite ready to submit this, as we are unsure .... do you want images/content? 
Please call us at 845-895-1316 to discuss this content.  We did purchase a page that we
called "gallery" that will show up to 20 products.  We want to be able to click on any
image, and be taken to a new page that is an enlarged image of that same birdhouse, with
some charming content next to it, includiing measurements and price, along with 4
smaller images of that same birdhouse in 4 other colors .  We offer each birdhouse in 5
different colors, and we want the customer to be sure of the exact color that they will
receive.  This is the same for Product/Service Page 2 and 3 below.
Product / Service Page 2 
(todo)
What Service / Product would you like to showcase? 
 Don't forget to include any unique selling points!      
No answer given
Product / Service Page 3 
(todo)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!      
No answer given
... [content truncated]

Extract detailed business intelligence and return ONLY valid JSON with this exact structure:

{
  "business_name": "Extract actual business name from content",
  "business_type": "Specific business type/industry (e.g., 'Graphic Design Studio', 'Real Estate Agency')",
  "location": "Business location (city, state, country)",
  "target_audience": "Detailed target audience description with demographics and psychographics",
  "primary_goals": ["Specific business goal 1", "Specific business goal 2", "Specific business goal 3"],
  "brand_values": ["Core value 1", "Core value 2", "Core value 3"],
  "services_offered": ["Service 1", "Service 2", "Service 3"],
  "competitive_advantages": ["Advantage 1", "Advantage 2", "Advantage 3"],
  "color_palette": ["#hexcolor1", "#hexcolor2", "#hexcolor3"],
  "brand_personality": "Brand voice and personality description",
  "content_samples": ["Sample headline/copy 1", "Sample headline/copy 2"],
  "technical_requirements": ["Tech requirement 1", "Tech requirement 2"],
  "marketing_objectives": ["Marketing goal 1", "Marketing goal 2"]
}

EXTRACTION GUIDELINES:
- Extract ACTUAL information from the content, not generic placeholders
- Be specific and detailed in descriptions
- For missing information, provide relevant industry-standard assumptions
- Focus on actionable business intelligence
- Ensure all arrays have meaningful entries
- Use professional language throughout


Return only the JSON object with no additional text or formatting.
Uploaded Files Considered
pro_website_pro_seo_and_pro_business_directory-_i.pdf
Uploaded Content Preview
--- Content from pro_website_pro_seo_and_pro_business_directory-_i.pdf ---
Pro Website, Pro SEO and Pro Business
Directory- IN-23174
Company name:
Network Solutions Professional Services
Request owner:
Rhoda D
Client name(s):
Craig Christa Andrews (birdhous@frontiernet.net)
Request due:
03/05/2026
Exported on:
03/06/2026
Page 
1
 of 
25
Network Solutions Professional Services
1.0 Instructions
Hi Christa, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Birdhouse Brokerage
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
We have been designing, building and selling handcrafted birdhouses since 1997. 
Each
birdhouse is built with a lovely blend of new and antique barn wood. 
No two birdhouses
are exactly the same. 
They are not mass-produced, but are constructed in our family-
owned workshop in upstate New York.
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We have been featured in 16 national 
Brand Values
Quality craftsmanship using American-sourced materials Family ownership and tradition since 1997 Authenticity and uniqueness in every product
Services & Offerings
  • Design, build, and sale of handcrafted birdhouses
  • Bulk orders for garden centers and birding stores
  • Custom color options and personalized product galleries
Primary Goals
  • Enhance online presence and website usability to drive awareness and sales
  • Showcase handcrafted birdhouses and facilitate nationwide orders
  • Promote in-person sales at events and provide up-to-date event information
Brand Personality

Warm, artisanal, and authentic with a focus on rustic charm and American heritage. The brand voice is friendly, knowledgeable, and passionate about craftsmanship and nature.

Brand Color Palette
#8B5D3D primary
#F5E9DE secondary
#547C45 accent
Executive Summary
System Prompt Used
You are a senior website strategist. Generate ONLY the project_overview and customer_overview sections of a strategic blueprint.

LANGUAGE REQUIREMENTS:
- Use simple, clear language that anyone can understand
- Avoid technical jargon, acronyms, and complex terms
- Write as if speaking directly to a business owner
- Explain everything in plain English
- Use everyday words instead of technical terms
- Make it easy for non-technical people to understand

RULES:
- Return ONLY valid JSON with the exact structure provided
- No extra text, no explanations, no markdown
- Use only verified intake content from real businesses
- Never guess, assume, or fabricate

PROJECT OVERVIEW REQUIREMENTS:
- The executive_summary field is REQUIRED and must contain a comprehensive 2-3 sentence summary
- The executive_summary should describe the business value proposition, competitive positioning, and key differentiators
- Use specific business information from the intake content, not generic descriptions
- The executive_summary must be meaningful and informative, not empty or placeholder text
- DO NOT leave executive_summary as "string" or empty - it must contain actual content
User Context Sent To Model
BUSINESS NAME: OP-85596

BUSINESS TYPE: Handcrafted Birdhouse Manufacturer and Retailer

LOCATION: Wallkill, NY, USA

SELECTED PRODUCTS: Pro Website Siteplus w/Ecomm, Gallery



PRODUCT-SPECIFIC REQUIREMENTS:

- Generate recommendations specific to the selected products

- Consider product-specific features, integrations, and requirements

- Ensure blueprint recommendations align with selected product capabilities



TARGET AUDIENCE: Homeowners, gardeners, decorators, primarily women aged 30-80 (but also men), realtors seeking house-warming gifts, garden centers, and birding stores across the United States. Psychographically, the audience values unique, artisanal home and garden decor, enjoys nature and birding, and appreciates American-made, family-owned craftsmanship.

PRIMARY GOALS: Enhance online presence and website usability to drive awareness and sales, Showcase handcrafted birdhouses and facilitate nationwide orders, Promote in-person sales at events and provide up-to-date event information

BRAND VALUES: Quality craftsmanship using American-sourced materials, Family ownership and tradition since 1997, Authenticity and uniqueness in every product

SERVICES OFFERED: Design, build, and sale of handcrafted birdhouses, Bulk orders for garden centers and birding stores, Custom color options and personalized product galleries

COMPETITIVE ADVANTAGES: Featured in 16 national magazines and newspapers, Birdhouses owned by select celebrities, Products are fully functional, durable, and made from new and antique barn wood sourced in the USA

BRAND PERSONALITY: Warm, artisanal, and authentic with a focus on rustic charm and American heritage. The brand voice is friendly, knowledgeable, and passionate about craftsmanship and nature.

