You are a senior website strategist. Generate ONLY the project_overview and customer_overview sections of a strategic blueprint. LANGUAGE REQUIREMENTS: - Use simple, clear language that anyone can understand - Avoid technical jargon, acronyms, and complex terms - Write as if speaking directly to a business owner - Explain everything in plain English - Use everyday words instead of technical terms - Make it easy for non-technical people to understand RULES: - Return ONLY valid JSON with the exact structure provided - No extra text, no explanations, no markdown - Use only verified intake content from real businesses - Never guess, assume, or fabricate PROJECT OVERVIEW REQUIREMENTS: - The executive_summary field is REQUIRED and must contain a comprehensive 2-3 sentence summary - The executive_summary should describe the business value proposition, competitive positioning, and key differentiators - Use specific business information from the intake content, not generic descriptions - The executive_summary must be meaningful and informative, not empty or placeholder text - DO NOT leave executive_summary as "string" or empty - it must contain actual content
BUSINESS NAME: OP-85368
BUSINESS TYPE: Home Builders and Repairers (Nonprofit Housing Organization)
LOCATION: Winamac, Indiana, USA (Starke and Pulaski Counties)
SELECTED PRODUCTS: Pro Website Siteplus
PRODUCT-SPECIFIC REQUIREMENTS:
- Generate recommendations specific to the selected products
- Consider product-specific features, integrations, and requirements
- Ensure blueprint recommendations align with selected product capabilities
TARGET AUDIENCE: Low-income families willing to partner for homeownership, local residents seeking affordable housing, community organizations and volunteers interested in giving back, faith-based groups, and individuals motivated by Christian values and community service.
PRIMARY GOALS: Build simple, affordable homes for low-income families in Starke and Pulaski Counties, Promote community involvement through volunteer opportunities and partnerships, Increase awareness and support for attainable homeownership and related programs
BRAND VALUES: Compassion and community service, Partnership and empowerment, Integrity and transparency
SERVICES OFFERED: Home construction and repair for low-income families, Homeowner application assistance, Volunteer opportunities and community engagement, Information on Indiana State Tax Credit, Links to National and State Habitat organizations, Online donation facilitation
COMPETITIVE ADVANTAGES: Celebrating 50 years of service to low-income families, Strong community and faith-based partnerships, Unique approach: 'Not a Handout, but a Handup' philosophy
BRAND PERSONALITY: Warm, supportive, and community-focused with a strong emphasis on partnership, empowerment, and Christian values. The brand voice is inviting, compassionate, and action-oriented, encouraging involvement and highlighting hope and opportunity.
UPLOADED CONTENT:
--- Content from pro_website_pro_seo_and_pro_business_directory-_i.pdf ---
Pro Website, Pro SEO and Pro Business
Directory- IN-23055
Company name:
Network Solutions Professional Services
Request owner:
Rochelle G
Client name(s):
Steve Morrison (smorr3@gmail.com)
Request due:
02/24/2026
Exported on:
02/26/2026
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1.0 Instructions
Hi
Steve,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
Starke/Pulaski Habitat for Humanity
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Seeking to put God’s love into action, Habitat for Humanity brings people together to build
homes, communities & hope.
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
Habitat for Humanity, Inc. is celebrating our 50th year of service to low-income families
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Low-income families willing to partner
Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
Starke and Pulaski Counties in Indiana
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How many years of experience do you have in the industry?
(approved)
26 years
How many full and part-time employees work for your organization?
(approved)
We have 4 part-time volunteers
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Home builders and repairers
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
574-595-5227
Email
starkepulaski@sphabitat.org
Visit us in Person
Customer's address
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
[X]
Yes
[ ]
No
What is your Business Email?
(approved)
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starkepulski@sphabitat.org
What is your Business Address?
(approved)
P.O. Box 16, Winamac, Indiana
46996: We don't have a physical office
Do you want to display your full address?
(approved)
[X]
Yes
[ ]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
Monday-Saturday: 9:00 AM - 5:00 PM
Sunday: N/A
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below. Please enter NA if not applicable
Social Media
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
Habitat for Humanity Starke & Pulaski County
Instagram
Other
None
File has been exported to:
pro_website/social_media.csv
Format: CSV
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2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
Not a Handout, but a Handup
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
No answer given
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to:
pro_website/sp_hfh_logo.pdf
File size: 15.8 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Steve Morrison (smorr3@gmail.com)
Do you have any marketing collateral?
(done)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[X]
Yes
[ ]
No
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Image(s) Upload
(approved)
Please upload any marketing collateral here.
File has been exported to:
pro_website/habitat_brochure2025.pdf
File size: 258 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Steve Morrison (smorr3@gmail.com)
File has been exported to:
pro_website/sp_ahtc_infographic_flyer.pdf
File size: 1.82 MB, Width x Height (px): N/A, Format: PDF
Uploaded by: Steve Morrison (smorr3@gmail.com)
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
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Do you have an existing website?
(approved)
[X]
Yes
[ ]
No
What is the URL for your existing website?
(approved)
sphabitat.org
What do you like about your existing site?
(approved)
The information presented to the public
What do you dislike about your existing site?
(approved)
It is old and not very attractive
2.6 Images & Galleries
It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
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File has been exported to:
pro_website/img_0175_-_copy.jpg
File size: 1.64 MB, Width x Height (px): 2448 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
File has been exported to:
pro_website/img_0127.jpg
File size: 2.49 MB, Width x Height (px): 3264 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
File has been exported to:
pro_website/img_0129.jpg
File size: 2.89 MB, Width x Height (px): 3264 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
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File has been exported to:
pro_website/img_0141_-_copy_-_copy.jpg
File size: 2.65 MB, Width x Height (px): 3264 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
Did you purchase a Rotating Banner?
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
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Page?
Habitat is a hand up, not a hand out. Building simple affordable homes for those in need.
A way for organizations and volunteers to give back to the community.
Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Contact information and the six foundational principles that guide our work:
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Habitat's Mission
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
National and State Habitat Organization Links, and Online Donation Link
Did you purchase a 6th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 6
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Home owner application.
Did you purchase a 7th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 7
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Indiana State Tax Credit information
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Did you purchase a 8th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 8
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Volunteer opportunities, information and safety waiver documents
Did you purchase a 9th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 9
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
The Church and Habitat
2.8 eCommerce
Did you purchase eCommerce?
(approved)
[ ]
Yes
[X]
No
2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.
Please share any phrases you or your customers use to find you in search
engines.
(approved)
Starke Pulaski Habitat for Humanity, StarkePulaski Habitat near me, Christian organization
near me, a hand up, not a hand out, volunteer communities, Attainable Homeownership
near me
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Are there any search phrases you’d like us to avoid?
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
NA
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign.
(approved)
SEO is a long-term strategy, and we can expand
beyond this area as we see improved
performance.
Starke and Pulaski Counties, Indiana
What are your Top 3-5 Products or Services?
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign. SEO is a long-term strategy; we can
expand
beyond these as we see improved performance.
Home building, ramps, home repairs.
Who is your target audience or ideal customer?
(approved)
Example: 30-something
single men, suburban moms, families, etc.
Low-income families.
Competitor Analysis
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.
Include the link to their website if available.
No answer given
Tell us about what sets your business apart from your competitors.
(approved)
Example: The services that drive customers to your business,
like what product/service
makes you the most money or items that set you apart from others, like voted
2019 best
burger in Harristown, family-owned business, 30 years experience,
celebrating our 10th
year
Zero percent home mortgages for low-income families.
What payment options to do you accept?
(approved)
[ ]
Visa
[ ]
MasterCard
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[ ]
American express
[ ]
Discover
[ ]
Amazon
[ ]
Ebay
[X]
PayPal
[X]
Cash
[ ]
Cheque
[ ]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name.
(approved)
We'd like to ensure your company name is accurate for your online marketing services.
What company name would you like to use?
Starke/Pulaski Habitat for Humanity
What phone number do you want to advertise on your directory listings?
(approved)
574-595-5227
What email address do you want to advertise on your directory listings?
(approved)
starkepulaski@sphabitat.org
Anything else that would be helpful for us to know?
(approved)
No answer given
2.10 SEO Website Edits
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Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.
As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates.
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility.
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content.
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone.
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way.
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
Thank you for choosing Pro Services
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes
(approved)
None at this time
--------------------------------------------------------------------------------------------------------------------------
------------------------------------------
final notes
1. **Business Name:** Starke/Pulaski Habitat for Humanity
This is the name to use for copy, SEO, and business directories.
2. **Employee Count:** There is 1 full-time employee and 4 part-time employees working
for the organization.
3. **Business Directory Address:** 121 S Monticello St, Winamac, IN, 46996 (address to be
kept private).
