Customer Summary

Executive Summary
System Prompt Used
You are a senior website strategist. Generate ONLY the project_overview and customer_overview sections of a strategic blueprint.

LANGUAGE REQUIREMENTS:
- Use simple, clear language that anyone can understand
- Avoid technical jargon, acronyms, and complex terms
- Write as if speaking directly to a business owner
- Explain everything in plain English
- Use everyday words instead of technical terms
- Make it easy for non-technical people to understand

RULES:
- Return ONLY valid JSON with the exact structure provided
- No extra text, no explanations, no markdown
- Use only verified intake content from real businesses
- Never guess, assume, or fabricate

PROJECT OVERVIEW REQUIREMENTS:
- The executive_summary field is REQUIRED and must contain a comprehensive 2-3 sentence summary
- The executive_summary should describe the business value proposition, competitive positioning, and key differentiators
- Use specific business information from the intake content, not generic descriptions
- The executive_summary must be meaningful and informative, not empty or placeholder text
- DO NOT leave executive_summary as "string" or empty - it must contain actual content
User Context Sent To Model
BUSINESS NAME: OP-85038

BUSINESS TYPE: Home Improvement Contractor

LOCATION: Livonia, MI, USA (serving Ann Arbor, MI and suburban Detroit area)

SELECTED PRODUCTS: Pro Website Siteplus



PRODUCT-SPECIFIC REQUIREMENTS:

- Generate recommendations specific to the selected products

- Consider product-specific features, integrations, and requirements

- Ensure blueprint recommendations align with selected product capabilities



TARGET AUDIENCE: Homeowners and business owners over 40 years old, married or widowed, primarily white and black demographics, residing in Ann Arbor, MI, suburban Detroit, and surrounding southeastern Michigan areas. Audience values reliability, quality workmanship, and local, family-owned service providers.

PRIMARY GOALS: Enhance online presence and attract new local clients, Showcase core services (painting, handyman, remodeling) with clear calls to action, Convert website visitors into leads through special offers and easy contact options

BRAND VALUES: Family-owned and locally operated, Reliability and timely project completion, Quality workmanship and attention to detail

SERVICES OFFERED: Interior and exterior painting (one room or whole house, includes drywall and wood trim repair/replacement), Handyman services (repair or replacement of most home or business fixtures, small and large projects), Remodeling services for residential and commercial properties

COMPETITIVE ADVANTAGES: Over 21 years of industry experience, Ability to handle both small and large jobs with skilled professionals, Projects are started quickly, completed on time, and done right

BRAND PERSONALITY: Professional, approachable, and trustworthy with a focus on reliability and quality. The brand voice is friendly, knowledgeable, and solution-oriented, emphasizing family values and local expertise.

UPLOADED CONTENT:
--- Content from pro_website_pro_seo_and_pro_business_directory_in.pdf ---
Pro Website, Pro SEO and Pro Business
Directory IN-23178
Company name:
Network Solutions Professional Services
Request owner:
John G
Client name(s):
John Cox (john@ad-vanced.net)
Request due:
03/05/2026
Exported on:
03/06/2026
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1.0 Instructions
Hi John, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Roost Booster by Prep Right Maintenance
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Roost Booster offers painting, handyman and remodeling services for your home or
business throughout southeastern Michigan
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We are a family owned, local business. 
We can complete small jobs, such as one room at a
time paint jobs to whole house remodels. 
Jobs are completed on time and done right.
What type of customers do you want to attract? 
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Our prime demographics are people over 40, married or widowed, white and black
Where do the customers you’re targeting live? 
(approved)
  Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.    
Ann Arbor, MI and surrounding areas. Suburban Detroit area
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How many years of experience do you have in the industry? 
(approved)
21 years
How many full and part-time employees work for your organization? 
(approved)
16
What is your Industry Vertical for your business? 
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Home improvement contractor
2.2 Contact Information
How do you want your customers to contact you? 
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.   
Contact Option
Answer
Phone
734-416-1400
Email
Hello@roostbooster.com
Visit us in Person
39293 Plymouth rd. Livonia, MI
58150
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at? 
(approved)
[ ]
Yes
[X]
No
What number is the best to use to reach you at? 
(approved)
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734-323-0700
What is your Business Email? 
(approved)
John@roostbooster.com
What is your Business Address? 
(approved)
39293 Plymouth rd. Livonia, MI 48150
Do you want to display your full address? 
(approved)
[X]
Yes
[ ]
No
What are your Hours of Operation? 
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.  
Example:
Monday–Friday: 9:00 AM – 5:00 PM 
 Saturday: N/A (Closed)
Sunday: N/A (Closed)    
Monday through Friday 8am-6pm and Saturday 8am-2pm. Closed Sunday
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below.  Please enter NA if not applicable
Social Media 
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
Na
Instagram
Na
Other
Na
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None
Na
Social Media Type
Link to Social media
File has been exported to: 
pro_website/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one. 
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
One room at a time or the whole house
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page. 
(approved)
Example: Free consultation, Veterans save 25%, etc.
Free in home estimates
Logo 
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to: 
pro_website/img_5751.jpeg
File size: 133 KB, Width x Height (px): 1159 x 367, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/img_7964.jpeg
File size: 145 KB, Width x Height (px): 887 x 951, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/img_9353.jpeg
File size: 72.5 KB, Width x Height (px): 1206 x 773, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
Do you have any marketing collateral? 
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[X]
Yes
[ ]
No
Image(s) Upload 
(approved)
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Please upload any marketing collateral here.
File has been exported to: 
pro_website/png_image.jpeg
File size: 273 KB, Width x Height (px): 904 x 1035, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.    
Do you have an existing website? 
(approved)
[X]
Yes
[ ]
No
What is the URL for your existing website? 
(approved)
Roostbooster.com
What do you like about your existing site? 
(approved)
Represents our services well
What do you dislike about your existing site? 
(approved)
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Too many pages
2.6 Images & Galleries
  It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.     
Which Images would you like us to use? Please upload them here. 
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
File has been exported to: 
pro_website/img_9130.jpeg
File size: 4.85 MB, Width x Height (px): 5712 x 4284, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/resized_20250714_141157.jpeg
File size: 159 KB, Width x Height (px): 1452 x 1936, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/resized_20250711_150915.jpeg
File size: 910 KB, Width x Height (px): 1734 x 2312, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/5687510113462518839.jpeg
File size: 557 KB, Width x Height (px): 2048 x 2048, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/4343386139939158344.jpeg
File size: 169 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/1601548510463696470.jpeg
File size: 151 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/3556339220533026149.jpeg
File size: 181 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/6877073582356512732.jpeg
File size: 101 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/8834269712745386967.jpeg
File size: 108 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/5549433320617293110.jpeg
File size: 164 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/938475529598862533.jpeg
File size: 482 KB, Width x Height (px): 1518 x 2047, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
Did you purchase a Rotating Banner? 
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery? 
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive.  It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action.   We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement.  We will create three additional Service Pages and
a Contact Page.
Home Page 
(approved)
 Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
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Page?    
Highlight painting and repairs
We can repair any surface prior to painting
Includes drywall repair and replacement
Wood trim repair and replacement
Product / Service Page 1 
(approved)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!    
Painting interior and exterior, one room at a time or the whole house
Most projects can be started quickly and are always completed on time. 
We only use skilled painters and premium paints. We choose the right primers and paints
to complement your paint job the right way.
Product / Service Page 2 
(approved)
What Service / Product would you like to showcase? 
 Don't forget to include any unique selling points!      
Handyman services
We can repair or replace most things in your home or business. We can complete small
projects and large projects.
Product / Service Page 3 
(approved)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!      
Remodeling 
We can update a kitchen or bathroom or redesign and replace the whole room
We finish basements, including installing egress windows
Did you purchase a 6th page? 
(approved)
[ ]
Yes
[X]
No
2.8 eCommerce
Did you purchase eCommerce? 
(approved)
[ ]
Yes
[X]
No
2.9 SEO & Directory Information
 
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Our team will use SEO tools to research how people search for these products/services in
Google and Bing.  
Please share any phrases you or your customers use to find you in search
engines. 
(approved)
Painting, painters, interior painting, exterior painting, wood repair, wood replacement,
siding repair, handyman, household repairs, window repair, door repair, carpentry, crown
molding installation, deck staining, deck repair,
Are there any search phrases you’d like us to avoid? 
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
N/a
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign. 
(approved)
    SEO is a long-term strategy, and we can expand 
beyond this area as we see improved
performance.           
Northville, Plymouth, Canton, Belleville, Ypsilanti, Ann Arbor, Livonia, Farmington,
Farmington Hills, Southfield, Royal Oak, Birmingham, Bloomfield Hills, West Bloomfield,
Commerce Twp, Brighton, Howell, Whitmore Lake, Pinckney, Dexter, Saline, Detroit 
(All in Michigan)
What are your Top 3-5 Products or Services? 
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign.  SEO is a long-term strategy; we can
expand 
beyond these as we see improved performance.        
Painting
Drywall
Wood repair and replacement 
Handyman 
Remodeling
Who is your target audience or ideal customer? 
(approved)
  Example: 30-something 
single men, suburban moms, families, etc.     
  
Married Couples or widows 40 and older, 
New home buyers
Home sellers
Retired couples or individuals
Competitor Analysis 
(approved)
 Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
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Please list your top three online competitors.    
Include the link to their website if available.          
Certapro painters Certapro.com
Macfarland Painting McFarland painting.com
Wow 1 day painting wow1day.com
Tell us about what sets your business apart from your competitors. 
(approved)
Example: The services that drive customers to your business, 
like what product/service
makes you the most money or items that set you apart from others, like voted 
2019 best
burger in Harristown, family-owned business, 30 years experience, 
celebrating our 10th
year       
We are family owned, in business for over 20 years
The owner meets and knows every one of our customers and is personally involved in
overseeing every project
We only use skilled painters and trades people
We select the right products for every application 
Full 2 year warranty
What payment options to do you accept? 
(approved)
[X]
Visa
[X]
MasterCard
[X]
American express
[X]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[X]
Cash
[X]
Cheque
[ ]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
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One of the first things a customer is going to see when they view your business
directory listing is your company name. 
(approved)
We'd like to ensure your company name is accurate for your online marketing services. 
What company name would you like to use?    
Roost Booster by Prep Right Maintenance
What phone number do you want to advertise on your directory listings? 
(approved)
7344161400
What email address do you want to advertise on your directory listings? 
(approved)
Hello@roostbooster.com
Anything else that would be helpful for us to know? 
(approved)
N/a
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.  
 As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates. 
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility. 
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content. 
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone. 
Please confirm if we can make these SEO text changes directly to your website:
(approved)
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[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.    
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way. 
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
  Thank you for choosing Pro Services    
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes 
(approved)
Final notes
1. The business name may vary from the CS/IOI and from the existing site. The customer
has confirmed that the business name is: Roost Booster by Prep Right Maintenance
2. 16 full-time employees
3. Business address to be added on the new website
4. Logo: The customer wanted to have the team choose the best logo from the 3 he
provided.
5. Marketing Collateral: Can be added to the Home page
6. Images to use: The customer confirmed that the team can use stock photos and also
decide where to put the images he provided on CS/IOI.
7. Competitors' links are confirmed by the customer as follows:
- https://certapro.com/
- https://www.macfarlandpainting.com
- https://www.wow1day.com/
8. Page Content: Disregard the information provided on the "Page Content" section in the
CS/IOI. Use the content provided below, instead. The copy team can rewrite the content if
needed:
1. Home page
We take the worry and hassle out of home improvement.
RoostBooster is locally owned with 21 years in the home improvement business. We pride
ourselves on providing exceptional service at very affordable prices.
A LITTLE ABOUT US
RoostBooster offers a wide variety of services to boost the appearance of your home or
office. We know that your time is important and we can simplify the process by providing
one stop, affordable services done right and on time. We are a licensed builder with the
know how and skill to complete most home improvement projects.
PAINTING
DRYWALL
PLASTER
WOOD REPAIRS
DOORS & WINDOWS
CARPENTRY
PLUMBING & ELECTRICAL
BATHROOM REMODELS
----------------------------------------------------------------------------------
2. ABOUT US
Your satisfaction is our priority.
Southeastern Michigan’s Most Dependable Home Improvement Company
At Roost Booster, we take the hassle out of home improvement. Our trusted team is
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background-checked, bonded, and fully insured, giving you peace of mind with every
project.
We only use premium materials and deliver exceptional workmanship, whether you’re
upgrading a single room, your entire home, or office. Locally owned and serving
Southeastern Michigan since 2005, Roost Booster is your go-to for reliable residential and
commercial building services.
No job is too big or small. From painting to complete home maintenance, let us prove that
we are your #1 choice. We guarantee timely project completion with a two-year written
warranty and always provide prompt, courteous service.
------------------------------------------------------------------------------------
3. Home Improvement & Remodeling
Bathroom Remodel
Whether you want a complete bathroom overhaul or just to replace specific elements you
don’t like, we’ve got you covered. From installing a new tile floor to providing a stylish
vanity, our team handles it all with expertise and care.
We are committed to bringing your dream bathroom to life at a fair price and in less time
than many other contractors. Our efficient approach ensures that you can enjoy your
updated space sooner, without compromising on quality or design.
Doors and Windows
 We specialize in repairing wood windows whenever possible, and we also replace glass
when necessary. If a window is deemed not economically repairable, we can efficiently
replace it. Additionally, we have effective solutions for foggy glass, ensuring that your
windows look clear and inviting.
Our door repair services encompass a range of needs, including replacing rotted jambs,
aligning doors for proper closure, or simply updating the hardware. We also offer full door
replacements for those looking to enhance their entryways. If you have damaged or
unattractive interior doors, we can replace those as well, helping to elevate the overall
appearance of your home.
Carpentry
We specialize in the installation of a variety of decorative features, including crown
molding, wainscot, shiplap, and built-in shelving. Our skilled carpenters have the expertise
to enhance the aesthetic appeal of any room, bringing your vision to life with precision and
craftsmanship.
 Whether you’re looking to add character to a living space or create functional storage
solutions, our team is dedicated to delivering quality results. With attention to detail and a
commitment to excellence, we can transform your home’s interior into a beautifully
finished environment that reflects your personal style.
Plumbing & Electrical
 At Roost Boosters, we specialize in replacing old or leaky faucets, toilets, and tubs to
enhance the functionality and aesthetics of your home. Whether you’re dealing with a
persistent leak or simply looking to upgrade your bathroom or kitchen fixtures, our
experienced team ensures a seamless and efficient installation process. We work with a
wide range of faucet and plumbing fixture styles, ensuring that your new additions not
only function perfectly but also complement your space.
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In addition to plumbing, we offer expert electrical services, including replacing switches,
outlets, and light fixtures. Whether you need to upgrade outdated fixtures or want to
install energy-efficient lighting, we have you covered. Our team can even install recessed
lighting to brighten and modernize your home. With Roost Boosters, you can trust that all
electrical and lighting work will be handled safely, professionally, and to the highest
standards, ensuring both beauty and reliability in every project.
Plaster
Plaster repair is distinct from drywall repair, and we understand the specific techniques
needed to achieve lasting results. Our expertise ensures that we address the unique
requirements of plaster, which involves different materials and methods compared to
drywall.
We are committed to delivering repairs that blend seamlessly with your existing plaster
surfaces. By using the right techniques and materials, we ensure that our repairs not only
look great but also stand the test of time, maintaining the integrity of your space.
------------------------------------------------------------------------------
4. Home Repair & Handyman Services
Painting
A great paint job starts with the right prep work. We are highly skilled in both interior and
exterior painting, taking the time to ensure surfaces are properly prepared before applying
any paint. Whether it’s repairing drywall, caulking trim, or replacing rotted or damaged
wood, we pay attention to every detail. We also use the right primer for proper adhesion,
ensuring a smooth and lasting finish.
Our extensive knowledge of paints and coatings allows us to recommend the best
products for your specific application. We use premium products from trusted brands like
Benjamin Moore and Sherwin Williams, among others. Our painters are among the best in
the industry and are dedicated to doing things right, ensuring your project meets the
highest standards.
Drywall Repair
 Drywall repairs matter, and we understand the importance of a seamless finish. Our team
is dedicated to ensuring that every repair is smooth and perfectly blended with your
existing surfaces, whether it’s on textured walls or ceilings. We know that achieving a
flawless appearance is crucial for maintaining the aesthetic of your space, which is why we
take the time to match textures and finishes accurately, making your repairs virtually
invisible.
In some cases, drywall replacement may be necessary, and we handle that with the same
level of expertise and care. Whether you’re looking to replace a damaged ceiling, a
section of a wall, or even an entire room, our drywall professionals are equipped to deliver
high-quality results at a competitive price. We prioritize your satisfaction and strive to
ensure that the integrity and beauty of your home are restored, giving you peace of mind
along the way.
Wood Repair
 Rotting exterior wood can lead to significant issues, but it’s a problem we can easily
address. Our services include replacing fascia boards, various types of siding, and
repairing decks, as well as any other damaged or rotting wood. We don’t just stop at
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replacement; we go a step further to ensure lasting quality.
In addition to fixing the visible damage, we identify the underlying problems that
contribute to wood deterioration. Our goal is to provide long-term solutions that address
the root causes, ensuring that your home remains safe and beautiful for years to come.
---------------------------------------------------------------------------------------
5. Contact
Additional File(s) Upload 
(approved)
No answer given
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LOWER PRIORITY ADDITIONAL CONTEXT (use only when not conflicting with Final Notes):