UPLOADED CONTENT:
--- Content from pro_website_pro_seo_and_pro_business_directory-_i.pdf ---
Pro Website, Pro SEO and Pro Business
Directory- IN-23174
Company name:
Network Solutions Professional Services
Request owner:
Rhoda D
Client name(s):
Craig Christa Andrews (birdhous@frontiernet.net)
Request due:
03/05/2026
Exported on:
03/06/2026
Page 
1
 of 
25
Network Solutions Professional Services
1.0 Instructions
Hi Christa, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
Page 
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Birdhouse Brokerage
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
We have been designing, building and selling handcrafted birdhouses since 1997. 
Each
birdhouse is built with a lovely blend of new and antique barn wood. 
No two birdhouses
are exactly the same. 
They are not mass-produced, but are constructed in our family-
owned workshop in upstate New York.
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We have been featured in 16 national magazines and newspapers. 
Select celebrities have
them in their homes. 
Family-owned business since 1997. 
We have a high standard of
quality and construction, where our repeat customers tell us that their birdhouses last
many years outdoors. 
All of our wood is sourced in America, and is 100% built proudly in
the USA.
What type of customers do you want to attract? 
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Homeowners, gardeners, decorators, 30-80 y.o. (mostly) women (but men, also), realtors
(for house-warming gifts), 
Garden Centers, Birding stores
Where do the customers you’re targeting live? 
(approved)
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Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.    
We ship nation-wide. 
We have customers from coast-to-coast, along with garden centers
and birding stores that order bulk orders. 
We sell (in person) at events in the Northeast,
but ship anywhere.
How many years of experience do you have in the industry? 
(approved)
since 1997. 
(29 years as of this year).
How many full and part-time employees work for your organization? 
(approved)
3
What is your Industry Vertical for your business? 
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Gardeners, backyard enthusiasts, birders, home-makers, interior decorators, garden
centers
2.2 Contact Information
How do you want your customers to contact you? 
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.   
Contact Option
Answer
Phone
Enter Phone Number845-895-1316
Email
birdhous@frontiernet.net
Visit us in Person
Enter location address
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at? 
(approved)
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[X]
Yes
[ ]
No
What is your Business Email? 
(approved)
birdhous@frontiernet.net
What is your Business Address? 
(approved)
30 Brook Edge Lane, Wallkill, NY 
12589
Do you want to display your full address? 
(approved)
[ ]
Yes
[X]
No
What are your Hours of Operation? 
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.  
Example:
Monday–Friday: 9:00 AM – 5:00 PM 
 Saturday: N/A (Closed)
Sunday: N/A (Closed)    
NA 
we sell at craft shows/exhibitions/outdoor markets. 
We do not have a brick and mortar
store. 
We receive orders online 24/7
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below.  Please enter NA if not applicable
Social Media 
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
Birdhouse Brokerage
Instagram
Birdhouse 
Brokerage
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Other
None
Social Media Type
Link to Social media
File has been exported to: 
pro_website/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one. 
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
Birdhouses and collectibles for the home and garden
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page. 
(approved)
Example: Free consultation, Veterans save 25%, etc.
(right now, the website says "free shipping," but we want that removed. 
We are thinking
about special offers, and don't have one ready at this time.)
Logo 
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to: 
pro_website/bblogo.pdf
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File size: 228 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Craig Christa Andrews (birdhous@frontiernet.net)
Do you have any marketing collateral? 
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[X]
No
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.    
Do you have an existing website? 
(approved)
[X]
Yes
[ ]
No
What is the URL for your existing website? 
(approved)
www.birdhousebrokerage.com
What do you like about your existing site? 
(approved)
I like the existing images, although some will be taken off and different images will be
added over the next 3 months or so. 
(We have to build and paint each birdhouse in 5
different colors before we can take photos to submit. 
we don't like our existing outdoor
background for photography, which is melting snow and dead trees and leaves on the
ground.) We welcome every background suggestion. 
We also like that we have a calendar
of events, so that our customers know when and where they can come and see us and our
birdhouses face to face. 
That is where 99% of our sales come from (in person sales). 
Our
existing website, built by Web.com, has not produced sales for us in over 5 years.
What do you dislike about your existing site? 
(approved)
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That I can't make changes myself. 
That in the past, I had very slow cooperation from
Web.com for changes to be made, and it became a point of anxiety trying to update it with
new dates, prices and images. 
I don't like some of the content that web.com created and
did not correct.
2.6 Images & Galleries
  It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.     
Which Images would you like us to use? Please upload them here. 
(todo)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
No answer given
Did you purchase a Rotating Banner? 
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery? 
(approved)
[X]
Yes
[ ]
No
Please upload 5 to 30 images. 
(todo)
No answer given
Did you purchase a 2nd Gallery? 
(todo)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
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of your brand and captivating visitors from the moment they arrive.  It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action.   We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement.  We will create three additional Service Pages and
a Contact Page.
Home Page 
(approved)
 Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?    
"Nestled in the foothills of the Catskill Mountains in upstate New York, Birdhouse
Brokerage is a small family-owned-and-operated business.  Our birdhouses are lovingly
handcrafted from freshly-milled and reclaimed barn wood. Rescued from aging barns
found in the New York's scenic Hudson Valley, some of our timbers date back 100 years or
more, and are skillfully transformed into unique birdhouses with the warmth of
yesteryear.  Not only will our birdhouses offer grateful birds a home, they can also add
rustic charm to your interior decor."
(Also, please add where appropriate, that)....   "our birdhouses are fully functional.  You
only need a phillips-head screwdriver to remove the bottom for clean-out."
Product / Service Page 1 
(todo)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!    
we are not quite ready to submit this, as we are unsure .... do you want images/content? 
Please call us at 845-895-1316 to discuss this content.  We did purchase a page that we
called "gallery" that will show up to 20 products.  We want to be able to click on any
image, and be taken to a new page that is an enlarged image of that same birdhouse, with
some charming content next to it, includiing measurements and price, along with 4
smaller images of that same birdhouse in 4 other colors .  We offer each birdhouse in 5
different colors, and we want the customer to be sure of the exact color that they will
receive.  This is the same for Product/Service Page 2 and 3 below.
Product / Service Page 2 
(todo)
What Service / Product would you like to showcase? 
 Don't forget to include any unique selling points!      
No answer given
Product / Service Page 3 
(todo)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!      
No answer given
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Did you purchase a 6th page? 
(todo)
[ ]
Yes
[X]
No
2.8 eCommerce
Did you purchase eCommerce? 
(approved)
[X]
Yes
[ ]
No
Let’s take a moment to gather information about your Store. 
(todo)
I am not sure what you want here, but here is some information that I think is important.
Each of our 20 featured birdhouses has a name/model.  Each model comes in 5 colors.
We want a Shopping Bag/add to bag icon under each colored birdhouse, where the
customer can choose the color and quantity.
The shopping Bag page should show a list of what the customer selected, including the
name of the birdhouse,  with a picture of that particular birdhouse  in the color they
selected, along with quantity and price.
We also want to calculate shipping, using FedEx Ground.  We presently use SQUARE to
process our credit card payments, and are happy to continue to use them on our Payment
page.
We would like to offer the military a discount, and are working on that thought now.  I
understand that there is a program called IDMe.com to qualify the military personnel for
the discount.  We might want to add medical personnel and teachers to that discount, but
need your input as to what is involved.
What email address do you want to use for your store? 
(todo)
we need to talk about this. 
We have been operating under just 1 email for 28 years. 
All
other incoming emails are sent to that same address. 
Is there a way that we can have a
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special word that easily identifies an order on the incoming order? 
Orders or inquiries
could easily get buried in the hundreds of emails that come in every day. 
Or should we use
another designated email where only orders go? 
The email that we use for everything is
already printed on our business cards and price tags, and is entrenched with all of the
show producers that we correspond with. 
Keeping the old email would be easiest, IF we
can have a special word on the incoming order form that can be searched and found
easily.
What address would you like associated to your store? 
(todo)
We do not have a brick and mortar store, but our workshop that is on our private home
property. 
I really don't want customers to know where we live. 
What do you think? 
As for
the products that you are asking for below, we do not have images ready yet for all 20 of
our birdhouses. 
We are slowly working on that, as described in the answers previously
given.
Let's talk about your products. Do you have a Product you would like to add?
(approved)
[X]
Yes
[ ]
No
Product 1 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_1.csv
Format: CSV
Do you have images for the first Product? 
(todo)
  Please upload product images here.    
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No answer given
Do you have a second product? 
(todo)
[X]
Yes
[ ]
No
Product 2 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_2.csv
Format: CSV
Do you have images for the second Product? 
(todo)
    Please upload product images here.        
No answer given
Do you have a third product? 
(todo)
[X]
Yes
[ ]
No
Product 3 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
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Product Description
Tax Rate
Options
Variants
Product Info
Answer
File has been exported to: 
pro_website/product_3.csv
Format: CSV
Do you have images for the third Product? 
(todo)
      Please upload product images here.         
No answer given
Do you have a fourth product? 
(todo)
[X]
Yes
[ ]
No
Product 4 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_4.csv
Format: CSV
Do you have images for the fourth Product? 
(todo)
        Please upload product images here.         
No answer given
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Do you have a fifth product? 
(todo)
[X]
Yes
[ ]
No
Product 5 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_5.csv
Format: CSV
Do you have images for the fifth Product? 
(todo)
        Please upload product images here.         
No answer given
Do you have a sixth product? 
(todo)
[X]
Yes
[ ]
No
Product 6 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
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Tax Rate
Options
Variants
Product Info
Answer
File has been exported to: 
pro_website/product_6.csv
Format: CSV
Do you have images for the sixth Product? 
(todo)
        Please upload product images here.         
No answer given
Do you have a seventh product? 
(todo)
[X]
Yes
[ ]
No
Product 7 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_7.csv
Format: CSV
Do you have images for the seventh Product? 
(todo)
        Please upload product images here.         
No answer given
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Do you have a eighth product? 
(todo)
[X]
Yes
[ ]
No
Product 8 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_8.csv
Format: CSV
Do you have images for the eighth Product? 
(todo)
        Please upload product images here.         
No answer given
Do you have a ninth product? 
(todo)
[X]
Yes
[ ]
No
Product 9 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
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Tax Rate
Options
Variants
Product Info
Answer
File has been exported to: 
pro_website/product_9.csv
Format: CSV
Do you have images for the ninth Product? 
(todo)
        Please upload product images here.         
No answer given
Do you have a tenth product? 
(todo)
[X]
Yes
[ ]
No
Product 10 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_10.csv
Format: CSV
Do you have images for the tenth Product? 
(todo)
        Please upload product images here.         
No answer given
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2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.  
Please share any phrases you or your customers use to find you in search
engines. 
(todo)
bird, birds, bird house, birdhouse, bird houses, birdhouses, rustic bird house, rustic
birdhouse, rustic bird houses, rustic birdhouses, barn wood, barnwood, barn wood
birdhouse, barn wood birdhouses, barnwood birdhouse, barnwood bird house, birdhouse
builder in New York, bird house builder in New York, outdoor bird house, outdoor
birdhouse, house warming gift, Mother's Day, Mother's Day gift, Father's Day, Father's
Day gift, Veteran's Day, Veteran's Day gift, wholesale  birdhouses - 10 piece minimum,
wholesale bird house, wholesale birdhouses
Are there any search phrases you’d like us to avoid? 
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
please avoid:   cheap, cute, little, rough, tiny,
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign. 
(approved)
    SEO is a long-term strategy, and we can expand 
beyond this area as we see improved
performance.           
Our birdhouses can be used in all 48 contiguous states.  All of our in-person shows are in
the Northeast, but we ship our birdhouses nationwide.
What are your Top 3-5 Products or Services? 
(todo)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign.  SEO is a long-term strategy; we can
expand 
beyond these as we see improved performance.        
No answer given
Who is your target audience or ideal customer? 
(approved)
  Example: 30-something 
single men, suburban moms, families, etc.     
  
30 - 80 year old primarily women, some men of any age, garden centers, home gardeners,
interior decorators, birding stores, birders
Competitor Analysis 
(approved)
 Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
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Please list your top three online competitors.    
Include the link to their website if available.          
We don't have any serious competitors.  We are the best, and everyone tells us that.  No
known competitors or websites.
Tell us about what sets your business apart from your competitors. 
(todo)
Example: The services that drive customers to your business, 
like what product/service
makes you the most money or items that set you apart from others, like voted 
2019 best
burger in Harristown, family-owned business, 30 years experience, 
celebrating our 10th
year       
No answer given
What payment options to do you accept? 
(approved)
[X]
Visa
[X]
MasterCard
[X]
American express
[X]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[ ]
Cash
[ ]
Cheque
[ ]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name. 
(todo)
We'd like to ensure your company name is accurate for your online marketing services. 
What company name would you like to use?    
No answer given
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What phone number do you want to advertise on your directory listings? 
(todo)
No answer given
What email address do you want to advertise on your directory listings? 
(todo)
No answer given
Anything else that would be helpful for us to know? 
(todo)
No answer given
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.  
 As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates. 
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility. 
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content. 
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone. 
Please confirm if we can make these SEO text changes directly to your website:
(todo)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.    
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We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way. 
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
  Thank you for choosing Pro Services    
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes 
(approved)
Final Notes:
1.Confirmed business name: Birdhouse Brokerage
This should reflect to the site's copy
2. How do you want your customers to contact you?
Phone: 845-895-1316
email: birdhous@frontiernet.net
Visit in Person: N/A (They are accepting orders online)
3. Address for SEO|Probiz: 30 Brook Edge Lane, Wallkill, NY 12589
(Note: Not to display the full address on the website)
4. What are your Hours of Operation?
Open 24/7
5. No offers, discounts, specials
Disregard the Free Shipping offer from the old site
6. Image for the logo was uploaded in the IOI
7. website URL: www.birdhousebrokerage.com
8. Competitor Analysis N/A
9. How many full and part-time employees work for your organization?
1 full time 2 part time
10. What are your Hours of Operation?
Open Monday to Sunday 24/7
11. Social Media: Please provide social media links. N/A
12. Which Images would you like us to use? Please upload them here.
Customer wants to take some of the images from her old website. Uploaded the images in
the IOI labeled Birdhouses1 to 5
13. Please upload 5 to 30 images for the Gallery
Gallery should be a standalone page. Images to use was uploaded in the IOI under
Additional Files
14. What email address do you want to use for your store?
Email: birdhous@frontiernet.net
14. What address would you like associated to your store?
30 Brook Edge Lane, Wallkill, NY 12589
(Note: Not to display the full address on the website. They are accepting orders online)
15. A pdf was uploaded in the IOI for Contents and Product Information under Additional
Files
16. What are your Top 3-5 Products or Services?
THE WOODSHED, CABIN IN THE WOODS, THE YANKEE, TWO-DORMER CAPE COD, THE
GRIST MILL , THE HUNTING LODGE 
Customer provided more than 3 products/services and would like to display all products
provided in IOI - may exceed the Top 3 we required.
17. Tell us about what sets your business apart from your competitors.
We have been featured in 16 national magazines and newspapers. Select celebrities have
them in their homes. Family-owned business since 1997. We have a high standard of
quality and construction, where our repeat customers tell us that their birdhouses last
many years outdoors. All of our wood is sourced in America, and is 100% built proudly in
the USA.
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12. One of the first things a customer is going to see when they view your business
directory listing is your company name.
Birdhouse Brokerage
13. What phone number do you want to advertise on your directory listings?
845-895-1316
14. What email address do you want to advertise on your directory listings?
birdhous@frontiernet.net
15. Anything else that would be helpful for us to know? Rewrite
16: Please confirm if we can make these SEO text changes directly to your website: Yes,
please apply these changes directly to my website.
Additional File(s) Upload 
(approved)
File has been exported to: 
network_solutions_internal_notes_only/in-
23174_contents_and_products_reference_1_.pdf
File size: 66.3 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/gallery_the_cottage_woodshed.png
File size: 736 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/gallery_in-23174_1.png
File size: 718 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/gallery_the_yankee.png
File size: 665 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/gallery_one-
dormer_cape_cod.png
File size: 666 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/gallery_two-
dormer_cape_cod.png
File size: 688 KB, Width x Height (px): 500 x 500, Format: PNG
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Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/gallery_the_grist_mill.png
File size: 708 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/gallery_the_hunting_lodge.png
File size: 682 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/gallery_cabin_in_the_woods.png
File size: 687 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/the_woodshed_product_1.jpg
File size: 313 KB, Width x Height (px): 336 x 336, Format: JPG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/product_2_cabin_in_the_woods.png
File size: 687 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/product_3_the_yankee.png
File size: 665 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/product_4_two-
dormer_cape_cod.png
File size: 688 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
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File has been exported to:
network_solutions_internal_notes_only/product_5_the_grist_mill.png
File size: 708 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/product_6_the_hunting_lodge.jpg
File size: 335 KB, Width x Height (px): 336 x 373, Format: JPG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/image_for_website_page.png
File size: 385 KB, Width x Height (px): 375 x 348, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/birdhouses1.png
File size: 594 KB, Width x Height (px): 350 x 432, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/birdhouses2.png
File size: 241 KB, Width x Height (px): 350 x 432, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/birdhouses3.png
File size: 682 KB, Width x Height (px): 556 x 417, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/birdhouses4.jpg
File size: 72.9 KB, Width x Height (px): 556 x 417, Format: JPG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/birdhouses5.jpg
File size: 607 KB, Width x Height (px): 536 x 417, Format: JPG
Uploaded by: N/A
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LOWER PRIORITY ADDITIONAL CONTEXT (use only when not conflicting with Final Notes):

