Customer Summary

System Prompt Used

You are a senior website strategist. Generate ONLY the project_overview and customer_overview sections of a strategic blueprint.

LANGUAGE REQUIREMENTS:
- Use simple, clear language that anyone can understand
- Avoid technical jargon, acronyms, and complex terms
- Write as if speaking directly to a business owner
- Explain everything in plain English
- Use everyday words instead of technical terms
- Make it easy for non-technical people to understand

RULES:
- Return ONLY valid JSON with the exact structure provided
- No extra text, no explanations, no markdown
- Use only verified intake content from real businesses
- Never guess, assume, or fabricate

PROJECT OVERVIEW REQUIREMENTS:
- The executive_summary field is REQUIRED and must contain a comprehensive 2-3 sentence summary
- The executive_summary should describe the business value proposition, competitive positioning, and key differentiators
- Use specific business information from the intake content, not generic descriptions
- The executive_summary must be meaningful and informative, not empty or placeholder text
- DO NOT leave executive_summary as "string" or empty - it must contain actual content

User Context Sent To Model

BUSINESS NAME: OP-85551

BUSINESS TYPE: Healthcare Technology – Maternal Mental Health AI Solutions

LOCATION: Chestertown, NY, USA (serving NJ & NY)

SELECTED PRODUCTS: Pro Website Siteplus



PRODUCT-SPECIFIC REQUIREMENTS:

- Generate recommendations specific to the selected products

- Consider product-specific features, integrations, and requirements

- Ensure blueprint recommendations align with selected product capabilities



TARGET AUDIENCE: Initially investors and hospital system partners; ultimately pregnant and postpartum women at risk of depression or anxiety. Demographics: women aged 18–45, expectant or new mothers, healthcare professionals, hospital administrators. Psychographics: health-conscious, seeking mental health support, open to technology-driven solutions, concerned about maternal well-being.

PRIMARY GOALS: Enhance maternal mental health outcomes through AI-powered support, Establish partnerships with hospital systems and healthcare providers, Attract investment to scale and deploy Melissa AI coach

BRAND VALUES: Personalization, Safety, Clinical Integration

SERVICES OFFERED: Melissa – AI-powered mental health coaching for pregnant and postpartum women, Automated escalation to healthcare professionals and emergency services, Continuous, tailored emotional support and monitoring

COMPETITIVE ADVANTAGES: Melissa is uniquely tailored to each patient’s triggers and lifestyle, Two escalation levels for immediate response to critical symptoms, Integration with doctors, social workers, and emergency services for timely intervention

BRAND PERSONALITY: Empathetic, innovative, clinically reliable, supportive, and safety-focused. The brand voice is caring, professional, and technologically advanced, emphasizing trust and personalization.