Business Name: OP-85038
Business Type: Home Improvement Contractor
Location: Livonia, MI, USA (serving Ann Arbor, MI and suburban Detroit area)
--- Content from pro_website_pro_seo_and_pro_business_directory_in.pdf ---
Pro Website, Pro SEO and Pro Business
Directory IN-23178
Company name:
Network Solutions Professional Services
Request owner:
John G
Client name(s):
John Cox (john@ad-vanced.net)
Request due:
03/05/2026
Exported on:
03/06/2026
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1.0 Instructions
Hi John, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Roost Booster by Prep Right Maintenance
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Roost Booster offers painting, handyman and remodeling services for your home or
business throughout southeastern Michigan
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We are a family owned, local business. 
We can complete small jobs, such as one room at a
time paint jobs to whole house remodels. 
Jobs are completed on time and done right.
What type of customers do you want to attract? 
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Our prime demographics are people over 40, married or widowed, white and black
Where do the customers you’re targeting live? 
(approved)
  Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.    
Ann Arbor, MI and surrounding areas. Suburban Detroit area
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How many years of experience do you have in the industry? 
(approved)
21 years
How many full and part-time employees work for your organization? 
(approved)
16
What is your Industry Vertical for your business? 
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Home improvement contractor
2.2 Contact Information
How do you want your customers to contact you? 
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.   
Contact Option
Answer
Phone
734-416-1400
Email
Hello@roostbooster.com
Visit us in Person
39293 Plymouth rd. Livonia, MI
58150
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at? 
(approved)
[ ]
Yes
[X]
No
What number is the best to use to reach you at? 
(approved)
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734-323-0700
What is your Business Email? 
(approved)
John@roostbooster.com
What is your Business Address? 
(approved)
39293 Plymouth rd. Livonia, MI 48150
Do you want to display your full address? 
(approved)
[X]
Yes
[ ]
No
What are your Hours of Operation? 
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.  
Example:
Monday–Friday: 9:00 AM – 5:00 PM 
 Saturday: N/A (Closed)
Sunday: N/A (Closed)    
Monday through Friday 8am-6pm and Saturday 8am-2pm. Closed Sunday
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below.  Please enter NA if not applicable
Social Media 
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
Na
Instagram
Na
Other
Na
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None
Na
Social Media Type
Link to Social media
File has been exported to: 
pro_website/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one. 
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
One room at a time or the whole house
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page. 
(approved)
Example: Free consultation, Veterans save 25%, etc.
Free in home estimates
Logo 
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to: 
pro_website/img_5751.jpeg
File size: 133 KB, Width x Height (px): 1159 x 367, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/img_7964.jpeg
File size: 145 KB, Width x Height (px): 887 x 951, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/img_9353.jpeg
File size: 72.5 KB, Width x Height (px): 1206 x 773, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
Do you have any marketing collateral? 
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[X]
Yes
[ ]
No
Image(s) Upload 
(approved)
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Please upload any marketing collateral here.
File has been exported to: 
pro_website/png_image.jpeg
File size: 273 KB, Width x Height (px): 904 x 1035, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.    
Do you have an existing website? 
(approved)
[X]
Yes
[ ]
No
What is the URL for your existing website? 
(approved)
Roostbooster.com
What do you like about your existing site? 
(approved)
Represents our services well
What do you dislike about your existing site? 
(approved)
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Too many pages
2.6 Images & Galleries
  It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.     
Which Images would you like us to use? Please upload them here. 
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
File has been exported to: 
pro_website/img_9130.jpeg
File size: 4.85 MB, Width x Height (px): 5712 x 4284, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/resized_20250714_141157.jpeg
File size: 159 KB, Width x Height (px): 1452 x 1936, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/resized_20250711_150915.jpeg
File size: 910 KB, Width x Height (px): 1734 x 2312, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/5687510113462518839.jpeg
File size: 557 KB, Width x Height (px): 2048 x 2048, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/4343386139939158344.jpeg
File size: 169 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/1601548510463696470.jpeg
File size: 151 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/3556339220533026149.jpeg
File size: 181 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/6877073582356512732.jpeg
File size: 101 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/8834269712745386967.jpeg
File size: 108 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/5549433320617293110.jpeg
File size: 164 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/938475529598862533.jpeg
File size: 482 KB, Width x Height (px): 1518 x 2047, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
Did you purchase a Rotating Banner? 
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery? 
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive.  It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action.   We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement.  We will create three additional Service Pages and
a Contact Page.
Home Page 
(approved)
 Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
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Page?    
Highlight painting and repairs
We can repair any surface prior to painting
Includes drywall repair and replacement
Wood trim repair and replacement
Product / Service Page 1 
(approved)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!    
Painting interior and exterior, one room at a time or the whole house
Most projects can be started quickly and are always completed on time. 
We only use skilled painters and premium paints. We choose the right primers and paints
to complement your paint job the right way.
Product / Service Page 2 
(approved)
What Service / Product would you like to showcase? 
 Don't forget to include any unique selling points!      
Handyman services
We can repair or replace most things in your home or business. We can complete small
projects and large projects.
Product / Service Page 3 
(approved)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!      
Remodeling 
We can update a kitchen or bathroom or redesign and replace the whole room
We finish basements, including installing egress windows
Did you purchase a 6th page? 
(approved)
[ ]
Yes
[X]
No
2.8 eCommerce
Did you purchase eCommerce? 
(approved)
[ ]
Yes
[X]
No
2.9 SEO & Directory Information
 
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Our team will use SEO tools to research how people search for these products/services in
Google and Bing.  
Please share any phrases you or your customers use to find you in search
engines. 
(approved)
Painting, painters, interior painting, exterior painting, wood repair, wood replacement,
siding repair, handyman, household repairs, window repair, door repair, carpentry, crown
molding installation, deck staining, deck repair,
Are there any search phrases you’d like us to avoid? 
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
N/a
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign. 
(approved)
    SEO is a long-term strategy, and we can expand 
beyond this area as we see improved
performance.           
Northville, Plymouth, Canton, Belleville, Ypsilanti, Ann Arbor, Livonia, Farmington,
Farmington Hills, Southfield, Royal Oak, Birmingham, Bloomfield Hills, West Bloomfield,
Commerce Twp, Brighton, Howell, Whitmore Lake, Pinckney, Dexter, Saline, Detroit 
(All in Michigan)
What are your Top 3-5 Products or Services? 
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign.  SEO is a long-term strategy; we can
expand 
beyond these as we see improved performance.        
Painting
Drywall
Wood repair and replacement 
Handyman 
Remodeling
Who is your target audience or ideal customer? 
(approved)
  Example: 30-something 
single men, suburban moms, families, etc.     
  
Married Couples or widows 40 and older, 
New home buyers
Home sellers
Retired couples or individuals
Competitor Analysis 
(approved)
 Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
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Please list your top three online competitors.    
Include the link to their website if available.          
Certapro painters Certapro.com
Macfarland Painting McFarland painting.com
Wow 1 day painting wow1day.com
Tell us about what sets your business apart from your competitors. 
(approved)
Example: The services that drive customers to your business, 
like what product/service
makes you the most money or items that set you apart from others, like voted 
2019 best
burger in Harristown, family-owned business, 30 years experience, 
celebrating our 10th
year       
We are family owned, in business for over 20 years
The owner meets and knows every one of our customers and is personally involved in
overseeing every project
We only use skilled painters and trades people
We select the right products for every application 
Full 2 year warranty
What payment options to do you accept? 
(approved)
[X]
Visa
[X]
MasterCard
[X]
American express
[X]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[X]
Cash
[X]
Cheque
[ ]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
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One of the first things a customer is going to see when they view your business
directory listing is your company name. 
(approved)
We'd like to ensure your company name is accurate for your online marketing services. 
What company name would you like to use?    
Roost Booster by Prep Right Maintenance
What phone number do you want to advertise on your directory listings? 
(approved)
7344161400
What email address do you want to advertise on your directory listings? 
(approved)
Hello@roostbooster.com
Anything else that would be helpful for us to know? 
(approved)
N/a
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.  
 As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates. 
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility. 
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content. 
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone. 
Please confirm if we can make these SEO text changes directly to your website:
(approved)
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[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.    
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way. 
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
  Thank you for choosing Pro Services    
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes 
(approved)
Final notes
1. The business name may vary from the CS/IOI and from the existing site. The customer
has confirmed that the business name is: Roost Booster by Prep Right Maintenance
2. 16 full-time employees
3. Business address to be added on the new website
4. Logo: The customer wanted to have the team choose the best logo from the 3 he
provided.
5. Marketing Collateral: Can be added to the Home page
6. Images to use: The customer confirmed that the team can use stock photos and also
decide where to put the images he provided on CS/IOI.
7. Competitors' links are confirmed by the customer as follows:
- https://certapro.com/
- https://www.macfarlandpainting.com
- https://www.wow1day.com/
8. Page Content: Disregard the information provided on the "Page Content" section in the
CS/IOI. Use the content provided below, instead. The copy team can rewrite the content if
needed:
1. Home page
We take the worry and hassle out of home improvement.
RoostBooster is locally owned with 21 years in the home improvement business. We pride
ourselves on providing exceptional service at very affordable prices.
A LITTLE ABOUT US
RoostBooster offers a wide variety of services to boost the appearance of your home or
office. We know that your time is important and we can simplify the process by providing
one stop, affordable services done right and on time. We are a licensed builder with the
know how and skill to complete most home improvement projects.
PAINTING
DRYWALL
PLASTER
WOOD REPAIRS
DOORS & WINDOWS
CARPENTRY
PLUMBING & ELECTRICAL
BATHROOM REMODELS
----------------------------------------------------------------------------------
2. ABOUT US
Your satisfaction is our priority.
Southeastern Michigan’s Most Dependable Home Improvement Company
At Roost Booster, we take the hassle out of home improvement. Our trusted team is
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background-checked, bonded, and fully insured, giving you peace of mind with every
project.
We only use premium materials and deliver exceptional workmanship, whether you’re
upgrading a single room, your entire home, or office. Locally owned and serving
Southeastern Michigan since 2005, Roost Booster is your go-to for reliable residential and
commercial building services.
No job is too big or small. From painting to complete home maintenance, let us prove that
we are your #1 choice. We guarantee timely project completion with a two-year written
warranty and always provide prompt, courteous service.
------------------------------------------------------------------------------------
3. Home Improvement & Remodeling
Bathroom Remodel
Whether you want a complete bathroom overhaul or just to replace specific elements you
don’t like, we’ve got you covered. From installing a new tile floor to providing a stylish
vanity, our team handles it all with expertise and care.
We are committed to bringing your dream bathroom to life at a fair price and in less time
than many other contractors. Our efficient approach ensures that you can enjoy your
updated space sooner, without compromising on quality or design.
Doors and Windows
 We specialize in repairing wood windows whenever possible, and we also replace glass
when necessary. If a window is deemed not economically repairable, we can efficiently
replace it. Additionally, we have effective solutions for foggy glass, ensuring that your
windows look clear and inviting.
Our door repair services encompass a range of needs, including replacing rotted jambs,
aligning doors for proper closure, or simply updating the hardware. We also offer full door
replacements for those looking to enhance their entryways. If you have damaged or
unattractive interior doors, we can replace those as well, helping to elevate the overall
appearance of your home.
Carpentry
We specialize in the installation of a variety of decorative features, including crown
molding, wainscot, shiplap, and built-in shelving. Our skilled carpenters have the expertise
to enhance the aesthetic appeal of any room, bringing your vision to life with precision and
craftsmanship.
 Whether you’re looking to add character to a living space or create functional storage
solutions, our team is dedicated to delivering quality results. With attention to detail and a
commitment to excellence, we can transform your home’s interior into a beautifully
finished environment that reflects your personal style.
Plumbing & Electrical
 At Roost Boosters, we specialize in replacing old or leaky faucets, toilets, and tubs to
enhance the functionality and aesthetics of your home. Whether you’re dealing with a
persistent leak or simply looking to upgrade your bathroom or kitchen fixtures, our
experienced team ensures a seamless and efficient installation process. We work with a
wide range of faucet and plumbing fixture styles, ensuring that your new additions not
only function perfectly but also complement your space.
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In addition to plumbing, we offer expert electrical services, including replacing switches,
outlets, and light fixtures. Whether you need to upgrade outdated fixtures or want to
install energy-efficient lighting, we have you covered. Our team can even install recessed
lighting to brighten and modernize your home. With Roost Boosters, you can trust that all
electrical and lighting work will be handled safely, professionally, and to the highest
standards, ensuring both beauty and reliability in every project.
Plaster
Plaster repair is distinct from drywall repair, and we understand the specific techniques
needed to achieve lasting results. Our expertise ensures that we address the unique
requirements of plaster, which involves different materials and methods compared to
drywall.
We are committed to delivering repairs that blend seamlessly with your existing plaster
surfaces. By using the right techniques and materials, we ensure that our repairs not only
look great but also stand the test of time, maintaining the integrity of your space.
------------------------------------------------------------------------------
4. Home Repair & Handyman Services
Painting
A great paint job starts with the right prep work. We are highly skilled in both interior and
exterior painting, taking the time to ensure surfaces are properly prepared before applying
any paint. Whether it’s repairing drywall, caulking trim, or replacing rotted or damaged
wood, we pay attention to every detail. We also use the right primer for proper adhesion,
ensuring a smooth and lasting finish.
Our extensive knowledge of paints and coatings allows us to recommend the best
products for your specific application. We use premium products from trusted brands like
Benjamin Moore and Sherwin Williams, among others. Our painters are among the best in
the industry and are dedicated to doing things right, ensuring your project meets the
highest standards.
Drywall Repair
 Drywall repairs matter, and we understand the importance of a seamless finish. Our team
is dedicated to ensuring that every repair is smooth and perfectly blended with your
existing surfaces, whether it’s on textured walls or ceilings. We know that achieving a
flawless appearance is crucial for maintaining the aesthetic of your space, which is why we
take the time to match textures and finishes accurately, making your repairs virtually
invisible.
In some cases, drywall replacement may be necessary, and we handle that with the same
level of expertise and care. Whether you’re looking to replace a damaged ceiling, a
section of a wall, or even an entire room, our drywall professionals are equipped to deliver
high-quality results at a competitive price. We prioritize your satisfaction and strive to
ensure that the integrity and beauty of your home are restored, giving you peace of mind
along the way.
Wood Repair
 Rotting exterior wood can lead to significant issues, but it’s a problem we can easily
address. Our services include replacing fascia boards, various types of siding, and
repairing decks, as well as any other damaged or rotting wood. We don’t just stop at
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replacement; we go a step further to ensure lasting quality.
In addition to fixing the visible damage, we identify the underlying problems that
contribute to wood deterioration. Our goal is to provide long-term solutions that address
the root causes, ensuring that your home remains safe and beautiful for years to come.
---------------------------------------------------------------------------------------
5. Contact
Additional File(s) Upload 
(approved)
No answer given
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Uploaded Files Considered
pro_website_pro_seo_and_pro_business_directory_in.pdf
Uploaded Content Preview
--- Content from pro_website_pro_seo_and_pro_business_directory_in.pdf ---
Pro Website, Pro SEO and Pro Business
Directory IN-23178
Company name:
Network Solutions Professional Services
Request owner:
John G
Client name(s):
John Cox (john@ad-vanced.net)
Request due:
03/05/2026
Exported on:
03/06/2026
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1.0 Instructions
Hi John, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
Page 
2
 of 
23
Network Solutions Professional Services
2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Roost Booster by Prep Right Maintenance
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Roost Booster offers painting, handyman and remodeling services for your home or
business throughout southeastern Michigan
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We are a family owned, local business. 
We can complete small jobs, such as one room at a
time paint jobs to whole house remodels. 
Jobs are completed on time and done right.
What type of customers do you want to a
Project Overview
  • Business: OP-85038
  • Industry: Home Improvement Contractor
  • Location: Livonia, MI, USA (serving Ann Arbor, MI and suburban Detroit area)
  • Platform: Bricks
  • Created: March 09, 2026
Target Audience

Homeowners and business owners over 40 years old, married or widowed, primarily white and black demographics, residing in Ann Arbor, MI, suburban Detroit, and surrounding southeastern Michigan areas. Audience values reliability, quality workmanship, and local, family-owned service providers.