Business Name: OP-85596
Business Type: Handcrafted Birdhouse Manufacturer and Retailer
Location: Wallkill, NY, USA
--- Content from pro_website_pro_seo_and_pro_business_directory-_i.pdf ---
Pro Website, Pro SEO and Pro Business
Directory- IN-23174
Company name:
Network Solutions Professional Services
Request owner:
Rhoda D
Client name(s):
Craig Christa Andrews (birdhous@frontiernet.net)
Request due:
03/05/2026
Exported on:
03/06/2026
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1.0 Instructions
Hi Christa, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Birdhouse Brokerage
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
We have been designing, building and selling handcrafted birdhouses since 1997. 
Each
birdhouse is built with a lovely blend of new and antique barn wood. 
No two birdhouses
are exactly the same. 
They are not mass-produced, but are constructed in our family-
owned workshop in upstate New York.
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We have been featured in 16 national magazines and newspapers. 
Select celebrities have
them in their homes. 
Family-owned business since 1997. 
We have a high standard of
quality and construction, where our repeat customers tell us that their birdhouses last
many years outdoors. 
All of our wood is sourced in America, and is 100% built proudly in
the USA.
What type of customers do you want to attract? 
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Homeowners, gardeners, decorators, 30-80 y.o. (mostly) women (but men, also), realtors
(for house-warming gifts), 
Garden Centers, Birding stores
Where do the customers you’re targeting live? 
(approved)
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Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.    
We ship nation-wide. 
We have customers from coast-to-coast, along with garden centers
and birding stores that order bulk orders. 
We sell (in person) at events in the Northeast,
but ship anywhere.
How many years of experience do you have in the industry? 
(approved)
since 1997. 
(29 years as of this year).
How many full and part-time employees work for your organization? 
(approved)
3
What is your Industry Vertical for your business? 
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Gardeners, backyard enthusiasts, birders, home-makers, interior decorators, garden
centers
2.2 Contact Information
How do you want your customers to contact you? 
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.   
Contact Option
Answer
Phone
Enter Phone Number845-895-1316
Email
birdhous@frontiernet.net
Visit us in Person
Enter location address
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at? 
(approved)
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[X]
Yes
[ ]
No
What is your Business Email? 
(approved)
birdhous@frontiernet.net
What is your Business Address? 
(approved)
30 Brook Edge Lane, Wallkill, NY 
12589
Do you want to display your full address? 
(approved)
[ ]
Yes
[X]
No
What are your Hours of Operation? 
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.  
Example:
Monday–Friday: 9:00 AM – 5:00 PM 
 Saturday: N/A (Closed)
Sunday: N/A (Closed)    
NA 
we sell at craft shows/exhibitions/outdoor markets. 
We do not have a brick and mortar
store. 
We receive orders online 24/7
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below.  Please enter NA if not applicable
Social Media 
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
Birdhouse Brokerage
Instagram
Birdhouse 
Brokerage
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Other
None
Social Media Type
Link to Social media
File has been exported to: 
pro_website/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one. 
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
Birdhouses and collectibles for the home and garden
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page. 
(approved)
Example: Free consultation, Veterans save 25%, etc.
(right now, the website says "free shipping," but we want that removed. 
We are thinking
about special offers, and don't have one ready at this time.)
Logo 
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to: 
pro_website/bblogo.pdf
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File size: 228 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Craig Christa Andrews (birdhous@frontiernet.net)
Do you have any marketing collateral? 
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[X]
No
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.    
Do you have an existing website? 
(approved)
[X]
Yes
[ ]
No
What is the URL for your existing website? 
(approved)
www.birdhousebrokerage.com
What do you like about your existing site? 
(approved)
I like the existing images, although some will be taken off and different images will be
added over the next 3 months or so. 
(We have to build and paint each birdhouse in 5
different colors before we can take photos to submit. 
we don't like our existing outdoor
background for photography, which is melting snow and dead trees and leaves on the
ground.) We welcome every background suggestion. 
We also like that we have a calendar
of events, so that our customers know when and where they can come and see us and our
birdhouses face to face. 
That is where 99% of our sales come from (in person sales). 
Our
existing website, built by Web.com, has not produced sales for us in over 5 years.
What do you dislike about your existing site? 
(approved)
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That I can't make changes myself. 
That in the past, I had very slow cooperation from
Web.com for changes to be made, and it became a point of anxiety trying to update it with
new dates, prices and images. 
I don't like some of the content that web.com created and
did not correct.
2.6 Images & Galleries
  It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.     
Which Images would you like us to use? Please upload them here. 
(todo)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
No answer given
Did you purchase a Rotating Banner? 
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery? 
(approved)
[X]
Yes
[ ]
No
Please upload 5 to 30 images. 
(todo)
No answer given
Did you purchase a 2nd Gallery? 
(todo)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
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of your brand and captivating visitors from the moment they arrive.  It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action.   We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement.  We will create three additional Service Pages and
a Contact Page.
Home Page 
(approved)
 Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?    
"Nestled in the foothills of the Catskill Mountains in upstate New York, Birdhouse
Brokerage is a small family-owned-and-operated business.  Our birdhouses are lovingly
handcrafted from freshly-milled and reclaimed barn wood. Rescued from aging barns
found in the New York's scenic Hudson Valley, some of our timbers date back 100 years or
more, and are skillfully transformed into unique birdhouses with the warmth of
yesteryear.  Not only will our birdhouses offer grateful birds a home, they can also add
rustic charm to your interior decor."
(Also, please add where appropriate, that)....   "our birdhouses are fully functional.  You
only need a phillips-head screwdriver to remove the bottom for clean-out."
Product / Service Page 1 
(todo)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!    
we are not quite ready to submit this, as we are unsure .... do you want images/content? 
Please call us at 845-895-1316 to discuss this content.  We did purchase a page that we
called "gallery" that will show up to 20 products.  We want to be able to click on any
image, and be taken to a new page that is an enlarged image of that same birdhouse, with
some charming content next to it, includiing measurements and price, along with 4
smaller images of that same birdhouse in 4 other colors .  We offer each birdhouse in 5
different colors, and we want the customer to be sure of the exact color that they will
receive.  This is the same for Product/Service Page 2 and 3 below.
Product / Service Page 2 
(todo)
What Service / Product would you like to showcase? 
 Don't forget to include any unique selling points!      
No answer given
Product / Service Page 3 
(todo)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!      
No answer given
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Did you purchase a 6th page? 
(todo)
[ ]
Yes
[X]
No
2.8 eCommerce
Did you purchase eCommerce? 
(approved)
[X]
Yes
[ ]
No
Let’s take a moment to gather information about your Store. 
(todo)
I am not sure what you want here, but here is some information that I think is important.
Each of our 20 featured birdhouses has a name/model.  Each model comes in 5 colors.
We want a Shopping Bag/add to bag icon under each colored birdhouse, where the
customer can choose the color and quantity.
The shopping Bag page should show a list of what the customer selected, including the
name of the birdhouse,  with a picture of that particular birdhouse  in the color they
selected, along with quantity and price.
We also want to calculate shipping, using FedEx Ground.  We presently use SQUARE to
process our credit card payments, and are happy to continue to use them on our Payment
page.
We would like to offer the military a discount, and are working on that thought now.  I
understand that there is a program called IDMe.com to qualify the military personnel for
the discount.  We might want to add medical personnel and teachers to that discount, but
need your input as to what is involved.
What email address do you want to use for your store? 
(todo)
we need to talk about this. 
We have been operating under just 1 email for 28 years. 
All
other incoming emails are sent to that same address. 
Is there a way that we can have a
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special word that easily identifies an order on the incoming order? 
Orders or inquiries
could easily get buried in the hundreds of emails that come in every day. 
Or should we use
another designated email where only orders go? 
The email that we use for everything is
already printed on our business cards and price tags, and is entrenched with all of the
show producers that we correspond with. 
Keeping the old email would be easiest, IF we
can have a special word on the incoming order form that can be searched and found
easily.
What address would you like associated to your store? 
(todo)
We do not have a brick and mortar store, but our workshop that is on our private home
property. 
I really don't want customers to know where we live. 
What do you think? 
As for
the products that you are asking for below, we do not have images ready yet for all 20 of
our birdhouses. 
We are slowly working on that, as described in the answers previously
given.
Let's talk about your products. Do you have a Product you would like to add?
(approved)
[X]
Yes
[ ]
No
Product 1 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_1.csv
Format: CSV
Do you have images for the first Product? 
(todo)
  Please upload product images here.    
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No answer given
Do you have a second product? 
(todo)
[X]
Yes
[ ]
No
Product 2 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_2.csv
Format: CSV
Do you have images for the second Product? 
(todo)
    Please upload product images here.        
No answer given
Do you have a third product? 
(todo)
[X]
Yes
[ ]
No
Product 3 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
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Product Description
Tax Rate
Options
Variants
Product Info
Answer
File has been exported to: 
pro_website/product_3.csv
Format: CSV
Do you have images for the third Product? 
(todo)
      Please upload product images here.         
No answer given
Do you have a fourth product? 
(todo)
[X]
Yes
[ ]
No
Product 4 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_4.csv
Format: CSV
Do you have images for the fourth Product? 
(todo)
        Please upload product images here.         
No answer given
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Do you have a fifth product? 
(todo)
[X]
Yes
[ ]
No
Product 5 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_5.csv
Format: CSV
Do you have images for the fifth Product? 
(todo)
        Please upload product images here.         
No answer given
Do you have a sixth product? 
(todo)
[X]
Yes
[ ]
No
Product 6 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
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Tax Rate
Options
Variants
Product Info
Answer
File has been exported to: 
pro_website/product_6.csv
Format: CSV
Do you have images for the sixth Product? 
(todo)
        Please upload product images here.         
No answer given
Do you have a seventh product? 
(todo)
[X]
Yes
[ ]
No
Product 7 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_7.csv
Format: CSV
Do you have images for the seventh Product? 
(todo)
        Please upload product images here.         
No answer given
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Do you have a eighth product? 
(todo)
[X]
Yes
[ ]
No
Product 8 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_8.csv
Format: CSV
Do you have images for the eighth Product? 
(todo)
        Please upload product images here.         
No answer given
Do you have a ninth product? 
(todo)
[X]
Yes
[ ]
No
Product 9 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
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Tax Rate
Options
Variants
Product Info
Answer
File has been exported to: 
pro_website/product_9.csv
Format: CSV
Do you have images for the ninth Product? 
(todo)
        Please upload product images here.         
No answer given
Do you have a tenth product? 
(todo)
[X]
Yes
[ ]
No
Product 10 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_10.csv
Format: CSV
Do you have images for the tenth Product? 
(todo)
        Please upload product images here.         
No answer given
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2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.  
Please share any phrases you or your customers use to find you in search
engines. 
(todo)
bird, birds, bird house, birdhouse, bird houses, birdhouses, rustic bird house, rustic
birdhouse, rustic bird houses, rustic birdhouses, barn wood, barnwood, barn wood
birdhouse, barn wood birdhouses, barnwood birdhouse, barnwood bird house, birdhouse
builder in New York, bird house builder in New York, outdoor bird house, outdoor
birdhouse, house warming gift, Mother's Day, Mother's Day gift, Father's Day, Father's
Day gift, Veteran's Day, Veteran's Day gift, wholesale  birdhouses - 10 piece minimum,
wholesale bird house, wholesale birdhouses
Are there any search phrases you’d like us to avoid? 
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
please avoid:   cheap, cute, little, rough, tiny,
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign. 
(approved)
    SEO is a long-term strategy, and we can expand 
beyond this area as we see improved
performance.           
Our birdhouses can be used in all 48 contiguous states.  All of our in-person shows are in
the Northeast, but we ship our birdhouses nationwide.
What are your Top 3-5 Products or Services? 
(todo)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign.  SEO is a long-term strategy; we can
expand 
beyond these as we see improved performance.        
No answer given
Who is your target audience or ideal customer? 
(approved)
  Example: 30-something 
single men, suburban moms, families, etc.     
  