4. **Social Media:** Facebook - [Starke/Pulaski Habitat for Humanity]
(https://www.facebook.com/profile.php?id=100059202153084#)
5. **Offers and Discounts:** There are currently no special offers, discounts, or promotions
to include on the website.
6. **Logo Usage:** The customer agrees to use the logo, even if it does not exactly match
the provided business name.
7. **Marketing Collateral:** The team can decide where to place marketing materials on
the site.
8. **Image Placement:** The team can determine the placement of images on the
website. And they can use stock images related to business.
9. **Competitors:** Not applicable, as the customer has not provided information on the
top three competitors.
10. **Additional Notes:** The customer would like a friendlier and more lively website
design.
11.11. **Content:** Attached is a Word document containing the content.
Additional File(s) Upload
(approved)
File has been exported to:
network_solutions_internal_notes_only/in-23055.docx
File size: 50.8 KB, Width x Height (px): N/A, Format: DOCX
Uploaded by: N/A
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LOWER PRIORITY ADDITIONAL CONTEXT (use only when not conflicting with Final Notes):
Business Name: OP-85368
Business Type: Home Builders and Repairers (Nonprofit Housing Organization)
Location: Winamac, Indiana, USA (Starke and Pulaski Counties)
--- Content from pro_website_pro_seo_and_pro_business_directory-_i.pdf ---
Pro Website, Pro SEO and Pro Business
Directory- IN-23055
Company name:
Network Solutions Professional Services
Request owner:
Rochelle G
Client name(s):
Steve Morrison (smorr3@gmail.com)
Request due:
02/24/2026
Exported on:
02/26/2026
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1.0 Instructions
Hi
Steve,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
Starke/Pulaski Habitat for Humanity
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Seeking to put God’s love into action, Habitat for Humanity brings people together to build
homes, communities & hope.
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
Habitat for Humanity, Inc. is celebrating our 50th year of service to low-income families
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Low-income families willing to partner
Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
Starke and Pulaski Counties in Indiana
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How many years of experience do you have in the industry?
(approved)
26 years
How many full and part-time employees work for your organization?
(approved)
We have 4 part-time volunteers
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Home builders and repairers
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
574-595-5227
Email
starkepulaski@sphabitat.org
Visit us in Person
Customer's address
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
[X]
Yes
[ ]
No
What is your Business Email?
(approved)
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starkepulski@sphabitat.org
What is your Business Address?
(approved)
P.O. Box 16, Winamac, Indiana
46996: We don't have a physical office
Do you want to display your full address?
(approved)
[X]
Yes
[ ]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
Monday-Saturday: 9:00 AM - 5:00 PM
Sunday: N/A
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below. Please enter NA if not applicable
Social Media
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
Habitat for Humanity Starke & Pulaski County
Instagram
Other
None
File has been exported to:
pro_website/social_media.csv
Format: CSV
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2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
Not a Handout, but a Handup
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
No answer given
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to:
pro_website/sp_hfh_logo.pdf
File size: 15.8 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Steve Morrison (smorr3@gmail.com)
Do you have any marketing collateral?
(done)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[X]
Yes
[ ]
No
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Image(s) Upload
(approved)
Please upload any marketing collateral here.
File has been exported to:
pro_website/habitat_brochure2025.pdf
File size: 258 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Steve Morrison (smorr3@gmail.com)
File has been exported to:
pro_website/sp_ahtc_infographic_flyer.pdf
File size: 1.82 MB, Width x Height (px): N/A, Format: PDF
Uploaded by: Steve Morrison (smorr3@gmail.com)
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
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Do you have an existing website?
(approved)
[X]
Yes
[ ]
No
What is the URL for your existing website?
(approved)
sphabitat.org
What do you like about your existing site?
(approved)
The information presented to the public
What do you dislike about your existing site?
(approved)
It is old and not very attractive
2.6 Images & Galleries
It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
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File has been exported to:
pro_website/img_0175_-_copy.jpg
File size: 1.64 MB, Width x Height (px): 2448 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
File has been exported to:
pro_website/img_0127.jpg
File size: 2.49 MB, Width x Height (px): 3264 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
File has been exported to:
pro_website/img_0129.jpg
File size: 2.89 MB, Width x Height (px): 3264 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
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File has been exported to:
pro_website/img_0141_-_copy_-_copy.jpg
File size: 2.65 MB, Width x Height (px): 3264 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
Did you purchase a Rotating Banner?
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page
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Page?
Habitat is a hand up, not a hand out. Building simple affordable homes for those in need.
A way for organizations and volunteers to give back to the community.
Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Contact information and the six foundational principles that guide our work:
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Habitat's Mission
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
National and State Habitat Organization Links, and Online Donation Link
Did you purchase a 6th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 6
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Home owner application.
Did you purchase a 7th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 7
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Indiana State Tax Credit information
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Did you purchase a 8th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 8
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Volunteer opportunities, information and safety waiver documents
Did you purchase a 9th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 9
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
The Church and Habitat
2.8 eCommerce
Did you purchase eCommerce?
(approved)
[ ]
Yes
[X]
No
2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.
Please share any phrases you or your customers use to find you in search
engines.
(approved)
Starke Pulaski Habitat for Humanity, StarkePulaski Habitat near me, Christian organization
near me, a hand up, not a hand out, volunteer communities, Attainable Homeownership
near me
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Are there any search phrases you’d like us to avoid?
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
NA
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign.
(approved)
SEO is a long-term strategy, and we can expand
beyond this area as we see improved
performance.
Starke and Pulaski Counties, Indiana
What are your Top 3-5 Products or Services?
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign. SEO is a long-term strategy; we can
expand
beyond these as we see improved performance.
Home building, ramps, home repairs.
Who is your target audience or ideal customer?
(approved)
Example: 30-something
single men, suburban moms, families, etc.
Low-income families.
Competitor Analysis
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.
Include the link to their website if available.
No answer given
Tell us about what sets your business apart from your competitors.
(approved)
Example: The services that drive customers to your business,
like what product/service
makes you the most money or items that set you apart from others, like voted
2019 best
burger in Harristown, family-owned business, 30 years experience,
celebrating our 10th
year
Zero percent home mortgages for low-income families.
What payment options to do you accept?
(approved)
[ ]
Visa
[ ]
MasterCard
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[ ]
American express
[ ]
Discover
[ ]
Amazon
[ ]
Ebay
[X]
PayPal
[X]
Cash
[ ]
Cheque
[ ]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name.
(approved)
We'd like to ensure your company name is accurate for your online marketing services.
What company name would you like to use?
Starke/Pulaski Habitat for Humanity
What phone number do you want to advertise on your directory listings?
(approved)
574-595-5227
What email address do you want to advertise on your directory listings?
(approved)
starkepulaski@sphabitat.org
Anything else that would be helpful for us to know?
(approved)
No answer given
2.10 SEO Website Edits
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Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.
As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates.
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility.
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content.
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone.
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way.
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
Thank you for choosing Pro Services
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes
(approved)
None at this time
--------------------------------------------------------------------------------------------------------------------------
------------------------------------------
final notes
1. **Business Name:** Starke/Pulaski Habitat for Humanity
This is the name to use for copy, SEO, and business directories.
2. **Employee Count:** There is 1 full-time employee and 4 part-time employees working
for the organization.
3. **Business Directory Address:** 121 S Monticello St, Winamac, IN, 46996 (address to be
kept private).
4. **Social Media:** Facebook - [Starke/Pulaski Habitat for Humanity]
(https://www.facebook.com/profile.php?id=100059202153084#)
5. **Offers and Discounts:** There are currently no special offers, discounts, or promotions
to include on the website.
6. **Logo Usage:** The customer agrees to use the logo, even if it does not exactly match
the provided business name.
7. **Marketing Collateral:** The team can decide where to place marketing materials on
the site.
8. **Image Placement:** The team can determine the placement of images on the
website. And they can use stock images related to business.
9. **Competitors:** Not applicable, as the customer has not provided information on the
top three competitors.
10. **Additional Notes:** The customer would like a friendlier and more lively website
design.
11.11. **Content:** Attached is a Word document containing the content.
