Primary Goals
- Increase awareness and bookings for live hands-on reptile shows
- Educate the public about exotic animals and responsible pet ownership
- Generate revenue to fully support the animal rescue operations
You are a senior website strategist. Generate ONLY the project_overview and customer_overview sections of a strategic blueprint. LANGUAGE REQUIREMENTS: - Use simple, clear language that anyone can understand - Avoid technical jargon, acronyms, and complex terms - Write as if speaking directly to a business owner - Explain everything in plain English - Use everyday words instead of technical terms - Make it easy for non-technical people to understand RULES: - Return ONLY valid JSON with the exact structure provided - No extra text, no explanations, no markdown - Use only verified intake content from real businesses - Never guess, assume, or fabricate PROJECT OVERVIEW REQUIREMENTS: - The executive_summary field is REQUIRED and must contain a comprehensive 2-3 sentence summary - The executive_summary should describe the business value proposition, competitive positioning, and key differentiators - Use specific business information from the intake content, not generic descriptions - The executive_summary must be meaningful and informative, not empty or placeholder text - DO NOT leave executive_summary as "string" or empty - it must contain actual content
BUSINESS NAME: OP-85732
BUSINESS TYPE: Exotic Animal Rescue and Live Reptile Entertainment
LOCATION: Denver, Colorado, USA
SELECTED PRODUCTS: Pro Website Siteplus
PRODUCT-SPECIFIC REQUIREMENTS:
- Generate recommendations specific to the selected products
- Consider product-specific features, integrations, and requirements
- Ensure blueprint recommendations align with selected product capabilities
TARGET AUDIENCE: Mothers, families, schools, camps, scouts, and animal enthusiasts in the Denver, Colorado area seeking educational and interactive animal experiences. Demographics include parents of young children, educators, youth group leaders, and individuals interested in wildlife and hands-on learning.
PRIMARY GOALS: Increase awareness and bookings for live hands-on reptile shows, Educate the public about exotic animals and responsible pet ownership, Generate revenue to fully support the animal rescue operations
BRAND VALUES: Education and community engagement, Animal welfare and ethical treatment, Transparency and hands-on experiences
SERVICES OFFERED: Live hands-on reptile shows for parties and events, Educational programs for schools, scouts, and camps, Support and funding for exotic animal rescue
COMPETITIVE ADVANTAGES: 100% hands-on reptile shows where all attendees can pet or hold animals, All proceeds directly support the animal rescue, Over 35 years of professional animal experience and 20+ years of event expertise; fully licensed and insured
BRAND PERSONALITY: Friendly, knowledgeable, and passionate about animals. The brand voice is educational, approachable, and trustworthy, emphasizing safety, fun, and community impact.
UPLOADED CONTENT:
--- Content from pro_website_pro_seo_and_pro_business_directory_-_.pdf ---
Pro Website, Pro SEO and Pro Business
Directory - IN-23162
Company name:
Network Solutions Professional Services
Request owner:
Chasty C
Client name(s):
Nico Novelli (nico@canyoncritters.com)
Request due:
03/06/2026
Exported on:
03/25/2026
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1.0 Instructions
Hi Nico,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
CANYON CRITTERS
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
I am a exotic animal rescue. I do live hands on reptile shows. This includes parties, Scouts,
schools and educational programs. These programs support the rescue. I cover the entire
front range of Colorado.
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
I am a 100% hands on reptile show, everyone will be able to pet or hold all the animals.
Aditionally 100% of the money earned goes to support the rescue. I have over 35 years of
profesional animal experiance and have been doing parties for over 20 years. I am fully
licensed and insured.
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Moms, families, schools, camps, scouts, animal enthusiasts.
Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
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Denver, Colorado
How many years of experience do you have in the industry?
(approved)
I have over 35 years of profesional animal experiance and have been doing parties for
over 20 years. I
How many full and part-time employees work for your organization?
(approved)
1
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Animals Entertainment
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
303-642-0690
Email
canyoncritters.com
Visit us in Person
Not open to the public
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
[X]
Yes
[ ]
No
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What is your Business Email?
(approved)
nico@canyoncritters.com
What is your Business Address?
(approved)
P.O.Box 7231 Golden, CO. 80403
Do you want to display your full address?
(approved)
[ ]
Yes
[X]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
Tuesday- Sunday: 11:00am- 8;00pm
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below. Please enter NA if not applicable
Social Media
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
NA
Instagram
NA
Other
NA
None
File has been exported to:
pro_website/social_media.csv
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Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
No answer given
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
No answer given
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
No answer given
Do you have any marketing collateral?
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[ ]
No
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
Do you have an existing website?
(approved)
[X]
Yes
[ ]
No
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What is the URL for your existing website?
(approved)
No answer given
What do you like about your existing site?
(approved)
No answer given
What do you dislike about your existing site?
(approved)
No answer given
2.6 Images & Galleries
It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
No answer given
Did you purchase a Rotating Banner?
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
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Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?
No answer given
Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
No answer given
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
No answer given
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
No answer given
Did you purchase a 6th page?
(approved)
[ ]
Yes
[ ]
No
2.8 eCommerce
Did you purchase eCommerce?
(approved)
[ ]
Yes
[ ]
No
2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.
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Please share any phrases you or your customers use to find you in search
engines.
(approved)
No answer given
Are there any search phrases you’d like us to avoid?
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
No answer given
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign.
(approved)
SEO is a long-term strategy, and we can expand
beyond this area as we see improved
performance.
No answer given
What are your Top 3-5 Products or Services?
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign. SEO is a long-term strategy; we can
expand
beyond these as we see improved performance.
No answer given
Who is your target audience or ideal customer?
(approved)
Example: 30-something
single men, suburban moms, families, etc.
No answer given
Competitor Analysis
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.
Include the link to their website if available.
No answer given
Tell us about what sets your business apart from your competitors.
(approved)
Example: The services that drive customers to your business,
like what product/service
makes you the most money or items that set you apart from others, like voted
2019 best
burger in Harristown, family-owned business, 30 years experience,
celebrating our 10th
year
No answer given
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What payment options to do you accept?
(approved)
[X]
Visa
[X]
MasterCard
[X]
American express
[ ]
Discover
[ ]
Amazon
[ ]
Ebay
[X]
PayPal
[X]
Cash
[X]
Cheque
[ ]
Invoice
[ ]
Western Union
[X]
Zelle
[X]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name.
(approved)
We'd like to ensure your company name is accurate for your online marketing services.
What company name would you like to use?
No answer given
What phone number do you want to advertise on your directory listings?
(approved)
303-642-0690
What email address do you want to advertise on your directory listings?
(approved)
nico@canyoncritters.com
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Anything else that would be helpful for us to know?
(approved)
No answer given
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.
As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates.
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility.
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content.
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone.
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[ ]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
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service, and we will work with you every step of the way.
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
Thank you for choosing Pro Services
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes
(approved)
Final notes:
1. Business name to be used for Website/SEO/Probiz: CANYON CRITTERS
2. Hours of operation: Tuesday- Sunday: 11:00am- 8;00pm | Monday closed
3. Customer does not have social media
4. Customer does not have slogan or tagline
5. Customer does not offer specials or discounts
6. Customer provided 2 logos (uploaded on the Additional files section of the IOI) design
team may choose which one is the more appropriate logo to use on the customer's site
7. Customer does not have any marketing collateral.
8. Existing site: https://canyoncritters.com/
9. What customer like on the old site: Easy to navigate and simple
10. What customer does not like on the old site: Outdated information
11. Images are uploaded in the MOD cases under this case. The customer does not have a
preferred page where he wants those pictures displayed, but he wants our design team to
display as many images as they can.
However, with the exception of this image "PACFA Sign.jpeg" this should be displayed into
the Home page
12. Sitemap: Home, Schools, Parties, FAQs, Contact Us
13. The verbiage for each of the pages are in the MOD cases
14. MOD-133647 - verbiage for the schools, FAQ, and parties page (Transferred the
content of the file from this Mod to a word doc filename MOD-133647.docx uploaded
under Additional File(s) Upload)
15. MOD-133571 & MOD-133580 - photos for the website
16. MOD-133739 - additional pointers for the home page. Customer would like us to focus
or highlight the animal rescue on the home page Transfer the content of the file from this
Mod to a word doc filename MOD-133739.docx uploaded under Additional File(s) Upload
17. SEO keywords to include: Exotic animal rescue Colorado, Reptile rescue Colorado,
Reptile shows Colorado, Live reptile shows Front Range, Animal education programs
Colorado, Front Range exotic animal rescue, Support exotic animal rescue Colorado,
Animal rescue educational programs
18. SEO Keywords to exclude: animals for sale, exotic animal breeder, pest control, reptile
exterminator, safari zoo, animal hospital\
19. SEO primary location: Denver, Colorado
20. Top 3-5 Products or Services: Reptiles Educational Program, & Reptile Parties
(customer would only like to feature 2 services VS the 3-5 that we require)
21. Target audience/ideal customer: Moms, families, schools, camps, scouts, animal
enthusiasts.
22. customer does not have any competitors in the area
23. Copy team can rewrite the contents provided by the customer in the MOD cases
24. Please confirm if we can make these SEO text changes directly to your website:
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Yes, please apply these changes directly to my website.
25. Customer would also like to add that he may upload a Venmo QR code where he would
want us to display it into his Home page and Contact us page if anyone is interested in
sending him a donation via the DR.