30 - 80 year old primarily women, some men of any age, garden centers, home gardeners,
interior decorators, birding stores, birders
Competitor Analysis 
(approved)
 Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
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Please list your top three online competitors.    
Include the link to their website if available.          
We don't have any serious competitors.  We are the best, and everyone tells us that.  No
known competitors or websites.
Tell us about what sets your business apart from your competitors. 
(todo)
Example: The services that drive customers to your business, 
like what product/service
makes you the most money or items that set you apart from others, like voted 
2019 best
burger in Harristown, family-owned business, 30 years experience, 
celebrating our 10th
year       
No answer given
What payment options to do you accept? 
(approved)
[X]
Visa
[X]
MasterCard
[X]
American express
[X]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[ ]
Cash
[ ]
Cheque
[ ]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name. 
(todo)
We'd like to ensure your company name is accurate for your online marketing services. 
What company name would you like to use?    
No answer given
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What phone number do you want to advertise on your directory listings? 
(todo)
No answer given
What email address do you want to advertise on your directory listings? 
(todo)
No answer given
Anything else that would be helpful for us to know? 
(todo)
No answer given
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.  
 As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates. 
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility. 
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content. 
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone. 
Please confirm if we can make these SEO text changes directly to your website:
(todo)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.    
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We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way. 
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
  Thank you for choosing Pro Services    
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes 
(approved)
Final Notes:
1.Confirmed business name: Birdhouse Brokerage
This should reflect to the site's copy
2. How do you want your customers to contact you?
Phone: 845-895-1316
email: birdhous@frontiernet.net
Visit in Person: N/A (They are accepting orders online)
3. Address for SEO|Probiz: 30 Brook Edge Lane, Wallkill, NY 12589
(Note: Not to display the full address on the website)
4. What are your Hours of Operation?
Open 24/7
5. No offers, discounts, specials
Disregard the Free Shipping offer from the old site
6. Image for the logo was uploaded in the IOI
7. website URL: www.birdhousebrokerage.com
8. Competitor Analysis N/A
9. How many full and part-time employees work for your organization?
1 full time 2 part time
10. What are your Hours of Operation?
Open Monday to Sunday 24/7
11. Social Media: Please provide social media links. N/A
12. Which Images would you like us to use? Please upload them here.
Customer wants to take some of the images from her old website. Uploaded the images in
the IOI labeled Birdhouses1 to 5
13. Please upload 5 to 30 images for the Gallery
Gallery should be a standalone page. Images to use was uploaded in the IOI under
Additional Files
14. What email address do you want to use for your store?
Email: birdhous@frontiernet.net
14. What address would you like associated to your store?
30 Brook Edge Lane, Wallkill, NY 12589
(Note: Not to display the full address on the website. They are accepting orders online)
15. A pdf was uploaded in the IOI for Contents and Product Information under Additional
Files
16. What are your Top 3-5 Products or Services?
THE WOODSHED, CABIN IN THE WOODS, THE YANKEE, TWO-DORMER CAPE COD, THE
GRIST MILL , THE HUNTING LODGE 
Customer provided more than 3 products/services and would like to display all products
provided in IOI - may exceed the Top 3 we required.
17. Tell us about what sets your business apart from your competitors.
We have been featured in 16 national magazines and newspapers. Select celebrities have
them in their homes. Family-owned business since 1997. We have a high standard of
quality and construction, where our repeat customers tell us that their birdhouses last
many years outdoors. All of our wood is sourced in America, and is 100% built proudly in
the USA.
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12. One of the first things a customer is going to see when they view your business
directory listing is your company name.
Birdhouse Brokerage
13. What phone number do you want to advertise on your directory listings?
845-895-1316
14. What email address do you want to advertise on your directory listings?
birdhous@frontiernet.net
15. Anything else that would be helpful for us to know? Rewrite
16: Please confirm if we can make these SEO text changes directly to your website: Yes,
please apply these changes directly to my website.
Additional File(s) Upload 
(approved)
File has been exported to: 
network_solutions_internal_notes_only/in-
23174_contents_and_products_reference_1_.pdf
File size: 66.3 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/gallery_the_cottage_woodshed.png
File size: 736 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/gallery_in-23174_1.png
File size: 718 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/gallery_the_yankee.png
File size: 665 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/gallery_one-
dormer_cape_cod.png
File size: 666 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/gallery_two-
dormer_cape_cod.png
File size: 688 KB, Width x Height (px): 500 x 500, Format: PNG
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Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/gallery_the_grist_mill.png
File size: 708 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/gallery_the_hunting_lodge.png
File size: 682 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/gallery_cabin_in_the_woods.png
File size: 687 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/the_woodshed_product_1.jpg
File size: 313 KB, Width x Height (px): 336 x 336, Format: JPG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/product_2_cabin_in_the_woods.png
File size: 687 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/product_3_the_yankee.png
File size: 665 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/product_4_two-
dormer_cape_cod.png
File size: 688 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
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File has been exported to:
network_solutions_internal_notes_only/product_5_the_grist_mill.png
File size: 708 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/product_6_the_hunting_lodge.jpg
File size: 335 KB, Width x Height (px): 336 x 373, Format: JPG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/image_for_website_page.png
File size: 385 KB, Width x Height (px): 375 x 348, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/birdhouses1.png
File size: 594 KB, Width x Height (px): 350 x 432, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/birdhouses2.png
File size: 241 KB, Width x Height (px): 350 x 432, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/birdhouses3.png
File size: 682 KB, Width x Height (px): 556 x 417, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/birdhouses4.jpg
File size: 72.9 KB, Width x Height (px): 556 x 417, Format: JPG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/birdhouses5.jpg
File size: 607 KB, Width x Height (px): 536 x 417, Format: JPG
Uploaded by: N/A
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Uploaded Files Considered
pro_website_pro_seo_and_pro_business_directory-_i.pdf
Uploaded Content Preview
--- Content from pro_website_pro_seo_and_pro_business_directory-_i.pdf ---
Pro Website, Pro SEO and Pro Business
Directory- IN-23174
Company name:
Network Solutions Professional Services
Request owner:
Rhoda D
Client name(s):
Craig Christa Andrews (birdhous@frontiernet.net)
Request due:
03/05/2026
Exported on:
03/06/2026
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1.0 Instructions
Hi Christa, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Birdhouse Brokerage
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
We have been designing, building and selling handcrafted birdhouses since 1997. 
Each
birdhouse is built with a lovely blend of new and antique barn wood. 
No two birdhouses
are exactly the same. 
They are not mass-produced, but are constructed in our family-
owned workshop in upstate New York.
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We have been featured in 16 national 
Business Overview

Birdhouse Brokerage is a Handcrafted Birdhouse Manufacturer and Retailer located in Wallkill, NY, USA. Homeowners, gardeners, decorators (mainly women aged 30-80 but also men), realtors looking for gifts, and garden centers or birding stores that value quality, unique American-made décor and love nature.

Strategic Objectives
  • Sell handcrafted birdhouses nationwide through a modern online store
  • Display all birdhouse models with clear images and descriptions
  • Allow customers to easily choose colors and quantities online
  • Make website updates and product changes simple without outside help
  • Attract both homeowners and retail partners like garden centers and birding stores
Target Audience Analysis
AI-Generated
Primary Persona
Demographics:

Homeowners, gardeners, decorators (mainly women aged 30-80 but also men), realtors looking for gifts, and garden centers or birding stores that value quality, unique American-made décor and love nature.

Psychographics:

Values quality service and customer satisfaction.

Secondary Personas
  • General customer base
Customer Journey
Awareness: Digital marketing and local presence
Consideration: Website exploration, service review, testimonials viewing
Decision: Online booking, consultation, service selection
Retention: Follow-up services, loyalty programs, referrals
Key Requirements
  • Quality service delivery
  • Customer satisfaction
Project Overview & Strategic Summary
Executive Summary
System Prompt Used
You are a senior website strategist. Generate ONLY the project_overview and customer_overview sections of a strategic blueprint.

LANGUAGE REQUIREMENTS:
- Use simple, clear language that anyone can understand
- Avoid technical jargon, acronyms, and complex terms
- Write as if speaking directly to a business owner
- Explain everything in plain English
- Use everyday words instead of technical terms
- Make it easy for non-technical people to understand

RULES:
- Return ONLY valid JSON with the exact structure provided
- No extra text, no explanations, no markdown
- Use only verified intake content from real businesses
- Never guess, assume, or fabricate

PROJECT OVERVIEW REQUIREMENTS:
- The executive_summary field is REQUIRED and must contain a comprehensive 2-3 sentence summary
- The executive_summary should describe the business value proposition, competitive positioning, and key differentiators
- Use specific business information from the intake content, not generic descriptions
- The executive_summary must be meaningful and informative, not empty or placeholder text
- DO NOT leave executive_summary as "string" or empty - it must contain actual content
User Context Sent To Model
BUSINESS NAME: OP-85596

BUSINESS TYPE: Handcrafted Birdhouse Manufacturer and Retailer

LOCATION: Wallkill, NY, USA

SELECTED PRODUCTS: Pro Website Siteplus w/Ecomm, Gallery



PRODUCT-SPECIFIC REQUIREMENTS:

- Generate recommendations specific to the selected products

- Consider product-specific features, integrations, and requirements

- Ensure blueprint recommendations align with selected product capabilities



TARGET AUDIENCE: Homeowners, gardeners, decorators, primarily women aged 30-80 (but also men), realtors seeking house-warming gifts, garden centers, and birding stores across the United States. Psychographically, the audience values unique, artisanal home and garden decor, enjoys nature and birding, and appreciates American-made, family-owned craftsmanship.

PRIMARY GOALS: Enhance online presence and website usability to drive awareness and sales, Showcase handcrafted birdhouses and facilitate nationwide orders, Promote in-person sales at events and provide up-to-date event information

BRAND VALUES: Quality craftsmanship using American-sourced materials, Family ownership and tradition since 1997, Authenticity and uniqueness in every product

SERVICES OFFERED: Design, build, and sale of handcrafted birdhouses, Bulk orders for garden centers and birding stores, Custom color options and personalized product galleries

COMPETITIVE ADVANTAGES: Featured in 16 national magazines and newspapers, Birdhouses owned by select celebrities, Products are fully functional, durable, and made from new and antique barn wood sourced in the USA

BRAND PERSONALITY: Warm, artisanal, and authentic with a focus on rustic charm and American heritage. The brand voice is friendly, knowledgeable, and passionate about craftsmanship and nature.