Additional File(s) Upload
(approved)
File has been exported to:
network_solutions_internal_notes_only/in-23055.docx
File size: 50.8 KB, Width x Height (px): N/A, Format: DOCX
Uploaded by: N/A
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--- Content from pro_website_pro_seo_and_pro_business_directory-_i.pdf --- Pro Website, Pro SEO and Pro Business Directory- IN-23055 Company name: Network Solutions Professional Services Request owner: Rochelle G Client name(s): Steve Morrison (smorr3@gmail.com) Request due: 02/24/2026 Exported on: 02/26/2026 Page 1 of 16 Network Solutions Professional Services 1.0 Instructions Hi Steve, Thank you for your purchase! You've taken a great step toward enhancing your online presence. Please complete the attached form to help us understand your website needs, target audience, location, competitors, and other key information. Form Tips: Use the left menu to navigate between sections. Your progress saves automatically—you can return at any time to finish. Submit each item for review when complete (blue = incomplete, green = complete). Please note that the form will lock after 48 hours. We cannot accept additional content during this time. Support Hours: Monday–Friday, 8:00 AM–8:00 PM EST Phone: 888-642-0197 We look forward to learning more about your business! Warm regards, The Pro Serv Team Note: This is a no-reply email and is not monitored. Page 2 of 16 Network Solutions Professional Services 2.0 Pro Website 2.1 Business Information When a first-time website visitor sees your site, you want them to quickly gain a clear understanding of what you offer and be enticed by the business's details. What business name do you want to display on your website? (approved) The capitalization and/or special characters are also important. Example: Barney's Burgers & Barbecue Example: Barney's Burgers & Barbecue Starke/Pulaski Habitat for Humanity Give us a brief overview of your business. What do you do? (approved) Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer pick up but not delivery and serve the Smallville, Indiana, area. Seeking to put God’s love into action, Habitat for Humanity brings people together to build homes, communities & hope. What makes your business stand out against the competition? (approved) Example: Voted 2019 best burger in Harristown, family-owned business, 30 years experience, celebrating our 10th year, etc. We'll use this to highlight what makes your business unique. Habitat for Humanity, Inc. is celebrating our 50th year of service to low-income families What type of customers do you want to attract? (approved) Example: 20-something cowboys, suburban moms, families, etc. T
Low-income families willing to partner for homeownership, local residents seeking affordable housing, community organizations and volunteers interested in giving back, faith-based groups, and individuals motivated by Christian values and community service.
Starke/Pulaski Habitat for Humanity is a nonprofit organization with 26 years of experience, dedicated to building simple, affordable homes for low-income families in Starke and Pulaski Counties, Indiana. The organization stands out by offering zero percent home mortgages and bringing together local residents, volunteers, and faith-based groups to create stronger communities. Their focus on partnership rather than charity and their Christian values set them apart from other home builders and repairers.
You are an expert business analyst specializing in extracting comprehensive business intelligence from documents. Extract detailed, specific information and return ONLY valid JSON with no additional text or formatting.
BUSINESS INTELLIGENCE EXTRACTION TASK
Analyze the following business content and extract comprehensive details for professional blueprint generation.
BUSINESS TYPE: Home Builders and Repairers (Nonprofit Housing Organization)
CONTENT TO ANALYZE:
--- Content from pro_website_pro_seo_and_pro_business_directory-_i.pdf ---
Pro Website, Pro SEO and Pro Business
Directory- IN-23055
Company name:
Network Solutions Professional Services
Request owner:
Rochelle G
Client name(s):
Steve Morrison (smorr3@gmail.com)
Request due:
02/24/2026
Exported on:
02/26/2026
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1.0 Instructions
Hi
Steve,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
Starke/Pulaski Habitat for Humanity
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Seeking to put God’s love into action, Habitat for Humanity brings people together to build
homes, communities & hope.
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
Habitat for Humanity, Inc. is celebrating our 50th year of service to low-income families
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Low-income families willing to partner
Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
Starke and Pulaski Counties in Indiana
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How many years of experience do you have in the industry?
(approved)
26 years
How many full and part-time employees work for your organization?
(approved)
We have 4 part-time volunteers
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Home builders and repairers
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
574-595-5227
Email
starkepulaski@sphabitat.org
Visit us in Person
Customer's address
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
[X]
Yes
[ ]
No
What is your Business Email?
(approved)
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starkepulski@sphabitat.org
What is your Business Address?
(approved)
P.O. Box 16, Winamac, Indiana
46996: We don't have a physical office
Do you want to display your full address?
(approved)
[X]
Yes
[ ]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
Monday-Saturday: 9:00 AM - 5:00 PM
Sunday: N/A
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below. Please enter NA if not applicable
Social Media
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
Habitat for Humanity Starke & Pulaski County
Instagram
Other
None
File has been exported to:
pro_website/social_media.csv
Format: CSV
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2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
Not a Handout, but a Handup
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
No answer given
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to:
pro_website/sp_hfh_logo.pdf
File size: 15.8 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Steve Morrison (smorr3@gmail.com)
Do you have any marketing collateral?
(done)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[X]
Yes
[ ]
No
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Image(s) Upload
(approved)
Please upload any marketing collateral here.
File has been exported to:
pro_website/habitat_brochure2025.pdf
File size: 258 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Steve Morrison (smorr3@gmail.com)
File has been exported to:
pro_website/sp_ahtc_infographic_flyer.pdf
File size: 1.82 MB, Width x Height (px): N/A, Format: PDF
Uploaded by: Steve Morrison (smorr3@gmail.com)
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
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Do you have an existing website?
(approved)
[X]
Yes
[ ]
No
What is the URL for your existing website?
(approved)
sphabitat.org
What do you like about your existing site?
(approved)
The information presented to the public
What do you dislike about your existing site?
(approved)
It is old and not very attractive
2.6 Images & Galleries
It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
Page
8
of
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File has been exported to:
pro_website/img_0175_-_copy.jpg
File size: 1.64 MB, Width x Height (px): 2448 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
File has been exported to:
pro_website/img_0127.jpg
File size: 2.49 MB, Width x Height (px): 3264 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
File has been exported to:
pro_website/img_0129.jpg
File size: 2.89 MB, Width x Height (px): 3264 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
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File has been exported to:
pro_website/img_0141_-_copy_-_copy.jpg
File size: 2.65 MB, Width x Height (px): 3264 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
Did you purchase a Rotating Banner?
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page
10
of
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Page?
Habitat is a hand up, not a hand out. Building simple affordable homes for those in need.
A way for organizations and volunteers to give back to the community.
Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Contact information and the six foundational principles that guide our work:
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Habitat's Mission
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
National and State Habitat Organization Links, and Online Donation Link
Did you purchase a 6th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 6
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Home owner application.
Did you purchase a 7th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 7
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Indiana State Tax Credit information
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Did you purchase a 8th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 8
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Volunteer opportunities, information and safety waiver documents
Did you purchase a 9th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 9
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
The Church and Habitat
2.8 eCommerce
Did you purchase eCommerce?
(approved)
[ ]
Yes
[X]
No
2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.
Please share any phrases you or your customers use to find you in search
engines.
(approved)
Starke Pulaski Habitat for Humanity, StarkePulaski Habitat near me, Christian organization
near me, a hand up, not a hand out, volunteer communities, Attainable Homeownership
near me
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Are there any search phrases you’d like us to avoid?
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
NA
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign.
(approved)
SEO is a long-term strategy, and we can expand
beyond this area as we see improved
performance. ... [content truncated]
Extract detailed business intelligence and return ONLY valid JSON with this exact structure:
{
"business_name": "Extract actual business name from content",
"business_type": "Specific business type/industry (e.g., 'Graphic Design Studio', 'Real Estate Agency')",
"location": "Business location (city, state, country)",
"target_audience": "Detailed target audience description with demographics and psychographics",
"primary_goals": ["Specific business goal 1", "Specific business goal 2", "Specific business goal 3"],
"brand_values": ["Core value 1", "Core value 2", "Core value 3"],
"services_offered": ["Service 1", "Service 2", "Service 3"],
"competitive_advantages": ["Advantage 1", "Advantage 2", "Advantage 3"],
"color_palette": ["#hexcolor1", "#hexcolor2", "#hexcolor3"],
"brand_personality": "Brand voice and personality description",
"content_samples": ["Sample headline/copy 1", "Sample headline/copy 2"],
"technical_requirements": ["Tech requirement 1", "Tech requirement 2"],
"marketing_objectives": ["Marketing goal 1", "Marketing goal 2"]
}
EXTRACTION GUIDELINES:
- Extract ACTUAL information from the content, not generic placeholders
- Be specific and detailed in descriptions
- For missing information, provide relevant industry-standard assumptions
- Focus on actionable business intelligence
- Ensure all arrays have meaningful entries
- Use professional language throughout
Return only the JSON object with no additional text or formatting.