26. https://www.gigsalad.com/canyon_critters_llc_denver - link to Gigsalad | customer
would also like us to display this to the home page as a CTA button where website visitors
can leave him reviews.
Google Analytics (GA4) access? NO
Google Search Console access? NO
BUSINESS ADDRESS
- 30520 highway 72 No. 7231 Golden CO 80403
- customer doesn't want to display the address.
QR Code
To be provided after the draft. (approved by tl rhy)
Additional File(s) Upload
(approved)
File has been exported to:
network_solutions_internal_notes_only/canyon_critters_logo_2.jpg
File size: 51.6 KB, Width x Height (px): 902 x 218, Format: JPG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/canyon_critters_logo.jpg
File size: 20.4 KB, Width x Height (px): 263 x 218, Format: JPG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/mod-133647.docx
File size: 35.2 KB, Width x Height (px): N/A, Format: DOCX
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/mod-133739.docx
File size: 32 KB, Width x Height (px): N/A, Format: DOCX
Uploaded by: N/A
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LOWER PRIORITY ADDITIONAL CONTEXT (use only when not conflicting with Final Notes):
Business Name: OP-85732
Business Type: Exotic Animal Rescue and Live Reptile Entertainment
Location: Denver, Colorado, USA
--- Content from pro_website_pro_seo_and_pro_business_directory_-_.pdf ---
Pro Website, Pro SEO and Pro Business
Directory - IN-23162
Company name:
Network Solutions Professional Services
Request owner:
Chasty C
Client name(s):
Nico Novelli (nico@canyoncritters.com)
Request due:
03/06/2026
Exported on:
03/25/2026
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1.0 Instructions
Hi Nico,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
CANYON CRITTERS
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
I am a exotic animal rescue. I do live hands on reptile shows. This includes parties, Scouts,
schools and educational programs. These programs support the rescue. I cover the entire
front range of Colorado.
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
I am a 100% hands on reptile show, everyone will be able to pet or hold all the animals.
Aditionally 100% of the money earned goes to support the rescue. I have over 35 years of
profesional animal experiance and have been doing parties for over 20 years. I am fully
licensed and insured.
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Moms, families, schools, camps, scouts, animal enthusiasts.
Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
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Denver, Colorado
How many years of experience do you have in the industry?
(approved)
I have over 35 years of profesional animal experiance and have been doing parties for
over 20 years. I
How many full and part-time employees work for your organization?
(approved)
1
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Animals Entertainment
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
303-642-0690
Email
canyoncritters.com
Visit us in Person
Not open to the public
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
[X]
Yes
[ ]
No
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What is your Business Email?
(approved)
nico@canyoncritters.com
What is your Business Address?
(approved)
P.O.Box 7231 Golden, CO. 80403
Do you want to display your full address?
(approved)
[ ]
Yes
[X]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
Tuesday- Sunday: 11:00am- 8;00pm
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below. Please enter NA if not applicable
Social Media
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
NA
Instagram
NA
Other
NA
None
File has been exported to:
pro_website/social_media.csv
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Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
No answer given
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
No answer given
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
No answer given
Do you have any marketing collateral?
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[ ]
No
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
Do you have an existing website?
(approved)
[X]
Yes
[ ]
No
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What is the URL for your existing website?
(approved)
No answer given
What do you like about your existing site?
(approved)
No answer given
What do you dislike about your existing site?
(approved)
No answer given
2.6 Images & Galleries
It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
No answer given
Did you purchase a Rotating Banner?
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
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Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?
No answer given
Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
No answer given
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
No answer given
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
No answer given
Did you purchase a 6th page?
(approved)
[ ]
Yes
[ ]
No
2.8 eCommerce
Did you purchase eCommerce?
(approved)
[ ]
Yes
[ ]
No
2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.
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Please share any phrases you or your customers use to find you in search
engines.
(approved)
No answer given
Are there any search phrases you’d like us to avoid?
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
No answer given
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign.
(approved)
SEO is a long-term strategy, and we can expand
beyond this area as we see improved
performance.
No answer given
What are your Top 3-5 Products or Services?
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign. SEO is a long-term strategy; we can
expand
beyond these as we see improved performance.
No answer given
Who is your target audience or ideal customer?
(approved)
Example: 30-something
single men, suburban moms, families, etc.
No answer given
Competitor Analysis
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.
Include the link to their website if available.
No answer given
Tell us about what sets your business apart from your competitors.
(approved)
Example: The services that drive customers to your business,
like what product/service
makes you the most money or items that set you apart from others, like voted
2019 best
burger in Harristown, family-owned business, 30 years experience,
celebrating our 10th
year
No answer given
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What payment options to do you accept?
(approved)
[X]
Visa
[X]
MasterCard
[X]
American express
[ ]
Discover
[ ]
Amazon
[ ]
Ebay
[X]
PayPal
[X]
Cash
[X]
Cheque
[ ]
Invoice
[ ]
Western Union
[X]
Zelle
[X]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name.
(approved)
We'd like to ensure your company name is accurate for your online marketing services.
What company name would you like to use?
No answer given
What phone number do you want to advertise on your directory listings?
(approved)
303-642-0690
What email address do you want to advertise on your directory listings?
(approved)
nico@canyoncritters.com
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Anything else that would be helpful for us to know?
(approved)
No answer given
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.
As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates.
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility.
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content.
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone.
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[ ]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
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service, and we will work with you every step of the way.
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
Thank you for choosing Pro Services
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes
(approved)
Final notes:
1. Business name to be used for Website/SEO/Probiz: CANYON CRITTERS
2. Hours of operation: Tuesday- Sunday: 11:00am- 8;00pm | Monday closed
3. Customer does not have social media
4. Customer does not have slogan or tagline
5. Customer does not offer specials or discounts
6. Customer provided 2 logos (uploaded on the Additional files section of the IOI) design
team may choose which one is the more appropriate logo to use on the customer's site
7. Customer does not have any marketing collateral.
8. Existing site: https://canyoncritters.com/
9. What customer like on the old site: Easy to navigate and simple
10. What customer does not like on the old site: Outdated information
11. Images are uploaded in the MOD cases under this case. The customer does not have a
preferred page where he wants those pictures displayed, but he wants our design team to
display as many images as they can.
However, with the exception of this image "PACFA Sign.jpeg" this should be displayed into
the Home page
12. Sitemap: Home, Schools, Parties, FAQs, Contact Us
13. The verbiage for each of the pages are in the MOD cases
14. MOD-133647 - verbiage for the schools, FAQ, and parties page (Transferred the
content of the file from this Mod to a word doc filename MOD-133647.docx uploaded
under Additional File(s) Upload)
15. MOD-133571 & MOD-133580 - photos for the website
16. MOD-133739 - additional pointers for the home page. Customer would like us to focus
or highlight the animal rescue on the home page Transfer the content of the file from this
Mod to a word doc filename MOD-133739.docx uploaded under Additional File(s) Upload
17. SEO keywords to include: Exotic animal rescue Colorado, Reptile rescue Colorado,
Reptile shows Colorado, Live reptile shows Front Range, Animal education programs
Colorado, Front Range exotic animal rescue, Support exotic animal rescue Colorado,
Animal rescue educational programs
18. SEO Keywords to exclude: animals for sale, exotic animal breeder, pest control, reptile
exterminator, safari zoo, animal hospital\
19. SEO primary location: Denver, Colorado
20. Top 3-5 Products or Services: Reptiles Educational Program, & Reptile Parties
(customer would only like to feature 2 services VS the 3-5 that we require)
21. Target audience/ideal customer: Moms, families, schools, camps, scouts, animal
enthusiasts.
22. customer does not have any competitors in the area
23. Copy team can rewrite the contents provided by the customer in the MOD cases
24. Please confirm if we can make these SEO text changes directly to your website:
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Yes, please apply these changes directly to my website.
25. Customer would also like to add that he may upload a Venmo QR code where he would
want us to display it into his Home page and Contact us page if anyone is interested in
sending him a donation via the DR.
26. https://www.gigsalad.com/canyon_critters_llc_denver - link to Gigsalad | customer
would also like us to display this to the home page as a CTA button where website visitors
can leave him reviews.
Google Analytics (GA4) access? NO
Google Search Console access? NO
BUSINESS ADDRESS
- 30520 highway 72 No. 7231 Golden CO 80403
- customer doesn't want to display the address.