Strategic Metrics
1
Summary Items
0
High Priority
1
Categories
Business Summary

Roost Booster by Prep Right Maintenance is a family-owned, local home improvement contractor serving southeastern Michigan for over 21 years. The company stands out by offering a wide range of services from painting and repairs to full remodels, providing high-quality workmanship, on-time project completion, and direct owner involvement on every job. Backed by a two-year warranty, personalized service, and a reputation for reliability and skilled tradespeople, Roost Booster provides homeowners and businesses with one-stop, worry-free solutions that larger franchises cannot match.

Uploaded Files
1 file(s)
Download All (ZIP)
File Name Type Size Storage Uploaded Action
pro_website_pro_seo_and_pro_business_directory_in.pdf application/pdf 379.4 KB LOCAL Mar 09, 2026 Download
Brand Intelligence & Strategic Insights
System Prompt Used (Business Intelligence Extraction)
You are an expert business analyst specializing in extracting comprehensive business intelligence from documents. Extract detailed, specific information and return ONLY valid JSON with no additional text or formatting.
User Context Sent To Model (Extraction Stage)
BUSINESS INTELLIGENCE EXTRACTION TASK

Analyze the following business content and extract comprehensive details for professional blueprint generation.

BUSINESS TYPE: Home Improvement Contractor

CONTENT TO ANALYZE:
--- Content from pro_website_pro_seo_and_pro_business_directory_in.pdf ---
Pro Website, Pro SEO and Pro Business
Directory IN-23178
Company name:
Network Solutions Professional Services
Request owner:
John G
Client name(s):
John Cox (john@ad-vanced.net)
Request due:
03/05/2026
Exported on:
03/06/2026
Page 
1
 of 
23
Network Solutions Professional Services
1.0 Instructions
Hi John, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
Page 
2
 of 
23
Network Solutions Professional Services
2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Roost Booster by Prep Right Maintenance
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Roost Booster offers painting, handyman and remodeling services for your home or
business throughout southeastern Michigan
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We are a family owned, local business. 
We can complete small jobs, such as one room at a
time paint jobs to whole house remodels. 
Jobs are completed on time and done right.
What type of customers do you want to attract? 
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Our prime demographics are people over 40, married or widowed, white and black
Where do the customers you’re targeting live? 
(approved)
  Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.    
Ann Arbor, MI and surrounding areas. Suburban Detroit area
Page 
3
 of 
23
Network Solutions Professional Services
How many years of experience do you have in the industry? 
(approved)
21 years
How many full and part-time employees work for your organization? 
(approved)
16
What is your Industry Vertical for your business? 
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Home improvement contractor
2.2 Contact Information
How do you want your customers to contact you? 
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.   
Contact Option
Answer
Phone
734-416-1400
Email
Hello@roostbooster.com
Visit us in Person
39293 Plymouth rd. Livonia, MI
58150
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at? 
(approved)
[ ]
Yes
[X]
No
What number is the best to use to reach you at? 
(approved)
Page 
4
 of 
23
Network Solutions Professional Services
734-323-0700
What is your Business Email? 
(approved)
John@roostbooster.com
What is your Business Address? 
(approved)
39293 Plymouth rd. Livonia, MI 48150
Do you want to display your full address? 
(approved)
[X]
Yes
[ ]
No
What are your Hours of Operation? 
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.  
Example:
Monday–Friday: 9:00 AM – 5:00 PM 
 Saturday: N/A (Closed)
Sunday: N/A (Closed)    
Monday through Friday 8am-6pm and Saturday 8am-2pm. Closed Sunday
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below.  Please enter NA if not applicable
Social Media 
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
Na
Instagram
Na
Other
Na
Page 
5
 of 
23
Network Solutions Professional Services
None
Na
Social Media Type
Link to Social media
File has been exported to: 
pro_website/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one. 
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
One room at a time or the whole house
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page. 
(approved)
Example: Free consultation, Veterans save 25%, etc.
Free in home estimates
Logo 
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to: 
pro_website/img_5751.jpeg
File size: 133 KB, Width x Height (px): 1159 x 367, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
Page 
6
 of 
23
Network Solutions Professional Services
File has been exported to: 
pro_website/img_7964.jpeg
File size: 145 KB, Width x Height (px): 887 x 951, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/img_9353.jpeg
File size: 72.5 KB, Width x Height (px): 1206 x 773, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
Do you have any marketing collateral? 
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[X]
Yes
[ ]
No
Image(s) Upload 
(approved)
Page 
7
 of 
23
Network Solutions Professional Services
Please upload any marketing collateral here.
File has been exported to: 
pro_website/png_image.jpeg
File size: 273 KB, Width x Height (px): 904 x 1035, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.    
Do you have an existing website? 
(approved)
[X]
Yes
[ ]
No
What is the URL for your existing website? 
(approved)
Roostbooster.com
What do you like about your existing site? 
(approved)
Represents our services well
What do you dislike about your existing site? 
(approved)
Page 
8
 of 
23
Network Solutions Professional Services
Too many pages
2.6 Images & Galleries
  It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.     
Which Images would you like us to use? Please upload them here. 
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
File has been exported to: 
pro_website/img_9130.jpeg
File size: 4.85 MB, Width x Height (px): 5712 x 4284, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/resized_20250714_141157.jpeg
File size: 159 KB, Width x Height (px): 1452 x 1936, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
Page 
9
 of 
23
Network Solutions Professional Services
File has been exported to: 
pro_website/resized_20250711_150915.jpeg
File size: 910 KB, Width x Height (px): 1734 x 2312, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/5687510113462518839.jpeg
File size: 557 KB, Width x Height (px): 2048 x 2048, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
Page 
10
 of 
23
Network Solutions Professional Services
File has been exported to: 
pro_website/4343386139939158344.jpeg
File size: 169 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/1601548510463696470.jpeg
File size: 151 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
Page 
11
 of 
23
Network Solutions Professional Services
File has been exported to: 
pro_website/3556339220533026149.jpeg
File size: 181 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/6877073582356512732.jpeg
File size: 101 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
Page 
12
 of 
23
Network Solutions Professional Services
File has been exported to: 
pro_website/8834269712745386967.jpeg
File size: 108 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/5549433320617293110.jpeg
File size: 164 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
Page 
13
 of 
23
Network Solutions Professional Services
File has been exported to: 
pro_website/938475529598862533.jpeg
File size: 482 KB, Width x Height (px): 1518 x 2047, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
Did you purchase a Rotating Banner? 
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery? 
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive.  It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action.   We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement.  We will create three additional Service Pages and
a Contact Page.
Home Page 
(approved)
 Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
Page 
14
 of 
23
Network Solutions Professional Services
Page?    
Highlight painting and repairs
We can repair any surface prior to painting
Includes drywall repair and replacement
Wood trim repair and replacement
Product / Service Page 1 
(approved)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!    
Painting interior and exterior, one room at a time or the whole house
Most projects can be started quickly and are always completed on time. 
We only use skilled painters and premium paints. We choose the right primers and paints
to complement your paint job the right way.
Product / Service Page 2 
(approved)
What Service / Product would you like to showcase? 
 Don't forget to include any unique selling points!      
Handyman services
We can repair or replace most things in your home or business. We can complete small
projects and large projects.
Product / Service Page 3 
(approved)
What Service / Product would you like to showcase? 
Don't ... [content truncated]

Extract detailed business intelligence and return ONLY valid JSON with this exact structure:

{
  "business_name": "Extract actual business name from content",
  "business_type": "Specific business type/industry (e.g., 'Graphic Design Studio', 'Real Estate Agency')",
  "location": "Business location (city, state, country)",
  "target_audience": "Detailed target audience description with demographics and psychographics",
  "primary_goals": ["Specific business goal 1", "Specific business goal 2", "Specific business goal 3"],
  "brand_values": ["Core value 1", "Core value 2", "Core value 3"],
  "services_offered": ["Service 1", "Service 2", "Service 3"],
  "competitive_advantages": ["Advantage 1", "Advantage 2", "Advantage 3"],
  "color_palette": ["#hexcolor1", "#hexcolor2", "#hexcolor3"],
  "brand_personality": "Brand voice and personality description",
  "content_samples": ["Sample headline/copy 1", "Sample headline/copy 2"],
  "technical_requirements": ["Tech requirement 1", "Tech requirement 2"],
  "marketing_objectives": ["Marketing goal 1", "Marketing goal 2"]
}

EXTRACTION GUIDELINES:
- Extract ACTUAL information from the content, not generic placeholders
- Be specific and detailed in descriptions
- For missing information, provide relevant industry-standard assumptions
- Focus on actionable business intelligence
- Ensure all arrays have meaningful entries
- Use professional language throughout


Return only the JSON object with no additional text or formatting.
Uploaded Files Considered
pro_website_pro_seo_and_pro_business_directory_in.pdf
Uploaded Content Preview
--- Content from pro_website_pro_seo_and_pro_business_directory_in.pdf ---
Pro Website, Pro SEO and Pro Business
Directory IN-23178
Company name:
Network Solutions Professional Services
Request owner:
John G
Client name(s):
John Cox (john@ad-vanced.net)
Request due:
03/05/2026
Exported on:
03/06/2026
Page 
1
 of 
23
Network Solutions Professional Services
1.0 Instructions
Hi John, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
Page 
2
 of 
23
Network Solutions Professional Services
2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Roost Booster by Prep Right Maintenance
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Roost Booster offers painting, handyman and remodeling services for your home or
business throughout southeastern Michigan
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We are a family owned, local business. 
We can complete small jobs, such as one room at a
time paint jobs to whole house remodels. 
Jobs are completed on time and done right.
What type of customers do you want to a
Brand Values
Family-owned and locally operated Reliability and timely project completion Quality workmanship and attention to detail
Services & Offerings
  • Interior and exterior painting (one room or whole house, includes drywall and wood trim repair/replacement)
  • Handyman services (repair or replacement of most home or business fixtures, small and large projects)
  • Remodeling services for residential and commercial properties
Primary Goals
  • Enhance online presence and attract new local clients
  • Showcase core services (painting, handyman, remodeling) with clear calls to action
  • Convert website visitors into leads through special offers and easy contact options
Brand Personality

Professional, approachable, and trustworthy with a focus on reliability and quality. The brand voice is friendly, knowledgeable, and solution-oriented, emphasizing family values and local expertise.

Brand Color Palette
#32475b primary
#e3e8ee secondary
#fbbc04 accent
Executive Summary
System Prompt Used
You are a senior website strategist. Generate ONLY the project_overview and customer_overview sections of a strategic blueprint.

LANGUAGE REQUIREMENTS:
- Use simple, clear language that anyone can understand
- Avoid technical jargon, acronyms, and complex terms
- Write as if speaking directly to a business owner
- Explain everything in plain English
- Use everyday words instead of technical terms
- Make it easy for non-technical people to understand

RULES:
- Return ONLY valid JSON with the exact structure provided
- No extra text, no explanations, no markdown
- Use only verified intake content from real businesses
- Never guess, assume, or fabricate

PROJECT OVERVIEW REQUIREMENTS:
- The executive_summary field is REQUIRED and must contain a comprehensive 2-3 sentence summary
- The executive_summary should describe the business value proposition, competitive positioning, and key differentiators
- Use specific business information from the intake content, not generic descriptions
- The executive_summary must be meaningful and informative, not empty or placeholder text
- DO NOT leave executive_summary as "string" or empty - it must contain actual content
User Context Sent To Model
BUSINESS NAME: OP-85038

BUSINESS TYPE: Home Improvement Contractor

LOCATION: Livonia, MI, USA (serving Ann Arbor, MI and suburban Detroit area)

SELECTED PRODUCTS: Pro Website Siteplus



PRODUCT-SPECIFIC REQUIREMENTS:

- Generate recommendations specific to the selected products

- Consider product-specific features, integrations, and requirements

- Ensure blueprint recommendations align with selected product capabilities



TARGET AUDIENCE: Homeowners and business owners over 40 years old, married or widowed, primarily white and black demographics, residing in Ann Arbor, MI, suburban Detroit, and surrounding southeastern Michigan areas. Audience values reliability, quality workmanship, and local, family-owned service providers.

PRIMARY GOALS: Enhance online presence and attract new local clients, Showcase core services (painting, handyman, remodeling) with clear calls to action, Convert website visitors into leads through special offers and easy contact options

BRAND VALUES: Family-owned and locally operated, Reliability and timely project completion, Quality workmanship and attention to detail

SERVICES OFFERED: Interior and exterior painting (one room or whole house, includes drywall and wood trim repair/replacement), Handyman services (repair or replacement of most home or business fixtures, small and large projects), Remodeling services for residential and commercial properties

COMPETITIVE ADVANTAGES: Over 21 years of industry experience, Ability to handle both small and large jobs with skilled professionals, Projects are started quickly, completed on time, and done right

BRAND PERSONALITY: Professional, approachable, and trustworthy with a focus on reliability and quality. The brand voice is friendly, knowledgeable, and solution-oriented, emphasizing family values and local expertise.