--- Content from pro_website_pro_seo_and_pro_business_directory-_i.pdf --- Pro Website, Pro SEO and Pro Business Directory- IN-23055 Company name: Network Solutions Professional Services Request owner: Rochelle G Client name(s): Steve Morrison (smorr3@gmail.com) Request due: 02/24/2026 Exported on: 02/26/2026 Page 1 of 16 Network Solutions Professional Services 1.0 Instructions Hi Steve, Thank you for your purchase! You've taken a great step toward enhancing your online presence. Please complete the attached form to help us understand your website needs, target audience, location, competitors, and other key information. Form Tips: Use the left menu to navigate between sections. Your progress saves automatically—you can return at any time to finish. Submit each item for review when complete (blue = incomplete, green = complete). Please note that the form will lock after 48 hours. We cannot accept additional content during this time. Support Hours: Monday–Friday, 8:00 AM–8:00 PM EST Phone: 888-642-0197 We look forward to learning more about your business! Warm regards, The Pro Serv Team Note: This is a no-reply email and is not monitored. Page 2 of 16 Network Solutions Professional Services 2.0 Pro Website 2.1 Business Information When a first-time website visitor sees your site, you want them to quickly gain a clear understanding of what you offer and be enticed by the business's details. What business name do you want to display on your website? (approved) The capitalization and/or special characters are also important. Example: Barney's Burgers & Barbecue Example: Barney's Burgers & Barbecue Starke/Pulaski Habitat for Humanity Give us a brief overview of your business. What do you do? (approved) Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer pick up but not delivery and serve the Smallville, Indiana, area. Seeking to put God’s love into action, Habitat for Humanity brings people together to build homes, communities & hope. What makes your business stand out against the competition? (approved) Example: Voted 2019 best burger in Harristown, family-owned business, 30 years experience, celebrating our 10th year, etc. We'll use this to highlight what makes your business unique. Habitat for Humanity, Inc. is celebrating our 50th year of service to low-income families What type of customers do you want to attract? (approved) Example: 20-something cowboys, suburban moms, families, etc. T
Warm, supportive, and community-focused with a strong emphasis on partnership, empowerment, and Christian values. The brand voice is inviting, compassionate, and action-oriented, encouraging involvement and highlighting hope and opportunity.
You are a senior website strategist. Generate ONLY the project_overview and customer_overview sections of a strategic blueprint. LANGUAGE REQUIREMENTS: - Use simple, clear language that anyone can understand - Avoid technical jargon, acronyms, and complex terms - Write as if speaking directly to a business owner - Explain everything in plain English - Use everyday words instead of technical terms - Make it easy for non-technical people to understand RULES: - Return ONLY valid JSON with the exact structure provided - No extra text, no explanations, no markdown - Use only verified intake content from real businesses - Never guess, assume, or fabricate PROJECT OVERVIEW REQUIREMENTS: - The executive_summary field is REQUIRED and must contain a comprehensive 2-3 sentence summary - The executive_summary should describe the business value proposition, competitive positioning, and key differentiators - Use specific business information from the intake content, not generic descriptions - The executive_summary must be meaningful and informative, not empty or placeholder text - DO NOT leave executive_summary as "string" or empty - it must contain actual content
BUSINESS NAME: OP-85368
BUSINESS TYPE: Home Builders and Repairers (Nonprofit Housing Organization)
LOCATION: Winamac, Indiana, USA (Starke and Pulaski Counties)
SELECTED PRODUCTS: Pro Website Siteplus
PRODUCT-SPECIFIC REQUIREMENTS:
- Generate recommendations specific to the selected products
- Consider product-specific features, integrations, and requirements
- Ensure blueprint recommendations align with selected product capabilities
TARGET AUDIENCE: Low-income families willing to partner for homeownership, local residents seeking affordable housing, community organizations and volunteers interested in giving back, faith-based groups, and individuals motivated by Christian values and community service.
PRIMARY GOALS: Build simple, affordable homes for low-income families in Starke and Pulaski Counties, Promote community involvement through volunteer opportunities and partnerships, Increase awareness and support for attainable homeownership and related programs
BRAND VALUES: Compassion and community service, Partnership and empowerment, Integrity and transparency
SERVICES OFFERED: Home construction and repair for low-income families, Homeowner application assistance, Volunteer opportunities and community engagement, Information on Indiana State Tax Credit, Links to National and State Habitat organizations, Online donation facilitation
COMPETITIVE ADVANTAGES: Celebrating 50 years of service to low-income families, Strong community and faith-based partnerships, Unique approach: 'Not a Handout, but a Handup' philosophy
BRAND PERSONALITY: Warm, supportive, and community-focused with a strong emphasis on partnership, empowerment, and Christian values. The brand voice is inviting, compassionate, and action-oriented, encouraging involvement and highlighting hope and opportunity.
UPLOADED CONTENT:
--- Content from pro_website_pro_seo_and_pro_business_directory-_i.pdf ---
Pro Website, Pro SEO and Pro Business
Directory- IN-23055
Company name:
Network Solutions Professional Services
Request owner:
Rochelle G
Client name(s):
Steve Morrison (smorr3@gmail.com)
Request due:
02/24/2026
Exported on:
02/26/2026
Page
1
of
16
Network Solutions Professional Services
1.0 Instructions
Hi
Steve,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
Page
2
of
16
Network Solutions Professional Services
2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
Starke/Pulaski Habitat for Humanity
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Seeking to put God’s love into action, Habitat for Humanity brings people together to build
homes, communities & hope.
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
Habitat for Humanity, Inc. is celebrating our 50th year of service to low-income families
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Low-income families willing to partner
Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
Starke and Pulaski Counties in Indiana
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How many years of experience do you have in the industry?
(approved)
26 years
How many full and part-time employees work for your organization?
(approved)
We have 4 part-time volunteers
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Home builders and repairers
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
574-595-5227
Email
starkepulaski@sphabitat.org
Visit us in Person
Customer's address
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
[X]
Yes
[ ]
No
What is your Business Email?
(approved)
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starkepulski@sphabitat.org
What is your Business Address?
(approved)
P.O. Box 16, Winamac, Indiana
46996: We don't have a physical office
Do you want to display your full address?
(approved)
[X]
Yes
[ ]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
Monday-Saturday: 9:00 AM - 5:00 PM
Sunday: N/A
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below. Please enter NA if not applicable
Social Media
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
Habitat for Humanity Starke & Pulaski County
Instagram
Other
None
File has been exported to:
pro_website/social_media.csv
Format: CSV
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2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
Not a Handout, but a Handup
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
No answer given
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to:
pro_website/sp_hfh_logo.pdf
File size: 15.8 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Steve Morrison (smorr3@gmail.com)
Do you have any marketing collateral?
(done)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[X]
Yes
[ ]
No
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Image(s) Upload
(approved)
Please upload any marketing collateral here.
File has been exported to:
pro_website/habitat_brochure2025.pdf
File size: 258 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Steve Morrison (smorr3@gmail.com)
File has been exported to:
pro_website/sp_ahtc_infographic_flyer.pdf
File size: 1.82 MB, Width x Height (px): N/A, Format: PDF
Uploaded by: Steve Morrison (smorr3@gmail.com)
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
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Do you have an existing website?
(approved)
[X]
Yes
[ ]
No
What is the URL for your existing website?
(approved)
sphabitat.org
What do you like about your existing site?
(approved)
The information presented to the public
What do you dislike about your existing site?
(approved)
It is old and not very attractive
2.6 Images & Galleries
It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
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File has been exported to:
pro_website/img_0175_-_copy.jpg
File size: 1.64 MB, Width x Height (px): 2448 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
File has been exported to:
pro_website/img_0127.jpg
File size: 2.49 MB, Width x Height (px): 3264 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
File has been exported to:
pro_website/img_0129.jpg
File size: 2.89 MB, Width x Height (px): 3264 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
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File has been exported to:
pro_website/img_0141_-_copy_-_copy.jpg
File size: 2.65 MB, Width x Height (px): 3264 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
Did you purchase a Rotating Banner?
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page
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Page?
Habitat is a hand up, not a hand out. Building simple affordable homes for those in need.
A way for organizations and volunteers to give back to the community.
Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Contact information and the six foundational principles that guide our work:
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Habitat's Mission
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
National and State Habitat Organization Links, and Online Donation Link
Did you purchase a 6th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 6
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Home owner application.
Did you purchase a 7th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 7
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Indiana State Tax Credit information
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Did you purchase a 8th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 8
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Volunteer opportunities, information and safety waiver documents
Did you purchase a 9th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 9
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
The Church and Habitat
2.8 eCommerce
Did you purchase eCommerce?
(approved)
[ ]
Yes
[X]
No
2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.
Please share any phrases you or your customers use to find you in search
engines.
(approved)
Starke Pulaski Habitat for Humanity, StarkePulaski Habitat near me, Christian organization
near me, a hand up, not a hand out, volunteer communities, Attainable Homeownership
near me
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Are there any search phrases you’d like us to avoid?
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
NA
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign.
(approved)
SEO is a long-term strategy, and we can expand
beyond this area as we see improved
performance.
Starke and Pulaski Counties, Indiana
What are your Top 3-5 Products or Services?
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign. SEO is a long-term strategy; we can
expand
beyond these as we see improved performance.
Home building, ramps, home repairs.
Who is your target audience or ideal customer?
(approved)
Example: 30-something
single men, suburban moms, families, etc.
Low-income families.
Competitor Analysis
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.