QR Code
To be provided after the draft. (approved by tl rhy)
Additional File(s) Upload
(approved)
File has been exported to:
network_solutions_internal_notes_only/canyon_critters_logo_2.jpg
File size: 51.6 KB, Width x Height (px): 902 x 218, Format: JPG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/canyon_critters_logo.jpg
File size: 20.4 KB, Width x Height (px): 263 x 218, Format: JPG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/mod-133647.docx
File size: 35.2 KB, Width x Height (px): N/A, Format: DOCX
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/mod-133739.docx
File size: 32 KB, Width x Height (px): N/A, Format: DOCX
Uploaded by: N/A
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--- Content from pro_website_pro_seo_and_pro_business_directory_-_.pdf --- Pro Website, Pro SEO and Pro Business Directory - IN-23162 Company name: Network Solutions Professional Services Request owner: Chasty C Client name(s): Nico Novelli (nico@canyoncritters.com) Request due: 03/06/2026 Exported on: 03/25/2026 Page 1 of 14 Network Solutions Professional Services 1.0 Instructions Hi Nico, Thank you for your purchase! You've taken a great step toward enhancing your online presence. Please complete the attached form to help us understand your website needs, target audience, location, competitors, and other key information. Form Tips: Use the left menu to navigate between sections. Your progress saves automatically—you can return at any time to finish. Submit each item for review when complete (blue = incomplete, green = complete). Please note that the form will lock after 48 hours. We cannot accept additional content during this time. Support Hours: Monday–Friday, 8:00 AM–8:00 PM EST Phone: 888-642-0197 We look forward to learning more about your business! Warm regards, The Pro Serv Team Note: This is a no-reply email and is not monitored. Page 2 of 14 Network Solutions Professional Services 2.0 Pro Website 2.1 Business Information When a first-time website visitor sees your site, you want them to quickly gain a clear understanding of what you offer and be enticed by the business's details. What business name do you want to display on your website? (approved) The capitalization and/or special characters are also important. Example: Barney's Burgers & Barbecue Example: Barney's Burgers & Barbecue CANYON CRITTERS Give us a brief overview of your business. What do you do? (approved) Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer pick up but not delivery and serve the Smallville, Indiana, area. I am a exotic animal rescue. I do live hands on reptile shows. This includes parties, Scouts, schools and educational programs. These programs support the rescue. I cover the entire front range of Colorado. What makes your business stand out against the competition? (approved) Example: Voted 2019 best burger in Harristown, family-owned business, 30 years experience, celebrating our 10th year, etc. We'll use this to highlight what makes your business unique. I am a 100% hands on reptile show, everyone will be able to pet or hold all the animals. Aditionally 100% of the money earned goes to support
Mothers, families, schools, camps, scouts, and animal enthusiasts in the Denver, Colorado area seeking educational and interactive animal experiences. Demographics include parents of young children, educators, youth group leaders, and individuals interested in wildlife and hands-on learning.
CANYON CRITTERS is an exotic animal rescue offering fully interactive reptile shows for the Denver, Colorado area. The business stands out by allowing everyone to safely touch or hold animals in every show, with all proceeds supporting the ongoing rescue mission. With over 35 years of professional animal experience and more than two decades of hosting hands-on events, CANYON CRITTERS combines education, entertainment, and community impact in a way that no other service in the area does.
You are an expert business analyst specializing in extracting comprehensive business intelligence from documents. Extract detailed, specific information and return ONLY valid JSON with no additional text or formatting.
BUSINESS INTELLIGENCE EXTRACTION TASK
Analyze the following business content and extract comprehensive details for professional blueprint generation.
BUSINESS TYPE: Exotic Animal Rescue and Live Reptile Entertainment
CONTENT TO ANALYZE:
--- Content from pro_website_pro_seo_and_pro_business_directory_-_.pdf ---
Pro Website, Pro SEO and Pro Business
Directory - IN-23162
Company name:
Network Solutions Professional Services
Request owner:
Chasty C
Client name(s):
Nico Novelli (nico@canyoncritters.com)
Request due:
03/06/2026
Exported on:
03/25/2026
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1.0 Instructions
Hi Nico,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
CANYON CRITTERS
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
I am a exotic animal rescue. I do live hands on reptile shows. This includes parties, Scouts,
schools and educational programs. These programs support the rescue. I cover the entire
front range of Colorado.
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
I am a 100% hands on reptile show, everyone will be able to pet or hold all the animals.
Aditionally 100% of the money earned goes to support the rescue. I have over 35 years of
profesional animal experiance and have been doing parties for over 20 years. I am fully
licensed and insured.
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Moms, families, schools, camps, scouts, animal enthusiasts.
Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
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Denver, Colorado
How many years of experience do you have in the industry?
(approved)
I have over 35 years of profesional animal experiance and have been doing parties for
over 20 years. I
How many full and part-time employees work for your organization?
(approved)
1
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Animals Entertainment
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
303-642-0690
Email
canyoncritters.com
Visit us in Person
Not open to the public
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
[X]
Yes
[ ]
No
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What is your Business Email?
(approved)
nico@canyoncritters.com
What is your Business Address?
(approved)
P.O.Box 7231 Golden, CO. 80403
Do you want to display your full address?
(approved)
[ ]
Yes
[X]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
Tuesday- Sunday: 11:00am- 8;00pm
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below. Please enter NA if not applicable
Social Media
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
NA
Instagram
NA
Other
NA
None
File has been exported to:
pro_website/social_media.csv
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Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
No answer given
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
No answer given
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
No answer given
Do you have any marketing collateral?
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[ ]
No
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
Do you have an existing website?
(approved)
[X]
Yes
[ ]
No
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What is the URL for your existing website?
(approved)
No answer given
What do you like about your existing site?
(approved)
No answer given
What do you dislike about your existing site?
(approved)
No answer given
2.6 Images & Galleries
It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
No answer given
Did you purchase a Rotating Banner?
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
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Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?
No answer given
Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
No answer given
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
No answer given
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
No answer given
Did you purchase a 6th page?
(approved)
[ ]
Yes
[ ]
No
2.8 eCommerce
Did you purchase eCommerce?
(approved)
[ ]
Yes
[ ]
No
2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.
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Please share any phrases you or your customers use to find you in search
engines.
(approved)
No answer given
Are there any search phrases you’d like us to avoid?
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
No answer given
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign.
(approved)
SEO is a long-term strategy, and we can expand
beyond this area as we see improved
performance.
No answer given
What are your Top 3-5 Products or Services?
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign. SEO is a long-term strategy; we can
expand
beyond these as we see improved performance.
No answer given
Who is your target audience or ideal customer?
(approved)
Example: 30-something
single men, suburban moms, families, etc.
No answer given
Competitor Analysis
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.
Include the link to their website if available.
No answer given
Tell us about what sets your business apart from your competitors.
(approved)
Example: The services that drive customers to your business,
like what product/service
makes you the most money or items that set you apart from others, like voted
2019 best
burger in Harristown, family-owned business, 30 years experience,
celebrating our 10th
year
No answer given
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What payment options to do you accept?
(approved)
[X]
Visa
[X]
MasterCard
[X]
American express
[ ]
Discover
[ ]
Amazon
[ ]
Ebay
[X]
PayPal
[X]
Cash
[X]
Cheque
[ ]
Invoice
[ ]
Western Union
[X]
Zelle
[X]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name.
(approved)
We'd like to ensure your company name is accurate for your online marketing services.
What company name would you like to use?
No answer given
What phone number do you want to advertise on your directory listings?
(approved)
303-642-0690
What email address do you want to advertise on your directory listings?
(approved)
nico@canyoncritters.com
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Anything else that would be helpful for us to know?
(approved)
No answer given
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.
As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates.
Why We Make Changes Directly:... [content truncated]
Extract detailed business intelligence and return ONLY valid JSON with this exact structure:
{
"business_name": "Extract actual business name from content",
"business_type": "Specific business type/industry (e.g., 'Graphic Design Studio', 'Real Estate Agency')",
"location": "Business location (city, state, country)",
"target_audience": "Detailed target audience description with demographics and psychographics",
"primary_goals": ["Specific business goal 1", "Specific business goal 2", "Specific business goal 3"],
"brand_values": ["Core value 1", "Core value 2", "Core value 3"],
"services_offered": ["Service 1", "Service 2", "Service 3"],
"competitive_advantages": ["Advantage 1", "Advantage 2", "Advantage 3"],
"color_palette": ["#hexcolor1", "#hexcolor2", "#hexcolor3"],
"brand_personality": "Brand voice and personality description",
"content_samples": ["Sample headline/copy 1", "Sample headline/copy 2"],
"technical_requirements": ["Tech requirement 1", "Tech requirement 2"],
"marketing_objectives": ["Marketing goal 1", "Marketing goal 2"]
}
EXTRACTION GUIDELINES:
- Extract ACTUAL information from the content, not generic placeholders
- Be specific and detailed in descriptions
- For missing information, provide relevant industry-standard assumptions
- Focus on actionable business intelligence
- Ensure all arrays have meaningful entries
- Use professional language throughout
Return only the JSON object with no additional text or formatting.
--- Content from pro_website_pro_seo_and_pro_business_directory_-_.pdf --- Pro Website, Pro SEO and Pro Business Directory - IN-23162 Company name: Network Solutions Professional Services Request owner: Chasty C Client name(s): Nico Novelli (nico@canyoncritters.com) Request due: 03/06/2026 Exported on: 03/25/2026 Page 1 of 14 Network Solutions Professional Services 1.0 Instructions Hi Nico, Thank you for your purchase! You've taken a great step toward enhancing your online presence. Please complete the attached form to help us understand your website needs, target audience, location, competitors, and other key information. Form Tips: Use the left menu to navigate between sections. Your progress saves automatically—you can return at any time to finish. Submit each item for review when complete (blue = incomplete, green = complete). Please note that the form will lock after 48 hours. We cannot accept additional content during this time. Support Hours: Monday–Friday, 8:00 AM–8:00 PM EST Phone: 888-642-0197 We look forward to learning more about your business! Warm regards, The Pro Serv Team Note: This is a no-reply email and is not monitored. Page 2 of 14 Network Solutions Professional Services 2.0 Pro Website 2.1 Business Information When a first-time website visitor sees your site, you want them to quickly gain a clear understanding of what you offer and be enticed by the business's details. What business name do you want to display on your website? (approved) The capitalization and/or special characters are also important. Example: Barney's Burgers & Barbecue Example: Barney's Burgers & Barbecue CANYON CRITTERS Give us a brief overview of your business. What do you do? (approved) Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer pick up but not delivery and serve the Smallville, Indiana, area. I am a exotic animal rescue. I do live hands on reptile shows. This includes parties, Scouts, schools and educational programs. These programs support the rescue. I cover the entire front range of Colorado. What makes your business stand out against the competition? (approved) Example: Voted 2019 best burger in Harristown, family-owned business, 30 years experience, celebrating our 10th year, etc. We'll use this to highlight what makes your business unique. I am a 100% hands on reptile show, everyone will be able to pet or hold all the animals. Aditionally 100% of the money earned goes to support
Friendly, knowledgeable, and passionate about animals. The brand voice is educational, approachable, and trustworthy, emphasizing safety, fun, and community impact.