UPLOADED CONTENT:
--- Content from pro_website_pro_seo_and_pro_business_directory-_i.pdf ---
Pro Website, Pro SEO and Pro Business
Directory- IN-23174
Company name:
Network Solutions Professional Services
Request owner:
Rhoda D
Client name(s):
Craig Christa Andrews (birdhous@frontiernet.net)
Request due:
03/05/2026
Exported on:
03/06/2026
Page 
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Network Solutions Professional Services
1.0 Instructions
Hi Christa, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
Page 
2
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25
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Birdhouse Brokerage
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
We have been designing, building and selling handcrafted birdhouses since 1997. 
Each
birdhouse is built with a lovely blend of new and antique barn wood. 
No two birdhouses
are exactly the same. 
They are not mass-produced, but are constructed in our family-
owned workshop in upstate New York.
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We have been featured in 16 national magazines and newspapers. 
Select celebrities have
them in their homes. 
Family-owned business since 1997. 
We have a high standard of
quality and construction, where our repeat customers tell us that their birdhouses last
many years outdoors. 
All of our wood is sourced in America, and is 100% built proudly in
the USA.
What type of customers do you want to attract? 
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Homeowners, gardeners, decorators, 30-80 y.o. (mostly) women (but men, also), realtors
(for house-warming gifts), 
Garden Centers, Birding stores
Where do the customers you’re targeting live? 
(approved)
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Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.    
We ship nation-wide. 
We have customers from coast-to-coast, along with garden centers
and birding stores that order bulk orders. 
We sell (in person) at events in the Northeast,
but ship anywhere.
How many years of experience do you have in the industry? 
(approved)
since 1997. 
(29 years as of this year).
How many full and part-time employees work for your organization? 
(approved)
3
What is your Industry Vertical for your business? 
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Gardeners, backyard enthusiasts, birders, home-makers, interior decorators, garden
centers
2.2 Contact Information
How do you want your customers to contact you? 
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.   
Contact Option
Answer
Phone
Enter Phone Number845-895-1316
Email
birdhous@frontiernet.net
Visit us in Person
Enter location address
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at? 
(approved)
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[X]
Yes
[ ]
No
What is your Business Email? 
(approved)
birdhous@frontiernet.net
What is your Business Address? 
(approved)
30 Brook Edge Lane, Wallkill, NY 
12589
Do you want to display your full address? 
(approved)
[ ]
Yes
[X]
No
What are your Hours of Operation? 
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.  
Example:
Monday–Friday: 9:00 AM – 5:00 PM 
 Saturday: N/A (Closed)
Sunday: N/A (Closed)    
NA 
we sell at craft shows/exhibitions/outdoor markets. 
We do not have a brick and mortar
store. 
We receive orders online 24/7
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below.  Please enter NA if not applicable
Social Media 
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
Birdhouse Brokerage
Instagram
Birdhouse 
Brokerage
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Other
None
Social Media Type
Link to Social media
File has been exported to: 
pro_website/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one. 
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
Birdhouses and collectibles for the home and garden
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page. 
(approved)
Example: Free consultation, Veterans save 25%, etc.
(right now, the website says "free shipping," but we want that removed. 
We are thinking
about special offers, and don't have one ready at this time.)
Logo 
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to: 
pro_website/bblogo.pdf
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File size: 228 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Craig Christa Andrews (birdhous@frontiernet.net)
Do you have any marketing collateral? 
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[X]
No
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.    
Do you have an existing website? 
(approved)
[X]
Yes
[ ]
No
What is the URL for your existing website? 
(approved)
www.birdhousebrokerage.com
What do you like about your existing site? 
(approved)
I like the existing images, although some will be taken off and different images will be
added over the next 3 months or so. 
(We have to build and paint each birdhouse in 5
different colors before we can take photos to submit. 
we don't like our existing outdoor
background for photography, which is melting snow and dead trees and leaves on the
ground.) We welcome every background suggestion. 
We also like that we have a calendar
of events, so that our customers know when and where they can come and see us and our
birdhouses face to face. 
That is where 99% of our sales come from (in person sales). 
Our
existing website, built by Web.com, has not produced sales for us in over 5 years.
What do you dislike about your existing site? 
(approved)
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That I can't make changes myself. 
That in the past, I had very slow cooperation from
Web.com for changes to be made, and it became a point of anxiety trying to update it with
new dates, prices and images. 
I don't like some of the content that web.com created and
did not correct.
2.6 Images & Galleries
  It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.     
Which Images would you like us to use? Please upload them here. 
(todo)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
No answer given
Did you purchase a Rotating Banner? 
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery? 
(approved)
[X]
Yes
[ ]
No
Please upload 5 to 30 images. 
(todo)
No answer given
Did you purchase a 2nd Gallery? 
(todo)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
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of your brand and captivating visitors from the moment they arrive.  It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action.   We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement.  We will create three additional Service Pages and
a Contact Page.
Home Page 
(approved)
 Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?    
"Nestled in the foothills of the Catskill Mountains in upstate New York, Birdhouse
Brokerage is a small family-owned-and-operated business.  Our birdhouses are lovingly
handcrafted from freshly-milled and reclaimed barn wood. Rescued from aging barns
found in the New York's scenic Hudson Valley, some of our timbers date back 100 years or
more, and are skillfully transformed into unique birdhouses with the warmth of
yesteryear.  Not only will our birdhouses offer grateful birds a home, they can also add
rustic charm to your interior decor."
(Also, please add where appropriate, that)....   "our birdhouses are fully functional.  You
only need a phillips-head screwdriver to remove the bottom for clean-out."
Product / Service Page 1 
(todo)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!    
we are not quite ready to submit this, as we are unsure .... do you want images/content? 
Please call us at 845-895-1316 to discuss this content.  We did purchase a page that we
called "gallery" that will show up to 20 products.  We want to be able to click on any
image, and be taken to a new page that is an enlarged image of that same birdhouse, with
some charming content next to it, includiing measurements and price, along with 4
smaller images of that same birdhouse in 4 other colors .  We offer each birdhouse in 5
different colors, and we want the customer to be sure of the exact color that they will
receive.  This is the same for Product/Service Page 2 and 3 below.
Product / Service Page 2 
(todo)
What Service / Product would you like to showcase? 
 Don't forget to include any unique selling points!      
No answer given
Product / Service Page 3 
(todo)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!      
No answer given
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Did you purchase a 6th page? 
(todo)
[ ]
Yes
[X]
No
2.8 eCommerce
Did you purchase eCommerce? 
(approved)
[X]
Yes
[ ]
No
Let’s take a moment to gather information about your Store. 
(todo)
I am not sure what you want here, but here is some information that I think is important.
Each of our 20 featured birdhouses has a name/model.  Each model comes in 5 colors.
We want a Shopping Bag/add to bag icon under each colored birdhouse, where the
customer can choose the color and quantity.
The shopping Bag page should show a list of what the customer selected, including the
name of the birdhouse,  with a picture of that particular birdhouse  in the color they
selected, along with quantity and price.
We also want to calculate shipping, using FedEx Ground.  We presently use SQUARE to
process our credit card payments, and are happy to continue to use them on our Payment
page.
We would like to offer the military a discount, and are working on that thought now.  I
understand that there is a program called IDMe.com to qualify the military personnel for
the discount.  We might want to add medical personnel and teachers to that discount, but
need your input as to what is involved.
What email address do you want to use for your store? 
(todo)
we need to talk about this. 
We have been operating under just 1 email for 28 years. 
All
other incoming emails are sent to that same address. 
Is there a way that we can have a
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special word that easily identifies an order on the incoming order? 
Orders or inquiries
could easily get buried in the hundreds of emails that come in every day. 
Or should we use
another designated email where only orders go? 
The email that we use for everything is
already printed on our business cards and price tags, and is entrenched with all of the
show producers that we correspond with. 
Keeping the old email would be easiest, IF we
can have a special word on the incoming order form that can be searched and found
easily.
What address would you like associated to your store? 
(todo)
We do not have a brick and mortar store, but our workshop that is on our private home
property. 
I really don't want customers to know where we live. 
What do you think? 
As for
the products that you are asking for below, we do not have images ready yet for all 20 of
our birdhouses. 
We are slowly working on that, as described in the answers previously
given.
Let's talk about your products. Do you have a Product you would like to add?
(approved)
[X]
Yes
[ ]
No
Product 1 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_1.csv
Format: CSV
Do you have images for the first Product? 
(todo)
  Please upload product images here.    
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No answer given
Do you have a second product? 
(todo)
[X]
Yes
[ ]
No
Product 2 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_2.csv
Format: CSV
Do you have images for the second Product? 
(todo)
    Please upload product images here.        
No answer given
Do you have a third product? 
(todo)
[X]
Yes
[ ]
No
Product 3 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
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Product Description
Tax Rate
Options
Variants
Product Info
Answer
File has been exported to: 
pro_website/product_3.csv
Format: CSV
Do you have images for the third Product? 
(todo)
      Please upload product images here.         
No answer given
Do you have a fourth product? 
(todo)
[X]
Yes
[ ]
No
Product 4 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_4.csv
Format: CSV
Do you have images for the fourth Product? 
(todo)
        Please upload product images here.         
No answer given
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Do you have a fifth product? 
(todo)
[X]
Yes
[ ]
No
Product 5 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_5.csv
Format: CSV
Do you have images for the fifth Product? 
(todo)
        Please upload product images here.         
No answer given
Do you have a sixth product? 
(todo)
[X]
Yes
[ ]
No
Product 6 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
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Tax Rate
Options
Variants
Product Info
Answer
File has been exported to: 
pro_website/product_6.csv
Format: CSV
Do you have images for the sixth Product? 
(todo)
        Please upload product images here.         
No answer given
Do you have a seventh product? 
(todo)
[X]
Yes
[ ]
No
Product 7 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_7.csv
Format: CSV
Do you have images for the seventh Product? 
(todo)
        Please upload product images here.         
No answer given
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Do you have a eighth product? 
(todo)
[X]
Yes
[ ]
No
Product 8 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_8.csv
Format: CSV
Do you have images for the eighth Product? 
(todo)
        Please upload product images here.         
No answer given
Do you have a ninth product? 
(todo)
[X]
Yes
[ ]
No
Product 9 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
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Tax Rate
Options
Variants
Product Info
Answer
File has been exported to: 
pro_website/product_9.csv
Format: CSV
Do you have images for the ninth Product? 
(todo)
        Please upload product images here.         
No answer given
Do you have a tenth product? 
(todo)
[X]
Yes
[ ]
No
Product 10 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_10.csv
Format: CSV
Do you have images for the tenth Product? 
(todo)
        Please upload product images here.         
No answer given
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2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.  
Please share any phrases you or your customers use to find you in search
engines. 
(todo)
bird, birds, bird house, birdhouse, bird houses, birdhouses, rustic bird house, rustic
birdhouse, rustic bird houses, rustic birdhouses, barn wood, barnwood, barn wood
birdhouse, barn wood birdhouses, barnwood birdhouse, barnwood bird house, birdhouse
builder in New York, bird house builder in New York, outdoor bird house, outdoor
birdhouse, house warming gift, Mother's Day, Mother's Day gift, Father's Day, Father's
Day gift, Veteran's Day, Veteran's Day gift, wholesale  birdhouses - 10 piece minimum,
wholesale bird house, wholesale birdhouses
Are there any search phrases you’d like us to avoid? 
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
please avoid:   cheap, cute, little, rough, tiny,
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign. 
(approved)
    SEO is a long-term strategy, and we can expand 
beyond this area as we see improved
performance.           
Our birdhouses can be used in all 48 contiguous states.  All of our in-person shows are in
the Northeast, but we ship our birdhouses nationwide.
What are your Top 3-5 Products or Services? 
(todo)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign.  SEO is a long-term strategy; we can
expand 
beyond these as we see improved performance.        
No answer given
Who is your target audience or ideal customer? 
(approved)
  Example: 30-something 
single men, suburban moms, families, etc.     
  