Include the link to their website if available.
No answer given
Tell us about what sets your business apart from your competitors.
(approved)
Example: The services that drive customers to your business,
like what product/service
makes you the most money or items that set you apart from others, like voted
2019 best
burger in Harristown, family-owned business, 30 years experience,
celebrating our 10th
year
Zero percent home mortgages for low-income families.
What payment options to do you accept?
(approved)
[ ]
Visa
[ ]
MasterCard
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[ ]
American express
[ ]
Discover
[ ]
Amazon
[ ]
Ebay
[X]
PayPal
[X]
Cash
[ ]
Cheque
[ ]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name.
(approved)
We'd like to ensure your company name is accurate for your online marketing services.
What company name would you like to use?
Starke/Pulaski Habitat for Humanity
What phone number do you want to advertise on your directory listings?
(approved)
574-595-5227
What email address do you want to advertise on your directory listings?
(approved)
starkepulaski@sphabitat.org
Anything else that would be helpful for us to know?
(approved)
No answer given
2.10 SEO Website Edits
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Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.
As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates.
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility.
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content.
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone.
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way.
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
Thank you for choosing Pro Services
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes
(approved)
None at this time
--------------------------------------------------------------------------------------------------------------------------
------------------------------------------
final notes
1. **Business Name:** Starke/Pulaski Habitat for Humanity
This is the name to use for copy, SEO, and business directories.
2. **Employee Count:** There is 1 full-time employee and 4 part-time employees working
for the organization.
3. **Business Directory Address:** 121 S Monticello St, Winamac, IN, 46996 (address to be
kept private).
4. **Social Media:** Facebook - [Starke/Pulaski Habitat for Humanity]
(https://www.facebook.com/profile.php?id=100059202153084#)
5. **Offers and Discounts:** There are currently no special offers, discounts, or promotions
to include on the website.
6. **Logo Usage:** The customer agrees to use the logo, even if it does not exactly match
the provided business name.
7. **Marketing Collateral:** The team can decide where to place marketing materials on
the site.
8. **Image Placement:** The team can determine the placement of images on the
website. And they can use stock images related to business.
9. **Competitors:** Not applicable, as the customer has not provided information on the
top three competitors.
10. **Additional Notes:** The customer would like a friendlier and more lively website
design.
11.11. **Content:** Attached is a Word document containing the content.
Additional File(s) Upload
(approved)
File has been exported to:
network_solutions_internal_notes_only/in-23055.docx
File size: 50.8 KB, Width x Height (px): N/A, Format: DOCX
Uploaded by: N/A
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LOWER PRIORITY ADDITIONAL CONTEXT (use only when not conflicting with Final Notes):
Business Name: OP-85368
Business Type: Home Builders and Repairers (Nonprofit Housing Organization)
Location: Winamac, Indiana, USA (Starke and Pulaski Counties)
--- Content from pro_website_pro_seo_and_pro_business_directory-_i.pdf ---
Pro Website, Pro SEO and Pro Business
Directory- IN-23055
Company name:
Network Solutions Professional Services
Request owner:
Rochelle G
Client name(s):
Steve Morrison (smorr3@gmail.com)
Request due:
02/24/2026
Exported on:
02/26/2026
Page
1
of
16
Network Solutions Professional Services
1.0 Instructions
Hi
Steve,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
Page
2
of
16
Network Solutions Professional Services
2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
Starke/Pulaski Habitat for Humanity
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Seeking to put God’s love into action, Habitat for Humanity brings people together to build
homes, communities & hope.
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
Habitat for Humanity, Inc. is celebrating our 50th year of service to low-income families
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Low-income families willing to partner
Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
Starke and Pulaski Counties in Indiana
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How many years of experience do you have in the industry?
(approved)
26 years
How many full and part-time employees work for your organization?
(approved)
We have 4 part-time volunteers
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Home builders and repairers
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
574-595-5227
Email
starkepulaski@sphabitat.org
Visit us in Person
Customer's address
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
[X]
Yes
[ ]
No
What is your Business Email?
(approved)
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starkepulski@sphabitat.org
What is your Business Address?
(approved)
P.O. Box 16, Winamac, Indiana
46996: We don't have a physical office
Do you want to display your full address?
(approved)
[X]
Yes
[ ]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
Monday-Saturday: 9:00 AM - 5:00 PM
Sunday: N/A
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below. Please enter NA if not applicable
Social Media
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
Habitat for Humanity Starke & Pulaski County
Instagram
Other
None
File has been exported to:
pro_website/social_media.csv
Format: CSV
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2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
Not a Handout, but a Handup
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
No answer given
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to:
pro_website/sp_hfh_logo.pdf
File size: 15.8 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Steve Morrison (smorr3@gmail.com)
Do you have any marketing collateral?
(done)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[X]
Yes
[ ]
No
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Image(s) Upload
(approved)
Please upload any marketing collateral here.
File has been exported to:
pro_website/habitat_brochure2025.pdf
File size: 258 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Steve Morrison (smorr3@gmail.com)
File has been exported to:
pro_website/sp_ahtc_infographic_flyer.pdf
File size: 1.82 MB, Width x Height (px): N/A, Format: PDF
Uploaded by: Steve Morrison (smorr3@gmail.com)
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
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Do you have an existing website?
(approved)
[X]
Yes
[ ]
No
What is the URL for your existing website?
(approved)
sphabitat.org
What do you like about your existing site?
(approved)
The information presented to the public
What do you dislike about your existing site?
(approved)
It is old and not very attractive
2.6 Images & Galleries
It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
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File has been exported to:
pro_website/img_0175_-_copy.jpg
File size: 1.64 MB, Width x Height (px): 2448 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
File has been exported to:
pro_website/img_0127.jpg
File size: 2.49 MB, Width x Height (px): 3264 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
File has been exported to:
pro_website/img_0129.jpg
File size: 2.89 MB, Width x Height (px): 3264 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
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File has been exported to:
pro_website/img_0141_-_copy_-_copy.jpg
File size: 2.65 MB, Width x Height (px): 3264 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
Did you purchase a Rotating Banner?
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page
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Page?
Habitat is a hand up, not a hand out. Building simple affordable homes for those in need.
A way for organizations and volunteers to give back to the community.
Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Contact information and the six foundational principles that guide our work:
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Habitat's Mission
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
National and State Habitat Organization Links, and Online Donation Link
Did you purchase a 6th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 6
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Home owner application.
Did you purchase a 7th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 7
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Indiana State Tax Credit information
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Did you purchase a 8th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 8
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Volunteer opportunities, information and safety waiver documents
Did you purchase a 9th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 9
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
The Church and Habitat
2.8 eCommerce
Did you purchase eCommerce?
(approved)
[ ]
Yes
[X]
No
2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.
Please share any phrases you or your customers use to find you in search
engines.
(approved)
Starke Pulaski Habitat for Humanity, StarkePulaski Habitat near me, Christian organization
near me, a hand up, not a hand out, volunteer communities, Attainable Homeownership
near me
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Are there any search phrases you’d like us to avoid?
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
NA
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign.
(approved)
SEO is a long-term strategy, and we can expand
beyond this area as we see improved
performance.
Starke and Pulaski Counties, Indiana
What are your Top 3-5 Products or Services?
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign. SEO is a long-term strategy; we can
expand
beyond these as we see improved performance.
Home building, ramps, home repairs.
Who is your target audience or ideal customer?
(approved)
Example: 30-something
single men, suburban moms, families, etc.
Low-income families.
Competitor Analysis
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.
Include the link to their website if available.
No answer given
Tell us about what sets your business apart from your competitors.
(approved)
Example: The services that drive customers to your business,
like what product/service
makes you the most money or items that set you apart from others, like voted
2019 best
burger in Harristown, family-owned business, 30 years experience,
celebrating our 10th
year
Zero percent home mortgages for low-income families.
What payment options to do you accept?
(approved)
[ ]
Visa
[ ]
MasterCard
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[ ]
American express
[ ]
Discover
[ ]
Amazon
[ ]
Ebay
[X]
PayPal
[X]
Cash
[ ]
Cheque
[ ]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name.
(approved)
We'd like to ensure your company name is accurate for your online marketing services.
What company name would you like to use?
Starke/Pulaski Habitat for Humanity
What phone number do you want to advertise on your directory listings?
(approved)
574-595-5227
What email address do you want to advertise on your directory listings?
(approved)
starkepulaski@sphabitat.org
Anything else that would be helpful for us to know?
(approved)
No answer given
2.10 SEO Website Edits
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Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.
As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates.
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility.
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content.
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone.
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way.
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
Thank you for choosing Pro Services
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes
(approved)
None at this time
--------------------------------------------------------------------------------------------------------------------------
------------------------------------------
final notes
1. **Business Name:** Starke/Pulaski Habitat for Humanity
This is the name to use for copy, SEO, and business directories.