You are a senior website strategist. Generate ONLY the project_overview and customer_overview sections of a strategic blueprint. LANGUAGE REQUIREMENTS: - Use simple, clear language that anyone can understand - Avoid technical jargon, acronyms, and complex terms - Write as if speaking directly to a business owner - Explain everything in plain English - Use everyday words instead of technical terms - Make it easy for non-technical people to understand RULES: - Return ONLY valid JSON with the exact structure provided - No extra text, no explanations, no markdown - Use only verified intake content from real businesses - Never guess, assume, or fabricate PROJECT OVERVIEW REQUIREMENTS: - The executive_summary field is REQUIRED and must contain a comprehensive 2-3 sentence summary - The executive_summary should describe the business value proposition, competitive positioning, and key differentiators - Use specific business information from the intake content, not generic descriptions - The executive_summary must be meaningful and informative, not empty or placeholder text - DO NOT leave executive_summary as "string" or empty - it must contain actual content
BUSINESS NAME: OP-85732
BUSINESS TYPE: Exotic Animal Rescue and Live Reptile Entertainment
LOCATION: Denver, Colorado, USA
SELECTED PRODUCTS: Pro Website Siteplus
PRODUCT-SPECIFIC REQUIREMENTS:
- Generate recommendations specific to the selected products
- Consider product-specific features, integrations, and requirements
- Ensure blueprint recommendations align with selected product capabilities
TARGET AUDIENCE: Mothers, families, schools, camps, scouts, and animal enthusiasts in the Denver, Colorado area seeking educational and interactive animal experiences. Demographics include parents of young children, educators, youth group leaders, and individuals interested in wildlife and hands-on learning.
PRIMARY GOALS: Increase awareness and bookings for live hands-on reptile shows, Educate the public about exotic animals and responsible pet ownership, Generate revenue to fully support the animal rescue operations
BRAND VALUES: Education and community engagement, Animal welfare and ethical treatment, Transparency and hands-on experiences
SERVICES OFFERED: Live hands-on reptile shows for parties and events, Educational programs for schools, scouts, and camps, Support and funding for exotic animal rescue
COMPETITIVE ADVANTAGES: 100% hands-on reptile shows where all attendees can pet or hold animals, All proceeds directly support the animal rescue, Over 35 years of professional animal experience and 20+ years of event expertise; fully licensed and insured
BRAND PERSONALITY: Friendly, knowledgeable, and passionate about animals. The brand voice is educational, approachable, and trustworthy, emphasizing safety, fun, and community impact.
UPLOADED CONTENT:
--- Content from pro_website_pro_seo_and_pro_business_directory_-_.pdf ---
Pro Website, Pro SEO and Pro Business
Directory - IN-23162
Company name:
Network Solutions Professional Services
Request owner:
Chasty C
Client name(s):
Nico Novelli (nico@canyoncritters.com)
Request due:
03/06/2026
Exported on:
03/25/2026
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1.0 Instructions
Hi Nico,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
CANYON CRITTERS
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
I am a exotic animal rescue. I do live hands on reptile shows. This includes parties, Scouts,
schools and educational programs. These programs support the rescue. I cover the entire
front range of Colorado.
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
I am a 100% hands on reptile show, everyone will be able to pet or hold all the animals.
Aditionally 100% of the money earned goes to support the rescue. I have over 35 years of
profesional animal experiance and have been doing parties for over 20 years. I am fully
licensed and insured.
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Moms, families, schools, camps, scouts, animal enthusiasts.
Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
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Denver, Colorado
How many years of experience do you have in the industry?
(approved)
I have over 35 years of profesional animal experiance and have been doing parties for
over 20 years. I
How many full and part-time employees work for your organization?
(approved)
1
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Animals Entertainment
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
303-642-0690
Email
canyoncritters.com
Visit us in Person
Not open to the public
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
[X]
Yes
[ ]
No
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What is your Business Email?
(approved)
nico@canyoncritters.com
What is your Business Address?
(approved)
P.O.Box 7231 Golden, CO. 80403
Do you want to display your full address?
(approved)
[ ]
Yes
[X]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
Tuesday- Sunday: 11:00am- 8;00pm
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below. Please enter NA if not applicable
Social Media
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
NA
Instagram
NA
Other
NA
None
File has been exported to:
pro_website/social_media.csv
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Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
No answer given
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
No answer given
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
No answer given
Do you have any marketing collateral?
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[ ]
No
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
Do you have an existing website?
(approved)
[X]
Yes
[ ]
No
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What is the URL for your existing website?
(approved)
No answer given
What do you like about your existing site?
(approved)
No answer given
What do you dislike about your existing site?
(approved)
No answer given
2.6 Images & Galleries
It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
No answer given
Did you purchase a Rotating Banner?
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
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Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?
No answer given
Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
No answer given
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
No answer given
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
No answer given
Did you purchase a 6th page?
(approved)
[ ]
Yes
[ ]
No
2.8 eCommerce
Did you purchase eCommerce?
(approved)
[ ]
Yes
[ ]
No
2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.
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Please share any phrases you or your customers use to find you in search
engines.
(approved)
No answer given
Are there any search phrases you’d like us to avoid?
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
No answer given
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign.
(approved)
SEO is a long-term strategy, and we can expand
beyond this area as we see improved
performance.
No answer given
What are your Top 3-5 Products or Services?
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign. SEO is a long-term strategy; we can
expand
beyond these as we see improved performance.
No answer given
Who is your target audience or ideal customer?
(approved)
Example: 30-something
single men, suburban moms, families, etc.
No answer given
Competitor Analysis
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.
Include the link to their website if available.
No answer given
Tell us about what sets your business apart from your competitors.
(approved)
Example: The services that drive customers to your business,
like what product/service
makes you the most money or items that set you apart from others, like voted
2019 best
burger in Harristown, family-owned business, 30 years experience,
celebrating our 10th
year
No answer given
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What payment options to do you accept?
(approved)
[X]
Visa
[X]
MasterCard
[X]
American express
[ ]
Discover
[ ]
Amazon
[ ]
Ebay
[X]
PayPal
[X]
Cash
[X]
Cheque
[ ]
Invoice
[ ]
Western Union
[X]
Zelle
[X]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name.
(approved)
We'd like to ensure your company name is accurate for your online marketing services.
What company name would you like to use?
No answer given
What phone number do you want to advertise on your directory listings?
(approved)
303-642-0690
What email address do you want to advertise on your directory listings?
(approved)
nico@canyoncritters.com
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Anything else that would be helpful for us to know?
(approved)
No answer given
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.
As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates.
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility.
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content.
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone.
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[ ]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
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service, and we will work with you every step of the way.
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
Thank you for choosing Pro Services
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes
(approved)
Final notes:
1. Business name to be used for Website/SEO/Probiz: CANYON CRITTERS
2. Hours of operation: Tuesday- Sunday: 11:00am- 8;00pm | Monday closed
3. Customer does not have social media
4. Customer does not have slogan or tagline
5. Customer does not offer specials or discounts
6. Customer provided 2 logos (uploaded on the Additional files section of the IOI) design
team may choose which one is the more appropriate logo to use on the customer's site
7. Customer does not have any marketing collateral.
8. Existing site: https://canyoncritters.com/
9. What customer like on the old site: Easy to navigate and simple
10. What customer does not like on the old site: Outdated information
11. Images are uploaded in the MOD cases under this case. The customer does not have a
preferred page where he wants those pictures displayed, but he wants our design team to
display as many images as they can.
However, with the exception of this image "PACFA Sign.jpeg" this should be displayed into
the Home page
12. Sitemap: Home, Schools, Parties, FAQs, Contact Us
13. The verbiage for each of the pages are in the MOD cases
14. MOD-133647 - verbiage for the schools, FAQ, and parties page (Transferred the
content of the file from this Mod to a word doc filename MOD-133647.docx uploaded
under Additional File(s) Upload)
15. MOD-133571 & MOD-133580 - photos for the website
16. MOD-133739 - additional pointers for the home page. Customer would like us to focus
or highlight the animal rescue on the home page Transfer the content of the file from this
Mod to a word doc filename MOD-133739.docx uploaded under Additional File(s) Upload
17. SEO keywords to include: Exotic animal rescue Colorado, Reptile rescue Colorado,
Reptile shows Colorado, Live reptile shows Front Range, Animal education programs
Colorado, Front Range exotic animal rescue, Support exotic animal rescue Colorado,
Animal rescue educational programs
18. SEO Keywords to exclude: animals for sale, exotic animal breeder, pest control, reptile
exterminator, safari zoo, animal hospital\
19. SEO primary location: Denver, Colorado
20. Top 3-5 Products or Services: Reptiles Educational Program, & Reptile Parties
(customer would only like to feature 2 services VS the 3-5 that we require)
21. Target audience/ideal customer: Moms, families, schools, camps, scouts, animal
enthusiasts.