UPLOADED CONTENT:
--- Content from pro_website_pro_seo_and_pro_business_directory_in.pdf ---
Pro Website, Pro SEO and Pro Business
Directory IN-23178
Company name:
Network Solutions Professional Services
Request owner:
John G
Client name(s):
John Cox (john@ad-vanced.net)
Request due:
03/05/2026
Exported on:
03/06/2026
Page 
1
 of 
23
Network Solutions Professional Services
1.0 Instructions
Hi John, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
Page 
2
 of 
23
Network Solutions Professional Services
2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Roost Booster by Prep Right Maintenance
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Roost Booster offers painting, handyman and remodeling services for your home or
business throughout southeastern Michigan
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We are a family owned, local business. 
We can complete small jobs, such as one room at a
time paint jobs to whole house remodels. 
Jobs are completed on time and done right.
What type of customers do you want to attract? 
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Our prime demographics are people over 40, married or widowed, white and black
Where do the customers you’re targeting live? 
(approved)
  Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.    
Ann Arbor, MI and surrounding areas. Suburban Detroit area
Page 
3
 of 
23
Network Solutions Professional Services
How many years of experience do you have in the industry? 
(approved)
21 years
How many full and part-time employees work for your organization? 
(approved)
16
What is your Industry Vertical for your business? 
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Home improvement contractor
2.2 Contact Information
How do you want your customers to contact you? 
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.   
Contact Option
Answer
Phone
734-416-1400
Email
Hello@roostbooster.com
Visit us in Person
39293 Plymouth rd. Livonia, MI
58150
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at? 
(approved)
[ ]
Yes
[X]
No
What number is the best to use to reach you at? 
(approved)
Page 
4
 of 
23
Network Solutions Professional Services
734-323-0700
What is your Business Email? 
(approved)
John@roostbooster.com
What is your Business Address? 
(approved)
39293 Plymouth rd. Livonia, MI 48150
Do you want to display your full address? 
(approved)
[X]
Yes
[ ]
No
What are your Hours of Operation? 
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.  
Example:
Monday–Friday: 9:00 AM – 5:00 PM 
 Saturday: N/A (Closed)
Sunday: N/A (Closed)    
Monday through Friday 8am-6pm and Saturday 8am-2pm. Closed Sunday
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below.  Please enter NA if not applicable
Social Media 
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
Na
Instagram
Na
Other
Na
Page 
5
 of 
23
Network Solutions Professional Services
None
Na
Social Media Type
Link to Social media
File has been exported to: 
pro_website/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one. 
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
One room at a time or the whole house
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page. 
(approved)
Example: Free consultation, Veterans save 25%, etc.
Free in home estimates
Logo 
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to: 
pro_website/img_5751.jpeg
File size: 133 KB, Width x Height (px): 1159 x 367, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/img_7964.jpeg
File size: 145 KB, Width x Height (px): 887 x 951, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/img_9353.jpeg
File size: 72.5 KB, Width x Height (px): 1206 x 773, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
Do you have any marketing collateral? 
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[X]
Yes
[ ]
No
Image(s) Upload 
(approved)
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Please upload any marketing collateral here.
File has been exported to: 
pro_website/png_image.jpeg
File size: 273 KB, Width x Height (px): 904 x 1035, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.    
Do you have an existing website? 
(approved)
[X]
Yes
[ ]
No
What is the URL for your existing website? 
(approved)
Roostbooster.com
What do you like about your existing site? 
(approved)
Represents our services well
What do you dislike about your existing site? 
(approved)
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Too many pages
2.6 Images & Galleries
  It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.     
Which Images would you like us to use? Please upload them here. 
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
File has been exported to: 
pro_website/img_9130.jpeg
File size: 4.85 MB, Width x Height (px): 5712 x 4284, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/resized_20250714_141157.jpeg
File size: 159 KB, Width x Height (px): 1452 x 1936, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/resized_20250711_150915.jpeg
File size: 910 KB, Width x Height (px): 1734 x 2312, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/5687510113462518839.jpeg
File size: 557 KB, Width x Height (px): 2048 x 2048, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/4343386139939158344.jpeg
File size: 169 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/1601548510463696470.jpeg
File size: 151 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/3556339220533026149.jpeg
File size: 181 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/6877073582356512732.jpeg
File size: 101 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/8834269712745386967.jpeg
File size: 108 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/5549433320617293110.jpeg
File size: 164 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/938475529598862533.jpeg
File size: 482 KB, Width x Height (px): 1518 x 2047, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
Did you purchase a Rotating Banner? 
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery? 
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive.  It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action.   We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement.  We will create three additional Service Pages and
a Contact Page.
Home Page 
(approved)
 Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
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Page?    
Highlight painting and repairs
We can repair any surface prior to painting
Includes drywall repair and replacement
Wood trim repair and replacement
Product / Service Page 1 
(approved)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!    
Painting interior and exterior, one room at a time or the whole house
Most projects can be started quickly and are always completed on time. 
We only use skilled painters and premium paints. We choose the right primers and paints
to complement your paint job the right way.
Product / Service Page 2 
(approved)
What Service / Product would you like to showcase? 
 Don't forget to include any unique selling points!      
Handyman services
We can repair or replace most things in your home or business. We can complete small
projects and large projects.
Product / Service Page 3 
(approved)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!      
Remodeling 
We can update a kitchen or bathroom or redesign and replace the whole room
We finish basements, including installing egress windows
Did you purchase a 6th page? 
(approved)
[ ]
Yes
[X]
No
2.8 eCommerce
Did you purchase eCommerce? 
(approved)
[ ]
Yes
[X]
No
2.9 SEO & Directory Information
 
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Our team will use SEO tools to research how people search for these products/services in
Google and Bing.  
Please share any phrases you or your customers use to find you in search
engines. 
(approved)
Painting, painters, interior painting, exterior painting, wood repair, wood replacement,
siding repair, handyman, household repairs, window repair, door repair, carpentry, crown
molding installation, deck staining, deck repair,
Are there any search phrases you’d like us to avoid? 
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
N/a
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign. 
(approved)
    SEO is a long-term strategy, and we can expand 
beyond this area as we see improved
performance.           
Northville, Plymouth, Canton, Belleville, Ypsilanti, Ann Arbor, Livonia, Farmington,
Farmington Hills, Southfield, Royal Oak, Birmingham, Bloomfield Hills, West Bloomfield,
Commerce Twp, Brighton, Howell, Whitmore Lake, Pinckney, Dexter, Saline, Detroit 
(All in Michigan)
What are your Top 3-5 Products or Services? 
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign.  SEO is a long-term strategy; we can
expand 
beyond these as we see improved performance.        
Painting
Drywall
Wood repair and replacement 
Handyman 
Remodeling
Who is your target audience or ideal customer? 
(approved)
  Example: 30-something 
single men, suburban moms, families, etc.     
  
Married Couples or widows 40 and older, 
New home buyers
Home sellers
Retired couples or individuals
Competitor Analysis 
(approved)
 Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
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Please list your top three online competitors.    
Include the link to their website if available.          
Certapro painters Certapro.com
Macfarland Painting McFarland painting.com
Wow 1 day painting wow1day.com
Tell us about what sets your business apart from your competitors. 
(approved)
Example: The services that drive customers to your business, 
like what product/service
makes you the most money or items that set you apart from others, like voted 
2019 best
burger in Harristown, family-owned business, 30 years experience, 
celebrating our 10th
year       
We are family owned, in business for over 20 years
The owner meets and knows every one of our customers and is personally involved in
overseeing every project
We only use skilled painters and trades people
We select the right products for every application 
Full 2 year warranty
What payment options to do you accept? 
(approved)
[X]
Visa
[X]
MasterCard
[X]
American express
[X]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[X]
Cash
[X]
Cheque
[ ]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
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One of the first things a customer is going to see when they view your business
directory listing is your company name. 
(approved)
We'd like to ensure your company name is accurate for your online marketing services. 
What company name would you like to use?    
Roost Booster by Prep Right Maintenance
What phone number do you want to advertise on your directory listings? 
(approved)
7344161400
What email address do you want to advertise on your directory listings? 
(approved)
Hello@roostbooster.com
Anything else that would be helpful for us to know? 
(approved)
N/a
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.  
 As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates. 
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility. 
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content. 
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone. 
Please confirm if we can make these SEO text changes directly to your website:
(approved)
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[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.    
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way. 
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
  Thank you for choosing Pro Services    
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes 
(approved)
Final notes
1. The business name may vary from the CS/IOI and from the existing site. The customer
has confirmed that the business name is: Roost Booster by Prep Right Maintenance
2. 16 full-time employees
3. Business address to be added on the new website
4. Logo: The customer wanted to have the team choose the best logo from the 3 he
provided.
5. Marketing Collateral: Can be added to the Home page
6. Images to use: The customer confirmed that the team can use stock photos and also
decide where to put the images he provided on CS/IOI.
7. Competitors' links are confirmed by the customer as follows:
- https://certapro.com/
- https://www.macfarlandpainting.com
- https://www.wow1day.com/
8. Page Content: Disregard the information provided on the "Page Content" section in the
CS/IOI. Use the content provided below, instead. The copy team can rewrite the content if
needed:
1. Home page
We take the worry and hassle out of home improvement.
RoostBooster is locally owned with 21 years in the home improvement business. We pride
ourselves on providing exceptional service at very affordable prices.
A LITTLE ABOUT US
RoostBooster offers a wide variety of services to boost the appearance of your home or
office. We know that your time is important and we can simplify the process by providing
one stop, affordable services done right and on time. We are a licensed builder with the
know how and skill to complete most home improvement projects.
PAINTING
DRYWALL
PLASTER
WOOD REPAIRS
DOORS & WINDOWS
CARPENTRY
PLUMBING & ELECTRICAL
BATHROOM REMODELS
----------------------------------------------------------------------------------
2. ABOUT US
Your satisfaction is our priority.
Southeastern Michigan’s Most Dependable Home Improvement Company
At Roost Booster, we take the hassle out of home improvement. Our trusted team is
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background-checked, bonded, and fully insured, giving you peace of mind with every
project.
We only use premium materials and deliver exceptional workmanship, whether you’re
upgrading a single room, your entire home, or office. Locally owned and serving
Southeastern Michigan since 2005, Roost Booster is your go-to for reliable residential and
commercial building services.
No job is too big or small. From painting to complete home maintenance, let us prove that
we are your #1 choice. We guarantee timely project completion with a two-year written
warranty and always provide prompt, courteous service.
------------------------------------------------------------------------------------
3. Home Improvement & Remodeling
Bathroom Remodel
Whether you want a complete bathroom overhaul or just to replace specific elements you
don’t like, we’ve got you covered. From installing a new tile floor to providing a stylish
vanity, our team handles it all with expertise and care.
We are committed to bringing your dream bathroom to life at a fair price and in less time
than many other contractors. Our efficient approach ensures that you can enjoy your
updated space sooner, without compromising on quality or design.
Doors and Windows
 We specialize in repairing wood windows whenever possible, and we also replace glass
when necessary. If a window is deemed not economically repairable, we can efficiently
replace it. Additionally, we have effective solutions for foggy glass, ensuring that your
windows look clear and inviting.
Our door repair services encompass a range of needs, including replacing rotted jambs,
aligning doors for proper closure, or simply updating the hardware. We also offer full door
replacements for those looking to enhance their entryways. If you have damaged or
unattractive interior doors, we can replace those as well, helping to elevate the overall
appearance of your home.
Carpentry
We specialize in the installation of a variety of decorative features, including crown
molding, wainscot, shiplap, and built-in shelving. Our skilled carpenters have the expertise
to enhance the aesthetic appeal of any room, bringing your vision to life with precision and
craftsmanship.
 Whether you’re looking to add character to a living space or create functional storage
solutions, our team is dedicated to delivering quality results. With attention to detail and a
commitment to excellence, we can transform your home’s interior into a beautifully
finished environment that reflects your personal style.
Plumbing & Electrical
 At Roost Boosters, we specialize in replacing old or leaky faucets, toilets, and tubs to
enhance the functionality and aesthetics of your home. Whether you’re dealing with a
persistent leak or simply looking to upgrade your bathroom or kitchen fixtures, our
experienced team ensures a seamless and efficient installation process. We work with a
wide range of faucet and plumbing fixture styles, ensuring that your new additions not
only function perfectly but also complement your space.
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In addition to plumbing, we offer expert electrical services, including replacing switches,
outlets, and light fixtures. Whether you need to upgrade outdated fixtures or want to
install energy-efficient lighting, we have you covered. Our team can even install recessed
lighting to brighten and modernize your home. With Roost Boosters, you can trust that all
electrical and lighting work will be handled safely, professionally, and to the highest
standards, ensuring both beauty and reliability in every project.
Plaster
Plaster repair is distinct from drywall repair, and we understand the specific techniques
needed to achieve lasting results. Our expertise ensures that we address the unique
requirements of plaster, which involves different materials and methods compared to
drywall.
We are committed to delivering repairs that blend seamlessly with your existing plaster
surfaces. By using the right techniques and materials, we ensure that our repairs not only
look great but also stand the test of time, maintaining the integrity of your space.
------------------------------------------------------------------------------
4. Home Repair & Handyman Services
Painting
A great paint job starts with the right prep work. We are highly skilled in both interior and
exterior painting, taking the time to ensure surfaces are properly prepared before applying
any paint. Whether it’s repairing drywall, caulking trim, or replacing rotted or damaged
wood, we pay attention to every detail. We also use the right primer for proper adhesion,
ensuring a smooth and lasting finish.
Our extensive knowledge of paints and coatings allows us to recommend the best
products for your specific application. We use premium products from trusted brands like
Benjamin Moore and Sherwin Williams, among others. Our painters are among the best in
the industry and are dedicated to doing things right, ensuring your project meets the
highest standards.
Drywall Repair
 Drywall repairs matter, and we understand the importance of a seamless finish. Our team
is dedicated to ensuring that every repair is smooth and perfectly blended with your
existing surfaces, whether it’s on textured walls or ceilings. We know that achieving a
flawless appearance is crucial for maintaining the aesthetic of your space, which is why we
take the time to match textures and finishes accurately, making your repairs virtually
invisible.
In some cases, drywall replacement may be necessary, and we handle that with the same
level of expertise and care. Whether you’re looking to replace a damaged ceiling, a
section of a wall, or even an entire room, our drywall professionals are equipped to deliver
high-quality results at a competitive price. We prioritize your satisfaction and strive to
ensure that the integrity and beauty of your home are restored, giving you peace of mind
along the way.
Wood Repair
 Rotting exterior wood can lead to significant issues, but it’s a problem we can easily
address. Our services include replacing fascia boards, various types of siding, and
repairing decks, as well as any other damaged or rotting wood. We don’t just stop at
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replacement; we go a step further to ensure lasting quality.
In addition to fixing the visible damage, we identify the underlying problems that
contribute to wood deterioration. Our goal is to provide long-term solutions that address
the root causes, ensuring that your home remains safe and beautiful for years to come.
---------------------------------------------------------------------------------------
5. Contact
Additional File(s) Upload 
(approved)
No answer given
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LOWER PRIORITY ADDITIONAL CONTEXT (use only when not conflicting with Final Notes):

Business Name: OP-85038
Business Type: Home Improvement Contractor
Location: Livonia, MI, USA (serving Ann Arbor, MI and suburban Detroit area)
--- Content from pro_website_pro_seo_and_pro_business_directory_in.pdf ---
Pro Website, Pro SEO and Pro Business
Directory IN-23178
Company name:
Network Solutions Professional Services
Request owner:
John G
Client name(s):
John Cox (john@ad-vanced.net)
Request due:
03/05/2026
Exported on:
03/06/2026
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1.0 Instructions
Hi John, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Roost Booster by Prep Right Maintenance
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Roost Booster offers painting, handyman and remodeling services for your home or
business throughout southeastern Michigan
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We are a family owned, local business. 
We can complete small jobs, such as one room at a
time paint jobs to whole house remodels. 
Jobs are completed on time and done right.
What type of customers do you want to attract? 
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Our prime demographics are people over 40, married or widowed, white and black
Where do the customers you’re targeting live? 
(approved)
  Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.    
Ann Arbor, MI and surrounding areas. Suburban Detroit area
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How many years of experience do you have in the industry? 
(approved)
21 years
How many full and part-time employees work for your organization? 
(approved)
16
What is your Industry Vertical for your business? 
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Home improvement contractor
2.2 Contact Information
How do you want your customers to contact you? 
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.   
Contact Option
Answer
Phone
734-416-1400
Email
Hello@roostbooster.com
Visit us in Person
39293 Plymouth rd. Livonia, MI
58150
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at? 
(approved)
[ ]
Yes
[X]
No
What number is the best to use to reach you at? 
(approved)
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734-323-0700
What is your Business Email? 
(approved)
John@roostbooster.com
What is your Business Address? 
(approved)
39293 Plymouth rd. Livonia, MI 48150
Do you want to display your full address? 
(approved)
[X]
Yes
[ ]
No
What are your Hours of Operation? 
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.  
Example:
Monday–Friday: 9:00 AM – 5:00 PM 
 Saturday: N/A (Closed)
Sunday: N/A (Closed)    
Monday through Friday 8am-6pm and Saturday 8am-2pm. Closed Sunday
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below.  Please enter NA if not applicable
Social Media 
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
Na
Instagram
Na
Other
Na
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None
Na
Social Media Type
Link to Social media
File has been exported to: 
pro_website/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one. 
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
One room at a time or the whole house
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page. 
(approved)
Example: Free consultation, Veterans save 25%, etc.
Free in home estimates
Logo 
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to: 
pro_website/img_5751.jpeg
File size: 133 KB, Width x Height (px): 1159 x 367, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/img_7964.jpeg
File size: 145 KB, Width x Height (px): 887 x 951, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/img_9353.jpeg
File size: 72.5 KB, Width x Height (px): 1206 x 773, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
Do you have any marketing collateral? 
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[X]
Yes
[ ]
No
Image(s) Upload 
(approved)
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Please upload any marketing collateral here.
File has been exported to: 
pro_website/png_image.jpeg
File size: 273 KB, Width x Height (px): 904 x 1035, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.    
Do you have an existing website? 
(approved)
[X]
Yes
[ ]
No
What is the URL for your existing website? 
(approved)
Roostbooster.com
What do you like about your existing site? 
(approved)
Represents our services well
What do you dislike about your existing site? 
(approved)
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Too many pages
2.6 Images & Galleries
  It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.     
Which Images would you like us to use? Please upload them here. 
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
File has been exported to: 
pro_website/img_9130.jpeg
File size: 4.85 MB, Width x Height (px): 5712 x 4284, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/resized_20250714_141157.jpeg
File size: 159 KB, Width x Height (px): 1452 x 1936, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/resized_20250711_150915.jpeg
File size: 910 KB, Width x Height (px): 1734 x 2312, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/5687510113462518839.jpeg
File size: 557 KB, Width x Height (px): 2048 x 2048, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/4343386139939158344.jpeg
File size: 169 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/1601548510463696470.jpeg
File size: 151 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/3556339220533026149.jpeg
File size: 181 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/6877073582356512732.jpeg
File size: 101 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/8834269712745386967.jpeg
File size: 108 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/5549433320617293110.jpeg
File size: 164 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/938475529598862533.jpeg
File size: 482 KB, Width x Height (px): 1518 x 2047, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
Did you purchase a Rotating Banner? 
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery? 
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive.  It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action.   We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement.  We will create three additional Service Pages and
a Contact Page.
Home Page 
(approved)
 Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
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Page?    
Highlight painting and repairs
We can repair any surface prior to painting
Includes drywall repair and replacement
Wood trim repair and replacement
Product / Service Page 1 
(approved)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!    
Painting interior and exterior, one room at a time or the whole house
Most projects can be started quickly and are always completed on time. 
We only use skilled painters and premium paints. We choose the right primers and paints
to complement your paint job the right way.
Product / Service Page 2 
(approved)
What Service / Product would you like to showcase? 
 Don't forget to include any unique selling points!      
Handyman services
We can repair or replace most things in your home or business. We can complete small
projects and large projects.
Product / Service Page 3 
(approved)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!      
Remodeling 
We can update a kitchen or bathroom or redesign and replace the whole room
We finish basements, including installing egress windows
Did you purchase a 6th page? 
(approved)
[ ]
Yes
[X]
No
2.8 eCommerce
Did you purchase eCommerce? 
(approved)
[ ]
Yes
[X]
No
2.9 SEO & Directory Information
 
