Customer Summary

System Prompt Used

You are a senior website strategist. Generate ONLY the project_overview and customer_overview sections of a strategic blueprint.

LANGUAGE REQUIREMENTS:
- Use simple, clear language that anyone can understand
- Avoid technical jargon, acronyms, and complex terms
- Write as if speaking directly to a business owner
- Explain everything in plain English
- Use everyday words instead of technical terms
- Make it easy for non-technical people to understand

RULES:
- Return ONLY valid JSON with the exact structure provided
- No extra text, no explanations, no markdown
- Use only verified intake content from real businesses
- Never guess, assume, or fabricate

PROJECT OVERVIEW REQUIREMENTS:
- The executive_summary field is REQUIRED and must contain a comprehensive 2-3 sentence summary
- The executive_summary should describe the business value proposition, competitive positioning, and key differentiators
- Use specific business information from the intake content, not generic descriptions
- The executive_summary must be meaningful and informative, not empty or placeholder text
- DO NOT leave executive_summary as "string" or empty - it must contain actual content

User Context Sent To Model

BUSINESS NAME: OP-85438

BUSINESS TYPE: Guided Outdoor Adventure & Canoe Trip Services

LOCATION: Woolwich, Maine, USA

SELECTED PRODUCTS: Pro Website Siteplus w/Ecomm



PRODUCT-SPECIFIC REQUIREMENTS:

- Generate recommendations specific to the selected products

- Consider product-specific features, integrations, and requirements

- Ensure blueprint recommendations align with selected product capabilities



TARGET AUDIENCE: Families, school groups, individuals, and anyone aged 10 to 70+ seeking a unique, safe, and adventurous outdoor vacation in the Maine North Woods. Includes children with parents, people interested in nature, relaxation, and mild challenges, as well as those with accessibility needs.

PRIMARY GOALS: Enhance online presence and attract new clients through a professional website, Promote guided canoe trips and related adventure services in the Maine North Woods, Increase awareness and sales of the reference book 'Joe Polis, The Indian'

BRAND VALUES: Safety and expertise in outdoor guiding, Personalized adventure and relaxation, Inclusivity and accessibility for all clients

SERVICES OFFERED: Fully outfitted and expertly guided wilderness canoe trips (4 to 12 days, up to 10 clients), Shorter canoe trips for families and casual visitors, Educational outdoor skills instruction during trips, Specialized trips covering local attractions (moose sighting, historical sites, winter events, etc.), Sale of the reference book: 'Joe Polis, The Indian'

COMPETITIVE ADVANTAGES: Over 60 years of personal guiding experience, including 6 years as a licensed Maine guide, Trips uniquely tailored to individual client needs and interests, Pre-trip video lessons for registered clients, Emphasis on non-motorized, eco-friendly adventures (motors only for accessibility), Willingness to work with families and individuals with disabilities to meet budget and accessibility needs

BRAND PERSONALITY: Welcoming, knowledgeable, and trustworthy with a passion for the outdoors. The brand voice is friendly, encouraging, and focused on safety, adventure, and personal growth. It conveys a sense of relaxation, inclusivity, and respect for nature.