22. customer does not have any competitors in the area
23. Copy team can rewrite the contents provided by the customer in the MOD cases
24. Please confirm if we can make these SEO text changes directly to your website:
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Yes, please apply these changes directly to my website.
25. Customer would also like to add that he may upload a Venmo QR code where he would
want us to display it into his Home page and Contact us page if anyone is interested in
sending him a donation via the DR.
26. https://www.gigsalad.com/canyon_critters_llc_denver - link to Gigsalad | customer
would also like us to display this to the home page as a CTA button where website visitors
can leave him reviews.
Google Analytics (GA4) access? NO
Google Search Console access? NO
BUSINESS ADDRESS
- 30520 highway 72 No. 7231 Golden CO 80403
- customer doesn't want to display the address.
QR Code
To be provided after the draft. (approved by tl rhy)
Additional File(s) Upload
(approved)
File has been exported to:
network_solutions_internal_notes_only/canyon_critters_logo_2.jpg
File size: 51.6 KB, Width x Height (px): 902 x 218, Format: JPG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/canyon_critters_logo.jpg
File size: 20.4 KB, Width x Height (px): 263 x 218, Format: JPG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/mod-133647.docx
File size: 35.2 KB, Width x Height (px): N/A, Format: DOCX
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/mod-133739.docx
File size: 32 KB, Width x Height (px): N/A, Format: DOCX
Uploaded by: N/A
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LOWER PRIORITY ADDITIONAL CONTEXT (use only when not conflicting with Final Notes):
Business Name: OP-85732
Business Type: Exotic Animal Rescue and Live Reptile Entertainment
Location: Denver, Colorado, USA
--- Content from pro_website_pro_seo_and_pro_business_directory_-_.pdf ---
Pro Website, Pro SEO and Pro Business
Directory - IN-23162
Company name:
Network Solutions Professional Services
Request owner:
Chasty C
Client name(s):
Nico Novelli (nico@canyoncritters.com)
Request due:
03/06/2026
Exported on:
03/25/2026
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1.0 Instructions
Hi Nico,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
Page
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
CANYON CRITTERS
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
I am a exotic animal rescue. I do live hands on reptile shows. This includes parties, Scouts,
schools and educational programs. These programs support the rescue. I cover the entire
front range of Colorado.
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
I am a 100% hands on reptile show, everyone will be able to pet or hold all the animals.
Aditionally 100% of the money earned goes to support the rescue. I have over 35 years of
profesional animal experiance and have been doing parties for over 20 years. I am fully
licensed and insured.
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Moms, families, schools, camps, scouts, animal enthusiasts.
Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
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Denver, Colorado
How many years of experience do you have in the industry?
(approved)
I have over 35 years of profesional animal experiance and have been doing parties for
over 20 years. I
How many full and part-time employees work for your organization?
(approved)
1
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Animals Entertainment
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
303-642-0690
Email
canyoncritters.com
Visit us in Person
Not open to the public
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
[X]
Yes
[ ]
No
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What is your Business Email?
(approved)
nico@canyoncritters.com
What is your Business Address?
(approved)
P.O.Box 7231 Golden, CO. 80403
Do you want to display your full address?
(approved)
[ ]
Yes
[X]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
Tuesday- Sunday: 11:00am- 8;00pm
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below. Please enter NA if not applicable
Social Media
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
NA
Instagram
NA
Other
NA
None
File has been exported to:
pro_website/social_media.csv
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Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
No answer given
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
No answer given
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
No answer given
Do you have any marketing collateral?
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[ ]
No
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
Do you have an existing website?
(approved)
[X]
Yes
[ ]
No
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What is the URL for your existing website?
(approved)
No answer given
What do you like about your existing site?
(approved)
No answer given
What do you dislike about your existing site?
(approved)
No answer given
2.6 Images & Galleries
It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
No answer given
Did you purchase a Rotating Banner?
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
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Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?
No answer given
Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
No answer given
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
No answer given
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
No answer given
Did you purchase a 6th page?
(approved)
[ ]
Yes
[ ]
No
2.8 eCommerce
Did you purchase eCommerce?
(approved)
[ ]
Yes
[ ]
No
2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.
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Please share any phrases you or your customers use to find you in search
engines.
(approved)
No answer given
Are there any search phrases you’d like us to avoid?
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
No answer given
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign.
(approved)
SEO is a long-term strategy, and we can expand
beyond this area as we see improved
performance.
No answer given
What are your Top 3-5 Products or Services?
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign. SEO is a long-term strategy; we can
expand
beyond these as we see improved performance.
No answer given
Who is your target audience or ideal customer?
(approved)
Example: 30-something
single men, suburban moms, families, etc.
No answer given
Competitor Analysis
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.
Include the link to their website if available.
No answer given
Tell us about what sets your business apart from your competitors.
(approved)
Example: The services that drive customers to your business,
like what product/service
makes you the most money or items that set you apart from others, like voted
2019 best
burger in Harristown, family-owned business, 30 years experience,
celebrating our 10th
year
No answer given
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What payment options to do you accept?
(approved)
[X]
Visa
[X]
MasterCard
[X]
American express
[ ]
Discover
[ ]
Amazon
[ ]
Ebay
[X]
PayPal
[X]
Cash
[X]
Cheque
[ ]
Invoice
[ ]
Western Union
[X]
Zelle
[X]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name.
(approved)
We'd like to ensure your company name is accurate for your online marketing services.
What company name would you like to use?
No answer given
What phone number do you want to advertise on your directory listings?
(approved)
303-642-0690
What email address do you want to advertise on your directory listings?
(approved)
nico@canyoncritters.com
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Anything else that would be helpful for us to know?
(approved)
No answer given
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.
As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates.
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility.
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content.
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone.
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[ ]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
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service, and we will work with you every step of the way.
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
Thank you for choosing Pro Services
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes
(approved)
Final notes:
1. Business name to be used for Website/SEO/Probiz: CANYON CRITTERS
2. Hours of operation: Tuesday- Sunday: 11:00am- 8;00pm | Monday closed
3. Customer does not have social media
4. Customer does not have slogan or tagline
5. Customer does not offer specials or discounts
6. Customer provided 2 logos (uploaded on the Additional files section of the IOI) design
team may choose which one is the more appropriate logo to use on the customer's site
7. Customer does not have any marketing collateral.
8. Existing site: https://canyoncritters.com/
9. What customer like on the old site: Easy to navigate and simple
10. What customer does not like on the old site: Outdated information
11. Images are uploaded in the MOD cases under this case. The customer does not have a
preferred page where he wants those pictures displayed, but he wants our design team to
display as many images as they can.
However, with the exception of this image "PACFA Sign.jpeg" this should be displayed into
the Home page
12. Sitemap: Home, Schools, Parties, FAQs, Contact Us
13. The verbiage for each of the pages are in the MOD cases
14. MOD-133647 - verbiage for the schools, FAQ, and parties page (Transferred the
content of the file from this Mod to a word doc filename MOD-133647.docx uploaded
under Additional File(s) Upload)
15. MOD-133571 & MOD-133580 - photos for the website
16. MOD-133739 - additional pointers for the home page. Customer would like us to focus
or highlight the animal rescue on the home page Transfer the content of the file from this
Mod to a word doc filename MOD-133739.docx uploaded under Additional File(s) Upload
17. SEO keywords to include: Exotic animal rescue Colorado, Reptile rescue Colorado,
Reptile shows Colorado, Live reptile shows Front Range, Animal education programs
Colorado, Front Range exotic animal rescue, Support exotic animal rescue Colorado,
Animal rescue educational programs
18. SEO Keywords to exclude: animals for sale, exotic animal breeder, pest control, reptile
exterminator, safari zoo, animal hospital\
19. SEO primary location: Denver, Colorado
20. Top 3-5 Products or Services: Reptiles Educational Program, & Reptile Parties
(customer would only like to feature 2 services VS the 3-5 that we require)
21. Target audience/ideal customer: Moms, families, schools, camps, scouts, animal
enthusiasts.
22. customer does not have any competitors in the area
23. Copy team can rewrite the contents provided by the customer in the MOD cases
24. Please confirm if we can make these SEO text changes directly to your website:
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Yes, please apply these changes directly to my website.
25. Customer would also like to add that he may upload a Venmo QR code where he would
want us to display it into his Home page and Contact us page if anyone is interested in
sending him a donation via the DR.
26. https://www.gigsalad.com/canyon_critters_llc_denver - link to Gigsalad | customer
would also like us to display this to the home page as a CTA button where website visitors
can leave him reviews.
Google Analytics (GA4) access? NO
Google Search Console access? NO
BUSINESS ADDRESS
- 30520 highway 72 No. 7231 Golden CO 80403
- customer doesn't want to display the address.