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Our team will use SEO tools to research how people search for these products/services in
Google and Bing.  
Please share any phrases you or your customers use to find you in search
engines. 
(approved)
Painting, painters, interior painting, exterior painting, wood repair, wood replacement,
siding repair, handyman, household repairs, window repair, door repair, carpentry, crown
molding installation, deck staining, deck repair,
Are there any search phrases you’d like us to avoid? 
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
N/a
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign. 
(approved)
    SEO is a long-term strategy, and we can expand 
beyond this area as we see improved
performance.           
Northville, Plymouth, Canton, Belleville, Ypsilanti, Ann Arbor, Livonia, Farmington,
Farmington Hills, Southfield, Royal Oak, Birmingham, Bloomfield Hills, West Bloomfield,
Commerce Twp, Brighton, Howell, Whitmore Lake, Pinckney, Dexter, Saline, Detroit 
(All in Michigan)
What are your Top 3-5 Products or Services? 
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign.  SEO is a long-term strategy; we can
expand 
beyond these as we see improved performance.        
Painting
Drywall
Wood repair and replacement 
Handyman 
Remodeling
Who is your target audience or ideal customer? 
(approved)
  Example: 30-something 
single men, suburban moms, families, etc.     
  
Married Couples or widows 40 and older, 
New home buyers
Home sellers
Retired couples or individuals
Competitor Analysis 
(approved)
 Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
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Please list your top three online competitors.    
Include the link to their website if available.          
Certapro painters Certapro.com
Macfarland Painting McFarland painting.com
Wow 1 day painting wow1day.com
Tell us about what sets your business apart from your competitors. 
(approved)
Example: The services that drive customers to your business, 
like what product/service
makes you the most money or items that set you apart from others, like voted 
2019 best
burger in Harristown, family-owned business, 30 years experience, 
celebrating our 10th
year       
We are family owned, in business for over 20 years
The owner meets and knows every one of our customers and is personally involved in
overseeing every project
We only use skilled painters and trades people
We select the right products for every application 
Full 2 year warranty
What payment options to do you accept? 
(approved)
[X]
Visa
[X]
MasterCard
[X]
American express
[X]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[X]
Cash
[X]
Cheque
[ ]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
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One of the first things a customer is going to see when they view your business
directory listing is your company name. 
(approved)
We'd like to ensure your company name is accurate for your online marketing services. 
What company name would you like to use?    
Roost Booster by Prep Right Maintenance
What phone number do you want to advertise on your directory listings? 
(approved)
7344161400
What email address do you want to advertise on your directory listings? 
(approved)
Hello@roostbooster.com
Anything else that would be helpful for us to know? 
(approved)
N/a
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.  
 As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates. 
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility. 
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content. 
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone. 
Please confirm if we can make these SEO text changes directly to your website:
(approved)
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[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.    
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way. 
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
  Thank you for choosing Pro Services    
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes 
(approved)
Final notes
1. The business name may vary from the CS/IOI and from the existing site. The customer
has confirmed that the business name is: Roost Booster by Prep Right Maintenance
2. 16 full-time employees
3. Business address to be added on the new website
4. Logo: The customer wanted to have the team choose the best logo from the 3 he
provided.
5. Marketing Collateral: Can be added to the Home page
6. Images to use: The customer confirmed that the team can use stock photos and also
decide where to put the images he provided on CS/IOI.
7. Competitors' links are confirmed by the customer as follows:
- https://certapro.com/
- https://www.macfarlandpainting.com
- https://www.wow1day.com/
8. Page Content: Disregard the information provided on the "Page Content" section in the
CS/IOI. Use the content provided below, instead. The copy team can rewrite the content if
needed:
1. Home page
We take the worry and hassle out of home improvement.
RoostBooster is locally owned with 21 years in the home improvement business. We pride
ourselves on providing exceptional service at very affordable prices.
A LITTLE ABOUT US
RoostBooster offers a wide variety of services to boost the appearance of your home or
office. We know that your time is important and we can simplify the process by providing
one stop, affordable services done right and on time. We are a licensed builder with the
know how and skill to complete most home improvement projects.
PAINTING
DRYWALL
PLASTER
WOOD REPAIRS
DOORS & WINDOWS
CARPENTRY
PLUMBING & ELECTRICAL
BATHROOM REMODELS
----------------------------------------------------------------------------------
2. ABOUT US
Your satisfaction is our priority.
Southeastern Michigan’s Most Dependable Home Improvement Company
At Roost Booster, we take the hassle out of home improvement. Our trusted team is
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background-checked, bonded, and fully insured, giving you peace of mind with every
project.
We only use premium materials and deliver exceptional workmanship, whether you’re
upgrading a single room, your entire home, or office. Locally owned and serving
Southeastern Michigan since 2005, Roost Booster is your go-to for reliable residential and
commercial building services.
No job is too big or small. From painting to complete home maintenance, let us prove that
we are your #1 choice. We guarantee timely project completion with a two-year written
warranty and always provide prompt, courteous service.
------------------------------------------------------------------------------------
3. Home Improvement & Remodeling
Bathroom Remodel
Whether you want a complete bathroom overhaul or just to replace specific elements you
don’t like, we’ve got you covered. From installing a new tile floor to providing a stylish
vanity, our team handles it all with expertise and care.
We are committed to bringing your dream bathroom to life at a fair price and in less time
than many other contractors. Our efficient approach ensures that you can enjoy your
updated space sooner, without compromising on quality or design.
Doors and Windows
 We specialize in repairing wood windows whenever possible, and we also replace glass
when necessary. If a window is deemed not economically repairable, we can efficiently
replace it. Additionally, we have effective solutions for foggy glass, ensuring that your
windows look clear and inviting.
Our door repair services encompass a range of needs, including replacing rotted jambs,
aligning doors for proper closure, or simply updating the hardware. We also offer full door
replacements for those looking to enhance their entryways. If you have damaged or
unattractive interior doors, we can replace those as well, helping to elevate the overall
appearance of your home.
Carpentry
We specialize in the installation of a variety of decorative features, including crown
molding, wainscot, shiplap, and built-in shelving. Our skilled carpenters have the expertise
to enhance the aesthetic appeal of any room, bringing your vision to life with precision and
craftsmanship.
 Whether you’re looking to add character to a living space or create functional storage
solutions, our team is dedicated to delivering quality results. With attention to detail and a
commitment to excellence, we can transform your home’s interior into a beautifully
finished environment that reflects your personal style.
Plumbing & Electrical
 At Roost Boosters, we specialize in replacing old or leaky faucets, toilets, and tubs to
enhance the functionality and aesthetics of your home. Whether you’re dealing with a
persistent leak or simply looking to upgrade your bathroom or kitchen fixtures, our
experienced team ensures a seamless and efficient installation process. We work with a
wide range of faucet and plumbing fixture styles, ensuring that your new additions not
only function perfectly but also complement your space.
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In addition to plumbing, we offer expert electrical services, including replacing switches,
outlets, and light fixtures. Whether you need to upgrade outdated fixtures or want to
install energy-efficient lighting, we have you covered. Our team can even install recessed
lighting to brighten and modernize your home. With Roost Boosters, you can trust that all
electrical and lighting work will be handled safely, professionally, and to the highest
standards, ensuring both beauty and reliability in every project.
Plaster
Plaster repair is distinct from drywall repair, and we understand the specific techniques
needed to achieve lasting results. Our expertise ensures that we address the unique
requirements of plaster, which involves different materials and methods compared to
drywall.
We are committed to delivering repairs that blend seamlessly with your existing plaster
surfaces. By using the right techniques and materials, we ensure that our repairs not only
look great but also stand the test of time, maintaining the integrity of your space.
------------------------------------------------------------------------------
4. Home Repair & Handyman Services
Painting
A great paint job starts with the right prep work. We are highly skilled in both interior and
exterior painting, taking the time to ensure surfaces are properly prepared before applying
any paint. Whether it’s repairing drywall, caulking trim, or replacing rotted or damaged
wood, we pay attention to every detail. We also use the right primer for proper adhesion,
ensuring a smooth and lasting finish.
Our extensive knowledge of paints and coatings allows us to recommend the best
products for your specific application. We use premium products from trusted brands like
Benjamin Moore and Sherwin Williams, among others. Our painters are among the best in
the industry and are dedicated to doing things right, ensuring your project meets the
highest standards.
Drywall Repair
 Drywall repairs matter, and we understand the importance of a seamless finish. Our team
is dedicated to ensuring that every repair is smooth and perfectly blended with your
existing surfaces, whether it’s on textured walls or ceilings. We know that achieving a
flawless appearance is crucial for maintaining the aesthetic of your space, which is why we
take the time to match textures and finishes accurately, making your repairs virtually
invisible.
In some cases, drywall replacement may be necessary, and we handle that with the same
level of expertise and care. Whether you’re looking to replace a damaged ceiling, a
section of a wall, or even an entire room, our drywall professionals are equipped to deliver
high-quality results at a competitive price. We prioritize your satisfaction and strive to
ensure that the integrity and beauty of your home are restored, giving you peace of mind
along the way.
Wood Repair
 Rotting exterior wood can lead to significant issues, but it’s a problem we can easily
address. Our services include replacing fascia boards, various types of siding, and
repairing decks, as well as any other damaged or rotting wood. We don’t just stop at
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replacement; we go a step further to ensure lasting quality.
In addition to fixing the visible damage, we identify the underlying problems that
contribute to wood deterioration. Our goal is to provide long-term solutions that address
the root causes, ensuring that your home remains safe and beautiful for years to come.
---------------------------------------------------------------------------------------
5. Contact
Additional File(s) Upload 
(approved)
No answer given
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Uploaded Files Considered
pro_website_pro_seo_and_pro_business_directory_in.pdf
Uploaded Content Preview
--- Content from pro_website_pro_seo_and_pro_business_directory_in.pdf ---
Pro Website, Pro SEO and Pro Business
Directory IN-23178
Company name:
Network Solutions Professional Services
Request owner:
John G
Client name(s):
John Cox (john@ad-vanced.net)
Request due:
03/05/2026
Exported on:
03/06/2026
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1.0 Instructions
Hi John, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Roost Booster by Prep Right Maintenance
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Roost Booster offers painting, handyman and remodeling services for your home or
business throughout southeastern Michigan
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We are a family owned, local business. 
We can complete small jobs, such as one room at a
time paint jobs to whole house remodels. 
Jobs are completed on time and done right.
What type of customers do you want to a
Business Overview

Roost Booster by Prep Right Maintenance is a Home Improvement Contractor located in 39293 Plymouth Rd, Livonia, MI 48150 (serving Ann Arbor and suburban Detroit, MI). Homeowners and business owners over 40 years old, married or widowed, primarily white and black, living in Ann Arbor, suburban Detroit, and surrounding southeastern Michigan areas, who value reliability, quality, and local service.

Strategic Objectives
  • Increase local awareness among homeowners and business owners
  • Highlight the family-owned, reliable, and skilled nature of the business
  • Showcase core services such as painting, handyman work, remodeling, and repairs
  • Drive more high-quality leads through the website
  • Stand out against large franchise competitors by communicating personal service and trust
Target Audience Analysis
AI-Generated
Primary Persona
Demographics:

Homeowners and business owners over 40 years old, married or widowed, primarily white and black, living in Ann Arbor, suburban Detroit, and surrounding southeastern Michigan areas, who value reliability, quality, and local service.

Psychographics:

Values quality service and customer satisfaction.

Secondary Personas
  • General customer base
Customer Journey
Awareness: Digital marketing and local presence
Consideration: Website exploration, service review, testimonials viewing
Decision: Online booking, consultation, service selection
Retention: Follow-up services, loyalty programs, referrals
Key Requirements
  • Quality service delivery
  • Customer satisfaction
Project Overview & Strategic Summary
Executive Summary
System Prompt Used
You are a senior website strategist. Generate ONLY the project_overview and customer_overview sections of a strategic blueprint.

LANGUAGE REQUIREMENTS:
- Use simple, clear language that anyone can understand
- Avoid technical jargon, acronyms, and complex terms
- Write as if speaking directly to a business owner
- Explain everything in plain English
- Use everyday words instead of technical terms
- Make it easy for non-technical people to understand

RULES:
- Return ONLY valid JSON with the exact structure provided
- No extra text, no explanations, no markdown
- Use only verified intake content from real businesses
- Never guess, assume, or fabricate

PROJECT OVERVIEW REQUIREMENTS:
- The executive_summary field is REQUIRED and must contain a comprehensive 2-3 sentence summary
- The executive_summary should describe the business value proposition, competitive positioning, and key differentiators
- Use specific business information from the intake content, not generic descriptions
- The executive_summary must be meaningful and informative, not empty or placeholder text
- DO NOT leave executive_summary as "string" or empty - it must contain actual content
User Context Sent To Model
BUSINESS NAME: OP-85038

BUSINESS TYPE: Home Improvement Contractor

LOCATION: Livonia, MI, USA (serving Ann Arbor, MI and suburban Detroit area)

SELECTED PRODUCTS: Pro Website Siteplus



PRODUCT-SPECIFIC REQUIREMENTS:

- Generate recommendations specific to the selected products

- Consider product-specific features, integrations, and requirements

- Ensure blueprint recommendations align with selected product capabilities



TARGET AUDIENCE: Homeowners and business owners over 40 years old, married or widowed, primarily white and black demographics, residing in Ann Arbor, MI, suburban Detroit, and surrounding southeastern Michigan areas. Audience values reliability, quality workmanship, and local, family-owned service providers.

PRIMARY GOALS: Enhance online presence and attract new local clients, Showcase core services (painting, handyman, remodeling) with clear calls to action, Convert website visitors into leads through special offers and easy contact options

BRAND VALUES: Family-owned and locally operated, Reliability and timely project completion, Quality workmanship and attention to detail

SERVICES OFFERED: Interior and exterior painting (one room or whole house, includes drywall and wood trim repair/replacement), Handyman services (repair or replacement of most home or business fixtures, small and large projects), Remodeling services for residential and commercial properties

COMPETITIVE ADVANTAGES: Over 21 years of industry experience, Ability to handle both small and large jobs with skilled professionals, Projects are started quickly, completed on time, and done right

BRAND PERSONALITY: Professional, approachable, and trustworthy with a focus on reliability and quality. The brand voice is friendly, knowledgeable, and solution-oriented, emphasizing family values and local expertise.