UPLOADED CONTENT:
--- Content from pro_website_pro_seo_and_pro_business_directory_-_.pdf ---
Pro Website, Pro SEO and Pro Business
Directory - IN-23109
Company name:
Network Solutions Professional Services
Request owner:
Jayllard F
Client name(s):
Eileen Morrissey (eileencabaj@gmail.com)
Request due:
02/27/2026
Exported on:
03/03/2026
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1.0 Instructions
Hi 
Eileen Morrissey, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Perinatal.AI
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
We have developed Melissa, an AI powered mental health coach for pregnant and
postpartum woman at risk of experiencing depression or anxiety. 
Melissa tailors her
engagement unique to each patients unique issues. 
She also escalates concerning health
issue to the patients doctor & social worker, as well as 911 if needed.
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
Melissa is tailored to the individual patients unique triggers of depression/anxiety, as well
as life style. 
She has 2 escalation levels - level one highest concern that immediately tells
her to call 911 and/or hotlines, as well as immediately alert her doctor. 
Level 2 is of
general worsening symptoms, such as the patient continues to have panic attacks and an
alert goes to the social worker suggesting a follow up call.
What type of customers do you want to attract? 
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Initially will be investors or partners (such as hospital systems), ultimately direct to
pregnant and postpartum woman
Where do the customers you’re targeting live? 
(approved)
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Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.    
Mainly NJ & NY
How many years of experience do you have in the industry? 
(approved)
20 years in pharmaceutical, 5 years as Founder & CEO of my start up company. 
2 years
with the development of Melissa
How many full and part-time employees work for your organization? 
(approved)
There are 4 of us -- 1 full time, 3 as contractors part time
What is your Industry Vertical for your business? 
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Health care
2.2 Contact Information
How do you want your customers to contact you? 
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.   
Contact Option
Answer
Phone
973-570-4784
Email
eileen.morrissey@virtualperinatal.com
Visit us in Person
Enter location address
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at? 
(approved)
[X]
Yes
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[ ]
No
What is your Business Email? 
(approved)
eileen.morrissey@virtualperinatal.com
What is your Business Address? 
(approved)
727 Atateka Drive, Chestertown, NY 12817
Do you want to display your full address? 
(approved)
[ ]
Yes
[X]
No
What are your Hours of Operation? 
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.  
Example:
Monday–Friday: 9:00 AM – 5:00 PM 
 Saturday: N/A (Closed)
Sunday: N/A (Closed)    
Monday - Friday 9 to 5
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below.  Please enter NA if not applicable
Social Media 
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
n/a
Instagram
n/a
Other
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None
Social Media Type
Link to Social media
File has been exported to: 
pro_website/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one. 
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
Meet Melissa, your AI powered mental health coach
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page. 
(approved)
Example: Free consultation, Veterans save 25%, etc.
no
Logo 
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to: 
pro_website/perinatal_logo_copy.jpg
File size: 6.49 KB, Width x Height (px): 180 x 81, Format: JPG
Uploaded by: Eileen Morrissey (eileencabaj@gmail.com)
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Do you have any marketing collateral? 
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[X]
Yes
[ ]
No
Image(s) Upload 
(approved)
Please upload any marketing collateral here.
File has been exported to: 
pro_website/meet_melissa.pdf
File size: 85.7 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Eileen Morrissey (eileencabaj@gmail.com)
File has been exported to: 
pro_website/our_team.pdf
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File size: 120 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Eileen Morrissey (eileencabaj@gmail.com)
File has been exported to: 
pro_website/problems.pdf
File size: 104 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Eileen Morrissey (eileencabaj@gmail.com)
File has been exported to: 
pro_website/current_capabilities.pdf
File size: 169 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Eileen Morrissey (eileencabaj@gmail.com)
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File has been exported to: 
pro_website/contact.pdf
File size: 118 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Eileen Morrissey (eileencabaj@gmail.com)
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.    
Do you have an existing website? 
(approved)
[ ]
Yes
[X]
No
2.6 Images & Galleries
  It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.     
Which Images would you like us to use? Please upload them here. 
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
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File has been exported to: 
pro_website/meet_melissa_2.pdf
File size: 85.7 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Eileen Morrissey (eileencabaj@gmail.com)
File has been exported to: 
pro_website/contact_2.pdf
File size: 118 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Eileen Morrissey (eileencabaj@gmail.com)
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File has been exported to: 
pro_website/current_capabilities_2.pdf
File size: 169 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Eileen Morrissey (eileencabaj@gmail.com)
File has been exported to: 
pro_website/problems_2.pdf
File size: 104 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Eileen Morrissey (eileencabaj@gmail.com)
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File has been exported to: 
pro_website/our_team_2.pdf
File size: 120 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Eileen Morrissey (eileencabaj@gmail.com)
Did you purchase a Rotating Banner? 
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery? 
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive.  It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action.   We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement.  We will create three additional Service Pages and
a Contact Page.
Home Page 
(approved)
 Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
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Page?    
Home 
Welcome to Perinatal.AI
Perinatal.AI is transforming maternal mental health care with Melissa, an AI-powered
mental health coach designed specifically for pregnant and postpartum women at risk of
depression and anxiety.
Built with safety, personalization, and clinical integration at its core, Melissa provides
continuous, tailored emotional support, while ensuring timely escalation to healthcare
professionals when needed.
Meet Melissa
Melissa, our AI Powered mental health coach for pregnant and postpartum woman at risk
of experiencing depression or anxiety
Product / Service Page 1 
(approved)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!    
Our Team 
Eileen Morrissey
Co-Founder & CEO
CEO & Co-Founder, Perinatal.AI.
Prior VP Merck, VP Pfizer, VP AstraZeneca
Lean Six Sigma Master Blackbelt
Specialty – Drug Development Processes
Brian Jagger
AI Architect & Engineer
Brian Jagger is an AI Architect and Engineer
with deep experience designing, building, and
scaling AI-driven platforms
across education, healthcare, compliance,
accessibility, and creative industries.
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Dr. Sohaib Siddiqui
Chief Medical Officer
Managing Partner, Kettlebeck Ventures, Toronto
Royal College of Surgeons, Ireland
Harvard Medical School, Digital Health
Abran Maldonado
Chief AI Officer
Abran Maldonado is a leading global AI expert,
OpenAI ambassador, and co-founder of Create Labs,
a Black and Brown-founded startup disrupting the AI and metaverse design space.
Product / Service Page 2 
(approved)
What Service / Product would you like to showcase? 
 Don't forget to include any unique selling points!      
Current Capabilities 
Melissa is provides a tailored conversation unique to the issues facing individual woman. 
Melissa escalates potential serious issues (suicide, harm) to 911 & the doctor
immediately.  Melissa escalates worsening health issues for the social worker to follow up. 
Melissa uses Solutions Focused Therapy to assist the patient to reduce the risk of
experiencing mental health issues.  Melissa provides education materials as requested by
the patient (such as breastfeeding support, local mothers groups, hotlines, sleeping
improvement techniques, etc).
Product / Service Page 3 
(approved)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!      
Problems 
Problems we are addressing…
Anxiety/Depression; most serious
complication of Pregnancy/Postpartum
Growing focus on how to support the
“4th Trimester”
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Low-income mothers are at a
higher risk of depression
Recent one-way text messaging
resulted in patients feeling less isolated
& improved health
Did you purchase a 6th page? 
(approved)
[ ]
Yes
[X]
No
2.8 eCommerce
Did you purchase eCommerce? 
(approved)
[ ]
Yes
[X]
No
2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.  
Please share any phrases you or your customers use to find you in search
engines. 
(approved)
Mental health
Postpartum depression
Pregnant and postpartum depression
AI Coach
Are there any search phrases you’d like us to avoid? 
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
None
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign. 
(approved)
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SEO is a long-term strategy, and we can expand 
beyond this area as we see improved
performance.           
NJ and NY
What are your Top 3-5 Products or Services? 
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign.  SEO is a long-term strategy; we can
expand 
beyond these as we see improved performance.        
Melissa
Who is your target audience or ideal customer? 
(approved)
  Example: 30-something 
single men, suburban moms, families, etc.     
  