UPLOADED CONTENT:
--- Content from pro_website_pro_seo_and_pro_business_directory-in.pdf ---
Pro Website, Pro SEO and Pro Business
Directory-IN-23092
Company name:
Network Solutions Professional Services
Request owner:
Anne Q
Client name(s):
David Japikse (david@japikse.com)
Request due:
02/26/2026
Exported on:
03/03/2026
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1.0 Instructions
Hi 
David, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Thoreau Maine Woods Canoeing, LLC.
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Canoe trips anywhere in the state of Maine. Emphasis on safety, relaxation, adventure and
fun. Focusing mostly on the northern half of Maine.
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
More than 60 years personal experience guiding; will organize trips according to individual
needs. Teach outdoor skills as we go!
What type of customers do you want to attract? 
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Families, school groups, individuals this includes anyone who wants to enjoy the beauty,
peace, and a bit of challenge in the outdoors.
Where do the customers you’re targeting live? 
(approved)
  Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.    
The Maine "North Woods" as described by Henry David Thoreau in the 1850s.
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How many years of experience do you have in the industry? 
(approved)
more than 60 years across the US and abroad; past 6 years as a Professional Maine
licensed guide.
How many full and part-time employees work for your organization? 
(approved)
one part time.
What is your Industry Vertical for your business? 
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Guide services
2.2 Contact Information
How do you want your customers to contact you? 
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.   
Contact Option
Answer
Phone
207 814 7660
Email
ThoreauMaineWoodsCanoeing.com
Visit us in Person
X
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at? 
(approved)
[ ]
Yes
[X]
No
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What number is the best to use to reach you at? 
(approved)
1 207 409 3708
What is your Business Email? 
(approved)
Needs to be reset; will have it soon
What is your Business Address? 
(approved)
78 Everett Dow Dr, Woolwich, Maine 04579
Do you want to display your full address? 
(approved)
[ ]
Yes
[X]
No
What are your Hours of Operation? 
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.  
Example:
Monday–Friday: 9:00 AM – 5:00 PM 
 Saturday: N/A (Closed)
Sunday: N/A (Closed)    
Monday-Saturday: 3:30 PM - 7:30Pm 
Sunday: N/A
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below.  Please enter NA if not applicable
Social Media 
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
I need your help on slection
Instagram
ditto
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Other
ditto
None
Social Media Type
Link to Social media
File has been exported to: 
pro_website/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one. 
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
You deserve Maine! Relax, enjoy the beauty, choose your own adventure!
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page. 
(approved)
Example: Free consultation, Veterans save 25%, etc.
We will work with families and handicap folks to meet their budget needs.
Logo 
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
No answer given
Do you have any marketing collateral? 
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[X]
No
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
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The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.    
Do you have an existing website? 
(approved)
[ ]
Yes
[X]
No
2.6 Images & Galleries
  It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.     
Which Images would you like us to use? Please upload them here. 
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
No answer given
Did you purchase a Rotating Banner? 
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery? 
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive.  It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action.   We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement.  We will create three additional Service Pages and
a Contact Page.
Home Page 
(approved)
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Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?    
Let's see what you come up with. Also look at my past website that you have recovered.
Product / Service Page 1 
(approved)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!    
Wilderness Canoe trips. Fully outfitted and supplied. Expert guiding included.
Also my book on Thoreau's trips in Maine
Product / Service Page 2 
(approved)
What Service / Product would you like to showcase? 
 Don't forget to include any unique selling points!      
Can also cover local attractions: Moose sighting; historical Katadyn Iron Works; B52 crash
site; AMC cabins; Thoreau's travels in the area; Winter sled dog racing; fall float plane fly-
in; and various lakes, rivers, mountains and campsites.
Product / Service Page 3 
(approved)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!      
No answer given
Did you purchase a 6th page? 
(approved)
[ ]
Yes
[X]
No
2.8 eCommerce
Did you purchase eCommerce? 
(approved)
[ ]
Yes
[ ]
No
Product 1 
(approved)
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Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_1.csv
Format: CSV
Do you have images for the first Product? 
(approved)
  Please upload product images here.    
No answer given
Do you have a second product? 
(approved)
[ ]
Yes
[ ]
No
2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.  
Please share any phrases you or your customers use to find you in search
engines. 
(approved)
Safe, experienced, guiding
Good food, good scenery; good sleeping
Canoeing adventure and beautiful wilderness; occasional fresh fish diners
Often times see moose; rare chances to see Bear, Lynx and Bobcat. Eagles, hawks, etc.
Are there any search phrases you’d like us to avoid? 
(approved)
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Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
cheap
common
rainy
bugs
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign. 
(approved)
    SEO is a long-term strategy, and we can expand 
beyond this area as we see improved
performance.           
New England or Northeast US
also, all of North America
and also Europe
What are your Top 3-5 Products or Services? 
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign.  SEO is a long-term strategy; we can
expand 
beyond these as we see improved performance.        
Canoe trips of up to 10 clients for 4 to 12 days
Shorter trips for families or casual visitors
Our reference book:  Joe Polis, The Indian (20$ plus shipping)
Who is your target audience or ideal customer? 
(approved)
  Example: 30-something 
single men, suburban moms, families, etc.     
  