UPLOADED CONTENT:
--- Content from pro_website_pro_seo_and_pro_business_directory_in.pdf ---
Pro Website, Pro SEO and Pro Business
Directory IN-23178
Company name:
Network Solutions Professional Services
Request owner:
John G
Client name(s):
John Cox (john@ad-vanced.net)
Request due:
03/05/2026
Exported on:
03/06/2026
Page 
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1.0 Instructions
Hi John, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
Page 
2
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Network Solutions Professional Services
2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Roost Booster by Prep Right Maintenance
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Roost Booster offers painting, handyman and remodeling services for your home or
business throughout southeastern Michigan
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We are a family owned, local business. 
We can complete small jobs, such as one room at a
time paint jobs to whole house remodels. 
Jobs are completed on time and done right.
What type of customers do you want to attract? 
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Our prime demographics are people over 40, married or widowed, white and black
Where do the customers you’re targeting live? 
(approved)
  Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.    
Ann Arbor, MI and surrounding areas. Suburban Detroit area
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How many years of experience do you have in the industry? 
(approved)
21 years
How many full and part-time employees work for your organization? 
(approved)
16
What is your Industry Vertical for your business? 
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Home improvement contractor
2.2 Contact Information
How do you want your customers to contact you? 
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.   
Contact Option
Answer
Phone
734-416-1400
Email
Hello@roostbooster.com
Visit us in Person
39293 Plymouth rd. Livonia, MI
58150
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at? 
(approved)
[ ]
Yes
[X]
No
What number is the best to use to reach you at? 
(approved)
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734-323-0700
What is your Business Email? 
(approved)
John@roostbooster.com
What is your Business Address? 
(approved)
39293 Plymouth rd. Livonia, MI 48150
Do you want to display your full address? 
(approved)
[X]
Yes
[ ]
No
What are your Hours of Operation? 
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.  
Example:
Monday–Friday: 9:00 AM – 5:00 PM 
 Saturday: N/A (Closed)
Sunday: N/A (Closed)    
Monday through Friday 8am-6pm and Saturday 8am-2pm. Closed Sunday
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below.  Please enter NA if not applicable
Social Media 
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
Na
Instagram
Na
Other
Na
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None
Na
Social Media Type
Link to Social media
File has been exported to: 
pro_website/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one. 
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
One room at a time or the whole house
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page. 
(approved)
Example: Free consultation, Veterans save 25%, etc.
Free in home estimates
Logo 
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to: 
pro_website/img_5751.jpeg
File size: 133 KB, Width x Height (px): 1159 x 367, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/img_7964.jpeg
File size: 145 KB, Width x Height (px): 887 x 951, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/img_9353.jpeg
File size: 72.5 KB, Width x Height (px): 1206 x 773, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
Do you have any marketing collateral? 
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[X]
Yes
[ ]
No
Image(s) Upload 
(approved)
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Please upload any marketing collateral here.
File has been exported to: 
pro_website/png_image.jpeg
File size: 273 KB, Width x Height (px): 904 x 1035, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.    
Do you have an existing website? 
(approved)
[X]
Yes
[ ]
No
What is the URL for your existing website? 
(approved)
Roostbooster.com
What do you like about your existing site? 
(approved)
Represents our services well
What do you dislike about your existing site? 
(approved)
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Too many pages
2.6 Images & Galleries
  It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.     
Which Images would you like us to use? Please upload them here. 
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
File has been exported to: 
pro_website/img_9130.jpeg
File size: 4.85 MB, Width x Height (px): 5712 x 4284, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/resized_20250714_141157.jpeg
File size: 159 KB, Width x Height (px): 1452 x 1936, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/resized_20250711_150915.jpeg
File size: 910 KB, Width x Height (px): 1734 x 2312, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/5687510113462518839.jpeg
File size: 557 KB, Width x Height (px): 2048 x 2048, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/4343386139939158344.jpeg
File size: 169 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/1601548510463696470.jpeg
File size: 151 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/3556339220533026149.jpeg
File size: 181 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/6877073582356512732.jpeg
File size: 101 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/8834269712745386967.jpeg
File size: 108 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/5549433320617293110.jpeg
File size: 164 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/938475529598862533.jpeg
File size: 482 KB, Width x Height (px): 1518 x 2047, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
Did you purchase a Rotating Banner? 
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery? 
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive.  It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action.   We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement.  We will create three additional Service Pages and
a Contact Page.
Home Page 
(approved)
 Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
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Page?    
Highlight painting and repairs
We can repair any surface prior to painting
Includes drywall repair and replacement
Wood trim repair and replacement
Product / Service Page 1 
(approved)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!    
Painting interior and exterior, one room at a time or the whole house
Most projects can be started quickly and are always completed on time. 
We only use skilled painters and premium paints. We choose the right primers and paints
to complement your paint job the right way.
Product / Service Page 2 
(approved)
What Service / Product would you like to showcase? 
 Don't forget to include any unique selling points!      
Handyman services
We can repair or replace most things in your home or business. We can complete small
projects and large projects.
Product / Service Page 3 
(approved)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!      
Remodeling 
We can update a kitchen or bathroom or redesign and replace the whole room
We finish basements, including installing egress windows
Did you purchase a 6th page? 
(approved)
[ ]
Yes
[X]
No
2.8 eCommerce
Did you purchase eCommerce? 
(approved)
[ ]
Yes
[X]
No
2.9 SEO & Directory Information
 
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Our team will use SEO tools to research how people search for these products/services in
Google and Bing.  
Please share any phrases you or your customers use to find you in search
engines. 
(approved)
Painting, painters, interior painting, exterior painting, wood repair, wood replacement,
siding repair, handyman, household repairs, window repair, door repair, carpentry, crown
molding installation, deck staining, deck repair,
Are there any search phrases you’d like us to avoid? 
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
N/a
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign. 
(approved)
    SEO is a long-term strategy, and we can expand 
beyond this area as we see improved
performance.           
Northville, Plymouth, Canton, Belleville, Ypsilanti, Ann Arbor, Livonia, Farmington,
Farmington Hills, Southfield, Royal Oak, Birmingham, Bloomfield Hills, West Bloomfield,
Commerce Twp, Brighton, Howell, Whitmore Lake, Pinckney, Dexter, Saline, Detroit 
(All in Michigan)
What are your Top 3-5 Products or Services? 
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign.  SEO is a long-term strategy; we can
expand 
beyond these as we see improved performance.        
Painting
Drywall
Wood repair and replacement 
Handyman 
Remodeling
Who is your target audience or ideal customer? 
(approved)
  Example: 30-something 
single men, suburban moms, families, etc.     
  
Married Couples or widows 40 and older, 
New home buyers
Home sellers
Retired couples or individuals
Competitor Analysis 
(approved)
 Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
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Please list your top three online competitors.    
Include the link to their website if available.          
Certapro painters Certapro.com
Macfarland Painting McFarland painting.com
Wow 1 day painting wow1day.com
Tell us about what sets your business apart from your competitors. 
(approved)
Example: The services that drive customers to your business, 
like what product/service
makes you the most money or items that set you apart from others, like voted 
2019 best
burger in Harristown, family-owned business, 30 years experience, 
celebrating our 10th
year       
We are family owned, in business for over 20 years
The owner meets and knows every one of our customers and is personally involved in
overseeing every project
We only use skilled painters and trades people
We select the right products for every application 
Full 2 year warranty
What payment options to do you accept? 
(approved)
[X]
Visa
[X]
MasterCard
[X]
American express
[X]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[X]
Cash
[X]
Cheque
[ ]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
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One of the first things a customer is going to see when they view your business
directory listing is your company name. 
(approved)
We'd like to ensure your company name is accurate for your online marketing services. 
What company name would you like to use?    
Roost Booster by Prep Right Maintenance
What phone number do you want to advertise on your directory listings? 
(approved)
7344161400
What email address do you want to advertise on your directory listings? 
(approved)
Hello@roostbooster.com
Anything else that would be helpful for us to know? 
(approved)
N/a
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.  
 As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates. 
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility. 
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content. 
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone. 
Please confirm if we can make these SEO text changes directly to your website:
(approved)
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[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.    
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way. 
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
  Thank you for choosing Pro Services    
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes 
(approved)
Final notes
1. The business name may vary from the CS/IOI and from the existing site. The customer
has confirmed that the business name is: Roost Booster by Prep Right Maintenance
2. 16 full-time employees
3. Business address to be added on the new website
4. Logo: The customer wanted to have the team choose the best logo from the 3 he
provided.
5. Marketing Collateral: Can be added to the Home page
6. Images to use: The customer confirmed that the team can use stock photos and also
decide where to put the images he provided on CS/IOI.
7. Competitors' links are confirmed by the customer as follows:
- https://certapro.com/
- https://www.macfarlandpainting.com
- https://www.wow1day.com/
8. Page Content: Disregard the information provided on the "Page Content" section in the
CS/IOI. Use the content provided below, instead. The copy team can rewrite the content if
needed:
1. Home page
We take the worry and hassle out of home improvement.
RoostBooster is locally owned with 21 years in the home improvement business. We pride
ourselves on providing exceptional service at very affordable prices.
A LITTLE ABOUT US
RoostBooster offers a wide variety of services to boost the appearance of your home or
office. We know that your time is important and we can simplify the process by providing
one stop, affordable services done right and on time. We are a licensed builder with the
know how and skill to complete most home improvement projects.
PAINTING
DRYWALL
PLASTER
WOOD REPAIRS
DOORS & WINDOWS
CARPENTRY
PLUMBING & ELECTRICAL
BATHROOM REMODELS
----------------------------------------------------------------------------------
2. ABOUT US
Your satisfaction is our priority.
Southeastern Michigan’s Most Dependable Home Improvement Company
At Roost Booster, we take the hassle out of home improvement. Our trusted team is
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background-checked, bonded, and fully insured, giving you peace of mind with every
project.
We only use premium materials and deliver exceptional workmanship, whether you’re
upgrading a single room, your entire home, or office. Locally owned and serving
Southeastern Michigan since 2005, Roost Booster is your go-to for reliable residential and
commercial building services.
No job is too big or small. From painting to complete home maintenance, let us prove that
we are your #1 choice. We guarantee timely project completion with a two-year written
warranty and always provide prompt, courteous service.
------------------------------------------------------------------------------------
3. Home Improvement & Remodeling
Bathroom Remodel
Whether you want a complete bathroom overhaul or just to replace specific elements you
don’t like, we’ve got you covered. From installing a new tile floor to providing a stylish
vanity, our team handles it all with expertise and care.
We are committed to bringing your dream bathroom to life at a fair price and in less time
than many other contractors. Our efficient approach ensures that you can enjoy your
updated space sooner, without compromising on quality or design.
Doors and Windows
 We specialize in repairing wood windows whenever possible, and we also replace glass
when necessary. If a window is deemed not economically repairable, we can efficiently
replace it. Additionally, we have effective solutions for foggy glass, ensuring that your
windows look clear and inviting.
Our door repair services encompass a range of needs, including replacing rotted jambs,
aligning doors for proper closure, or simply updating the hardware. We also offer full door
replacements for those looking to enhance their entryways. If you have damaged or
unattractive interior doors, we can replace those as well, helping to elevate the overall
appearance of your home.
Carpentry
We specialize in the installation of a variety of decorative features, including crown
molding, wainscot, shiplap, and built-in shelving. Our skilled carpenters have the expertise
to enhance the aesthetic appeal of any room, bringing your vision to life with precision and
craftsmanship.
 Whether you’re looking to add character to a living space or create functional storage
solutions, our team is dedicated to delivering quality results. With attention to detail and a
commitment to excellence, we can transform your home’s interior into a beautifully
finished environment that reflects your personal style.
Plumbing & Electrical
 At Roost Boosters, we specialize in replacing old or leaky faucets, toilets, and tubs to
enhance the functionality and aesthetics of your home. Whether you’re dealing with a
persistent leak or simply looking to upgrade your bathroom or kitchen fixtures, our
experienced team ensures a seamless and efficient installation process. We work with a
wide range of faucet and plumbing fixture styles, ensuring that your new additions not
only function perfectly but also complement your space.
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In addition to plumbing, we offer expert electrical services, including replacing switches,
outlets, and light fixtures. Whether you need to upgrade outdated fixtures or want to
install energy-efficient lighting, we have you covered. Our team can even install recessed
lighting to brighten and modernize your home. With Roost Boosters, you can trust that all
electrical and lighting work will be handled safely, professionally, and to the highest
standards, ensuring both beauty and reliability in every project.
Plaster
Plaster repair is distinct from drywall repair, and we understand the specific techniques
needed to achieve lasting results. Our expertise ensures that we address the unique
requirements of plaster, which involves different materials and methods compared to
drywall.
We are committed to delivering repairs that blend seamlessly with your existing plaster
surfaces. By using the right techniques and materials, we ensure that our repairs not only
look great but also stand the test of time, maintaining the integrity of your space.
------------------------------------------------------------------------------
4. Home Repair & Handyman Services
Painting
A great paint job starts with the right prep work. We are highly skilled in both interior and
exterior painting, taking the time to ensure surfaces are properly prepared before applying
any paint. Whether it’s repairing drywall, caulking trim, or replacing rotted or damaged
wood, we pay attention to every detail. We also use the right primer for proper adhesion,
ensuring a smooth and lasting finish.
Our extensive knowledge of paints and coatings allows us to recommend the best
products for your specific application. We use premium products from trusted brands like
Benjamin Moore and Sherwin Williams, among others. Our painters are among the best in
the industry and are dedicated to doing things right, ensuring your project meets the
highest standards.
Drywall Repair
 Drywall repairs matter, and we understand the importance of a seamless finish. Our team
is dedicated to ensuring that every repair is smooth and perfectly blended with your
existing surfaces, whether it’s on textured walls or ceilings. We know that achieving a
flawless appearance is crucial for maintaining the aesthetic of your space, which is why we
take the time to match textures and finishes accurately, making your repairs virtually
invisible.
In some cases, drywall replacement may be necessary, and we handle that with the same
level of expertise and care. Whether you’re looking to replace a damaged ceiling, a
section of a wall, or even an entire room, our drywall professionals are equipped to deliver
high-quality results at a competitive price. We prioritize your satisfaction and strive to
ensure that the integrity and beauty of your home are restored, giving you peace of mind
along the way.
Wood Repair
 Rotting exterior wood can lead to significant issues, but it’s a problem we can easily
address. Our services include replacing fascia boards, various types of siding, and
repairing decks, as well as any other damaged or rotting wood. We don’t just stop at
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replacement; we go a step further to ensure lasting quality.
In addition to fixing the visible damage, we identify the underlying problems that
contribute to wood deterioration. Our goal is to provide long-term solutions that address
the root causes, ensuring that your home remains safe and beautiful for years to come.
---------------------------------------------------------------------------------------
5. Contact
Additional File(s) Upload 
(approved)
No answer given
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LOWER PRIORITY ADDITIONAL CONTEXT (use only when not conflicting with Final Notes):