Investors & partners such as hospital systems initially.  Ultimately pregnant and
postpartum woman
Competitor Analysis 
(approved)
 Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.    
Include the link to their website if available.          
MamaLift - https://www.mymamalift.com/
Adviceworks - https://adviceworks.net/
Tell us about what sets your business apart from your competitors. 
(approved)
Example: The services that drive customers to your business, 
like what product/service
makes you the most money or items that set you apart from others, like voted 
2019 best
burger in Harristown, family-owned business, 30 years experience, 
celebrating our 10th
year       
We use AI to tailor our engagement with patients.  We do not just send them to talk to a
live person.  We escalate issues timely. We have built Melissa with the direction of actual 
OB/GYN doctors, nursing operations, & social workers.
What payment options to do you accept? 
(approved)
[ ]
Visa
[ ]
MasterCard
[ ]
American express
[ ]
Discover
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[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[ ]
Cash
[ ]
Cheque
[ ]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name. 
(approved)
We'd like to ensure your company name is accurate for your online marketing services. 
What company name would you like to use?    
Perinatal.AI
What phone number do you want to advertise on your directory listings? 
(approved)
973-570-4784
What email address do you want to advertise on your directory listings? 
(approved)
eileen.morrissey@virtualperinatal.com
Anything else that would be helpful for us to know? 
(approved)
Melissa is not a chat bot -- she is real, she is a woman's friend.
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
 