2. **Employee Count:** There is 1 full-time employee and 4 part-time employees working
for the organization.
3. **Business Directory Address:** 121 S Monticello St, Winamac, IN, 46996 (address to be
kept private).
4. **Social Media:** Facebook - [Starke/Pulaski Habitat for Humanity]
(https://www.facebook.com/profile.php?id=100059202153084#)
5. **Offers and Discounts:** There are currently no special offers, discounts, or promotions
to include on the website.
6. **Logo Usage:** The customer agrees to use the logo, even if it does not exactly match
the provided business name.
7. **Marketing Collateral:** The team can decide where to place marketing materials on
the site.
8. **Image Placement:** The team can determine the placement of images on the
website. And they can use stock images related to business.
9. **Competitors:** Not applicable, as the customer has not provided information on the
top three competitors.
10. **Additional Notes:** The customer would like a friendlier and more lively website
design.
11.11. **Content:** Attached is a Word document containing the content.
Additional File(s) Upload
(approved)
File has been exported to:
network_solutions_internal_notes_only/in-23055.docx
File size: 50.8 KB, Width x Height (px): N/A, Format: DOCX
Uploaded by: N/A
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--- Content from pro_website_pro_seo_and_pro_business_directory-_i.pdf --- Pro Website, Pro SEO and Pro Business Directory- IN-23055 Company name: Network Solutions Professional Services Request owner: Rochelle G Client name(s): Steve Morrison (smorr3@gmail.com) Request due: 02/24/2026 Exported on: 02/26/2026 Page 1 of 16 Network Solutions Professional Services 1.0 Instructions Hi Steve, Thank you for your purchase! You've taken a great step toward enhancing your online presence. Please complete the attached form to help us understand your website needs, target audience, location, competitors, and other key information. Form Tips: Use the left menu to navigate between sections. Your progress saves automatically—you can return at any time to finish. Submit each item for review when complete (blue = incomplete, green = complete). Please note that the form will lock after 48 hours. We cannot accept additional content during this time. Support Hours: Monday–Friday, 8:00 AM–8:00 PM EST Phone: 888-642-0197 We look forward to learning more about your business! Warm regards, The Pro Serv Team Note: This is a no-reply email and is not monitored. Page 2 of 16 Network Solutions Professional Services 2.0 Pro Website 2.1 Business Information When a first-time website visitor sees your site, you want them to quickly gain a clear understanding of what you offer and be enticed by the business's details. What business name do you want to display on your website? (approved) The capitalization and/or special characters are also important. Example: Barney's Burgers & Barbecue Example: Barney's Burgers & Barbecue Starke/Pulaski Habitat for Humanity Give us a brief overview of your business. What do you do? (approved) Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer pick up but not delivery and serve the Smallville, Indiana, area. Seeking to put God’s love into action, Habitat for Humanity brings people together to build homes, communities & hope. What makes your business stand out against the competition? (approved) Example: Voted 2019 best burger in Harristown, family-owned business, 30 years experience, celebrating our 10th year, etc. We'll use this to highlight what makes your business unique. Habitat for Humanity, Inc. is celebrating our 50th year of service to low-income families What type of customers do you want to attract? (approved) Example: 20-something cowboys, suburban moms, families, etc. T
Starke/Pulaski Habitat for Humanity is a Home Builders and Repairers (Nonprofit Housing Organization) located in Winamac, Indiana, USA (Starke and Pulaski Counties). Low-income families willing to partner for homeownership, local residents seeking affordable housing, community organizations and volunteers, faith-based groups, and people interested in community service based on Christian values.
Low-income families willing to partner for homeownership, local residents seeking affordable housing, community organizations and volunteers, faith-based groups, and people interested in community service based on Christian values.
Values quality service and customer satisfaction.
You are a senior website strategist. Generate ONLY the project_overview and customer_overview sections of a strategic blueprint. LANGUAGE REQUIREMENTS: - Use simple, clear language that anyone can understand - Avoid technical jargon, acronyms, and complex terms - Write as if speaking directly to a business owner - Explain everything in plain English - Use everyday words instead of technical terms - Make it easy for non-technical people to understand RULES: - Return ONLY valid JSON with the exact structure provided - No extra text, no explanations, no markdown - Use only verified intake content from real businesses - Never guess, assume, or fabricate PROJECT OVERVIEW REQUIREMENTS: - The executive_summary field is REQUIRED and must contain a comprehensive 2-3 sentence summary - The executive_summary should describe the business value proposition, competitive positioning, and key differentiators - Use specific business information from the intake content, not generic descriptions - The executive_summary must be meaningful and informative, not empty or placeholder text - DO NOT leave executive_summary as "string" or empty - it must contain actual content
BUSINESS NAME: OP-85368
BUSINESS TYPE: Home Builders and Repairers (Nonprofit Housing Organization)
LOCATION: Winamac, Indiana, USA (Starke and Pulaski Counties)
SELECTED PRODUCTS: Pro Website Siteplus
PRODUCT-SPECIFIC REQUIREMENTS:
- Generate recommendations specific to the selected products
- Consider product-specific features, integrations, and requirements
- Ensure blueprint recommendations align with selected product capabilities
TARGET AUDIENCE: Low-income families willing to partner for homeownership, local residents seeking affordable housing, community organizations and volunteers interested in giving back, faith-based groups, and individuals motivated by Christian values and community service.
PRIMARY GOALS: Build simple, affordable homes for low-income families in Starke and Pulaski Counties, Promote community involvement through volunteer opportunities and partnerships, Increase awareness and support for attainable homeownership and related programs
BRAND VALUES: Compassion and community service, Partnership and empowerment, Integrity and transparency
SERVICES OFFERED: Home construction and repair for low-income families, Homeowner application assistance, Volunteer opportunities and community engagement, Information on Indiana State Tax Credit, Links to National and State Habitat organizations, Online donation facilitation
COMPETITIVE ADVANTAGES: Celebrating 50 years of service to low-income families, Strong community and faith-based partnerships, Unique approach: 'Not a Handout, but a Handup' philosophy
BRAND PERSONALITY: Warm, supportive, and community-focused with a strong emphasis on partnership, empowerment, and Christian values. The brand voice is inviting, compassionate, and action-oriented, encouraging involvement and highlighting hope and opportunity.
UPLOADED CONTENT:
--- Content from pro_website_pro_seo_and_pro_business_directory-_i.pdf ---
Pro Website, Pro SEO and Pro Business
Directory- IN-23055
Company name:
Network Solutions Professional Services
Request owner:
Rochelle G
Client name(s):
Steve Morrison (smorr3@gmail.com)
Request due:
02/24/2026
Exported on:
02/26/2026
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1.0 Instructions
Hi
Steve,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
Starke/Pulaski Habitat for Humanity
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Seeking to put God’s love into action, Habitat for Humanity brings people together to build
homes, communities & hope.
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
Habitat for Humanity, Inc. is celebrating our 50th year of service to low-income families
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Low-income families willing to partner
Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
Starke and Pulaski Counties in Indiana
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How many years of experience do you have in the industry?
(approved)
26 years
How many full and part-time employees work for your organization?
(approved)
We have 4 part-time volunteers
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Home builders and repairers
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
574-595-5227
Email
starkepulaski@sphabitat.org
Visit us in Person
Customer's address
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
[X]
Yes
[ ]
No
What is your Business Email?
(approved)
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starkepulski@sphabitat.org
What is your Business Address?
(approved)
P.O. Box 16, Winamac, Indiana
46996: We don't have a physical office
Do you want to display your full address?
(approved)
[X]
Yes
[ ]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
Monday-Saturday: 9:00 AM - 5:00 PM
Sunday: N/A
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below. Please enter NA if not applicable
Social Media
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
Habitat for Humanity Starke & Pulaski County
Instagram
Other
None
File has been exported to:
pro_website/social_media.csv
Format: CSV
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2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
Not a Handout, but a Handup
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
No answer given
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to:
pro_website/sp_hfh_logo.pdf
File size: 15.8 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Steve Morrison (smorr3@gmail.com)
Do you have any marketing collateral?
(done)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[X]
Yes
[ ]
No
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Image(s) Upload
(approved)
Please upload any marketing collateral here.
File has been exported to:
pro_website/habitat_brochure2025.pdf
File size: 258 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Steve Morrison (smorr3@gmail.com)
File has been exported to:
pro_website/sp_ahtc_infographic_flyer.pdf
File size: 1.82 MB, Width x Height (px): N/A, Format: PDF
Uploaded by: Steve Morrison (smorr3@gmail.com)
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
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Do you have an existing website?
(approved)
[X]
Yes
[ ]
No
What is the URL for your existing website?
(approved)
sphabitat.org
What do you like about your existing site?