Business Name: OP-85038
Business Type: Home Improvement Contractor
Location: Livonia, MI, USA (serving Ann Arbor, MI and suburban Detroit area)
--- Content from pro_website_pro_seo_and_pro_business_directory_in.pdf ---
Pro Website, Pro SEO and Pro Business
Directory IN-23178
Company name:
Network Solutions Professional Services
Request owner:
John G
Client name(s):
John Cox (john@ad-vanced.net)
Request due:
03/05/2026
Exported on:
03/06/2026
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1.0 Instructions
Hi John, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Roost Booster by Prep Right Maintenance
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Roost Booster offers painting, handyman and remodeling services for your home or
business throughout southeastern Michigan
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We are a family owned, local business. 
We can complete small jobs, such as one room at a
time paint jobs to whole house remodels. 
Jobs are completed on time and done right.
What type of customers do you want to attract? 
(approved)
Example: 20-something cowboys, suburban moms, families, etc. This helps us tailor your
website to your target audience.
Our prime demographics are people over 40, married or widowed, white and black
Where do the customers you’re targeting live? 
(approved)
  Please specify the primary location (City, State) you'd like us to target in your SEO
campaign.    
Ann Arbor, MI and surrounding areas. Suburban Detroit area
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How many years of experience do you have in the industry? 
(approved)
21 years
How many full and part-time employees work for your organization? 
(approved)
16
What is your Industry Vertical for your business? 
(approved)
Example verticals: restaurant, roofing contractor, pediatric dentist, foreign auto repair
Home improvement contractor
2.2 Contact Information
How do you want your customers to contact you? 
(approved)
Please enter your response, if applicable, in the right-hand column by double-clicking the
field.
We'll feature these options prominently on your website.   
Contact Option
Answer
Phone
734-416-1400
Email
Hello@roostbooster.com
Visit us in Person
39293 Plymouth rd. Livonia, MI
58150
File has been exported to:
pro_website/how_do_you_want_your_customers_to_contact_you_.csv
Format: CSV
Is this also the best number for us to reach you at? 
(approved)
[ ]
Yes
[X]
No
What number is the best to use to reach you at? 
(approved)
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734-323-0700
What is your Business Email? 
(approved)
John@roostbooster.com
What is your Business Address? 
(approved)
39293 Plymouth rd. Livonia, MI 48150
Do you want to display your full address? 
(approved)
[X]
Yes
[ ]
No
What are your Hours of Operation? 
(approved)
Please add 'NA' for any days you are closed, including Saturdays and Sundays.  
Example:
Monday–Friday: 9:00 AM – 5:00 PM 
 Saturday: N/A (Closed)
Sunday: N/A (Closed)    
Monday through Friday 8am-6pm and Saturday 8am-2pm. Closed Sunday
2.3 Social Media Links
What social media links do you want displayed on this website? Please enter the URL if
applicable for those noted below.  Please enter NA if not applicable
Social Media 
(approved)
Please double-click in the column to enter your answer.
Social Media Type
Link to Social media
Facebook
Na
Instagram
Na
Other
Na
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None
Na
Social Media Type
Link to Social media
File has been exported to: 
pro_website/social_media.csv
Format: CSV
2.4 Branding & Promotions
Provide a slogan or tagline if you have one. 
(approved)
Example: One stop. All done. We'll use this on your website to maintain consistency in your
message.
One room at a time or the whole house
Any offers, discounts, specials we should include on your website? Special offers
are a great way to entice someone to do business with you when shown
prominently on your Home Page. 
(approved)
Example: Free consultation, Veterans save 25%, etc.
Free in home estimates
Logo 
(approved)
Please upload the Logo here, and we’ll incorporate it into the website. If not, that's no
problem; we'll create a simple placeholder logo for your site.
File has been exported to: 
pro_website/img_5751.jpeg
File size: 133 KB, Width x Height (px): 1159 x 367, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/img_7964.jpeg
File size: 145 KB, Width x Height (px): 887 x 951, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/img_9353.jpeg
File size: 72.5 KB, Width x Height (px): 1206 x 773, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
Do you have any marketing collateral? 
(approved)
An existing website, a professional logo, and social media pages, such as Facebook, often
contain valuable information and marketing collateral, including brochures, sales
presentations, and promotional images.
[X]
Yes
[ ]
No
Image(s) Upload 
(approved)
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Please upload any marketing collateral here.
File has been exported to: 
pro_website/png_image.jpeg
File size: 273 KB, Width x Height (px): 904 x 1035, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
2.5 Existing Website
Our goal is to gather as much information as possible about your business, enabling us to
understand it and effectively represent you online.
The look of your website is just as important as its information. Our designers will use their
expertise to ensure your website is easy to navigate and visually appealing. This section
will help us personalize your site to fit your brand.    
Do you have an existing website? 
(approved)
[X]
Yes
[ ]
No
What is the URL for your existing website? 
(approved)
Roostbooster.com
What do you like about your existing site? 
(approved)
Represents our services well
What do you dislike about your existing site? 
(approved)
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Too many pages
2.6 Images & Galleries
  It is essential to maintain a professional and consistent look for your brand across key
locations where customers will encounter your business.     
Which Images would you like us to use? Please upload them here. 
(approved)
Upload any images you would like to be featured on your website here. Our designers will
compliment these images with a vast array of professionally taken photographs to present
your business in the best light.
File has been exported to: 
pro_website/img_9130.jpeg
File size: 4.85 MB, Width x Height (px): 5712 x 4284, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/resized_20250714_141157.jpeg
File size: 159 KB, Width x Height (px): 1452 x 1936, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/resized_20250711_150915.jpeg
File size: 910 KB, Width x Height (px): 1734 x 2312, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/5687510113462518839.jpeg
File size: 557 KB, Width x Height (px): 2048 x 2048, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/4343386139939158344.jpeg
File size: 169 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/1601548510463696470.jpeg
File size: 151 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/3556339220533026149.jpeg
File size: 181 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/6877073582356512732.jpeg
File size: 101 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/8834269712745386967.jpeg
File size: 108 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
File has been exported to: 
pro_website/5549433320617293110.jpeg
File size: 164 KB, Width x Height (px): 1496 x 1496, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
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File has been exported to: 
pro_website/938475529598862533.jpeg
File size: 482 KB, Width x Height (px): 1518 x 2047, Format: JPEG
Uploaded by: John Cox (john@ad-vanced.net)
Did you purchase a Rotating Banner? 
(approved)
[ ]
Yes
[X]
No
Did you purchase a Gallery? 
(approved)
[ ]
Yes
[X]
No
2.7 Page Content
The homepage serves as the virtual front door to your business, encapsulating the essence
of your brand and captivating visitors from the moment they arrive.  It's important that we
highlight the top three services prominently, each with a brief description and a clear call
to action.   We will include exclusive special offers on the homepage that can immediately
capture attention and drive engagement.  We will create three additional Service Pages and
a Contact Page.
Home Page 
(approved)
 Our team will craft the text for your Homepage using the information provided in the
business overview section. Is there anything else you want us to include on the Home
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Page?    
Highlight painting and repairs
We can repair any surface prior to painting
Includes drywall repair and replacement
Wood trim repair and replacement
Product / Service Page 1 
(approved)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!    
Painting interior and exterior, one room at a time or the whole house
Most projects can be started quickly and are always completed on time. 
We only use skilled painters and premium paints. We choose the right primers and paints
to complement your paint job the right way.
Product / Service Page 2 
(approved)
What Service / Product would you like to showcase? 
 Don't forget to include any unique selling points!      
Handyman services
We can repair or replace most things in your home or business. We can complete small
projects and large projects.
Product / Service Page 3 
(approved)
What Service / Product would you like to showcase? 
Don't forget to include any unique selling points!      
Remodeling 
We can update a kitchen or bathroom or redesign and replace the whole room
We finish basements, including installing egress windows
Did you purchase a 6th page? 
(approved)
[ ]
Yes
[X]
No
2.8 eCommerce
Did you purchase eCommerce? 
(approved)
[ ]
Yes
[X]
No
2.9 SEO & Directory Information
 
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Our team will use SEO tools to research how people search for these products/services in
Google and Bing.  
Please share any phrases you or your customers use to find you in search
engines. 
(approved)
Painting, painters, interior painting, exterior painting, wood repair, wood replacement,
siding repair, handyman, household repairs, window repair, door repair, carpentry, crown
molding installation, deck staining, deck repair,
Are there any search phrases you’d like us to avoid? 
(approved)
Example: cheap, wholesale, Realtor, expert, or common industry terms not related to your
business
N/a
Tell us where your Customers live and the primary location (City, State) you'd
like us to target in your SEO campaign. 
(approved)
    SEO is a long-term strategy, and we can expand 
beyond this area as we see improved
performance.           
Northville, Plymouth, Canton, Belleville, Ypsilanti, Ann Arbor, Livonia, Farmington,
Farmington Hills, Southfield, Royal Oak, Birmingham, Bloomfield Hills, West Bloomfield,
Commerce Twp, Brighton, Howell, Whitmore Lake, Pinckney, Dexter, Saline, Detroit 
(All in Michigan)
What are your Top 3-5 Products or Services? 
(approved)
Based on your products or services, please share your top 3-5 products/services that you
want our team to target first in your SEO campaign.  SEO is a long-term strategy; we can
expand 
beyond these as we see improved performance.        
Painting
Drywall
Wood repair and replacement 
Handyman 
Remodeling
Who is your target audience or ideal customer? 
(approved)
  Example: 30-something 
single men, suburban moms, families, etc.     
  
Married Couples or widows 40 and older, 
New home buyers
Home sellers
Retired couples or individuals
Competitor Analysis 
(approved)
 Please tell us about your competitors' websites and what aspects of their business and
online presence you admire (top three).
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Please list your top three online competitors.    
Include the link to their website if available.          
Certapro painters Certapro.com
Macfarland Painting McFarland painting.com
Wow 1 day painting wow1day.com
Tell us about what sets your business apart from your competitors. 
(approved)
Example: The services that drive customers to your business, 
like what product/service
makes you the most money or items that set you apart from others, like voted 
2019 best
burger in Harristown, family-owned business, 30 years experience, 
celebrating our 10th
year       
We are family owned, in business for over 20 years
The owner meets and knows every one of our customers and is personally involved in
overseeing every project
We only use skilled painters and trades people
We select the right products for every application 
Full 2 year warranty
What payment options to do you accept? 
(approved)
[X]
Visa
[X]
MasterCard
[X]
American express
[X]
Discover
[ ]
Amazon
[ ]
Ebay
[ ]
PayPal
[X]
Cash
[X]
Cheque
[ ]
Invoice
[ ]
Western Union
[ ]
Zelle
[ ]
Venmo
[ ]
Apple Pay
[ ]
Google Pay
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One of the first things a customer is going to see when they view your business
directory listing is your company name. 
(approved)
We'd like to ensure your company name is accurate for your online marketing services. 
What company name would you like to use?    
Roost Booster by Prep Right Maintenance
What phone number do you want to advertise on your directory listings? 
(approved)
7344161400
What email address do you want to advertise on your directory listings? 
(approved)
Hello@roostbooster.com
Anything else that would be helpful for us to know? 
(approved)
N/a
2.10 SEO Website Edits
Note: This section only applies to SEO services with SEO website edits, such as Pro SEO
Assist Subscription, Pro On Page SEO, and/or Pro SEO Content.  
 As part of your SEO campaign, our team will create SEO-friendly text for your website to
help search engines like Google understand which words and phrases your site should rank
for. At the end of each month, we’ll send you a recap of pages we added content to, along
with your monthly SEO report, so you can review the updates. 
Why We Make Changes Directly: To start seeing SEO results, it’s important that this content
is added to your website so that Google can start reviewing it. Our SEO specialists will
revise existing text or add new content to target relevant keywords and improve your
visibility. 
Scope of Changes: We’ll revise or add to your website’s text, focusing on keywords your
audience is searching for, without changing the overall meaning or structure of your
content. 
Request a Change: If you'd like us to modify any of our text, simply log into your Account
Manager dashboard, select “Marketing,” and choose “Request A Change.” You can also
reach out to us by phone. 
Please confirm if we can make these SEO text changes directly to your website:
(approved)
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[X]
Yes, please apply these changes directly to my website.
[ ]
No, please send me the changes and I’ll implement them.
[ ]
Not Applicable – I don’t have an SEO service with SEO website edits.
2.11 Closing
Once your website is complete, you'll receive an email with a link to your website, allowing
you to review it before I call you to complete the Welcome Call. The Welcome Call is crucial;
it enables us to gather your feedback, address any questions you may have, and provide
you with the necessary records to launch your site. Completing the Welcome Call ensures
that your service truly reflects your business.    
We'll begin creating all of your listings in the next 5 to 7 business days. You'll then receive
an email outlining how we're developing your business's online presence. Some online
directories can take as little as a week to begin managing, while others may take over 60
days to actively manage. You can check the progress of these listings in your dashboard.
Our goal is always to ensure our customers are proud of their service, and we will work with
you every step of the way.
Additionally, our team will begin work on your SEO updates shortly. You should have
already received an email outlining the expected timeframe(s) for completing your
optimizations. When the changes are completed, you will receive another email letting you
know that we are done. It is always our goal to ensure that our customers are proud of their
service, and we will work with you every step of the way. 
For your convenience, if you require assistance with any of your services, including any DIY
tasks you may have, please call us at 888-642-0197.
  Thank you for choosing Pro Services    
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3.0 Network Solutions - Internal Notes Only
3.1 Additional Notes
Additional Notes 
(approved)
Final notes
1. The business name may vary from the CS/IOI and from the existing site. The customer
has confirmed that the business name is: Roost Booster by Prep Right Maintenance
2. 16 full-time employees
3. Business address to be added on the new website
4. Logo: The customer wanted to have the team choose the best logo from the 3 he
provided.
5. Marketing Collateral: Can be added to the Home page
6. Images to use: The customer confirmed that the team can use stock photos and also
decide where to put the images he provided on CS/IOI.
7. Competitors' links are confirmed by the customer as follows:
- https://certapro.com/
- https://www.macfarlandpainting.com
- https://www.wow1day.com/
8. Page Content: Disregard the information provided on the "Page Content" section in the
CS/IOI. Use the content provided below, instead. The copy team can rewrite the content if
needed:
1. Home page
We take the worry and hassle out of home improvement.
RoostBooster is locally owned with 21 years in the home improvement business. We pride
ourselves on providing exceptional service at very affordable prices.
A LITTLE ABOUT US
RoostBooster offers a wide variety of services to boost the appearance of your home or
office. We know that your time is important and we can simplify the process by providing
one stop, affordable services done right and on time. We are a licensed builder with the
know how and skill to complete most home improvement projects.
PAINTING
DRYWALL
PLASTER
WOOD REPAIRS
DOORS & WINDOWS
CARPENTRY
PLUMBING & ELECTRICAL
BATHROOM REMODELS
----------------------------------------------------------------------------------
2. ABOUT US
Your satisfaction is our priority.
Southeastern Michigan’s Most Dependable Home Improvement Company
At Roost Booster, we take the hassle out of home improvement. Our trusted team is
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background-checked, bonded, and fully insured, giving you peace of mind with every
project.
We only use premium materials and deliver exceptional workmanship, whether you’re
upgrading a single room, your entire home, or office. Locally owned and serving
Southeastern Michigan since 2005, Roost Booster is your go-to for reliable residential and
commercial building services.
No job is too big or small. From painting to complete home maintenance, let us prove that
we are your #1 choice. We guarantee timely project completion with a two-year written
warranty and always provide prompt, courteous service.
------------------------------------------------------------------------------------
3. Home Improvement & Remodeling
Bathroom Remodel
Whether you want a complete bathroom overhaul or just to replace specific elements you
don’t like, we’ve got you covered. From installing a new tile floor to providing a stylish
vanity, our team handles it all with expertise and care.
We are committed to bringing your dream bathroom to life at a fair price and in less time
than many other contractors. Our efficient approach ensures that you can enjoy your
updated space sooner, without compromising on quality or design.
Doors and Windows
 We specialize in repairing wood windows whenever possible, and we also replace glass
when necessary. If a window is deemed not economically repairable, we can efficiently
replace it. Additionally, we have effective solutions for foggy glass, ensuring that your
windows look clear and inviting.
Our door repair services encompass a range of needs, including replacing rotted jambs,
aligning doors for proper closure, or simply updating the hardware. We also offer full door
replacements for those looking to enhance their entryways. If you have damaged or
unattractive interior doors, we can replace those as well, helping to elevate the overall
appearance of your home.
Carpentry
We specialize in the installation of a variety of decorative features, including crown
molding, wainscot, shiplap, and built-in shelving. Our skilled carpenters have the expertise
to enhance the aesthetic appeal of any room, bringing your vision to life with precision and
craftsmanship.
 Whether you’re looking to add character to a living space or create functional storage
solutions, our team is dedicated to delivering quality results. With attention to detail and a
commitment to excellence, we can transform your home’s interior into a beautifully
finished environment that reflects your personal style.
Plumbing & Electrical
 At Roost Boosters, we specialize in replacing old or leaky faucets, toilets, and tubs to
enhance the functionality and aesthetics of your home. Whether you’re dealing with a
persistent leak or simply looking to upgrade your bathroom or kitchen fixtures, our
experienced team ensures a seamless and efficient installation process. We work with a
wide range of faucet and plumbing fixture styles, ensuring that your new additions not
only function perfectly but also complement your space.
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In addition to plumbing, we offer expert electrical services, including replacing switches,
outlets, and light fixtures. Whether you need to upgrade outdated fixtures or want to
install energy-efficient lighting, we have you covered. Our team can even install recessed
lighting to brighten and modernize your home. With Roost Boosters, you can trust that all
electrical and lighting work will be handled safely, professionally, and to the highest
standards, ensuring both beauty and reliability in every project.
Plaster
Plaster repair is distinct from drywall repair, and we understand the specific techniques
needed to achieve lasting results. Our expertise ensures that we address the unique
requirements of plaster, which involves different materials and methods compared to
drywall.
We are committed to delivering repairs that blend seamlessly with your existing plaster
surfaces. By using the right techniques and materials, we ensure that our repairs not only
look great but also stand the test of time, maintaining the integrity of your space.
------------------------------------------------------------------------------
4. Home Repair & Handyman Services
Painting
A great paint job starts with the right prep work. We are highly skilled in both interior and
exterior painting, taking the time to ensure surfaces are properly prepared before applying
any paint. Whether it’s repairing drywall, caulking trim, or replacing rotted or damaged
wood, we pay attention to every detail. We also use the right primer for proper adhesion,
ensuring a smooth and lasting finish.
Our extensive knowledge of paints and coatings allows us to recommend the best
products for your specific application. We use premium products from trusted brands like
Benjamin Moore and Sherwin Williams, among others. Our painters are among the best in
the industry and are dedicated to doing things right, ensuring your project meets the
highest standards.
Drywall Repair
 Drywall repairs matter, and we understand the importance of a seamless finish. Our team
is dedicated to ensuring that every repair is smooth and perfectly blended with your
existing surfaces, whether it’s on textured walls or ceilings. We know that achieving a
flawless appearance is crucial for maintaining the aesthetic of your space, which is why we
take the time to match textures and finishes accurately, making your repairs virtually
invisible.
In some cases, drywall replacement may be necessary, and we handle that with the same
level of expertise and care. Whether you’re looking to replace a damaged ceiling, a
section of a wall, or even an entire room, our drywall professionals are equipped to deliver
high-quality results at a competitive price. We prioritize your satisfaction and strive to
ensure that the integrity and beauty of your home are restored, giving you peace of mind
along the way.
Wood Repair
 Rotting exterior wood can lead to significant issues, but it’s a problem we can easily
address. Our services include replacing fascia boards, various types of siding, and
repairing decks, as well as any other damaged or rotting wood. We don’t just stop at
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replacement; we go a step further to ensure lasting quality.
In addition to fixing the visible damage, we identify the underlying problems that
contribute to wood deterioration. Our goal is to provide long-term solutions that address
the root causes, ensuring that your home remains safe and beautiful for years to come.
---------------------------------------------------------------------------------------
5. Contact
Additional File(s) Upload 
(approved)
No answer given
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Uploaded Files Considered
pro_website_pro_seo_and_pro_business_directory_in.pdf
Uploaded Content Preview
--- Content from pro_website_pro_seo_and_pro_business_directory_in.pdf ---
Pro Website, Pro SEO and Pro Business
Directory IN-23178
Company name:
Network Solutions Professional Services
Request owner:
John G
Client name(s):
John Cox (john@ad-vanced.net)
Request due:
03/05/2026
Exported on:
03/06/2026
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1.0 Instructions
Hi John, 
Thank you for your purchase! You've taken a great step toward enhancing your online presence. 
Please complete the attached form to help us understand your website needs,  target audience,
location, competitors, and other key information. 
Form Tips: 
Use the left menu to navigate between sections. 
Your progress saves automatically—you can return at any time to finish. 
Submit each item for review when complete (blue = incomplete, green = complete). 
Please note that the form will lock after 48 hours. We cannot accept additional content during this
time. 
Support Hours: 
Monday–Friday, 8:00 AM–8:00 PM EST 
Phone: 
888-642-0197
We look forward to learning more about your business! 
Warm regards, 
The Pro Serv Team 
Note: This is a no-reply email and is not monitored. 
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2.0 Pro Website
2.1 Business Information
When a first-time website visitor sees your site, you want them to quickly gain a clear
understanding of what you offer and be enticed by the business's details. 
What business name do you want to display on your website? 
(approved)
The capitalization and/or special characters are also important. Example: Barney's Burgers
& Barbecue     
Example: Barney's Burgers & Barbecue
Roost Booster by Prep Right Maintenance
Give us a brief overview of your business. What do you do? 
(approved)
Example: We are a bar and grill that serves burgers, barbecue bar food, and beer. We offer
pick up but not delivery and serve the Smallville, Indiana, area.
Roost Booster offers painting, handyman and remodeling services for your home or
business throughout southeastern Michigan
What makes your business stand out against the competition? 
(approved)
Example: Voted 2019 best burger in Harristown, family-owned business, 30 years
experience, celebrating our 10th year, etc. We'll use this to highlight what makes your
business unique.
We are a family owned, local business. 
We can complete small jobs, such as one room at a
time paint jobs to whole house remodels. 
Jobs are completed on time and done right.
What type of customers do you want to a