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Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.  
 As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates. 
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility. 
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content. 
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone. 
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.    
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way. 
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
  Thank you for choosing Pro Services    
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes 
(approved)
Final Notes:
- Confirmed bussines name for Website's content/Pro SEO/Pro Biz - Perinatal.AI
- Hours of operation: Monday to Friday, 9:00 am to 5:00 pm, Saturday to Sunday, N/A
(Closed)
- No social media links
- Confirmed logo and we are still authorized to use the logo provided even if does not
match the business name, the customer wants to use the logo uploaded for now
- The customer wants to add the file uploaded Meet Melissa.pdf, as a content for the Home
page
- The customer wants to add the file uploaded Our team.pdf, as a content for the Product /
Service Page 1 - Our Team
- The customer wants to add the file uploaded Current capabilities.pdf, as a content for the
Product / Service Page 2 - Current Capabilities
- The customer wants to add the file uploaded Problems.pdf, as a content for the Product /
Service Page 3 - Products
- Disregard the files uploaded in "Which Images would you like us to use? Please upload
them here." it's just the same with the marketing collateral
- The customer wants our copy team to rewrite contents
- The files uploaded can also be used as a reference to build the website
Pro SEO/Pro Biz:
- The customer only has 1 Product / Service vs the top 3 we require
- The customer only provided 2 competitors vs the top 3 we require
- No payment options, not applicable to business
Additional File(s) Upload 
(approved)
No answer given
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LOWER PRIORITY ADDITIONAL CONTEXT (use only when not conflicting with Final Notes):