30 - 80 year old primarily women, some men of any age, garden centers, home gardeners,
interior decorators, birding stores, birders
Competitor Analysis 
(approved)
 Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
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Please list your top three online competitors.    
Include the link to their website if available.          
We don't have any serious competitors.  We are the best, and everyone tells us that.  No
known competitors or websites.
Tell us about what sets your business apart from your competitors. 
(todo)
Example: The services that drive customers to your business, 
like what product/service
makes you the most money or items that set you apart from others, like voted 
2019 best
burger in Harristown, family-owned business, 30 years experience, 
celebrating our 10th
year       
No answer given
What payment options to do you accept? 
(approved)
[X]
Visa
[X]
MasterCard
[X]
American express
[X]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[ ]
Cash
[ ]
Cheque
[ ]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name. 
(todo)
We'd like to ensure your company name is accurate for your online marketing services. 
What company name would you like to use?    
No answer given
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What phone number do you want to advertise on your directory listings? 
(todo)
No answer given
What email address do you want to advertise on your directory listings? 
(todo)
No answer given
Anything else that would be helpful for us to know? 
(todo)
No answer given
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.  
 As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates. 
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility. 
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content. 
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone. 
Please confirm if we can make these SEO text changes directly to your website:
(todo)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.    
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We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way. 
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
  Thank you for choosing Pro Services    
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes 
(approved)
Final Notes:
1.Confirmed business name: Birdhouse Brokerage
This should reflect to the site's copy
2. How do you want your customers to contact you?
Phone: 845-895-1316
email: birdhous@frontiernet.net
Visit in Person: N/A (They are accepting orders online)
3. Address for SEO|Probiz: 30 Brook Edge Lane, Wallkill, NY 12589
(Note: Not to display the full address on the website)
4. What are your Hours of Operation?
Open 24/7
5. No offers, discounts, specials
Disregard the Free Shipping offer from the old site
6. Image for the logo was uploaded in the IOI
7. website URL: www.birdhousebrokerage.com
8. Competitor Analysis N/A
9. How many full and part-time employees work for your organization?
1 full time 2 part time
10. What are your Hours of Operation?
Open Monday to Sunday 24/7
11. Social Media: Please provide social media links. N/A
12. Which Images would you like us to use? Please upload them here.
Customer wants to take some of the images from her old website. Uploaded the images in
the IOI labeled Birdhouses1 to 5
13. Please upload 5 to 30 images for the Gallery
Gallery should be a standalone page. Images to use was uploaded in the IOI under
Additional Files
14. What email address do you want to use for your store?
Email: birdhous@frontiernet.net
14. What address would you like associated to your store?
30 Brook Edge Lane, Wallkill, NY 12589
(Note: Not to display the full address on the website. They are accepting orders online)
15. A pdf was uploaded in the IOI for Contents and Product Information under Additional
Files
16. What are your Top 3-5 Products or Services?
THE WOODSHED, CABIN IN THE WOODS, THE YANKEE, TWO-DORMER CAPE COD, THE
GRIST MILL , THE HUNTING LODGE 
Customer provided more than 3 products/services and would like to display all products
provided in IOI - may exceed the Top 3 we required.
17. Tell us about what sets your business apart from your competitors.
We have been featured in 16 national magazines and newspapers. Select celebrities have
them in their homes. Family-owned business since 1997. We have a high standard of
quality and construction, where our repeat customers tell us that their birdhouses last
many years outdoors. All of our wood is sourced in America, and is 100% built proudly in
the USA.
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12. One of the first things a customer is going to see when they view your business
directory listing is your company name.
Birdhouse Brokerage
13. What phone number do you want to advertise on your directory listings?
845-895-1316
14. What email address do you want to advertise on your directory listings?
birdhous@frontiernet.net
15. Anything else that would be helpful for us to know? Rewrite
16: Please confirm if we can make these SEO text changes directly to your website: Yes,
please apply these changes directly to my website.
Additional File(s) Upload 
(approved)
File has been exported to: 
network_solutions_internal_notes_only/in-
23174_contents_and_products_reference_1_.pdf
File size: 66.3 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/gallery_the_cottage_woodshed.png
File size: 736 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/gallery_in-23174_1.png
File size: 718 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/gallery_the_yankee.png
File size: 665 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/gallery_one-
dormer_cape_cod.png
File size: 666 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/gallery_two-
dormer_cape_cod.png
File size: 688 KB, Width x Height (px): 500 x 500, Format: PNG
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Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/gallery_the_grist_mill.png
File size: 708 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/gallery_the_hunting_lodge.png
File size: 682 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/gallery_cabin_in_the_woods.png
File size: 687 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/the_woodshed_product_1.jpg
File size: 313 KB, Width x Height (px): 336 x 336, Format: JPG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/product_2_cabin_in_the_woods.png
File size: 687 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/product_3_the_yankee.png
File size: 665 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/product_4_two-
dormer_cape_cod.png
File size: 688 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
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File has been exported to:
network_solutions_internal_notes_only/product_5_the_grist_mill.png
File size: 708 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/product_6_the_hunting_lodge.jpg
File size: 335 KB, Width x Height (px): 336 x 373, Format: JPG
Uploaded by: N/A
File has been exported to:
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LOWER PRIORITY ADDITIONAL CONTEXT (use only when not conflicting with Final Notes):

Business Name: OP-85596
Business Type: Handcrafted Birdhouse Manufacturer and Retailer
Location: Wallkill, NY, USA
--- Content from pro_website_pro_seo_and_pro_business_directory-_i.pdf ---
Pro Website, Pro SEO and Pro Business
Directory- IN-23174
Company name:
Network Solutions Professional Services
Request owner:
Rhoda D
Client name(s):
Craig Christa Andrews (birdhous@frontiernet.net)
Request due:
03/05/2026
Exported on:
03/06/2026
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1.0 Instructions
Hi Christa, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Birdhouse Brokerage
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
We have been designing, building and selling handcrafted birdhouses since 1997. 
Each
birdhouse is built with a lovely blend of new and antique barn wood. 
No two birdhouses
are exactly the same. 
They are not mass-produced, but are constructed in our family-
owned workshop in upstate New York.
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We have been featured in 16 national magazines and newspapers. 
Select celebrities have
them in their homes. 
Family-owned business since 1997. 
We have a high standard of
quality and construction, where our repeat customers tell us that their birdhouses last
many years outdoors. 
All of our wood is sourced in America, and is 100% built proudly in
the USA.
What type of customers do you want to attract? 
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Homeowners, gardeners, decorators, 30-80 y.o. (mostly) women (but men, also), realtors
(for house-warming gifts), 
Garden Centers, Birding stores
Where do the customers you’re targeting live? 
(approved)
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Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.    
We ship nation-wide. 
We have customers from coast-to-coast, along with garden centers
and birding stores that order bulk orders. 
We sell (in person) at events in the Northeast,
but ship anywhere.
How many years of experience do you have in the industry? 
(approved)
since 1997. 
(29 years as of this year).
How many full and part-time employees work for your organization? 
(approved)
3
What is your Industry Vertical for your business? 
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Gardeners, backyard enthusiasts, birders, home-makers, interior decorators, garden
centers
2.2 Contact Information
How do you want your customers to contact you? 
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.   
Contact Option
Answer
Phone
Enter Phone Number845-895-1316
Email
birdhous@frontiernet.net
Visit us in Person
Enter location address
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at? 
(approved)
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[X]
Yes
[ ]
No
What is your Business Email? 
(approved)
birdhous@frontiernet.net
What is your Business Address? 
(approved)
30 Brook Edge Lane, Wallkill, NY 
12589
Do you want to display your full address? 
(approved)
[ ]
Yes
[X]
No
What are your Hours of Operation? 
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.  
Example:
Monday–Friday: 9:00 AM – 5:00 PM 
 Saturday: N/A (Closed)
Sunday: N/A (Closed)    
NA 
we sell at craft shows/exhibitions/outdoor markets. 
We do not have a brick and mortar
store. 
We receive orders online 24/7
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below.  Please enter NA if not applicable
Social Media 
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
Birdhouse Brokerage
Instagram
Birdhouse 
Brokerage
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Other
None
Social Media Type
Link to Social media
File has been exported to: 
pro_website/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one. 
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
Birdhouses and collectibles for the home and garden
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page. 
(approved)
Example: Free consultation, Veterans save 25%, etc.
(right now, the website says "free shipping," but we want that removed. 
We are thinking
about special offers, and don't have one ready at this time.)
Logo 
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to: 
pro_website/bblogo.pdf
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File size: 228 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Craig Christa Andrews (birdhous@frontiernet.net)
Do you have any marketing collateral? 
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[X]
No
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.    
Do you have an existing website? 
(approved)
[X]
Yes
[ ]
No
What is the URL for your existing website? 
(approved)
www.birdhousebrokerage.com
What do you like about your existing site? 
(approved)
I like the existing images, although some will be taken off and different images will be
added over the next 3 months or so. 
(We have to build and paint each birdhouse in 5
different colors before we can take photos to submit. 
we don't like our existing outdoor
background for photography, which is melting snow and dead trees and leaves on the
ground.) We welcome every background suggestion. 
We also like that we have a calendar
of events, so that our customers know when and where they can come and see us and our
birdhouses face to face. 
That is where 99% of our sales come from (in person sales). 
Our
existing website, built by Web.com, has not produced sales for us in over 5 years.
What do you dislike about your existing site? 
(approved)
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That I can't make changes myself. 
That in the past, I had very slow cooperation from
Web.com for changes to be made, and it became a point of anxiety trying to update it with
new dates, prices and images. 
I don't like some of the content that web.com created and
did not correct.
2.6 Images & Galleries
  It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.     
Which Images would you like us to use? Please upload them here. 
(todo)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
No answer given
Did you purchase a Rotating Banner? 
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery? 
(approved)
[X]
Yes
[ ]
No
Please upload 5 to 30 images. 
(todo)
No answer given
Did you purchase a 2nd Gallery? 
(todo)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
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of your brand and captivating visitors from the moment they arrive.  It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action.   We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement.  We will create three additional Service Pages and
a Contact Page.
Home Page 
(approved)
 Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?    
"Nestled in the foothills of the Catskill Mountains in upstate New York, Birdhouse
Brokerage is a small family-owned-and-operated business.  Our birdhouses are lovingly
handcrafted from freshly-milled and reclaimed barn wood. Rescued from aging barns
found in the New York's scenic Hudson Valley, some of our timbers date back 100 years or
more, and are skillfully transformed into unique birdhouses with the warmth of
yesteryear.  Not only will our birdhouses offer grateful birds a home, they can also add
rustic charm to your interior decor."
(Also, please add where appropriate, that)....   "our birdhouses are fully functional.  You
only need a phillips-head screwdriver to remove the bottom for clean-out."
Product / Service Page 1 
(todo)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!    
we are not quite ready to submit this, as we are unsure .... do you want images/content? 
Please call us at 845-895-1316 to discuss this content.  We did purchase a page that we
called "gallery" that will show up to 20 products.  We want to be able to click on any
image, and be taken to a new page that is an enlarged image of that same birdhouse, with
some charming content next to it, includiing measurements and price, along with 4
smaller images of that same birdhouse in 4 other colors .  We offer each birdhouse in 5
different colors, and we want the customer to be sure of the exact color that they will
receive.  This is the same for Product/Service Page 2 and 3 below.
Product / Service Page 2 
(todo)
What Service / Product would you like to showcase? 
 Don't forget to include any unique selling points!      
No answer given
Product / Service Page 3 
(todo)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!      
No answer given
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Did you purchase a 6th page? 
(todo)
[ ]
Yes
[X]
No
2.8 eCommerce
Did you purchase eCommerce? 
(approved)
[X]
Yes
[ ]
No
Let’s take a moment to gather information about your Store. 
(todo)
I am not sure what you want here, but here is some information that I think is important.
Each of our 20 featured birdhouses has a name/model.  Each model comes in 5 colors.
We want a Shopping Bag/add to bag icon under each colored birdhouse, where the
customer can choose the color and quantity.
The shopping Bag page should show a list of what the customer selected, including the
name of the birdhouse,  with a picture of that particular birdhouse  in the color they
selected, along with quantity and price.
We also want to calculate shipping, using FedEx Ground.  We presently use SQUARE to
process our credit card payments, and are happy to continue to use them on our Payment
page.
We would like to offer the military a discount, and are working on that thought now.  I
understand that there is a program called IDMe.com to qualify the military personnel for
the discount.  We might want to add medical personnel and teachers to that discount, but
need your input as to what is involved.
What email address do you want to use for your store? 
(todo)
we need to talk about this. 
We have been operating under just 1 email for 28 years. 
All
other incoming emails are sent to that same address. 
Is there a way that we can have a
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special word that easily identifies an order on the incoming order? 
Orders or inquiries
could easily get buried in the hundreds of emails that come in every day. 
Or should we use
another designated email where only orders go? 
The email that we use for everything is
already printed on our business cards and price tags, and is entrenched with all of the
show producers that we correspond with. 
Keeping the old email would be easiest, IF we
can have a special word on the incoming order form that can be searched and found
easily.
What address would you like associated to your store? 
(todo)
We do not have a brick and mortar store, but our workshop that is on our private home
property. 
I really don't want customers to know where we live. 
What do you think? 
As for
the products that you are asking for below, we do not have images ready yet for all 20 of
our birdhouses. 
We are slowly working on that, as described in the answers previously
given.
Let's talk about your products. Do you have a Product you would like to add?
(approved)
[X]
Yes
[ ]
No
Product 1 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_1.csv
Format: CSV
Do you have images for the first Product? 
(todo)
  Please upload product images here.    
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No answer given
Do you have a second product? 
(todo)
[X]
Yes
[ ]
No
Product 2 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_2.csv
Format: CSV
Do you have images for the second Product? 
(todo)
    Please upload product images here.        
No answer given
Do you have a third product? 
(todo)
[X]
Yes
[ ]
No
Product 3 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
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Product Description
Tax Rate
Options
Variants
Product Info
Answer
File has been exported to: 
pro_website/product_3.csv
Format: CSV
Do you have images for the third Product? 
(todo)
      Please upload product images here.         
No answer given
Do you have a fourth product? 
(todo)
[X]
Yes
[ ]
No
Product 4 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_4.csv
Format: CSV
Do you have images for the fourth Product? 
(todo)
        Please upload product images here.         
No answer given
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Do you have a fifth product? 
(todo)
[X]
Yes
[ ]
No
Product 5 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_5.csv
Format: CSV
Do you have images for the fifth Product? 
(todo)
        Please upload product images here.         
No answer given
Do you have a sixth product? 
(todo)
[X]
Yes
[ ]
No
Product 6 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
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Tax Rate
Options
Variants
Product Info
Answer
File has been exported to: 
pro_website/product_6.csv
Format: CSV
Do you have images for the sixth Product? 
(todo)
        Please upload product images here.         
No answer given
Do you have a seventh product? 
(todo)
[X]
Yes
[ ]
No
Product 7 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_7.csv
Format: CSV
Do you have images for the seventh Product? 
(todo)
        Please upload product images here.         
No answer given
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Do you have a eighth product? 
(todo)
[X]
Yes
[ ]
No
Product 8 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_8.csv
Format: CSV
Do you have images for the eighth Product? 
(todo)
        Please upload product images here.         
No answer given
Do you have a ninth product? 
(todo)
[X]
Yes
[ ]
No
Product 9 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
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Tax Rate
Options
Variants
Product Info
Answer
File has been exported to: 
pro_website/product_9.csv
Format: CSV
Do you have images for the ninth Product? 
(todo)
        Please upload product images here.         
No answer given
Do you have a tenth product? 
(todo)
[X]
Yes
[ ]
No
Product 10 
(todo)
Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_10.csv
Format: CSV
Do you have images for the tenth Product? 
(todo)
        Please upload product images here.         
No answer given
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2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.  
Please share any phrases you or your customers use to find you in search
engines. 
(todo)
bird, birds, bird house, birdhouse, bird houses, birdhouses, rustic bird house, rustic
birdhouse, rustic bird houses, rustic birdhouses, barn wood, barnwood, barn wood
birdhouse, barn wood birdhouses, barnwood birdhouse, barnwood bird house, birdhouse
builder in New York, bird house builder in New York, outdoor bird house, outdoor
birdhouse, house warming gift, Mother's Day, Mother's Day gift, Father's Day, Father's
Day gift, Veteran's Day, Veteran's Day gift, wholesale  birdhouses - 10 piece minimum,
wholesale bird house, wholesale birdhouses
Are there any search phrases you’d like us to avoid? 
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
please avoid:   cheap, cute, little, rough, tiny,
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign. 
(approved)
    SEO is a long-term strategy, and we can expand 
beyond this area as we see improved
performance.           
Our birdhouses can be used in all 48 contiguous states.  All of our in-person shows are in
the Northeast, but we ship our birdhouses nationwide.
What are your Top 3-5 Products or Services? 
(todo)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign.  SEO is a long-term strategy; we can
expand 
beyond these as we see improved performance.        
No answer given
Who is your target audience or ideal customer? 
(approved)
  Example: 30-something 
single men, suburban moms, families, etc.     
  