anyone wanting a good and different vacation, ages 10 to 70+. Children with their parents
are also welcome and receive special attention.
Competitor Analysis 
(approved)
 Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.    
Include the link to their website if available.          
All other guides in the Greater Greenville, Maine area.
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We do not use motors (except for special cases with handicaps). Each trip is planned
uniquely around the client's desires, experience, and wish to learn more. We give special
lessons by video well before each trip for registered clients.
Tell us about what sets your business apart from your competitors. 
(approved)
Example: The services that drive customers to your business, 
like what product/service
makes you the most money or items that set you apart from others, like voted 
2019 best
burger in Harristown, family-owned business, 30 years experience, 
celebrating our 10th
year       
Depth of experience and desire to teach as we go along making for a customized
experience. We stay close to our clients to assure best availability of skills. Other guides
may let clients just learn from trial and error, but that is often times tiring, frustrating and
far from a great experience.
What payment options to do you accept? 
(approved)
[ ]
Visa
[ ]
MasterCard
[ ]
American express
[ ]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[X]
Cash
[X]
Cheque
[ ]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name. 
(approved)
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We'd like to ensure your company name is accurate for your online marketing services. 
What company name would you like to use?    
TMWC, LLC 
or 
Thoreau Maine Wilderness Canoeing, LLC
What phone number do you want to advertise on your directory listings? 
(approved)
207 814 7660
What email address do you want to advertise on your directory listings? 
(approved)
to be set soon
Anything else that would be helpful for us to know? 
(approved)
Highly personalized, safe guiding, to select locations in the North Woods
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.  
 As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates. 
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility. 
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content. 
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone. 
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
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[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.    
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way. 
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
  Thank you for choosing Pro Services    
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes 
(approved)
I am unable to upload graphics. Your document does not allow me to do this. Do you have
other means to do this?
---------------------------------------------------------------------------------------------------------------------
WBC NOTES 
- IN-23164 contains the Gallery Add-on
1. The business name may vary on the Page content and on CS/IOi. The customer has
confirmed that the business name is: Thoreau Maine Woods Canoeing, LLC.
2. Target customer's location: Generally State Maine and New England
3. Email Address: info@thoreaumainewoodscanoeing.com
4. Social Media: N/A
5. Discounts: N/A
6. Logo: Please use the image from the document on MOD-130813 > Logo.docx. The
customer is aware that the logo doesn't have a business name and team can add the
business name on the logo.
7. Images: Use stock photos and the pictures uploaded.
8. ECommerce location: 78 Everett Dow Drive, Woolwich, ME 04579 -- The customer
requested NOT to add the address in the website.
9. Gallery: Add-on is on IN-23164. Integrated in the page "Past Trips" -- See Past Trips
section on Page Contents to find the images to use.
10. Page Contents: The team can rewrite the contents if needed. Please see the uploaded
file: IN-23092 Page Contents.docx
SEO & ProBiz
1. Top 3 Competitors: Maine Woods Guide Service - https://mainewoodsguide.com/ |
Young's Guide Service: https://youngsguideservice.com/
2. The customer wants to add 2 competitors only vs 3
3. Email to focus on for SEO updates is: david@Japikse.com
4. Email to use on ProBiz: info@thoreaumainewoodscanoeing.com
Additional File(s) Upload 
(approved)
File has been exported to: 
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b994-be9baa01416b.png
File size: 857 KB, Width x Height (px): 959 x 617, Format: PNG
Uploaded by: N/A
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File has been exported to: 
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File size: 221 KB, Width x Height (px): 942 x 435, Format: JPG
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File size: 71.5 KB, Width x Height (px): 507 x 234, Format: JPG
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File size: 99.8 KB, Width x Height (px): 507 x 380, Format: JPG
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File has been exported to: 
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891a-fd9717e084fb.jpg
File size: 124 KB, Width x Height (px): 541 x 361, Format: JPG
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File has been exported to: 
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File size: 177 KB, Width x Height (px): 575 x 433, Format: JPG
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File size: 249 KB, Width x Height (px): 889 x 409, Format: JPG
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File size: 92.6 KB, Width x Height (px): 624 x 289, Format: JPG
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File size: 112 KB, Width x Height (px): 511 x 383, Format: JPG
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File size: 98.2 KB, Width x Height (px): 518 x 389, Format: JPG
 