(approved)
The information presented to the public
What do you dislike about your existing site?
(approved)
It is old and not very attractive
2.6 Images & Galleries
It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
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File has been exported to:
pro_website/img_0175_-_copy.jpg
File size: 1.64 MB, Width x Height (px): 2448 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
File has been exported to:
pro_website/img_0127.jpg
File size: 2.49 MB, Width x Height (px): 3264 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
File has been exported to:
pro_website/img_0129.jpg
File size: 2.89 MB, Width x Height (px): 3264 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
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File has been exported to:
pro_website/img_0141_-_copy_-_copy.jpg
File size: 2.65 MB, Width x Height (px): 3264 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
Did you purchase a Rotating Banner?
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page
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Page?
Habitat is a hand up, not a hand out. Building simple affordable homes for those in need.
A way for organizations and volunteers to give back to the community.
Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Contact information and the six foundational principles that guide our work:
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Habitat's Mission
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
National and State Habitat Organization Links, and Online Donation Link
Did you purchase a 6th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 6
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Home owner application.
Did you purchase a 7th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 7
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Indiana State Tax Credit information
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Did you purchase a 8th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 8
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Volunteer opportunities, information and safety waiver documents
Did you purchase a 9th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 9
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
The Church and Habitat
2.8 eCommerce
Did you purchase eCommerce?
(approved)
[ ]
Yes
[X]
No
2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.
Please share any phrases you or your customers use to find you in search
engines.
(approved)
Starke Pulaski Habitat for Humanity, StarkePulaski Habitat near me, Christian organization
near me, a hand up, not a hand out, volunteer communities, Attainable Homeownership
near me
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Are there any search phrases you’d like us to avoid?
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
NA
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign.
(approved)
SEO is a long-term strategy, and we can expand
beyond this area as we see improved
performance.
Starke and Pulaski Counties, Indiana
What are your Top 3-5 Products or Services?
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign. SEO is a long-term strategy; we can
expand
beyond these as we see improved performance.
Home building, ramps, home repairs.
Who is your target audience or ideal customer?
(approved)
Example: 30-something
single men, suburban moms, families, etc.
Low-income families.
Competitor Analysis
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.
Include the link to their website if available.
No answer given
Tell us about what sets your business apart from your competitors.
(approved)
Example: The services that drive customers to your business,
like what product/service
makes you the most money or items that set you apart from others, like voted
2019 best
burger in Harristown, family-owned business, 30 years experience,
celebrating our 10th
year
Zero percent home mortgages for low-income families.
What payment options to do you accept?
(approved)
[ ]
Visa
[ ]
MasterCard
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[ ]
American express
[ ]
Discover
[ ]
Amazon
[ ]
Ebay
[X]
PayPal
[X]
Cash
[ ]
Cheque
[ ]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name.
(approved)
We'd like to ensure your company name is accurate for your online marketing services.
What company name would you like to use?
Starke/Pulaski Habitat for Humanity
What phone number do you want to advertise on your directory listings?
(approved)
574-595-5227
What email address do you want to advertise on your directory listings?
(approved)
starkepulaski@sphabitat.org
Anything else that would be helpful for us to know?
(approved)
No answer given
2.10 SEO Website Edits
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Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.
As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates.
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility.
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content.
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone.
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way.
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
Thank you for choosing Pro Services
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes
(approved)
None at this time
--------------------------------------------------------------------------------------------------------------------------
------------------------------------------
final notes
1. **Business Name:** Starke/Pulaski Habitat for Humanity
This is the name to use for copy, SEO, and business directories.
2. **Employee Count:** There is 1 full-time employee and 4 part-time employees working
for the organization.
3. **Business Directory Address:** 121 S Monticello St, Winamac, IN, 46996 (address to be
kept private).
4. **Social Media:** Facebook - [Starke/Pulaski Habitat for Humanity]
(https://www.facebook.com/profile.php?id=100059202153084#)
5. **Offers and Discounts:** There are currently no special offers, discounts, or promotions
to include on the website.
6. **Logo Usage:** The customer agrees to use the logo, even if it does not exactly match
the provided business name.
7. **Marketing Collateral:** The team can decide where to place marketing materials on
the site.
8. **Image Placement:** The team can determine the placement of images on the
website. And they can use stock images related to business.
9. **Competitors:** Not applicable, as the customer has not provided information on the
top three competitors.
10. **Additional Notes:** The customer would like a friendlier and more lively website
design.
11.11. **Content:** Attached is a Word document containing the content.
Additional File(s) Upload
(approved)
File has been exported to:
network_solutions_internal_notes_only/in-23055.docx
File size: 50.8 KB, Width x Height (px): N/A, Format: DOCX
Uploaded by: N/A
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LOWER PRIORITY ADDITIONAL CONTEXT (use only when not conflicting with Final Notes):
Business Name: OP-85368
Business Type: Home Builders and Repairers (Nonprofit Housing Organization)
Location: Winamac, Indiana, USA (Starke and Pulaski Counties)
--- Content from pro_website_pro_seo_and_pro_business_directory-_i.pdf ---
Pro Website, Pro SEO and Pro Business
Directory- IN-23055
Company name:
Network Solutions Professional Services
Request owner:
Rochelle G
Client name(s):
Steve Morrison (smorr3@gmail.com)
Request due:
02/24/2026
Exported on:
02/26/2026
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1.0 Instructions
Hi
Steve,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
Starke/Pulaski Habitat for Humanity
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Seeking to put God’s love into action, Habitat for Humanity brings people together to build
homes, communities & hope.
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
Habitat for Humanity, Inc. is celebrating our 50th year of service to low-income families
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Low-income families willing to partner
Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
Starke and Pulaski Counties in Indiana
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How many years of experience do you have in the industry?
(approved)
26 years
How many full and part-time employees work for your organization?
(approved)
We have 4 part-time volunteers
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Home builders and repairers
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
574-595-5227
Email
starkepulaski@sphabitat.org
Visit us in Person
Customer's address
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
[X]
Yes
[ ]
No
What is your Business Email?
(approved)
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starkepulski@sphabitat.org
What is your Business Address?
(approved)
P.O. Box 16, Winamac, Indiana
46996: We don't have a physical office
Do you want to display your full address?
(approved)
[X]
Yes
[ ]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
Monday-Saturday: 9:00 AM - 5:00 PM
Sunday: N/A
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below. Please enter NA if not applicable
Social Media
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
Habitat for Humanity Starke & Pulaski County
Instagram
Other
None
File has been exported to:
pro_website/social_media.csv
Format: CSV
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2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
Not a Handout, but a Handup
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
No answer given
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to:
pro_website/sp_hfh_logo.pdf
File size: 15.8 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Steve Morrison (smorr3@gmail.com)
Do you have any marketing collateral?
(done)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[X]
Yes
[ ]
No
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Image(s) Upload
(approved)
Please upload any marketing collateral here.
File has been exported to:
pro_website/habitat_brochure2025.pdf
File size: 258 KB, Width x Height (px): N/A, Format: PDF
Uploaded by: Steve Morrison (smorr3@gmail.com)
File has been exported to:
pro_website/sp_ahtc_infographic_flyer.pdf
File size: 1.82 MB, Width x Height (px): N/A, Format: PDF
Uploaded by: Steve Morrison (smorr3@gmail.com)
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
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Do you have an existing website?
(approved)
[X]
Yes
[ ]
No
What is the URL for your existing website?
(approved)
sphabitat.org
What do you like about your existing site?
(approved)
The information presented to the public
What do you dislike about your existing site?
(approved)
It is old and not very attractive
2.6 Images & Galleries
It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
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File has been exported to:
pro_website/img_0175_-_copy.jpg
File size: 1.64 MB, Width x Height (px): 2448 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
File has been exported to:
pro_website/img_0127.jpg
File size: 2.49 MB, Width x Height (px): 3264 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
File has been exported to:
pro_website/img_0129.jpg
File size: 2.89 MB, Width x Height (px): 3264 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
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File has been exported to:
pro_website/img_0141_-_copy_-_copy.jpg
File size: 2.65 MB, Width x Height (px): 3264 x 2448, Format: JPG
Uploaded by: Steve Morrison (smorr3@gmail.com)
Did you purchase a Rotating Banner?
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
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Page?
Habitat is a hand up, not a hand out. Building simple affordable homes for those in need.
A way for organizations and volunteers to give back to the community.
Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Contact information and the six foundational principles that guide our work:
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Habitat's Mission
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
National and State Habitat Organization Links, and Online Donation Link
Did you purchase a 6th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 6
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Home owner application.
Did you purchase a 7th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 7
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Indiana State Tax Credit information
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Did you purchase a 8th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 8
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
Volunteer opportunities, information and safety waiver documents
Did you purchase a 9th page?