QR Code
To be provided after the draft. (approved by tl rhy)
Additional File(s) Upload
(approved)
File has been exported to:
network_solutions_internal_notes_only/canyon_critters_logo_2.jpg
File size: 51.6 KB, Width x Height (px): 902 x 218, Format: JPG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/canyon_critters_logo.jpg
File size: 20.4 KB, Width x Height (px): 263 x 218, Format: JPG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/mod-133647.docx
File size: 35.2 KB, Width x Height (px): N/A, Format: DOCX
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/mod-133739.docx
File size: 32 KB, Width x Height (px): N/A, Format: DOCX
Uploaded by: N/A
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--- Content from pro_website_pro_seo_and_pro_business_directory_-_.pdf --- Pro Website, Pro SEO and Pro Business Directory - IN-23162 Company name: Network Solutions Professional Services Request owner: Chasty C Client name(s): Nico Novelli (nico@canyoncritters.com) Request due: 03/06/2026 Exported on: 03/25/2026 Page 1 of 14 Network Solutions Professional Services 1.0 Instructions Hi Nico, Thank you for your purchase! You've taken a great step toward enhancing your online presence. Please complete the attached form to help us understand your website needs, target audience, location, competitors, and other key information. Form Tips: Use the left menu to navigate between sections. Your progress saves automatically—you can return at any time to finish. Submit each item for review when complete (blue = incomplete, green = complete). Please note that the form will lock after 48 hours. We cannot accept additional content during this time. Support Hours: Monday–Friday, 8:00 AM–8:00 PM EST Phone: 888-642-0197 We look forward to learning more about your business! Warm regards, The Pro Serv Team Note: This is a no-reply email and is not monitored. Page 2 of 14 Network Solutions Professional Services 2.0 Pro Website 2.1 Business Information When a first-time website visitor sees your site, you want them to quickly gain a clear understanding of what you offer and be enticed by the business's details. What business name do you want to display on your website? (approved) The capitalization and/or special characters are also important. Example: Barney's Burgers & Barbecue Example: Barney's Burgers & Barbecue CANYON CRITTERS Give us a brief overview of your business. What do you do? (approved) Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer pick up but not delivery and serve the Smallville, Indiana, area. I am a exotic animal rescue. I do live hands on reptile shows. This includes parties, Scouts, schools and educational programs. These programs support the rescue. I cover the entire front range of Colorado. What makes your business stand out against the competition? (approved) Example: Voted 2019 best burger in Harristown, family-owned business, 30 years experience, celebrating our 10th year, etc. We'll use this to highlight what makes your business unique. I am a 100% hands on reptile show, everyone will be able to pet or hold all the animals. Aditionally 100% of the money earned goes to support
CANYON CRITTERS is a Exotic Animal Rescue and Live Reptile Entertainment located in Denver, Colorado, USA. Mothers, families, schools, camps, scouts, and animal enthusiasts in Denver, Colorado, including parents of young children, educators, and community group leaders interested in wildlife experiences.
Mothers, families, schools, camps, scouts, and animal enthusiasts in Denver, Colorado, including parents of young children, educators, and community group leaders interested in wildlife experiences.
Values quality service and customer satisfaction.
You are a senior website strategist. Generate ONLY the project_overview and customer_overview sections of a strategic blueprint. LANGUAGE REQUIREMENTS: - Use simple, clear language that anyone can understand - Avoid technical jargon, acronyms, and complex terms - Write as if speaking directly to a business owner - Explain everything in plain English - Use everyday words instead of technical terms - Make it easy for non-technical people to understand RULES: - Return ONLY valid JSON with the exact structure provided - No extra text, no explanations, no markdown - Use only verified intake content from real businesses - Never guess, assume, or fabricate PROJECT OVERVIEW REQUIREMENTS: - The executive_summary field is REQUIRED and must contain a comprehensive 2-3 sentence summary - The executive_summary should describe the business value proposition, competitive positioning, and key differentiators - Use specific business information from the intake content, not generic descriptions - The executive_summary must be meaningful and informative, not empty or placeholder text - DO NOT leave executive_summary as "string" or empty - it must contain actual content
BUSINESS NAME: OP-85732
BUSINESS TYPE: Exotic Animal Rescue and Live Reptile Entertainment
LOCATION: Denver, Colorado, USA
SELECTED PRODUCTS: Pro Website Siteplus
PRODUCT-SPECIFIC REQUIREMENTS:
- Generate recommendations specific to the selected products
- Consider product-specific features, integrations, and requirements
- Ensure blueprint recommendations align with selected product capabilities
TARGET AUDIENCE: Mothers, families, schools, camps, scouts, and animal enthusiasts in the Denver, Colorado area seeking educational and interactive animal experiences. Demographics include parents of young children, educators, youth group leaders, and individuals interested in wildlife and hands-on learning.
PRIMARY GOALS: Increase awareness and bookings for live hands-on reptile shows, Educate the public about exotic animals and responsible pet ownership, Generate revenue to fully support the animal rescue operations
BRAND VALUES: Education and community engagement, Animal welfare and ethical treatment, Transparency and hands-on experiences
SERVICES OFFERED: Live hands-on reptile shows for parties and events, Educational programs for schools, scouts, and camps, Support and funding for exotic animal rescue
COMPETITIVE ADVANTAGES: 100% hands-on reptile shows where all attendees can pet or hold animals, All proceeds directly support the animal rescue, Over 35 years of professional animal experience and 20+ years of event expertise; fully licensed and insured
BRAND PERSONALITY: Friendly, knowledgeable, and passionate about animals. The brand voice is educational, approachable, and trustworthy, emphasizing safety, fun, and community impact.
UPLOADED CONTENT:
--- Content from pro_website_pro_seo_and_pro_business_directory_-_.pdf ---
Pro Website, Pro SEO and Pro Business
Directory - IN-23162
Company name:
Network Solutions Professional Services
Request owner:
Chasty C
Client name(s):
Nico Novelli (nico@canyoncritters.com)
Request due:
03/06/2026
Exported on:
03/25/2026
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1.0 Instructions
Hi Nico,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
CANYON CRITTERS
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
I am a exotic animal rescue. I do live hands on reptile shows. This includes parties, Scouts,
schools and educational programs. These programs support the rescue. I cover the entire
front range of Colorado.
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
I am a 100% hands on reptile show, everyone will be able to pet or hold all the animals.
Aditionally 100% of the money earned goes to support the rescue. I have over 35 years of
profesional animal experiance and have been doing parties for over 20 years. I am fully
licensed and insured.
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Moms, families, schools, camps, scouts, animal enthusiasts.
Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
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Denver, Colorado
How many years of experience do you have in the industry?
(approved)
I have over 35 years of profesional animal experiance and have been doing parties for
over 20 years. I
How many full and part-time employees work for your organization?
(approved)
1
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Animals Entertainment
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
303-642-0690
Email
canyoncritters.com
Visit us in Person
Not open to the public
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
[X]
Yes
[ ]
No
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What is your Business Email?
(approved)
nico@canyoncritters.com
What is your Business Address?
(approved)
P.O.Box 7231 Golden, CO. 80403
Do you want to display your full address?
(approved)
[ ]
Yes
[X]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
Tuesday- Sunday: 11:00am- 8;00pm
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below. Please enter NA if not applicable
Social Media
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
NA
Instagram
NA
Other
NA
None
File has been exported to:
pro_website/social_media.csv
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Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
No answer given
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
No answer given
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
No answer given
Do you have any marketing collateral?
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[ ]
No
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
Do you have an existing website?
(approved)
[X]
Yes
[ ]
No
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What is the URL for your existing website?
(approved)
No answer given
What do you like about your existing site?
(approved)
No answer given
What do you dislike about your existing site?
(approved)
No answer given
2.6 Images & Galleries
It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
No answer given
Did you purchase a Rotating Banner?
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
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Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?
No answer given
Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
No answer given
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
No answer given
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
No answer given
Did you purchase a 6th page?
(approved)
[ ]
Yes
[ ]
No
2.8 eCommerce
Did you purchase eCommerce?
(approved)
[ ]
Yes
[ ]
No
2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.
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Please share any phrases you or your customers use to find you in search
engines.
(approved)
No answer given
Are there any search phrases you’d like us to avoid?
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
No answer given
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign.
(approved)
SEO is a long-term strategy, and we can expand
beyond this area as we see improved
performance.
No answer given
What are your Top 3-5 Products or Services?
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign. SEO is a long-term strategy; we can
expand
beyond these as we see improved performance.
No answer given
Who is your target audience or ideal customer?
(approved)
Example: 30-something
single men, suburban moms, families, etc.
No answer given
Competitor Analysis
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.
Include the link to their website if available.
No answer given
Tell us about what sets your business apart from your competitors.
(approved)
Example: The services that drive customers to your business,
like what product/service
makes you the most money or items that set you apart from others, like voted
2019 best
burger in Harristown, family-owned business, 30 years experience,
celebrating our 10th
year
No answer given
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What payment options to do you accept?
(approved)
[X]
Visa
[X]
MasterCard
[X]
American express
[ ]
Discover
[ ]
Amazon
[ ]
Ebay
[X]
PayPal
[X]
Cash
[X]
Cheque
[ ]
Invoice
[ ]
Western Union
[X]
Zelle
[X]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name.
(approved)
We'd like to ensure your company name is accurate for your online marketing services.
What company name would you like to use?
No answer given
What phone number do you want to advertise on your directory listings?
(approved)
303-642-0690
What email address do you want to advertise on your directory listings?
(approved)
nico@canyoncritters.com
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Anything else that would be helpful for us to know?
(approved)
No answer given
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.
As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates.
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility.
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content.
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone.
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[ ]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
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service, and we will work with you every step of the way.