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Uploaded by: N/A
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File size: 134 KB, Width x Height (px): 666 x 444, Format: JPG
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File size: 160 KB, Width x Height (px): 652 x 433, Format: JPG
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File has been exported to: 
network_solutions_internal_notes_only/c08c92de-d8f8-416c-
84a5-96b9924513bc.png
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Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/e7e04df7-9892-4e56-
8d60-a4f103125f6a.jpg
File size: 88 KB, Width x Height (px): 362 x 271, Format: JPG
Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/f0ef63ec-e5d2-42d5-
a272-7b91c8cb4817.png
File size: 1.09 MB, Width x Height (px): 1321 x 641, Format: PNG
Uploaded by: N/A
File has been exported to: 
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8536-582469cd4fa1.jpg
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Uploaded by: N/A
File has been exported to: 
network_solutions_internal_notes_only/in-
23092_page_contents.docx
File size: 6.44 MB, Width x Height (px): N/A, Format: DOCX
Uploaded by: N/A
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LOWER PRIORITY ADDITIONAL CONTEXT (use only when not conflicting with Final Notes):

Business Name: OP-85438
Business Type: Guided Outdoor Adventure & Canoe Trip Services
Location: Woolwich, Maine, USA
--- Content from pro_website_pro_seo_and_pro_business_directory-in.pdf ---
Pro Website, Pro SEO and Pro Business
Directory-IN-23092
Company name:
Network Solutions Professional Services
Request owner:
Anne Q
Client name(s):
David Japikse (david@japikse.com)
Request due:
02/26/2026
Exported on:
03/03/2026
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1.0 Instructions
Hi 
David, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Thoreau Maine Woods Canoeing, LLC.
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Canoe trips anywhere in the state of Maine. Emphasis on safety, relaxation, adventure and
fun. Focusing mostly on the northern half of Maine.
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
More than 60 years personal experience guiding; will organize trips according to individual
needs. Teach outdoor skills as we go!
What type of customers do you want to attract? 
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Families, school groups, individuals this includes anyone who wants to enjoy the beauty,
peace, and a bit of challenge in the outdoors.
Where do the customers you’re targeting live? 
(approved)
  Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.    
The Maine "North Woods" as described by Henry David Thoreau in the 1850s.
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How many years of experience do you have in the industry? 
(approved)
more than 60 years across the US and abroad; past 6 years as a Professional Maine
licensed guide.
How many full and part-time employees work for your organization? 
(approved)
one part time.
What is your Industry Vertical for your business? 
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Guide services
2.2 Contact Information
How do you want your customers to contact you? 
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.   
Contact Option
Answer
Phone
207 814 7660
Email
ThoreauMaineWoodsCanoeing.com
Visit us in Person
X
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at? 
(approved)
[ ]
Yes
[X]
No
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What number is the best to use to reach you at? 
(approved)
1 207 409 3708
What is your Business Email? 
(approved)
Needs to be reset; will have it soon
What is your Business Address? 
(approved)
78 Everett Dow Dr, Woolwich, Maine 04579
Do you want to display your full address? 
(approved)
[ ]
Yes
[X]
No
What are your Hours of Operation? 
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.  
Example:
Monday–Friday: 9:00 AM – 5:00 PM 
 Saturday: N/A (Closed)
Sunday: N/A (Closed)    
Monday-Saturday: 3:30 PM - 7:30Pm 
Sunday: N/A
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below.  Please enter NA if not applicable
Social Media 
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
I need your help on slection
Instagram
ditto
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Other