(approved)
[X]
Yes
[ ]
No
Product / Service Page 9
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
The Church and Habitat
2.8 eCommerce
Did you purchase eCommerce?
(approved)
[ ]
Yes
[X]
No
2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.
Please share any phrases you or your customers use to find you in search
engines.
(approved)
Starke Pulaski Habitat for Humanity, StarkePulaski Habitat near me, Christian organization
near me, a hand up, not a hand out, volunteer communities, Attainable Homeownership
near me
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Are there any search phrases you’d like us to avoid?
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
NA
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign.
(approved)
SEO is a long-term strategy, and we can expand
beyond this area as we see improved
performance.
Starke and Pulaski Counties, Indiana
What are your Top 3-5 Products or Services?
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign. SEO is a long-term strategy; we can
expand
beyond these as we see improved performance.
Home building, ramps, home repairs.
Who is your target audience or ideal customer?
(approved)
Example: 30-something
single men, suburban moms, families, etc.
Low-income families.
Competitor Analysis
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.
Include the link to their website if available.
No answer given
Tell us about what sets your business apart from your competitors.
(approved)
Example: The services that drive customers to your business,
like what product/service
makes you the most money or items that set you apart from others, like voted
2019 best
burger in Harristown, family-owned business, 30 years experience,
celebrating our 10th
year
Zero percent home mortgages for low-income families.
What payment options to do you accept?
(approved)
[ ]
Visa
[ ]
MasterCard
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[ ]
American express
[ ]
Discover
[ ]
Amazon
[ ]
Ebay
[X]
PayPal
[X]
Cash
[ ]
Cheque
[ ]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name.
(approved)
We'd like to ensure your company name is accurate for your online marketing services.
What company name would you like to use?
Starke/Pulaski Habitat for Humanity
What phone number do you want to advertise on your directory listings?
(approved)
574-595-5227
What email address do you want to advertise on your directory listings?
(approved)
starkepulaski@sphabitat.org
Anything else that would be helpful for us to know?
(approved)
No answer given
2.10 SEO Website Edits
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Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.
As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates.
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility.
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content.
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone.
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way.
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
Thank you for choosing Pro Services
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes
(approved)
None at this time
--------------------------------------------------------------------------------------------------------------------------
------------------------------------------
final notes
1. **Business Name:** Starke/Pulaski Habitat for Humanity
This is the name to use for copy, SEO, and business directories.
2. **Employee Count:** There is 1 full-time employee and 4 part-time employees working
for the organization.
3. **Business Directory Address:** 121 S Monticello St, Winamac, IN, 46996 (address to be
kept private).
4. **Social Media:** Facebook - [Starke/Pulaski Habitat for Humanity]
(https://www.facebook.com/profile.php?id=100059202153084#)
5. **Offers and Discounts:** There are currently no special offers, discounts, or promotions
to include on the website.
6. **Logo Usage:** The customer agrees to use the logo, even if it does not exactly match
the provided business name.
7. **Marketing Collateral:** The team can decide where to place marketing materials on
the site.
8. **Image Placement:** The team can determine the placement of images on the
website. And they can use stock images related to business.
9. **Competitors:** Not applicable, as the customer has not provided information on the
top three competitors.
10. **Additional Notes:** The customer would like a friendlier and more lively website
design.
11.11. **Content:** Attached is a Word document containing the content.
Additional File(s) Upload
(approved)
File has been exported to:
network_solutions_internal_notes_only/in-23055.docx
File size: 50.8 KB, Width x Height (px): N/A, Format: DOCX
Uploaded by: N/A
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Network Solutions Professional Services
--- Content from pro_website_pro_seo_and_pro_business_directory-_i.pdf --- Pro Website, Pro SEO and Pro Business Directory- IN-23055 Company name: Network Solutions Professional Services Request owner: Rochelle G Client name(s): Steve Morrison (smorr3@gmail.com) Request due: 02/24/2026 Exported on: 02/26/2026 Page 1 of 16 Network Solutions Professional Services 1.0 Instructions Hi Steve, Thank you for your purchase! You've taken a great step toward enhancing your online presence. Please complete the attached form to help us understand your website needs, target audience, location, competitors, and other key information. Form Tips: Use the left menu to navigate between sections. Your progress saves automatically—you can return at any time to finish. Submit each item for review when complete (blue = incomplete, green = complete). Please note that the form will lock after 48 hours. We cannot accept additional content during this time. Support Hours: Monday–Friday, 8:00 AM–8:00 PM EST Phone: 888-642-0197 We look forward to learning more about your business! Warm regards, The Pro Serv Team Note: This is a no-reply email and is not monitored. Page 2 of 16 Network Solutions Professional Services 2.0 Pro Website 2.1 Business Information When a first-time website visitor sees your site, you want them to quickly gain a clear understanding of what you offer and be enticed by the business's details. What business name do you want to display on your website? (approved) The capitalization and/or special characters are also important. Example: Barney's Burgers & Barbecue Example: Barney's Burgers & Barbecue Starke/Pulaski Habitat for Humanity Give us a brief overview of your business. What do you do? (approved) Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer pick up but not delivery and serve the Smallville, Indiana, area. Seeking to put God’s love into action, Habitat for Humanity brings people together to build homes, communities & hope. What makes your business stand out against the competition? (approved) Example: Voted 2019 best burger in Harristown, family-owned business, 30 years experience, celebrating our 10th year, etc. We'll use this to highlight what makes your business unique. Habitat for Humanity, Inc. is celebrating our 50th year of service to low-income families What type of customers do you want to attract? (approved) Example: 20-something cowboys, suburban moms, families, etc. T
Starke/Pulaski Habitat for Humanity is a nonprofit organization with 26 years of experience, dedicated to building simple, affordable homes for low-income families in Starke and Pulaski Counties, Indiana. The organization stands out by offering zero percent home mortgages and bringing together local residents, volunteers, and faith-based groups to create stronger communities. Their focus on partnership rather than charity and their Christian values set them apart from other home builders and repairers.
The organization builds and repairs affordable homes by partnering with volunteers, community groups, and families who need safe housing. They do not give homes away but offer a path to ownership with no-interest loans, relying on local support and volunteer help to complete projects.
The goal is to launch the new, more attractive website within 1-2 months, align online content with local needs, and continue to update the site and directory listings regularly throughout the year.
Welcome visitors, explain the purpose of the organization, and guide people to the most important next steps.
Make it clear right away that this is Starke/Pulaski Habitat for Humanity, and highlight how you help families in the community.
Encourage people to take action, like applying for a home, donating, or signing up to help.
Explain the six foundational principles that guide your work.
Show what values guide your organization and invite trust.
Share your mission and what makes you unique.
Let visitors know why your work matters and how you help local families.
Give easy access to national and state Habitat resources, and offer a way to donate online.
Make it easy for people to find more information or support your mission.
Walk families through how to apply for a home.
Guide families to understand if they qualify and how to apply.
Explain how Indiana State Tax Credits help supporters and donors.
Show why giving is easier and more rewarding with credit info.
Inform and sign up volunteers and community groups.
Make it easy for people to learn about volunteering and join in.
Build partnerships with faith-based groups and show how churches can support your work.
Invite churches to partner and explain the benefits of working together.
Let visitors reach out for questions, help, or partnership inquiries.
Make it simple for anyone to get in touch.
Critical content section for user engagement
Critical content section for user engagement
Critical content section for user engagement
Critical content section for user engagement
Critical content section for user engagement
Critical content section for user engagement
Professional navigation system optimized for user experience
These colors help the website feel welcoming, trustworthy, and connected to home building and the local community. The green reminds people of growth and stability, the soft yellow brings energy and warmth, and the blue gives a calming and friendly touch. These colors will help the site look bright and positive, not cold or corporate.
Primary headings with Montserrat font
Clean, elegant Open Sans typography for exceptional readability and modern aesthetic.
Body text: Open Sans
Montserrat is bold and clean, making it easy for people to read headlines and important points. Open Sans is simple and clear, which helps everyone read information about services, how to apply, or ways to help. Both fonts are friendly and modern, making the site easy to use for all ages.
Use friendly photos of real people, volunteers, families, and building projects. Show images that highlight teamwork, caring, and community support. Use warm and bright pictures that show hope and positive change.
The site should look friendly, lively, and inviting. It must feel easy to use and positive, making everyone feel welcome—especially families and volunteers. Avoid making it look formal or exclusive.
Sophisticated and professional aesthetic
Mobile-first, adaptive design
Starke/Pulaski Habitat for Humanity is a nonprofit organization with 26 years of experience, dedicated to building simple, affordable homes for low-income families in Starke and Pulaski Counties, Indiana. The organization stands out by offering zero percent home mortgages and bringing together local residents, volunteers, and faith-based groups to create stronger communities. Their focus on partnership rather than charity and their Christian values set them apart from other home builders and repairers.
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