30 - 80 year old primarily women, some men of any age, garden centers, home gardeners,
interior decorators, birding stores, birders
Competitor Analysis 
(approved)
 Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
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Please list your top three online competitors.    
Include the link to their website if available.          
We don't have any serious competitors.  We are the best, and everyone tells us that.  No
known competitors or websites.
Tell us about what sets your business apart from your competitors. 
(todo)
Example: The services that drive customers to your business, 
like what product/service
makes you the most money or items that set you apart from others, like voted 
2019 best
burger in Harristown, family-owned business, 30 years experience, 
celebrating our 10th
year       
No answer given
What payment options to do you accept? 
(approved)
[X]
Visa
[X]
MasterCard
[X]
American express
[X]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[ ]
Cash
[ ]
Cheque
[ ]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name. 
(todo)
We'd like to ensure your company name is accurate for your online marketing services. 
What company name would you like to use?    
No answer given
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What phone number do you want to advertise on your directory listings? 
(todo)
No answer given
What email address do you want to advertise on your directory listings? 
(todo)
No answer given
Anything else that would be helpful for us to know? 
(todo)
No answer given
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.  
 As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates. 
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility. 
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content. 
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone. 
Please confirm if we can make these SEO text changes directly to your website:
(todo)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.    
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We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way. 
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
  Thank you for choosing Pro Services    
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes 
(approved)
Final Notes:
1.Confirmed business name: Birdhouse Brokerage
This should reflect to the site's copy
2. How do you want your customers to contact you?
Phone: 845-895-1316
email: birdhous@frontiernet.net
Visit in Person: N/A (They are accepting orders online)
3. Address for SEO|Probiz: 30 Brook Edge Lane, Wallkill, NY 12589
(Note: Not to display the full address on the website)
4. What are your Hours of Operation?
Open 24/7
5. No offers, discounts, specials
Disregard the Free Shipping offer from the old site
6. Image for the logo was uploaded in the IOI
7. website URL: www.birdhousebrokerage.com
8. Competitor Analysis N/A
9. How many full and part-time employees work for your organization?
1 full time 2 part time
10. What are your Hours of Operation?
Open Monday to Sunday 24/7
11. Social Media: Please provide social media links. N/A
12. Which Images would you like us to use? Please upload them here.
Customer wants to take some of the images from her old website. Uploaded the images in
the IOI labeled Birdhouses1 to 5
13. Please upload 5 to 30 images for the Gallery
Gallery should be a standalone page. Images to use was uploaded in the IOI under
Additional Files
14. What email address do you want to use for your store?
Email: birdhous@frontiernet.net
14. What address would you like associated to your store?
30 Brook Edge Lane, Wallkill, NY 12589
(Note: Not to display the full address on the website. They are accepting orders online)
15. A pdf was uploaded in the IOI for Contents and Product Information under Additional
Files
16. What are your Top 3-5 Products or Services?
THE WOODSHED, CABIN IN THE WOODS, THE YANKEE, TWO-DORMER CAPE COD, THE
GRIST MILL , THE HUNTING LODGE 
Customer provided more than 3 products/services and would like to display all products
provided in IOI - may exceed the Top 3 we required.
17. Tell us about what sets your business apart from your competitors.
We have been featured in 16 national magazines and newspapers. Select celebrities have
them in their homes. Family-owned business since 1997. We have a high standard of
quality and construction, where our repeat customers tell us that their birdhouses last
many years outdoors. All of our wood is sourced in America, and is 100% built proudly in
the USA.
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12. One of the first things a customer is going to see when they view your business
directory listing is your company name.
Birdhouse Brokerage
13. What phone number do you want to advertise on your directory listings?
845-895-1316
14. What email address do you want to advertise on your directory listings?
birdhous@frontiernet.net
15. Anything else that would be helpful for us to know? Rewrite
16: Please confirm if we can make these SEO text changes directly to your website: Yes,
please apply these changes directly to my website.
Additional File(s) Upload 
(approved)
File has been exported to: 
network_solutions_internal_notes_only/in-
23174_contents_and_products_reference_1_.pdf
File size: 66.3 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/gallery_the_cottage_woodshed.png
File size: 736 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/gallery_in-23174_1.png
File size: 718 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/gallery_the_yankee.png
File size: 665 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/gallery_one-
dormer_cape_cod.png
File size: 666 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/gallery_two-
dormer_cape_cod.png
File size: 688 KB, Width x Height (px): 500 x 500, Format: PNG
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Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/gallery_the_grist_mill.png
File size: 708 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/gallery_the_hunting_lodge.png
File size: 682 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/gallery_cabin_in_the_woods.png
File size: 687 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/the_woodshed_product_1.jpg
File size: 313 KB, Width x Height (px): 336 x 336, Format: JPG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/product_2_cabin_in_the_woods.png
File size: 687 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/product_3_the_yankee.png
File size: 665 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/product_4_two-
dormer_cape_cod.png
File size: 688 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
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File has been exported to:
network_solutions_internal_notes_only/product_5_the_grist_mill.png
File size: 708 KB, Width x Height (px): 500 x 500, Format: PNG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/product_6_the_hunting_lodge.jpg
File size: 335 KB, Width x Height (px): 336 x 373, Format: JPG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/image_for_website_page.png
File size: 385 KB, Width x Height (px): 375 x 348, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/birdhouses1.png
File size: 594 KB, Width x Height (px): 350 x 432, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/birdhouses2.png
File size: 241 KB, Width x Height (px): 350 x 432, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/birdhouses3.png
File size: 682 KB, Width x Height (px): 556 x 417, Format: PNG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/birdhouses4.jpg
File size: 72.9 KB, Width x Height (px): 556 x 417, Format: JPG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/birdhouses5.jpg
File size: 607 KB, Width x Height (px): 536 x 417, Format: JPG
Uploaded by: N/A
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Uploaded Files Considered
pro_website_pro_seo_and_pro_business_directory-_i.pdf
Uploaded Content Preview
--- Content from pro_website_pro_seo_and_pro_business_directory-_i.pdf ---
Pro Website, Pro SEO and Pro Business
Directory- IN-23174
Company name:
Network Solutions Professional Services
Request owner:
Rhoda D
Client name(s):
Craig Christa Andrews (birdhous@frontiernet.net)
Request due:
03/05/2026
Exported on:
03/06/2026
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1.0 Instructions
Hi Christa, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Birdhouse Brokerage
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
We have been designing, building and selling handcrafted birdhouses since 1997. 
Each
birdhouse is built with a lovely blend of new and antique barn wood. 
No two birdhouses
are exactly the same. 
They are not mass-produced, but are constructed in our family-
owned workshop in upstate New York.
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We have been featured in 16 national 

Birdhouse Brokerage is a family-owned business in Wallkill, NY, specializing in handcrafted birdhouses made from new and antique barn wood, proudly built in the USA since 1997. Their long-standing reputation is supported by national magazine features, celebrity owners, and consistent high quality that keeps customers coming back. By launching a new Pro Website with e-commerce and a product gallery, they aim to reach homeowners, gardeners, and retailers nationwide with their unique, American-made birdhouses, standing out for their craftsmanship, durability, and personalized customer service.

Business Model

Birdhouse Brokerage builds and sells one-of-a-kind birdhouses using American-sourced wood. The company sells directly to customers and businesses through online orders and in-person events across the Northeast, and ships products nationwide.