ditto
None
Social Media Type
Link to Social media
File has been exported to: 
pro_website/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one. 
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
You deserve Maine! Relax, enjoy the beauty, choose your own adventure!
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page. 
(approved)
Example: Free consultation, Veterans save 25%, etc.
We will work with families and handicap folks to meet their budget needs.
Logo 
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
No answer given
Do you have any marketing collateral? 
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[X]
No
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
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The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.    
Do you have an existing website? 
(approved)
[ ]
Yes
[X]
No
2.6 Images & Galleries
  It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.     
Which Images would you like us to use? Please upload them here. 
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
No answer given
Did you purchase a Rotating Banner? 
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery? 
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive.  It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action.   We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement.  We will create three additional Service Pages and
a Contact Page.
Home Page 
(approved)
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Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?    
Let's see what you come up with. Also look at my past website that you have recovered.
Product / Service Page 1 
(approved)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!    
Wilderness Canoe trips. Fully outfitted and supplied. Expert guiding included.
Also my book on Thoreau's trips in Maine
Product / Service Page 2 
(approved)
What Service / Product would you like to showcase? 
 Don't forget to include any unique selling points!      
Can also cover local attractions: Moose sighting; historical Katadyn Iron Works; B52 crash
site; AMC cabins; Thoreau's travels in the area; Winter sled dog racing; fall float plane fly-
in; and various lakes, rivers, mountains and campsites.
Product / Service Page 3 
(approved)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!      
No answer given
Did you purchase a 6th page? 
(approved)
[ ]
Yes
[X]
No
2.8 eCommerce
Did you purchase eCommerce? 
(approved)
[ ]
Yes
[ ]
No
Product 1 
(approved)
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Please double-click the answer field to insert your product information.
Product Info
Answer
Product Name
Product Price
Product Description
Tax Rate
Options
Variants
File has been exported to: 
pro_website/product_1.csv
Format: CSV
Do you have images for the first Product? 
(approved)
  Please upload product images here.    
No answer given
Do you have a second product? 
(approved)
[ ]
Yes
[ ]
No
2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.  
Please share any phrases you or your customers use to find you in search
engines. 
(approved)
Safe, experienced, guiding
Good food, good scenery; good sleeping
Canoeing adventure and beautiful wilderness; occasional fresh fish diners
Often times see moose; rare chances to see Bear, Lynx and Bobcat. Eagles, hawks, etc.
Are there any search phrases you’d like us to avoid? 
(approved)
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Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
cheap
common
rainy
bugs
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign. 
(approved)
    SEO is a long-term strategy, and we can expand 
beyond this area as we see improved
performance.           
New England or Northeast US
also, all of North America
and also Europe
What are your Top 3-5 Products or Services? 
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign.  SEO is a long-term strategy; we can
expand 
beyond these as we see improved performance.        
Canoe trips of up to 10 clients for 4 to 12 days
Shorter trips for families or casual visitors
Our reference book:  Joe Polis, The Indian (20$ plus shipping)
Who is your target audience or ideal customer? 
(approved)
  Example: 30-something 
single men, suburban moms, families, etc.     
  