Business Name: OP-85551
Business Type: Healthcare Technology – Maternal Mental Health AI Solutions
Location: Chestertown, NY, USA (serving NJ & NY)
--- Content from pro_website_pro_seo_and_pro_business_directory_-_.pdf ---
Pro Website, Pro SEO and Pro Business
Directory - IN-23109
Company name:
Network Solutions Professional Services
Request owner:
Jayllard F
Client name(s):
Eileen Morrissey (eileencabaj@gmail.com)
Request due:
02/27/2026
Exported on:
03/03/2026
Page 
1
 of 
19
Network Solutions Professional Services
1.0 Instructions
Hi 
Eileen Morrissey, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Perinatal.AI
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
We have developed Melissa, an AI powered mental health coach for pregnant and
postpartum woman at risk of experiencing depression or anxiety. 
Melissa tailors her
engagement unique to each patients unique issues. 
She also escalates concerning health
issue to the patients doctor & social worker, as well as 911 if needed.
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
Melissa is tailored to the individual patients unique triggers of depression/anxiety, as well
as life style. 
She has 2 escalation levels - level one highest concern that immediately tells
her to call 911 and/or hotlines, as well as immediately alert her doctor. 
Level 2 is of
general worsening symptoms, such as the patient continues to have panic attacks and an
alert goes to the social worker suggesting a follow up call.
What type of customers do you want to attract? 
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Initially will be investors or partners (such as hospital systems), ultimately direct to
pregnant and postpartum woman
Where do the customers you’re targeting live? 
(approved)
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Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.    
Mainly NJ & NY
How many years of experience do you have in the industry? 
(approved)
20 years in pharmaceutical, 5 years as Founder & CEO of my start up company. 
2 years
with the development of Melissa
How many full and part-time employees work for your organization? 
(approved)
There are 4 of us -- 1 full time, 3 as contractors part time
What is your Industry Vertical for your business? 
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Health care
2.2 Contact Information
How do you want your customers to contact you? 
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.   
Contact Option
Answer
Phone
973-570-4784
Email
eileen.morrissey@virtualperinatal.com
Visit us in Person
Enter location address
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at? 
(approved)
[X]
Yes
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[ ]
No
What is your Business Email? 
(approved)
eileen.morrissey@virtualperinatal.com
What is your Business Address? 
(approved)
727 Atateka Drive, Chestertown, NY 12817
Do you want to display your full address? 
(approved)
[ ]
Yes
[X]
No
What are your Hours of Operation? 
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.  
Example:
Monday–Friday: 9:00 AM – 5:00 PM 
 Saturday: N/A (Closed)
Sunday: N/A (Closed)    
Monday - Friday 9 to 5
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below.  Please enter NA if not applicable
Social Media 
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
n/a
Instagram
n/a
Other
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None
Social Media Type
Link to Social media
File has been exported to: 
pro_website/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one. 
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
Meet Melissa, your AI powered mental health coach
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page. 
(approved)
Example: Free consultation, Veterans save 25%, etc.
no
Logo 
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to: 
pro_website/perinatal_logo_copy.jpg
File size: 6.49 KB, Width x Height (px): 180 x 81, Format: JPG
Uploaded by: Eileen Morrissey (eileencabaj@gmail.com)
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Do you have any marketing collateral? 
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[X]
Yes
[ ]
No
Image(s) Upload 
(approved)
Please upload any marketing collateral here.
File has been exported to: 
pro_website/meet_melissa.pdf
File size: 85.7 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Eileen Morrissey (eileencabaj@gmail.com)
File has been exported to: 
pro_website/our_team.pdf
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File size: 120 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Eileen Morrissey (eileencabaj@gmail.com)
File has been exported to: 
pro_website/problems.pdf
File size: 104 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Eileen Morrissey (eileencabaj@gmail.com)
File has been exported to: 
pro_website/current_capabilities.pdf
File size: 169 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Eileen Morrissey (eileencabaj@gmail.com)
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File has been exported to: 
pro_website/contact.pdf
File size: 118 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Eileen Morrissey (eileencabaj@gmail.com)
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.    
Do you have an existing website? 
(approved)
[ ]
Yes
[X]
No
2.6 Images & Galleries
  It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.     
Which Images would you like us to use? Please upload them here. 
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
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File has been exported to: 
pro_website/meet_melissa_2.pdf
File size: 85.7 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Eileen Morrissey (eileencabaj@gmail.com)
File has been exported to: 
pro_website/contact_2.pdf
File size: 118 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Eileen Morrissey (eileencabaj@gmail.com)
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File has been exported to: 
pro_website/current_capabilities_2.pdf
File size: 169 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Eileen Morrissey (eileencabaj@gmail.com)
File has been exported to: 
pro_website/problems_2.pdf
File size: 104 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Eileen Morrissey (eileencabaj@gmail.com)
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File has been exported to: 
pro_website/our_team_2.pdf
File size: 120 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Eileen Morrissey (eileencabaj@gmail.com)
Did you purchase a Rotating Banner? 
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery? 
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive.  It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action.   We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement.  We will create three additional Service Pages and
a Contact Page.
Home Page 
(approved)
 Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
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Page?    
Home 
Welcome to Perinatal.AI
Perinatal.AI is transforming maternal mental health care with Melissa, an AI-powered
mental health coach designed specifically for pregnant and postpartum women at risk of
depression and anxiety.
Built with safety, personalization, and clinical integration at its core, Melissa provides
continuous, tailored emotional support, while ensuring timely escalation to healthcare
professionals when needed.
Meet Melissa
Melissa, our AI Powered mental health coach for pregnant and postpartum woman at risk
of experiencing depression or anxiety
Product / Service Page 1 
(approved)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!    
Our Team 
Eileen Morrissey
Co-Founder & CEO
CEO & Co-Founder, Perinatal.AI.
Prior VP Merck, VP Pfizer, VP AstraZeneca
Lean Six Sigma Master Blackbelt
Specialty – Drug Development Processes
Brian Jagger
AI Architect & Engineer
Brian Jagger is an AI Architect and Engineer
with deep experience designing, building, and
scaling AI-driven platforms
across education, healthcare, compliance,
accessibility, and creative industries.
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Dr. Sohaib Siddiqui
Chief Medical Officer
Managing Partner, Kettlebeck Ventures, Toronto
Royal College of Surgeons, Ireland
Harvard Medical School, Digital Health
Abran Maldonado
Chief AI Officer
Abran Maldonado is a leading global AI expert,
OpenAI ambassador, and co-founder of Create Labs,
a Black and Brown-founded startup disrupting the AI and metaverse design space.
Product / Service Page 2 
(approved)
What Service / Product would you like to showcase? 
 Don't forget to include any unique selling points!      
Current Capabilities 
Melissa is provides a tailored conversation unique to the issues facing individual woman. 
Melissa escalates potential serious issues (suicide, harm) to 911 & the doctor
immediately.  Melissa escalates worsening health issues for the social worker to follow up. 
Melissa uses Solutions Focused Therapy to assist the patient to reduce the risk of
experiencing mental health issues.  Melissa provides education materials as requested by
the patient (such as breastfeeding support, local mothers groups, hotlines, sleeping
improvement techniques, etc).
Product / Service Page 3 
(approved)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!      
Problems 
Problems we are addressing…
Anxiety/Depression; most serious
complication of Pregnancy/Postpartum
Growing focus on how to support the
“4th Trimester”
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Low-income mothers are at a
higher risk of depression
Recent one-way text messaging
resulted in patients feeling less isolated
& improved health
Did you purchase a 6th page? 
(approved)
[ ]
Yes
[X]
No
2.8 eCommerce
Did you purchase eCommerce? 
(approved)
[ ]
Yes
[X]
No
2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.  
Please share any phrases you or your customers use to find you in search
engines. 
(approved)
Mental health
Postpartum depression
Pregnant and postpartum depression
AI Coach
Are there any search phrases you’d like us to avoid? 
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
None
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign. 
(approved)
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SEO is a long-term strategy, and we can expand 
beyond this area as we see improved
performance.           
NJ and NY
What are your Top 3-5 Products or Services? 
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign.  SEO is a long-term strategy; we can
expand 
beyond these as we see improved performance.        
Melissa
Who is your target audience or ideal customer? 
(approved)
  Example: 30-something 
single men, suburban moms, families, etc.     
  