Success Metrics
Increase in online sales through the new website
Key Performance Indicator
Higher engagement in the product gallery and website store
Key Performance Indicator
Growth in new customer orders across the U.S.
Key Performance Indicator
Positive feedback from website visitors about shopping experience
Key Performance Indicator
Regular website updates with new products and events
Key Performance Indicator
Project Timeline

The new website, online store, and gallery will be developed and launched in the next 2-3 months, with ongoing updates as new product images become available and events are added.

Page Structure & Recommendations
Page Structure
homepage Page
landing
Purpose

Welcome visitors, introduce Birdhouse Brokerage, share what makes the business special, and help people quickly learn what is offered. Encourage visitors to explore the birdhouses and start shopping.

Sections
Hero

Make the first thing visitors see inviting and memorable. Show what Birdhouse Brokerage does and highlight that the birdhouses are handcrafted, unique, and made in America.

Large friendly photo of a signature birdhouse or workshop Simple welcoming headline about handcrafted birdhouses Short description about family ownership, lasting quality, and unique wood Logo and business name displayed clearly Easy-to-find menu at the top
Strategy: Let people know right away that these birdhouses are not ordinary. Clearly show how to start browsing or learn more, and build trust by highlighting years in business and press mentions.
Cta_block

Guide visitors to take the next step, such as browsing the gallery or visiting the online store. Make it very easy for them to get started.

Button to shop now or view gallery Reminder that each birdhouse is handcrafted in New York Short reasons to buy (unique, long-lasting, made from reclaimed barn wood) No-pressure invitation to learn more or contact
Strategy: Give people a clear action with inviting words. Remove obstacles by addressing quality and uniqueness right up front. Show that shopping is simple and enjoyable.
shop Page
store
Purpose

Let customers browse and buy handcrafted birdhouses directly online. Show all models, colors, and prices in an easy and inviting way.

Sections
Shop_intro

Help people know they’re in the online shop, explain how to browse or sort by birdhouse style or color, and highlight featured products.

Simple welcome message about finding the perfect birdhouse Clear overview of product options and how to search Highlight bestsellers or new arrivals
Strategy: Make it easy to scan products, compare styles, and feel excited to buy. Offer sorting options that help the customer—such as by color or style.
Product_grid

Display all available birdhouse models and options clearly. Each item should show a photo, name, price, and choices for color.

Main image of each birdhouse Birdhouse name and model Price Color options shown with simple swatches or small images Add to bag button under each birdhouse
Strategy: Keep everything clear and uncluttered. All important buying information is visible immediately, with no guessing.
Shopping_bag

Show customers what’s in their bag, including the birdhouse, color picked, and quantity. Make it easy to update choices or continue to checkout.

List of selected birdhouses with photos in chosen colors Product name, color, quantity, and price Option to update quantities or remove items Show total price clearly Button to start checkout
Strategy: Keep the bag page simple and friendly so people feel comfortable checking out. Make updates hassle-free.
Checkout

Help customers enter their shipping and payment details, choose payment with credit card (using Square), apply any available discounts, and confirm their order.

Simple form for name, address, and email FedEx Ground shipping calculator Credit card payment fields powered by Square Spot for discount codes (with note about possible military discounts in future) Order summary and confirmation
Strategy: Make every step short and self-explanatory. Remove friction or concerns by explaining what to expect.
gallery Page
gallery
Purpose

Inspire visitors and show off the full variety of handcrafted birdhouses, including larger and detailed photos. Create pride and curiosity about the craftsmanship.

Sections
Gallery_intro

Welcome visitors to the collection, share the story behind the handcrafted designs, and explain what makes each birdhouse special.

Short warm introduction about the gallery Highlights about reclaimed barn wood and family craftsmanship
Strategy: Draw visitors in with story and visuals. Encourage them to click on images for more details.
Gallery_grid

Show photo thumbnails of all available birdhouses, making it easy to scan and choose favorites.

Grid of birdhouse images Small titles or model names Clickable images for more information
Strategy: Let guests access more detail or purchase with a single tap or click. Visual layout puts photos front and center.
Gallery_item_page

Give each birdhouse its moment to shine by showing large photos, all available colors, close-ups, dimensions, and a short story about the piece. Allow customers to purchase straight from this view.

Main large photo of birdhouse Smaller photos of color variations Measurements, price, and short story or inspiration about the model Add to bag button Option to return to main gallery
Strategy: Bring out the feeling of holding something unique and lasting, while making buying just a click away.
about Page
about
Purpose

Share who is behind Birdhouse Brokerage, how the business got started, and what sets the birdhouses apart. Build trust and a sense of family with visitors.

Sections
About_intro

Give background—years in business, family ownership, the story of the barn wood, and what makes the workshop unique.

Owner story and family photo Mention of being featured in national press Pride in American sourcing and small business
Strategy: Connect personally with visitors. Help them feel part of the story and confident in buying.
contact Page
contact
Purpose

Make it easy for customers to reach out with questions, special requests, or wholesale orders.

Sections
Contact_info

Share clearly how to get in touch by phone or email. Let customers know their questions are welcome.

Phone number and email Simple form to write a message How to ask about wholesale orders or custom requests
Strategy: Remove doubt about how to reach the business. Encourage quick conversations.
events Page
events
Purpose

Help visitors find out where and when they can see the birdhouses in person at shows and markets.

Sections
Events_list

Keep people up to date on upcoming appearances, shows, and craft fairs. Share why it’s worth visiting in person.

List or calendar of upcoming events Dates, places, and short descriptions of each event Invitation to visit and see the birdhouses
Strategy: Encourage repeat visits to the website and in-person events. Remind people most sales happen face-to-face.
Recommended Pages (6 pages)
Homepage
Essential Page
Shop (Online Store)
Essential Page
Gallery
Essential Page
About
Essential Page
Contact
Essential Page
Events
Essential Page
Key Sections & Content Areas
Large welcoming first section with headline and photo

Critical content section for user engagement

Easy-to-find menu at the top

Critical content section for user engagement

Handcrafted difference (story, features, or press mentions)

Critical content section for user engagement

Scrolling featured birdhouses or bestsellers

Critical content section for user engagement

Photo gallery with click-to-enlarge

Critical content section for user engagement

Online shop to browse and buy

Critical content section for user engagement

About the business and family story

Critical content section for user engagement

Contact info and quick message form

Critical content section for user engagement

Calendar or list of events

Critical content section for user engagement

Special Features & Functionality
Photo gallery page with click-to-enlarge and color variations
Advanced Feature
Online shop with each birdhouse available in multiple colors
Advanced Feature
Add-to-bag buttons under each item
Advanced Feature
Shopping bag and simple checkout linked to Square
Advanced Feature
FedEx Ground live shipping rate calculator
Advanced Feature
Support for future discounts for military (with option to explain in checkout)
Advanced Feature
Events calendar or listing for in-person shows
Advanced Feature
Friendly contact form with options for wholesale requests
Advanced Feature
Responsive design for mobile phones and tablets
Advanced Feature
Navigation Structure
Enhanced Navigation

Professional navigation system optimized for user experience

Strategic Recommendations
AI-Generated
  • ux_psychology
  • content_strategy
  • conversion_optimization
  • priority_focus
  • risk_mitigation
  • implementation_order
  • business_impact
User Journey & Behavioral Insights
Visual Direction & Brand Guidelines
AI-Generated
Brand Color Palette
Primary
#8B5D3D
Secondary
#F5E9DE
Accent
#547C45
Color Rationale

We chose earthy brown as the main color, echoing barn wood and handcrafted materials. The soft cream brings a welcoming, cottage-like feel for homeowners and gardeners. The green accent hints at nature and gardens. Together, these colors create a warm, rustic look and reinforce the idea of American-made, natural, long-lasting birdhouses.

Typography Style

Roboto Slab Heading Style

Primary headings with Roboto Slab font

Clean, elegant Open Sans typography for exceptional readability and modern aesthetic.

Body text: Open Sans

Typography Rationale

Roboto Slab is bold, clear, and friendly, making headlines easy to read, while giving a handcrafted touch. Open Sans is simple and very readable for descriptions and details. Both fonts are easy for most people to see and give an inviting, trustworthy feel—important for a family-owned, artisanal brand. These fonts look great online and in your shop pages and gallery.

Imagery & Aesthetic Direction
Imagery Style

Use photos with natural light and uncluttered backgrounds, like wood tables, gardens, or simple outdoor settings. Show close-ups of the birdhouses from different angles, highlighting wood texture and details. Include groups of birdhouses and single pieces to show variety. Avoid busy or dark backgrounds. For galleries, keep image sizes similar for a clean, tidy look.

Overall Aesthetic

Warm, rustic, and welcoming, with a touch of classic country style. The site should feel friendly and genuine, like visiting a small-town craft market. Clear sections and gentle colors make people feel at home and encourage browsing.

Theme Style
Classic farmhouse with garden inspirations—think weathered wood, garden greens, and comforting touches. Balance handcrafted charm with a clean design so it never looks crowded or old-fashioned.

Sophisticated and professional aesthetic

Layout Approach
Keep pages neat and simple. Use large product photos and short descriptions. Make it easy to scroll and click between birdhouse styles and colors. Show all buying choices clearly, especially in the gallery and store. Use plenty of white space so the products stand out. Make buttons noticeable and easy for anyone to use on a phone or computer.

Mobile-first, adaptive design

Recommended Elements
Show images and inspiration from the Hudson Valley, Catskills, or American barns and gardens.
Feature seasonal backgrounds—spring, summer, fall—to connect with gardening and gifting times.
Use natural scenery common in the Northeast as a backdrop for lifestyle shots.
Elements to Avoid
Avoid desert or palm tree backgrounds not found in the Northeast or Midwest.
Skip overly modern, urban looks or bright neon colors.
Do not use snowy, muddy, or bleak outdoor photos.
Copy Blocks & Messaging
AI-Generated
Homepage Headline

Handcrafted Birdhouses Made in Upstate New York

Primary value proposition for homepage hero section
About Introduction

Nestled in the foothills of the Catskill Mountains in upstate New York, Birdhouse Brokerage is a small family-owned-and-operated business. Our birdhouses are lovingly handcrafted from freshly-milled and reclaimed barn wood. Rescued from aging barns found in New York's scenic Hudson Valley, some of our timbers date back 100 years or more, and are skillfully transformed into unique birdhouses with the warmth of yesteryear. Not only will our birdhouses offer grateful birds a home, they can also add rustic charm to your interior decor.

Authentic business introduction for about page
Primary Call-to-Action
Main conversion button text
Business Summary

Birdhouse Brokerage is a family-owned business in Wallkill, NY, specializing in handcrafted birdhouses made from new and antique barn wood, proudly built in the USA since 1997. Their long-standing reputation is supported by national magazine features, celebrity owners, and consistent high quality that keeps customers coming back. By launching a new Pro Website with e-commerce and a product gallery, they aim to reach homeowners, gardeners, and retailers nationwide with their unique, American-made birdhouses, standing out for their craftsmanship, durability, and personalized customer service.

Enhance Project & Blueprint
Comprehensive enhancement with real-time streaming updates
Current Project Data Available for Enhancement
Basic Information
  • Project Name: OP-85596
  • Business Type: Other
  • Builder: Bricks
Available Data
  • Business Transcript
  • Form Content
  • Enhanced Business Data
  • Project Summary
  • Suggested Add-ons
  • Predictive Insights
  • Uploaded Files (1)

Uploaded Files
  • pro_website_pro_seo_and_pro_business_directory-_i.pdf application/pdf • 164.3 KB
    LOCAL
Examples:
  • "Add more focus on mobile user experience and conversion optimization"
  • "Update business goals to include e-commerce functionality"
  • "Enhance the project timeline to be more aggressive"
  • "Add recommendations for social media integration"
Supported: PDF, Word docs, images, text files. These will be processed and integrated into the enhancement.
Note: The maximum file size per file is 100 MB.
Enhancement typically takes 30-60 seconds
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