anyone wanting a good and different vacation, ages 10 to 70+. Children with their parents
are also welcome and receive special attention.
Competitor Analysis 
(approved)
 Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.    
Include the link to their website if available.          
All other guides in the Greater Greenville, Maine area.
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We do not use motors (except for special cases with handicaps). Each trip is planned
uniquely around the client's desires, experience, and wish to learn more. We give special
lessons by video well before each trip for registered clients.
Tell us about what sets your business apart from your competitors. 
(approved)
Example: The services that drive customers to your business, 
like what product/service
makes you the most money or items that set you apart from others, like voted 
2019 best
burger in Harristown, family-owned business, 30 years experience, 
celebrating our 10th
year       
Depth of experience and desire to teach as we go along making for a customized
experience. We stay close to our clients to assure best availability of skills. Other guides
may let clients just learn from trial and error, but that is often times tiring, frustrating and
far from a great experience.
What payment options to do you accept? 
(approved)
[ ]
Visa
[ ]
MasterCard
[ ]
American express
[ ]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[X]
Cash
[X]
Cheque
[ ]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name. 
(approved)
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We'd like to ensure your company name is accurate for your online marketing services. 
What company name would you like to use?    
TMWC, LLC 
or 
Thoreau Maine Wilderness Canoeing, LLC
What phone number do you want to advertise on your directory listings? 
(approved)
207 814 7660
What email address do you want to advertise on your directory listings? 
(approved)
to be set soon
Anything else that would be helpful for us to know? 
(approved)
Highly personalized, safe guiding, to select locations in the North Woods
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.  
 As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates. 
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility. 
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content. 
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone. 
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
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[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.    
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way. 
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
  Thank you for choosing Pro Services    
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes 
(approved)
I am unable to upload graphics. Your document does not allow me to do this. Do you have
other means to do this?
---------------------------------------------------------------------------------------------------------------------
WBC NOTES 
- IN-23164 contains the Gallery Add-on
1. The business name may vary on the Page content and on CS/IOi. The customer has
confirmed that the business name is: Thoreau Maine Woods Canoeing, LLC.
2. Target customer's location: Generally State Maine and New England
3. Email Address: info@thoreaumainewoodscanoeing.com
4. Social Media: N/A
5. Discounts: N/A
6. Logo: Please use the image from the document on MOD-130813 > Logo.docx. The
customer is aware that the logo doesn't have a business name and team can add the
business name on the logo.
7. Images: Use stock photos and the pictures uploaded.
8. ECommerce location: 78 Everett Dow Drive, Woolwich, ME 04579 -- The customer
requested NOT to add the address in the website.
9. Gallery: Add-on is on IN-23164. Integrated in the page "Past Trips" -- See Past Trips
section on Page Contents to find the images to use.
10. Page Contents: The team can rewrite the contents if needed. Please see the uploaded
file: IN-23092 Page Contents.docx
SEO & ProBiz
1. Top 3 Competitors: Maine Woods Guide Service - https://mainewoodsguide.com/ |
Young's Guide Service: https://youngsguideservice.com/
2. The customer wants to add 2 competitors only vs 3
3. Email to focus on for SEO updates is: david@Japikse.com
4. Email to use on ProBiz: info@thoreaumainewoodscanoeing.com
Additional File(s) Upload 
(approved)
File has been exported to: 
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b994-be9baa01416b.png
File size: 857 KB, Width x Height (px): 959 x 617, Format: PNG
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File size: 221 KB, Width x Height (px): 942 x 435, Format: JPG
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--- Content from pro_website_pro_seo_and_pro_business_directory-in.pdf ---
Pro Website, Pro SEO and Pro Business
Directory-IN-23092
Company name:
Network Solutions Professional Services
Request owner:
Anne Q
Client name(s):
David Japikse (david@japikse.com)
Request due:
02/26/2026
Exported on:
03/03/2026
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1.0 Instructions
Hi 
David, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Thoreau Maine Woods Canoeing, LLC.
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Canoe trips anywhere in the state of Maine. Emphasis on safety, relaxation, adventure and
fun. Focusing mostly on the northern half of Maine.
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
More than 60 years personal experience guiding; will organize trips according to individual
needs. Teach outdoor skills as we go!
What type of customers do you want to attract? 
(approved)
Examp