Investors & partners such as hospital systems initially.  Ultimately pregnant and
postpartum woman
Competitor Analysis 
(approved)
 Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.    
Include the link to their website if available.          
MamaLift - https://www.mymamalift.com/
Adviceworks - https://adviceworks.net/
Tell us about what sets your business apart from your competitors. 
(approved)
Example: The services that drive customers to your business, 
like what product/service
makes you the most money or items that set you apart from others, like voted 
2019 best
burger in Harristown, family-owned business, 30 years experience, 
celebrating our 10th
year       
We use AI to tailor our engagement with patients.  We do not just send them to talk to a
live person.  We escalate issues timely. We have built Melissa with the direction of actual 
OB/GYN doctors, nursing operations, & social workers.
What payment options to do you accept? 
(approved)
[ ]
Visa
[ ]
MasterCard
[ ]
American express
[ ]
Discover
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[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[ ]
Cash
[ ]
Cheque
[ ]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name. 
(approved)
We'd like to ensure your company name is accurate for your online marketing services. 
What company name would you like to use?    
Perinatal.AI
What phone number do you want to advertise on your directory listings? 
(approved)
973-570-4784
What email address do you want to advertise on your directory listings? 
(approved)
eileen.morrissey@virtualperinatal.com
Anything else that would be helpful for us to know? 
(approved)
Melissa is not a chat bot -- she is real, she is a woman's friend.
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
 
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Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.  
 As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates. 
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility. 
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content. 
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone. 
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.    
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way. 
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
  Thank you for choosing Pro Services    
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes 
(approved)
Final Notes:
- Confirmed bussines name for Website's content/Pro SEO/Pro Biz - Perinatal.AI
- Hours of operation: Monday to Friday, 9:00 am to 5:00 pm, Saturday to Sunday, N/A
(Closed)
- No social media links
- Confirmed logo and we are still authorized to use the logo provided even if does not
match the business name, the customer wants to use the logo uploaded for now
- The customer wants to add the file uploaded Meet Melissa.pdf, as a content for the Home
page
- The customer wants to add the file uploaded Our team.pdf, as a content for the Product /
Service Page 1 - Our Team
- The customer wants to add the file uploaded Current capabilities.pdf, as a content for the
Product / Service Page 2 - Current Capabilities
- The customer wants to add the file uploaded Problems.pdf, as a content for the Product /
Service Page 3 - Products
- Disregard the files uploaded in "Which Images would you like us to use? Please upload
them here." it's just the same with the marketing collateral
- The customer wants our copy team to rewrite contents
- The files uploaded can also be used as a reference to build the website
Pro SEO/Pro Biz:
- The customer only has 1 Product / Service vs the top 3 we require
- The customer only provided 2 competitors vs the top 3 we require
- No payment options, not applicable to business
Additional File(s) Upload 
(approved)
No answer given
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Uploaded Files Considered

Uploaded Content Preview

--- Content from pro_website_pro_seo_and_pro_business_directory_-_.pdf ---
Pro Website, Pro SEO and Pro Business
Directory - IN-23109
Company name:
Network Solutions Professional Services
Request owner:
Jayllard F
Client name(s):
Eileen Morrissey (eileencabaj@gmail.com)
Request due:
02/27/2026
Exported on:
03/03/2026
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1.0 Instructions
Hi 
Eileen Morrissey, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Perinatal.AI
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
We have developed Melissa, an AI powered mental health coach for pregnant and
postpartum woman at risk of experiencing depression or anxiety. 
Melissa tailors her
engagement unique to each patients unique issues. 
She also escalates concerning health
issue to the patients doctor & social worker, as well as 911 if needed.
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
Melissa is