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
Thank you for choosing Pro Services
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes
(approved)
Final notes:
1. Business name to be used for Website/SEO/Probiz: CANYON CRITTERS
2. Hours of operation: Tuesday- Sunday: 11:00am- 8;00pm | Monday closed
3. Customer does not have social media
4. Customer does not have slogan or tagline
5. Customer does not offer specials or discounts
6. Customer provided 2 logos (uploaded on the Additional files section of the IOI) design
team may choose which one is the more appropriate logo to use on the customer's site
7. Customer does not have any marketing collateral.
8. Existing site: https://canyoncritters.com/
9. What customer like on the old site: Easy to navigate and simple
10. What customer does not like on the old site: Outdated information
11. Images are uploaded in the MOD cases under this case. The customer does not have a
preferred page where he wants those pictures displayed, but he wants our design team to
display as many images as they can.
However, with the exception of this image "PACFA Sign.jpeg" this should be displayed into
the Home page
12. Sitemap: Home, Schools, Parties, FAQs, Contact Us
13. The verbiage for each of the pages are in the MOD cases
14. MOD-133647 - verbiage for the schools, FAQ, and parties page (Transferred the
content of the file from this Mod to a word doc filename MOD-133647.docx uploaded
under Additional File(s) Upload)
15. MOD-133571 & MOD-133580 - photos for the website
16. MOD-133739 - additional pointers for the home page. Customer would like us to focus
or highlight the animal rescue on the home page Transfer the content of the file from this
Mod to a word doc filename MOD-133739.docx uploaded under Additional File(s) Upload
17. SEO keywords to include: Exotic animal rescue Colorado, Reptile rescue Colorado,
Reptile shows Colorado, Live reptile shows Front Range, Animal education programs
Colorado, Front Range exotic animal rescue, Support exotic animal rescue Colorado,
Animal rescue educational programs
18. SEO Keywords to exclude: animals for sale, exotic animal breeder, pest control, reptile
exterminator, safari zoo, animal hospital\
19. SEO primary location: Denver, Colorado
20. Top 3-5 Products or Services: Reptiles Educational Program, & Reptile Parties
(customer would only like to feature 2 services VS the 3-5 that we require)
21. Target audience/ideal customer: Moms, families, schools, camps, scouts, animal
enthusiasts.
22. customer does not have any competitors in the area
23. Copy team can rewrite the contents provided by the customer in the MOD cases
24. Please confirm if we can make these SEO text changes directly to your website:
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Yes, please apply these changes directly to my website.
25. Customer would also like to add that he may upload a Venmo QR code where he would
want us to display it into his Home page and Contact us page if anyone is interested in
sending him a donation via the DR.
26. https://www.gigsalad.com/canyon_critters_llc_denver - link to Gigsalad | customer
would also like us to display this to the home page as a CTA button where website visitors
can leave him reviews.
Google Analytics (GA4) access? NO
Google Search Console access? NO
BUSINESS ADDRESS
- 30520 highway 72 No. 7231 Golden CO 80403
- customer doesn't want to display the address.
QR Code
To be provided after the draft. (approved by tl rhy)
Additional File(s) Upload
(approved)
File has been exported to:
network_solutions_internal_notes_only/canyon_critters_logo_2.jpg
File size: 51.6 KB, Width x Height (px): 902 x 218, Format: JPG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/canyon_critters_logo.jpg
File size: 20.4 KB, Width x Height (px): 263 x 218, Format: JPG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/mod-133647.docx
File size: 35.2 KB, Width x Height (px): N/A, Format: DOCX
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/mod-133739.docx
File size: 32 KB, Width x Height (px): N/A, Format: DOCX
Uploaded by: N/A
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LOWER PRIORITY ADDITIONAL CONTEXT (use only when not conflicting with Final Notes):
Business Name: OP-85732
Business Type: Exotic Animal Rescue and Live Reptile Entertainment
Location: Denver, Colorado, USA
--- Content from pro_website_pro_seo_and_pro_business_directory_-_.pdf ---
Pro Website, Pro SEO and Pro Business
Directory - IN-23162
Company name:
Network Solutions Professional Services
Request owner:
Chasty C
Client name(s):
Nico Novelli (nico@canyoncritters.com)
Request due:
03/06/2026
Exported on:
03/25/2026
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1.0 Instructions
Hi Nico,
Thank you for your purchase! You've taken a great step toward enhancing your online presence.
Please complete the attached form to help us understand your website needs, target audience,
location, competitors, and other key information.
Form Tips:
Use the left menu to navigate between sections.
Your progress saves automatically—you can return at any time to finish.
Submit each item for review when complete (blue = incomplete, green = complete).
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time.
Support Hours:
Monday–Friday, 8:00 AM–8:00 PM EST
Phone:
888-642-0197
We look forward to learning more about your business!
Warm regards,
The Pro Serv Team
Note: This is a no-reply email and is not monitored.
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details.
What business name do you want to display on your website?
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue
Example: Barney's Burgers & Barbecue
CANYON CRITTERS
Give us a brief overview of your business. What do you do?
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
I am a exotic animal rescue. I do live hands on reptile shows. This includes parties, Scouts,
schools and educational programs. These programs support the rescue. I cover the entire
front range of Colorado.
What makes your business stand out against the competition?
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
I am a 100% hands on reptile show, everyone will be able to pet or hold all the animals.
Aditionally 100% of the money earned goes to support the rescue. I have over 35 years of
profesional animal experiance and have been doing parties for over 20 years. I am fully
licensed and insured.
What type of customers do you want to attract?
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Moms, families, schools, camps, scouts, animal enthusiasts.
Where do the customers you’re targeting live?
(approved)
Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.
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Denver, Colorado
How many years of experience do you have in the industry?
(approved)
I have over 35 years of profesional animal experiance and have been doing parties for
over 20 years. I
How many full and part-time employees work for your organization?
(approved)
1
What is your Industry Vertical for your business?
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Animals Entertainment
2.2 Contact Information
How do you want your customers to contact you?
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.
Contact Option
Answer
Phone
303-642-0690
Email
canyoncritters.com
Visit us in Person
Not open to the public
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at?
(approved)
[X]
Yes
[ ]
No
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What is your Business Email?
(approved)
nico@canyoncritters.com
What is your Business Address?
(approved)
P.O.Box 7231 Golden, CO. 80403
Do you want to display your full address?
(approved)
[ ]
Yes
[X]
No
What are your Hours of Operation?
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.
Example:
Monday–Friday: 9:00 AM – 5:00 PM
Saturday: N/A (Closed)
Sunday: N/A (Closed)
Tuesday- Sunday: 11:00am- 8;00pm
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below. Please enter NA if not applicable
Social Media
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
NA
Instagram
NA
Other
NA
None
File has been exported to:
pro_website/social_media.csv
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Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one.
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
No answer given
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page.
(approved)
Example: Free consultation, Veterans save 25%, etc.
No answer given
Logo
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
No answer given
Do you have any marketing collateral?
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[ ]
Yes
[ ]
No
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.
Do you have an existing website?
(approved)
[X]
Yes
[ ]
No
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What is the URL for your existing website?
(approved)
No answer given
What do you like about your existing site?
(approved)
No answer given
What do you dislike about your existing site?
(approved)
No answer given
2.6 Images & Galleries
It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.
Which Images would you like us to use? Please upload them here.
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
No answer given
Did you purchase a Rotating Banner?
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery?
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive. It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action. We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement. We will create three additional Service Pages and
a Contact Page.
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Home Page
(approved)
Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page?
No answer given
Product / Service Page 1
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
No answer given
Product / Service Page 2
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
No answer given
Product / Service Page 3
(approved)
What Service / Product would you like to showcase?
Don't forget to include any unique selling points!
No answer given
Did you purchase a 6th page?
(approved)
[ ]
Yes
[ ]
No
2.8 eCommerce
Did you purchase eCommerce?
(approved)
[ ]
Yes
[ ]
No
2.9 SEO & Directory Information
Our team will use SEO tools to research how people search for these products/services in
Google and Bing.
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Please share any phrases you or your customers use to find you in search
engines.
(approved)
No answer given
Are there any search phrases you’d like us to avoid?
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
No answer given
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign.
(approved)
SEO is a long-term strategy, and we can expand
beyond this area as we see improved
performance.
No answer given
What are your Top 3-5 Products or Services?
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign. SEO is a long-term strategy; we can
expand
beyond these as we see improved performance.
No answer given
Who is your target audience or ideal customer?
(approved)
Example: 30-something
single men, suburban moms, families, etc.
No answer given
Competitor Analysis
(approved)
Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
Please list your top three online competitors.
Include the link to their website if available.
No answer given
Tell us about what sets your business apart from your competitors.
(approved)
Example: The services that drive customers to your business,
like what product/service
makes you the most money or items that set you apart from others, like voted
2019 best
burger in Harristown, family-owned business, 30 years experience,
celebrating our 10th
year
No answer given
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What payment options to do you accept?
(approved)
[X]
Visa
[X]
MasterCard
[X]
American express
[ ]
Discover
[ ]
Amazon
[ ]
Ebay
[X]
PayPal
[X]
Cash
[X]
Cheque
[ ]
Invoice
[ ]
Western Union
[X]
Zelle
[X]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
One of the first things a customer is going to see when they view your business
directory listing is your company name.
(approved)
We'd like to ensure your company name is accurate for your online marketing services.