Roost Booster by Prep Right Maintenance is a family-owned, local home improvement contractor serving southeastern Michigan for over 21 years. The company stands out by offering a wide range of services from painting and repairs to full remodels, providing high-quality workmanship, on-time project completion, and direct owner involvement on every job. Backed by a two-year warranty, personalized service, and a reputation for reliability and skilled tradespeople, Roost Booster provides homeowners and businesses with one-stop, worry-free solutions that larger franchises cannot match.

Business Model

Roost Booster by Prep Right Maintenance delivers interior and exterior painting, handyman services, remodeling, and a variety of repair solutions for both homes and businesses. The company operates with a team of 16 skilled employees, offers free in-home estimates, and focuses on serving mature and discerning clients who value trustworthy, local service. Payment options include all major credit cards, cash, and checks.

Success Metrics
Increase in website leads and calls from local homeowners and business owners
Key Performance Indicator
More requests for free in-home estimates
Key Performance Indicator
Positive feedback on project completion and customer satisfaction
Key Performance Indicator
Growth in repeat and referral business
Key Performance Indicator
Improved local search visibility for core services
Key Performance Indicator
Project Timeline

The new Pro Website will be developed and launched within 5 to 7 business days after intake approval, with continued updates for online directory listings and SEO refinements over the next 30 to 60 days.

Page Structure & Recommendations
Page Structure
homepage Page
landing
Purpose

To introduce Roost Booster by Prep Right Maintenance, quickly show what makes the company trustworthy and reliable, and encourage visitors to request a free estimate or contact the business.

Sections
Hero

To make a strong first impression by showing that Roost Booster is a local, family-owned home improvement business with over 20 years of experience.

Company name and simple tagline: 'One room at a time or the whole house' Professional logo chosen from provided options Photo of a finished home or team at work Short sentence about local, reliable service Hours and service areas (Ann Arbor, Livonia, suburban Detroit) Menu at the top with links to main pages Button to request a free in-home estimate
Strategy: Show visitors that Roost Booster is trustworthy and easy to contact, and clearly invite them to request their free estimate right away.
Cta_block

To encourage visitors to reach out for a free estimate, call, or email the business.

Free in-home estimate offer highlighted Button to contact you Phone number and business email Simple message: 'No job too big or small – talk to our team today.' Payment options listed (Visa, MasterCard, Amex, Discover, cash, check)
Strategy: Remove hesitation by making it as simple and clear as possible to contact Roost Booster, including quick access to phone and email.
about_us Page
about
Purpose

To explain what makes Roost Booster unique, highlight experience, give customers peace of mind, and show why the business is dependable.

Sections
Company_story

To introduce the company’s history, family ownership, and team values.

Story of being a local, family-owned business since 2005 Emphasis on owner’s hands-on involvement Background-checked, bonded, and fully insured team Photos of the staff and projects
Strategy: Build trust and connection by showing visitors who is behind the company and the care taken with every job.
Guarantee_and_values

To give peace of mind by explaining the written warranty, promise of prompt service, and commitment to customer satisfaction.

Two-year written warranty on all work Promise of on-time completion Commitment to courteous, prompt service
Strategy: Reduce fear of problems by highlighting clear guarantees and commitment.
services Page
services
Purpose

To describe all improvement and repair services, show what Roost Booster does best, and help visitors find exactly what they need.

Sections
Overview

To give a quick summary of all main services on one page so customers can easily see the range of expertise.

List of services: painting, drywall, wood repairs, doors and windows, carpentry, plumbing, electrical, bathroom remodels Short description and photo for each main service Links to learn more about each service (goes to individual pages) Reminder that all work is done by skilled, local professionals
Strategy: Guide visitors to the exact service they want and show all jobs—large or small—are welcome.
painting Page
service
Purpose

To focus on painting services, highlight the team’s skills, explain the preparation process, and give reasons to choose Roost Booster for painting jobs.

Sections
Painting_details

To talk about interior and exterior painting, prep work, and premium materials used.

Details on prep: surface repairs, trim caulking, wood repair Interior and exterior painting explained Top brands used (Benjamin Moore, Sherwin Williams) Skilled painters – no shortcuts Before and after photos Button to request a free painting quote
Strategy: Show expertise and care in every painting job so visitors feel assured the job will be done right.
handyman Page
service
Purpose

To present general home repair and handyman services, stress flexibility and ability to handle all common jobs.

Sections
Handyman_overview

To assure visitors that no job is too small, and a wide variety of repairs are covered.

List of common handyman jobs (household repairs, window/door fixes, carpentry, touch-ups) Emphasis on quick scheduling, on-time arrival, and full cleanup Sample photos of repairs Button to schedule a handyman visit
Strategy: Appeal to busy homeowners by making it easy to get those nagging jobs checked off the list.
remodeling Page
service
Purpose

To show skills in larger remodel projects such as bathrooms, basements, and kitchen upgrades, focusing on quality and reliability.

Sections
Remodeling_services

To describe the process and types of remodeling, give confidence in a job well done, and highlight that large and small jobs are welcome.

Bathroom remodels, basement finishing, kitchen upgrades Photos of project examples Clear process explanation (from design ideas to finished job) Button to request a remodeling consultation
Strategy: Reassure potential clients that all remodels are overseen by the owner for quality and timelines.
contact Page
contact
Purpose

To make it quick and easy for people to reach out for an estimate, ask about services, or get directions.

Sections
Contact_info

To give every way to contact the business, making customers feel comfortable that reaching out will get a fast, friendly response.

Phone number (clearly listed) Email address Full business address (with map or directions) Hours of operation Contact form (simple and easy to fill out) List of payment options
Strategy: Break down barriers to getting in touch—no searching for info or wondering when to call.
Recommended Pages (7 pages)
Homepage
Essential Page
About Us
Essential Page
Services (overview of all services)
Essential Page
Painting
Essential Page
Handyman
Essential Page
Remodeling
Essential Page
Contact
Essential Page
Key Sections & Content Areas
First thing visitors see with tagline, logo, and contact button

Critical content section for user engagement

Menu at the top for easy navigation

Critical content section for user engagement

Local, family-owned and experience highlights

Critical content section for user engagement

List of main services with short explanations

Critical content section for user engagement

Special offers (free in-home estimate)

Critical content section for user engagement

About the team and company story

Critical content section for user engagement

Detailed service pages for key offerings

Critical content section for user engagement

Clear contact details and hours

Critical content section for user engagement

Customer guarantee, two-year warranty

Critical content section for user engagement

Professional photos throughout

Critical content section for user engagement

Special Features & Functionality
Prominent button to request a free in-home estimate on every page
Advanced Feature
Easy-to-find phone number and email
Advanced Feature
Clear listing of payment options
Advanced Feature
SEO-friendly text about service areas and experience
Advanced Feature
Highlight of two-year written warranty
Advanced Feature
Company story and team member photos
Advanced Feature
Before and after project photos where possible
Advanced Feature
Navigation Structure
Standard Navigation

Professional navigation system optimized for user experience

Strategic Recommendations
AI-Generated
  • ux_psychology
  • content_strategy
  • conversion_optimization
  • priority_focus
  • risk_mitigation
  • implementation_order
  • business_impact
User Journey & Behavioral Insights
Visual Direction & Brand Guidelines
AI-Generated
Brand Color Palette
Primary
#32475b
Secondary
#e3e8ee
Accent
#fbbc04
Color Rationale

The main color is a deep blue-gray that brings a sense of trust, stability, and professionalism, which appeals to homeowners and business owners looking for reliable contractors. The light gray secondary color keeps things bright and modern, making information easy to read. The warm yellow accent adds energy and draws attention to special offers, call-to-action buttons, and important sections. These colors will help site visitors feel confident and highlight the local, family-owned side of the business.

Typography Style

Lato Heading Style

Primary headings with Lato font

Clean, elegant Open Sans typography for exceptional readability and modern aesthetic.

Body text: Open Sans

Typography Rationale

Lato is strong and easy to read for main headings, making a good impression on visitors over 40. Open Sans is very clear for everyday text, even for longer sections. Both fonts look friendly, simple, and professional, and they are used on many trusted websites. These Google Fonts will look consistent on all devices and work well with the selected website product.

Imagery & Aesthetic Direction
Imagery Style

Use large, bright photos that show real finished projects, clean workspaces, and before-and-after shots. Mixing in both photos of homes and small business spaces will connect with both homeowners and business owners. Images should feel local—showing homes and neighborhoods that fit the Ann Arbor and metro Detroit area. Include friendly team shots when possible to highlight the family-owned, people-first approach.

Overall Aesthetic

Clean, welcoming, and trustworthy. The design should feel open and not crowded, with plenty of space around sections. Special offers and important contact info should stand out but not overwhelm. The look should remind visitors of a modern, dependable local business that gets the job done right the first time.

Theme Style
Professional, friendly, and local. Give the site a lived-in, comfortable feel, with warm touches that make people feel at ease. Add subtle touches like rounded buttons or slight color changes when hovering over areas to make the site feel easy and inviting.

Sophisticated and professional aesthetic

Layout Approach
Simple to navigate with clear sections for services, about the team, and ways to get in touch. Use large buttons for phone and email so older visitors can contact easily. Less is more—keep main pages focused and avoid too many menu items, as requested. Always show special offers and contact info on the main page and footer. Ensure all designs are mobile-friendly for homeowners searching on their phones.

Mobile-first, adaptive design

Recommended Elements
Use images that reflect Michigan-style homes and urban-suburban mix.
Add subtle details that echo local flavor, such as hints of Detroit brick colors or familiar trees in photos.
Show actual weather-appropriate scenes—no palm trees—so visitors feel the business understands the local climate.
Elements to Avoid
Avoid very flashy, high-tech, or luxury-only looks that may seem unapproachable.
Don't use images of homes that look out-of-place for Michigan (such as desert or beach houses).
Do not overload the site with extra pages or dense menus; keep the navigation simple and focused, as specifically requested.
Copy Blocks & Messaging
AI-Generated
Homepage Headline

Southeastern Michigan’s Most Dependable Home Improvement Company

Primary value proposition for homepage hero section
About Introduction

Your satisfaction is our priority. Locally owned and serving Southeastern Michigan since 2005, Roost Booster is your go-to for reliable residential and commercial building services.

Authentic business introduction for about page
Business Summary

Roost Booster by Prep Right Maintenance is a family-owned, local home improvement contractor serving southeastern Michigan for over 21 years. The company stands out by offering a wide range of services from painting and repairs to full remodels, providing high-quality workmanship, on-time project completion, and direct owner involvement on every job. Backed by a two-year warranty, personalized service, and a reputation for reliability and skilled tradespeople, Roost Booster provides homeowners and businesses with one-stop, worry-free solutions that larger franchises cannot match.

Enhance Project & Blueprint
Comprehensive enhancement with real-time streaming updates
Current Project Data Available for Enhancement
Basic Information
  • Project Name: OP-85038
  • Business Type: Contractor_construction
  • Builder: Bricks
Available Data
  • Business Transcript
  • Form Content
  • Enhanced Business Data
  • Project Summary
  • Suggested Add-ons
  • Predictive Insights
  • Uploaded Files (1)

Uploaded Files
  • pro_website_pro_seo_and_pro_business_directory_in.pdf application/pdf • 379.4 KB
    LOCAL
Examples:
  • "Add more focus on mobile user experience and conversion optimization"
  • "Update business goals to include e-commerce functionality"
  • "Enhance the project timeline to be more aggressive"
  • "Add recommendations for social media integration"
Supported: PDF, Word docs, images, text files. These will be processed and integrated into the enhancement.
Note: The maximum file size per file is 100 MB.
Enhancement typically takes 30-60 seconds
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