What company name would you like to use?
No answer given
What phone number do you want to advertise on your directory listings?
(approved)
303-642-0690
What email address do you want to advertise on your directory listings?
(approved)
nico@canyoncritters.com
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Anything else that would be helpful for us to know?
(approved)
No answer given
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.
As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates.
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility.
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content.
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone.
Please confirm if we can make these SEO text changes directly to your website:
(approved)
[ ]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
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service, and we will work with you every step of the way.
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
Thank you for choosing Pro Services
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes
(approved)
Final notes:
1. Business name to be used for Website/SEO/Probiz: CANYON CRITTERS
2. Hours of operation: Tuesday- Sunday: 11:00am- 8;00pm | Monday closed
3. Customer does not have social media
4. Customer does not have slogan or tagline
5. Customer does not offer specials or discounts
6. Customer provided 2 logos (uploaded on the Additional files section of the IOI) design
team may choose which one is the more appropriate logo to use on the customer's site
7. Customer does not have any marketing collateral.
8. Existing site: https://canyoncritters.com/
9. What customer like on the old site: Easy to navigate and simple
10. What customer does not like on the old site: Outdated information
11. Images are uploaded in the MOD cases under this case. The customer does not have a
preferred page where he wants those pictures displayed, but he wants our design team to
display as many images as they can.
However, with the exception of this image "PACFA Sign.jpeg" this should be displayed into
the Home page
12. Sitemap: Home, Schools, Parties, FAQs, Contact Us
13. The verbiage for each of the pages are in the MOD cases
14. MOD-133647 - verbiage for the schools, FAQ, and parties page (Transferred the
content of the file from this Mod to a word doc filename MOD-133647.docx uploaded
under Additional File(s) Upload)
15. MOD-133571 & MOD-133580 - photos for the website
16. MOD-133739 - additional pointers for the home page. Customer would like us to focus
or highlight the animal rescue on the home page Transfer the content of the file from this
Mod to a word doc filename MOD-133739.docx uploaded under Additional File(s) Upload
17. SEO keywords to include: Exotic animal rescue Colorado, Reptile rescue Colorado,
Reptile shows Colorado, Live reptile shows Front Range, Animal education programs
Colorado, Front Range exotic animal rescue, Support exotic animal rescue Colorado,
Animal rescue educational programs
18. SEO Keywords to exclude: animals for sale, exotic animal breeder, pest control, reptile
exterminator, safari zoo, animal hospital\
19. SEO primary location: Denver, Colorado
20. Top 3-5 Products or Services: Reptiles Educational Program, & Reptile Parties
(customer would only like to feature 2 services VS the 3-5 that we require)
21. Target audience/ideal customer: Moms, families, schools, camps, scouts, animal
enthusiasts.
22. customer does not have any competitors in the area
23. Copy team can rewrite the contents provided by the customer in the MOD cases
24. Please confirm if we can make these SEO text changes directly to your website:
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Yes, please apply these changes directly to my website.
25. Customer would also like to add that he may upload a Venmo QR code where he would
want us to display it into his Home page and Contact us page if anyone is interested in
sending him a donation via the DR.
26. https://www.gigsalad.com/canyon_critters_llc_denver - link to Gigsalad | customer
would also like us to display this to the home page as a CTA button where website visitors
can leave him reviews.
Google Analytics (GA4) access? NO
Google Search Console access? NO
BUSINESS ADDRESS
- 30520 highway 72 No. 7231 Golden CO 80403
- customer doesn't want to display the address.
QR Code
To be provided after the draft. (approved by tl rhy)
Additional File(s) Upload
(approved)
File has been exported to:
network_solutions_internal_notes_only/canyon_critters_logo_2.jpg
File size: 51.6 KB, Width x Height (px): 902 x 218, Format: JPG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/canyon_critters_logo.jpg
File size: 20.4 KB, Width x Height (px): 263 x 218, Format: JPG
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/mod-133647.docx
File size: 35.2 KB, Width x Height (px): N/A, Format: DOCX
Uploaded by: N/A
File has been exported to:
network_solutions_internal_notes_only/mod-133739.docx
File size: 32 KB, Width x Height (px): N/A, Format: DOCX
Uploaded by: N/A
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--- Content from pro_website_pro_seo_and_pro_business_directory_-_.pdf --- Pro Website, Pro SEO and Pro Business Directory - IN-23162 Company name: Network Solutions Professional Services Request owner: Chasty C Client name(s): Nico Novelli (nico@canyoncritters.com) Request due: 03/06/2026 Exported on: 03/25/2026 Page 1 of 14 Network Solutions Professional Services 1.0 Instructions Hi Nico, Thank you for your purchase! You've taken a great step toward enhancing your online presence. Please complete the attached form to help us understand your website needs, target audience, location, competitors, and other key information. Form Tips: Use the left menu to navigate between sections. Your progress saves automatically—you can return at any time to finish. Submit each item for review when complete (blue = incomplete, green = complete). Please note that the form will lock after 48 hours. We cannot accept additional content during this time. Support Hours: Monday–Friday, 8:00 AM–8:00 PM EST Phone: 888-642-0197 We look forward to learning more about your business! Warm regards, The Pro Serv Team Note: This is a no-reply email and is not monitored. Page 2 of 14 Network Solutions Professional Services 2.0 Pro Website 2.1 Business Information When a first-time website visitor sees your site, you want them to quickly gain a clear understanding of what you offer and be enticed by the business's details. What business name do you want to display on your website? (approved) The capitalization and/or special characters are also important. Example: Barney's Burgers & Barbecue Example: Barney's Burgers & Barbecue CANYON CRITTERS Give us a brief overview of your business. What do you do? (approved) Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer pick up but not delivery and serve the Smallville, Indiana, area. I am a exotic animal rescue. I do live hands on reptile shows. This includes parties, Scouts, schools and educational programs. These programs support the rescue. I cover the entire front range of Colorado. What makes your business stand out against the competition? (approved) Example: Voted 2019 best burger in Harristown, family-owned business, 30 years experience, celebrating our 10th year, etc. We'll use this to highlight what makes your business unique. I am a 100% hands on reptile show, everyone will be able to pet or hold all the animals. Aditionally 100% of the money earned goes to support
CANYON CRITTERS is an exotic animal rescue offering fully interactive reptile shows for the Denver, Colorado area. The business stands out by allowing everyone to safely touch or hold animals in every show, with all proceeds supporting the ongoing rescue mission. With over 35 years of professional animal experience and more than two decades of hosting hands-on events, CANYON CRITTERS combines education, entertainment, and community impact in a way that no other service in the area does.
CANYON CRITTERS operates by booking educational and hands-on reptile programs for parties, schools, camps, and youth groups. All event earnings are used to support the rescue operation, not for profit, which helps care for and house exotic animals.
Website redesign and new content will be completed within the project’s agreed timeframe. Review and launch will follow with ongoing support for SEO and directory listings, typically within 30-60 days after content approval.
Welcome visitors, quickly explain who you are, what you do, and why it matters. Encourage visitors to explore your services, support the rescue, and get in touch.
Showcase what Canyon Critters does at first glance and immediately grab attention.
Prompt visitors to take action—request a show, donate, or leave a review.
Explain school and educational programs, answer common school-related questions, and encourage bookings.
Clearly outline what you offer to schools, camps, and groups.
Promote reptile parties for birthdays, scouts, and special events. Show what to expect and how to book.
Make it easy to imagine having a hands-on reptile party.
Answer common questions from parents, schools, and anyone booking a show or party.
Reduce uncertainty about animals, safety, show details, and the booking process.
Allow visitors to get in touch, ask questions, and make bookings, and support the rescue through donations.
Show all the ways to reach you—phone, email, and a form to make it easy.
Critical content section for user engagement
Critical content section for user engagement
Critical content section for user engagement
Critical content section for user engagement
Critical content section for user engagement
Critical content section for user engagement
Professional navigation system optimized for user experience
Green brings to mind nature and reptiles, which helps people quickly understand the animal rescue and show focus. The yellow is bright and cheerful, making the site appealing to families and kids. The blue adds a friendly pop of color and keeps the look modern and inviting.
Primary headings with Fredoka font
Clean, elegant Montserrat typography for exceptional readability and modern aesthetic.
Body text: Montserrat
Fredoka is rounded, playful, and easy to read, which is kid-friendly and feels welcoming for families and schools. Montserrat is clear and modern, making longer text easy to follow and keeping the website clean and simple, as requested. Both fonts are free from Google Fonts.
Use bright, high-quality photos of real rescued animals and people interacting with them. Show kids and families having positive, hands-on experiences. Photos should feel natural and genuine, not staged.
Simple, upbeat, and focused on real-life fun with reptiles and animals. The look will be friendly, open, and inviting, with lots of white space to make information easy to find.
Sophisticated and professional aesthetic
Mobile-first, adaptive design
I am a exotic animal rescue. I do live hands on reptile shows. This includes parties, Scouts, schools and educational programs. These programs support the rescue. I cover the entire front range of Colorado.
CANYON CRITTERS is an exotic animal rescue offering fully interactive reptile shows for the Denver, Colorado area. The business stands out by allowing everyone to safely touch or hold animals in every show, with all proceeds supporting the ongoing rescue mission. With over 35 years of professional animal experience and more than two decades of hosting hands-on events, CANYON CRITTERS combines education, entertainment, and community impact in a way that no other service in the area does.
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